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QualiTrace Is Africa’s Leading AgriTech Company That Uses Technology To Authenticate Agro based Products – Kenneth Nelson

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QualiTrace is an award winning traceability and anti-counterfeiting AgriTech startup company based in Accra, Ghana. That provides track and trace technology to authenticate and verify agro-based product inputs and outputs. In this e-Interview, Kenneth Nelson, the co-founder and CEO speaks with Alaba Ayinuola on how his brand is improving the livelihood of farmers and other stakeholders by empowering them to fight against fake agro input and assuring quality, using innovative technologies to trace food to the farm gates with just a click and Ghana producing innovative AgriTech Startups that equal compete globally. Excerpts.

 

Tell us about QualiTrace and the role you play?

The QualiTrace founded in 2017, has a concept built on the concept of traceability where a consumer can trace food produce to the farm gates.

QualiTrace is an Agri-Tech start-up Company that uses track and trace technology to authenticate product agro inputs (such as seeds and fertilizers)  and outputs. QualiTrace not only authenticates but also provides a clear simple means by which players in any given supply chain can trace products along the chain till the final consumer also independently verifies the source and quality of the product.

QualiTrace also has a user friendly Artificial Intelligence technology (mobile app) that helps farmers identify diseases and pest infestation on crops and recommend treatment and the best quality agro input to fight it. Simply snap a photo of the affected area of the crop area and the app will predict the pest or disease is and recommend the right agro input. We provide technological solutions to improve the livelihoods of farmers.

Our vision is to bring innovative technologies to make life healthier for consumers (farmers & consumers)

I am a founding member and CEO. But, I prefer to be seen as the leader who literally leads the way by setting examples. I put myself out there by working the operations and business development of the company to encourage my team to put in their maximum best.

 

What was your startup capital and how were you able to raise it?

QualiTrace emerged from a social impact AgriTech competition called the Kosmos Innovation Center AgriTech challenge and won the 2017 edition with $50,000 seed investment to proof concept.

The competition was a 12 month training programme for entrepreneurs with innovative ideas and dreams to make a difference in the Agriculture industry in Ghana and Africa as a whole. The programme is designed to allow individuals to form teams from the selected based on different but complimenting skills, academic backgrounds and experience with the same vision to solve a specific problem.

Winning the competition was “no walk in the park”. Twelve months training and eliminations at 3 stages before winners (team) are declared based on dedication, hard work, perseverance and “fire in the belly”. Prior to winning, our capital came from our own pockets and investing our time, energy and visions.

 

What are the challenges, competition and how are you overcoming them?

The startup life and road of an entrepreneur is not for the weak. Hours of ideation, try and error, calculated risk and tears. There is no getting to the top in entrepreneurship. There is no end. When you get to a goal, you have to set another goal. You go far, so you can be strong enough to go further.

There are both internal and external challenges. Internal challenges ranges from team dynamics to raising extra funds to grow. External challenges comes with adaptation of your solution (technology) by users (farmers), people not believing it could be done, and most importantly, pressure from family tiers.

To an investor and other stakeholders in the industry, there is competition, but to me, the only competition I see is myself. Delivering and achieving more than the goals set is my competition. The focus now is to build the basic foundation of a business that will change the status quo in the agriculture industry.

Overcoming challenges in the startup and entrepreneurship world is a daily routine. It is what truly defines what Entrepreneurship is all about. What keeps me going in overcoming challenges is, I keep reminding myself “what is the purpose”.  I proud of my achievements but it doesn’t mean I settle for them. I seek growth for myself and QualiTrace. Competition is one way of saying, “can you survive”!. To be the best, you must outwork the rest and overcoming challenges clearly means committing to every part of your life to build a brand that people can relate to.

 

How does your organisation measure it’s impacts?

Fighting counterfeit agrochemicals means ensuring farmers verifying their agro inputs before purchase. We measures impacts in two main ways. Number of counterfeits detected and the number of verifications on agro inputs purchased. Ensuring quality is key to produce quality food.

 

What is the future for QualiTrace and what steps are you taking in achieving them?

The focus is to be the best quality assurance and anti-counterfeiting company in Africa. We want to see QualiTrace as a Brand name that assures quality across Africa using innovative technologies to trace food to the farm gates with just a click. One way to do that is through collaboration. It is either you collaborate or you die!

 

How is your business contributing to the development of the agricultural sector in Ghana and Africa?

QualiTrace is gradually reducing the number of fake agrochemicals brought to Africa and ensure we produce quality and safe food for international markets and using simple technologies to do so. We believe in creating a system that is transparent and will enhance food safety and security.

 

What is your view on the development of Ghana business ecosystem?

Ghana and Africa as a whole has all it needs (resources) to grow exceedingly. To become the leaders and drivers of several industries from agriculture to technology to human capital and we continue to realize that from the number of Western investors coming to Africa to do business. Ghana is producing innovative AgriTech Startups that equal compete with the rest of the world as well as other African countries.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

Very few entrepreneurs can clearly state their purpose or why they want to be entrepreneurs. Once you can identify the reason why you do what you do, then you are half way through. If it was easy, everyone will do it but the journey as an entrepreneur takes more than just saying it. Just take the step and DARE TO DREAM!

 

What inspires you and keeps you going?

What keeps me going is my family. What I mean by family is my immediate family, my staff, my co-founders and my friends. What keeps me going is knowing very well that I am making a difference in the life of people and changing Ghana and Africa through innovation.

What inspire me are the challenges I face and overcome each day. As the saying goes, “if you do what is easy, life will be hard; but if you do what is hard, life will be easy”.

 

How do you relax and what books do you read?

Spending time with family, going on trips, and a little bit of sports keeps me relaxed. I read books mainly on Leadership, motivational speeches, and strategic and planning books.

 

   

Kenneth A. Nelson and team recently in Dubai presenting QualiTrace and QualiScan.

 

Short Bio

Born on the 6th of January, 1990 to Ghanaian parents, Kenneth A. Nelson is an Agribusiness expert with skills in supply chain management, marketing and sales.

Author Mark Twain once said that, “the two most important days of your life are the day you are born and the day you figure out why”. I cannot say if I have figured out the ‘why’ factor yet, but I believe entrepreneurship has always been my awakening. My motivation in life is to solve complex challenges and problems and making a difference in people’s life. Probably not for the fame but for the sweet satisfaction that you are closer to becoming the likes of Nelson Mandela and Albert Einstein.

My goals change from time to time with respect to the task or challenge that comes my way. But I also believe my utmost goal in life is to be remembered as a great Person.

 

Kindly with http://qualitracegh.com/

Afripreneur

The power of rejection | Zoussi Ley

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Everyone knows what rejection feels life. It is the most common emotional wound we experience. Whether you’ve been passed over for a job, turned down by investors or simply left on read, you’ve felt it. You’ve allowed yourself to be temporarily defined by another person’s decision to reject you, even when it’s not personal.

The good news is, you will never stop experiencing rejection.

Wait… did I say good news?

Yes, I did.

Here are 7 reasons to consider rejection your best friend:

1. A “No” can turn into a “Yes”

Ever heard of The 4 Hour Workweek? You know, that New York Times bestseller that created a global movement to work less and earn more? Author Tim Ferris was turned down 26 times before he found a publisher.

Stephen King’s first book, Carrie, was also rejected 30 times, causing King to throw the manuscript in the trash. His wife took it out of the bin and encouraged him to submit it “one more time”. We all know how that turned out.

 

 2. Rejection teaches patience

Most of us see rejections as failure. Yet, most of the time, it is just the wrong timing. You or your ideas may still be a diamond in a rough. This aspect of rejection is humbling but necessary. Good things come to those who wait (and grind too, of course).

 

3. Rejection destroys your competition

How many entrepreneurs, artists or writers give up in the face of rejection? Although the thought of it makes me sad, it presents an advantage for you: the more other people let “No’s” stop them, the more opportunity there is for you to land this job, get into that school or secure this funding for your business idea. Resilience is your competitive advantage!

 

4. Rejection clears the path towards your success

You’ve got to see every rejection that life throws at you as obstacles you need to get past before you finally succeed. For every ‘No’ you receive, you’re closer to your ‘Yes’. Imagine if Tim Ferris had stopped at rejection #26 or if Stephen King had really given up at rebuff #30?

 

5. Rejection creates opportunities for change

When facing rejection, ask yourself why you were rejected. It may be a sign that there are lessons to be learn. For instance, if you are getting a lot of impersonal rejections, that’s a sign you may be doing something wrong and need to reconsider your approach. Something about your pitch, cover letter or samples may be lacking.

 

6. Rejection causes us to explore new paths

When a door closes, a window opens. Think about the last time you thought, “I would never have found this job / met this person if the other place hadn’t refused to hire me/ person hadn’t broken up with me.” Rejection is a powerful force for analyzing why we go for the goals we do and what it is about these goals that drives us on, or away. It is also a good time for introspection and considering your reasons for going after certain things, people, jobs, or situations.

 

7. Seeking rejection makes you fearless

 The more “No’s” you hear, the more immune you become to rejection. Whatever goal you are trying to achieve, whether it is making a sale or finding an investor, you can train yourself to actually feel happy when getting rejected. In a TED talk, author and entrepreneur Jia Jiang shared lessons of his “100 days of straight rejection”, and how it desensitized him to the pain that “No” can cause. For 100 days straight, Jiang would make absurd requests such as requesting a “burger refill” or asking a stranger to lend him $100. Jiang’s main takeaway was that rejection never defines you, your reaction following the rejection is what defines you.

 

In a word, rejection is fuel for growth.

 

& that’s exactly why you should train yourself to embrace it!

 

How? By shifting your perspective.

 

Your ability to see things as “changeable” has a strong influence on how you react to rejection. If you can embrace the idea that life is flexible and that losses open doors of opportunities, not only will you recover faster from rejection, but you will grow more within yourself and suffer less when facing rejection.

 

Moral of the story: SHOOT YOUR SHOT!

 

Author:

Zoussi Ley

co-founder & Chief Marketing Officer

Complete Farmer

Website: www.completefarmer.com 

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Afripreneur

PAS: Providing exceptional arts education experience across West Africa – Olamidun Majekodunmi

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Olamidun Majekodunmi is the Founder, Performing Arts School of Nigeria setup with the aim to promote the performing arts industry and to encourage Nigerian creative passions and talents. She is passionate about the way her company’s brand is positively impacting the creative industry in Nigeria and inspiring people to free their creativity. In this e-interview with  Alaba Ayinuola, she speaks on how The Performing Arts School of Nigeria will serve as the pillar for performing arts in Nigeria by supporting the community to pursue their passions in the arts with regard to cultural diversity and inclusiveness. And it’s vision to be the foremost performing arts institution in all of West Africa by 2023. Excerpts.

 

Alaba: Tell us about the Performing Art School(PAS) Nigeria and the inspiration behind it?

Olamidun: The Performing Arts School of Nigeria is a community center for those passionate about developing artistic talents. PAS was founded in 2012 to encourage Nigerian creative passions and talents, and contribute to the performing arts industry in Nigeria. We recently moved to Lagos with the development of our first Creative Center serving the Lagos Island community.

 

Alaba: What was your startup fund and how were you able to raise it?

Olamidun: Startup fund was 90% of personal savings. I also received support from family and minor stake partners.

 

Alaba: What are the challenges, competition and how are you overcoming them?

Olamidun: There have been a number of challenges but the toughest I think is, maintaining a balance between demands of performing arts training and academics for kids. In a country like ours, where so much importance is placed on academic performance, it has been a herculean task convincing parents to see long-term value in our offerings.

To support their needs, we’ve included academic enrichment to our after school offering for kids, so we have a balance. So in addition to our discipline which is performing arts (dance, music, drama and a host of others) we have included programs such as STEM, Lego robotics, homework help etc. As for competition, there is no business without a competitor, so we try as much as possible to stay on top of trends and offer more unique propositions that make us stand out and help students grow as well-rounded individuals.

Alaba: How is your business contributing to the development of the Creative Art industry in Nigeria and Africa?

Olamidun: The growth of the industry is more visible now than ever and I am happy to have a footprint in the journey. We have created a wholesome space for nurturing learners and encouraging them to identify and develop their talents. Starting early with children helps us create well-rounded individuals not just in education but also creative and personal development. These developments help to accelerate their passion for arts and steer them to make their contribution to the creative industry in the future.

Also, PAS continues to provide employment opportunities to individuals looking for a platform to make a mark in the creative industry and the education sector. We have facilitators for various aspects of the arts who are paying it forward to these kids with the knowledge they have gathered. We are gradually growing an arts inclined community and it can only get larger.

 

Alaba: What’s your view on the development of the Creative Art ecosystem in Nigeria and Africa?

Olamidun: We have more individuals pushing for the growth of the creative arts and development of talents through platforms like festivals, competitions, and creative schools. In my opinion, we are yet to have a sophisticated ecosystem because we do not have a sustainable plan that encompasses every aspect of creative arts. For instance, a hub where veteran creative’s can interact with budding creative’s for mentorship. Also, more needs to be done in connecting creative arts with academia; this will help foster innovation and development not just for the arts but the country too. Private organizations are doing our bid but with more support from the government, we can further develop a strong ecosystem for creative arts.

 

Alaba: How are government policies supporting startups and entrepreneurs in Nigeria?

Olamidun: There are policies in place to protect and promote entrepreneurship in Nigeria but the problem has always been implementation. The lack of solid implementation and continuous improvement leads to limitations for entrepreneurs such as getting the capital to finance businesses, poor electricity and the constant political and social issues also discourage foreign investors. But gradually, we are experiencing a shift through initiatives and programs being created by the government because they have recognized that entrepreneurship is the answer to our high unemployment rates and will facilitate the country’s development.

 

Alaba: What is the future for your business and what steps are you taking in achieving them?

Olamidun: The long term plan for Performing Arts School of Nigeria is to never stop supporting individuals with a passion for arts with regard to cultural diversity and inclusiveness. We also hope to establish creative centers across various Nigerian cities and be the foremost Performing Arts institution in all of West Africa.

 

Alaba: What advice would you give potential entrepreneurs who intend to start a business or invest in Africa?

Olamidun: There is a lot of progress that needs to be made to catch up with the rest of the world.  So, creative businesses, driven by passion and a long-term strategic roadmap are those that stand out. Your impact could really propel African development.

 

Alaba: How does it feel to be an African entrepreneur?

Olamidun: In total, I employ about 20 people and in an environment that is quite challenging to operate a business in, it’s a very rewarding feeling to create value through employment and through the services we offer.

Alaba: How do you relax and what kind of books do you engage?

Olamidun: I enjoy socializing mostly with friends and family- grabbing a drink or dinner with my girlfriends. I read more current events and research relevant to my field. When on holiday I may read a solid fiction novel.

 

Her Short Bio:

An avid dancer since the age of 9, Olamidun built The Performing Arts School of Nigeria/ The Studio Abuja, with the purpose of providing students with unique opportunities and a well-rounded education. Olamidun succeeded in implementing key strategic initiatives and formed major partnerships with some of the largest public and private sector organizations in Nigeria. Driven by her strong passion for wide development across Africa, Olamidun also served as a Director of Education for the Nigerian Young Professionals Forum where she led the architecture of a nationwide Education Intervention Scheme.

Olamidun completed her MBA at The University of Notre Dame, USA and has also served as an Education Strategy and Operations Consultant for Huron Consulting Group in New York City.

Visit:  Performing Arts School of Nigeria

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Interview With Damansah co-founder/CEO, Claver Nambegue Coulibaly

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Claver Nambegue Coulibaly, Chief Executive Officer at Damansah

Claver Nambegue Coulibaly is passionate about entrepreneurship, innovation, artificial intelligence holds a master’s degree in business and technology. His company,Damansah is improving the success rate and well-being of African micro-business owners by helping them track their transactions, business profitability and improve their financial management and business skills.  In this e-Interview, he speaks with Alaba Ayinuola, on how the team is working towards building the most powerful and largest bridge leading to financial inclusion, challenges, government policies and Africa’s business ecosystem. Excerpts.

 

Tell us about Damansah and the role you play?

Damansah is a platform that allows African micro-business owners to easily manage their financial activities and improve their financial literacy. With the Damansah application, we empower African micro business owners to track their transactions, know their business profitability and improve their financial management and business skills. The purpose is to lead them to financial inclusion where they can take advantage of financial services.

As co-founder and CEO of Damansah, my first role on the team is to ensure that we continue to work towards our core mission, enhancing the success of African micro-business owners. In addition, I maintain the relationship with our investor, define and track our key performance indicators and milestones, define business strategies.

 

What was your startup capital and how were you able to raise it?

My co-founders, Michael Danho, Mohamed Bakayoko, and I were students at MEST AFRICA, where we took advantage of the one year program to develop our project and study the target markets. At the end of the program, after presenting the project to a panel of investors, we raised $ 100,000.

 

What are the challenges, competition and how are you overcoming them?

Our biggest challenge is the behavior of the micro business owners as they are used to not tracking their transactions. To overcome this challenge, we started sending them messages, notifications about business or financial trainings every two days. In what follows, when they open the application to read the course, they record at the same time active transactions.

We are not alone in the market. However, from our point of view, the user interface and the user experience of the product are the key differentiators. In addition, based on the design thinking methodology, we have designed the essential features that African micro-business owners need to run their businesses. We have created business and finance courses to help entrepreneurs improve their business or start a new business.

 

How does your organisation measure its impacts?

We are a data driven company. As a result, we use many internal and external  tools to track our performance indicators, track customer interactions and the mobile application available in the playstore, only in Ghana now, engage customers when they are not active. Also, we always discuss with our entrepreneurs to evaluate satisfaction and get feedback.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

Before investing or starting a new business in Africa, take the time to do a local market research based on design thinking methodology. During this study, you will have the opportunity to discuss with your potential customers and verify the hypothesis you made before the market research. Here is the key to success. The problem and the solution must come from your potential customers, even with the pricing model of your services or products.

When you will encounter difficulties, never give up! Entrepreneurship is a long journey, it is a series of many challenges that will produce the big expected result, an impact.

What’s the future for Damansah and what steps are you taking in achieving them?

This year, we promise many services and features to satisfy African entrepreneurs. Among these promises, we will expand our business to Côte d’Ivoire where it is a large young market with a high smartphone penetration rate. In the middle of the year, we will launch an online accounting software for African small businesses using artificial intelligence.

All of these steps will lead us to our vision of building the most powerful and largest bridge to financial inclusion in Africa.

 

How is the government policy impacting startups in Ghana?

Well, the Ghanaian government has been actively working to ensure that Ghana  sees more and more successful startups. Last year, it set up a fund and a national entrepreneurship program to show its commitment to support start-ups. It even changed its fiscal policy so startups would have a 3 years tax holiday and focus on growing. However, not everything is rosy, in particular when it comes to the tech industry.

As the industry is moving forward and new technologies are coming out every single day, Ghana and not just Ghana actually, most african countries have failed to adapt the legislation to the digital age so to create an enabling environment for  tech startups to thrive and heavily contribute to the economic development of our countries.

 

What’s your view on the development of Africa business ecosystem?

The African business ecosystem, French or English speaking, is becoming more active and growing rapidly. The number of entrepreneurship competitions, incubators and tech hubs is growing exponentially. It all starts with capacity building. Many NGOs all over Africa teach, train young entrepreneurs to international standards of entrepreneurship and the result is there: many great projects in all sectors are born. 

We have the knowledge and the technical support. We therefore hope that many more investors from around the world will trust the ecosystem, invest in our startups and accompany them throughout their growth, like in Europe, the United States or anywhere else in the world.

 

What inspires you and keeps you going?

I have three big inspirations, my Grandmother, the entrepreneurship my passion and my family. Specially about my grandmother, she is my primary inspiration, my first role model, it’s the brave African mother we often talk about in books. She created herself a job allowing her to educate her 7 children until their professional success. Unfortunately she is dead, but I still think of her when everything goes wrong.

 

How do you relax and what books do you read?

Generally, I listen to music or walk. Walking allows me to think about everything and nothing at the same time. I read books like Lean Startup, Outside Insight. However, my favorite book is Blue Ocean Strategy. I will end with the best quote I read there: “The best way to beat the competition is to stop trying to beat the competition.”

 

Claver’s Mini-biography

Passionate about entrepreneurship, innovation, artificial intelligence, after my master’s degree in business and technology in Ivory Coast my country, I started various social projects to help my community. Then, I got a scholarship from MEST AFRICA, where I improved my entrepreneurial skills during a one-year program. I have experience in IT project management.

Kindly visit: https://www.damansah.com/

 

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