Technology
Orange Egypt Partners with Fawry to Enhance Digital Payment Services
Orange Egypt has signed a partnership agreement with Fawry, the leading provider of e-payments and digital finance solutions in Egypt, to enhance digital payment services and expand the features of Orange Cash wallet.
The collaboration strengthens Orange Cash’s position as Egypt’s leading digital payment service, providing customers with a comprehensive money management solution answering their needs with a reliable, secured, and fully compliant platform relying on the highest international technologies and security standards.
Money transfer, electricity, water, and gas bills, insurance premiums, union payments, clubs, schools, and universities, donations, ticket purchases, traffic fines, online purchases, real estate installments, bank loan settlement and merchant payments are just a few of the many services offered by Orange Cash.
Fawry is constantly looking to form lasting strategic alliances with important companies and institutions that provide e-payment services through their smart wallets. As Fawry owns the most developed systems for creating and managing e-wallets as well as the most advanced and secure fintech tools in order to support the Central Bank of Egypt’s initiatives and keep up with the digital transformation to achieve a cashless society.
This partnership fortifies Orange Cash’s role in serving customers by expanding the provision of new services and products while adhering to all regulations and regulatory requirements set by the Central Bank of Egypt.
On this occasion, Yasser Shaker, CEO at Orange Egypt said: “Today’s partnership with Fawry reaffirms the company’s strategy and commitment to accelerate financial inclusion and help turn the economy into a cashless one while ensuring that all payment needs of Egyptians are met through a comprehensive platform in cooperation with prominent local partner in this sector. Following our recent partnership with the National Bank of Egypt, this new partnership with Fawry combined with Orange’s worldwide expertise in mobile money and digital banking makes Orange Cash the strongest mobile wallet solution of Egypt with the strongest partners of the sector.”
He added: “Orange Cash provides now its customers with unprecedented digital payment capabilities in the field of e-wallets in Egypt, in a way that allows its customers to benefit from the latest global trends in this sector in a faster, safer, and more efficient way”.
Eng. Ashraf Sabry, CEO of Fawry, stated: “In response to the state’s tendency to increasingly rely on e-payment solutions in financial transactions, which has become absolutely necessary in recent years to keep up with digital transformation, Fawry has made significant investments, allowing it to serve as the strategic partner for digital transformation services as well as the development and management of mobile wallet platforms. We are pleased that all of the services and solutions offered by Fawry were created by Egyptians”.
“In order to give customers a unique, secure, and efficient experience, our partnership with Orange will greatly accelerate the development of e-payment solutions in Egypt through the widespread use of digital solutions”, he added.
Sabry emphasized Fawry’s commitment to fostering an e- payment culture throughout Egyptian society by utilizing a variety of electronic payment channels and methods for all transactions and day-to-day services. This came in line with Egypt’s Vision 2030, which aims to expand the financial sector, support and improve digital operations, and draw in new customer demographics in order to promote financial inclusion.
Telkom, South Africa’s largest integrated communications company has partnered with Clickatell, the Chat Commerce and business messaging leader to launched their Chat 2 Pay feature. Telkom’s millions of customers can now make payments in WhatsApp, the country’s largest chat channel. Responding to the growing demand for fast, digital, self-help services, Telkom now deploys to its customers the Chat 2 Pay pay-by-link capability in WhatsApp, providing them with the convenience of safe and effortless mobile payments. Telkom post-paid and prepaid customers can pay their phone and xDSL/fibre bills, and buy airtime, data and SMS bundles by simply sending “Hi” on WhatsApp to 0811 601 700.
Currently, Telkom’s chatbot offers customers mobile support by accessing their accounts and billing information, plus allows them to view sales deals, check for mobile or fibre upgrades, do cancellations, make directory inquiries and more. With the addition of Chat 2 Pay, customers benefit from a convenient and personalized service to pay bills and VAS top-ups via Mastercard and Visa debit and credit cards.
“User behaviour has shifted, and organizations are relying more and more on digital channels for revenue generation. But, asking customers to make payments through a different channel creates a break in the customer journey and challenges companies to convert sales,” said Werner Lindemann, Clickatell’s Senior Vice President Enterprise Sales, Growth Markets. “Payments in chat give telcos the tools they need to help their customers complete payments simply and safely in the channel they already know and trust, significantly boosting customer experience and revenue.”
With Chat 2 Pay, the payment process is exceptionally simple. Telkom customers can transact by simply making a menu selection to trigger a payment request. A link is then sent to the customer in a WhatsApp message. When they click on the link, they access a fully hosted checkout page. The customer then can securely enter payment details and submit, receiving a confirmation of the payment and receipt in a chat message.
“Telkom continues to look at ways to advance our customers’ digital experiences, and our digital channels are core for future delivery,” said Gugu Mthembu, CMO at Telkom. “Chat 2 Pay helps us optimize our payment channels and payment collection. What’s more, the ease of and availability of VAS services is expected to further boost revenue opportunities.”
“With 93% of conversations transpiring on Clickatell’s Chat Commerce Platform and ending in a transaction, Chat Commerce, including Chat 2 Pay, is especially relevant for telcos that are looking for new revenue channels and better efficiencies. Chat Commerce doesn’t just respond to your customers’ needs, it fulfills many of your shareholders’ needs too,” said Lindemann.
Fawry, the leading company in the field of banking technology and electronic payments, celebrated the signing of a cooperation agreement with ‘My Fatoorah’, the leading provider of online payment services in the GCC region, in order to provide FawryPay reference code service for My Fatoorah‘s customers and merchants in the Egyptian market. The agreement was signed in the presence of Mr. Bassem Lotfy, Head of Acceptance at ‘Fawry’, and Bola Saad, ‘My Fatoorah’ Country Manager.
The cooperation comes in light of the increasing demand in the Egyptian market among users towards electronic payment solutions and options, which have become an integral part of citizens’ lives, coinciding with the digital transformation and financial inclusion that the world is witnessing in the recent period, as well as merchants’ awareness of the need to enhance their electronic services to customers.
‘Fawry’ works to support and enhance the operations of electronic payment companies that seek to enter the payments market in Egypt. It also works hand in hand with regional investments towards advancing the economy, in addition to Fawry’s continuous efforts towards supporting and enhancing the payments market through an innovative and new package in the field of banking technology and high-level technologies in the field of electronic payment, which would develop the digital economy.
Bassem Lotfy, Head of Acceptance at Fawry, said: “We are very pleased to cooperate with ‘My Fatoorah’, as it specializes in providing a wide range of electronic payment solutions at the regional level, which in turn will enrich the payments market with many advanced services and technologies in terms of digital payment solutions”. He also indicated that this cooperation confirms Fawry’s interest in supporting and developing companies in order to advance the digital payments market”.
Bola Saad, My Fatoorah Country Manager, said: “Based on its leading role in the field of banking services and financial technology, we chose ‘Fawry’ to use one of their distinguished services by paying via FawryPay reference code, which makes it easier for merchants and the public to have multiple payment options suitable for all categories.
He added: ” Therefore, our partnership today represents an exceptional opportunity to support and accelerate the growth of all our businesses in the Egyptian payments market, especially since’ Fawry’ has a wide spread in the Egyptian market.
Biometric identity and digital payments fintech, Paycode, has been selected as one of the Top 4 Finalists in the Women’s World Banking Fintech Innovation Challenge and will be competing live at the 2023 Making Finance Work for Women Summit in Mumbai in May. Selected from a pool of 98 highly qualified applicants across 34 countries, Paycode were judged based on rigorous criteria by an expert Advisory Committee that evaluated several factors, including product innovation, gender inclusivity, financial viability, scale potential, team experience and diversity.
Speaking about the Challenge, Marina Dimova, Global Head of Financial Industry and Network Advocacy for Women’s World Banking said, “Fintech founders develop new solutions when they see an unmet need or an underserved community, and low-income women are absolutely an underserved community. By calling on fintech innovators from around the world and inviting them to present their best ideas at the Fintech Innovation Challenge, we aim to advance women’s financial inclusion and scale growth. We look forward to seeing our finalists presenting their exciting solutions live in India this May, bringing us closer to achieving an inclusive economy for all.”
The announcement builds on Paycode’s winning streak which started in May 2022 in Mozambique after winning the Mondato Award for Digital Finance Innovation. This was followed by the UK-based Payments Association Pay360 Award where Paycode won Best Financial Inclusion Payments Initiative. Paycode was then named 2nd Runner Up in the Ecobank Fintech Challenge in October 2022 in Togo and a Top 10 Semifinalist in the Women’s World Banking Fintech Innovation Challenge in December.
The common theme across all the competitions was the need for robust financial inclusion solutions that serve people living in deep rural areas. In Africa alone, almost one billion people cannot access basic financial services due to lack of identity, lack of connectivity, and high fees. Paycode’s biometric identity and digital payments solution works offline in real-time, overcoming these barriers to financial inclusion.
Paycode CEO, Gabe Ruhan, commented, “Paycode is delighted to be a Finalist in the Women’s World Banking Fintech Innovation Challenge and we look forward to presenting our solution to the judges at the Making Finance Work for Women Summit in Mumbai later this year. We are proud to be recognised as a leading fintech in Africa, and we look forward to building on our success to drive financial inclusion for millions through our world-class digital identity and payments solution.”
