Rhoda Aguonigho is a Fashion entrepreneur and cultural & creative industry advocate who is very passionate about the Creative industry in Africa. As a consultant, she has worked with several fashion entrepreneurs, teaching them how to launch their businesses and achieve their brand goals. As a project manager she has worked on some of Africa’s top fashion events and programs like Lagos Fashion Week, Lagos Fashion Awards, The Leap Project and many more. Rhoda is the Founder of Lhaude Fashion network an organization that creates opportunities for emerging Fashion Talents and the Creative Director of Rholabel. In this interview with Alaba Ayinuola, she speaks on her journey as a fashion entrepreneur and her passion for the creative and fashion industry. Excerpts.
Alaba: Could you briefly tell me about yourself and your brand, Lhaude?
Rhoda: My name is Rhoda Aguonigho and I am a fashion entrepreneur. My work in the fashion industry includes consulting, project management and also running a couple of fashion businesses. I am currently the founder of Lhaude Fashion Network. A fashion organization that creates opportunities for emerging fashion startups and creatives across Nigeria and Africa to thrive and grow. We do this via our various initiatives and our digital community platform. We run a digital hub that is currently home to over two hundred creatives across Nigeria and we are spreading that to Africa in the next couple of months.
Alaba: What attracted you to the fashion industry and what do you intend to achieve?
Rhoda: Honestly, I don’t think there was a major thing for me except that when I was pretty much young, I just watched a lot of lifestyles and my interest in the fashion industry was more of wanting to design outfits. Then, I started styling, writing and then grew into becoming a magazine fashion editor, I started to do project management, working at fashion events, etc, and that is how I have grown in the industry.
I intend to achieve an ecosystem in Africa where the fashion business is sustainable and profitable, a system where creatives get constant opportunities to grow and thrive, where there is no gap between the emerging creatives and the top professionals.
Alaba: What were your initial challenges starting off?
Rhoda: I would say the first challenge was access. At the time I started, I was in school, and not in Lagos which is the fashion capital. I was running a fashion organization and needed fashion experts. But things started to get better as I finished school and was able to get into the fashion industry fully with a job.
Another challenge would be funding. You don’t have a lot of organisations giving grants or funds to fashion businesses or initiatives. Being an organization putting together events, initiatives, and needed funds to execute them. There was no amount that we could charge the participants that would cover the cost.
Alaba: How have you attracted members and grown the organisation from the start?
Rhoda: value! People gravitate to where value is given. From the very beginning, in 2017 when we had our first event which took place in ile-ife, Osun State. We had the Style infidel and a fashion designer – Samuel Noon come down to ile-ife. It was a Lhaude network cocktail and a networking session between grassroots, emerging grassroots creatives, and fashion experts. We have various initiatives, a business incubator program, business advisory and mentorship schemes.
Alaba: What issues have proved to be the most challenging in your attempt to help support fashion designers in Nigeria?
Rhoda: I would say a mindset problem, which comes from lack of proper fashion education. Some of these creatives you are trying to help grow are not even as invested as you are in the development of their businesses. I mean we have those with great mindsets, but to a large extent, especially local creatives who have not had the opportunity to be exposed to the fashion business properly or on a large scale. They don’t see the importance of certain things like PR, Accounting and Bookkeeping, Business models, the core business part of fashion.
Alaba: How has technology impacted the fashion industry?
Rhoda: A lot of things are changing, gone are the days when you have to travel abroad for International fashion courses. You can sit in the comfort of your room and access courses with coursemates across the world. Technology is helping to widen access to the market, improve collaboration among fashion enthusiasts, experts and make the fashion community across the world much closer.
Another way is how technology is cutting down on waste. With 3D fashion, designers don’t have to create a physical collection to present. They can do it via 3D and clients select what they want and the designer makes the actual pieces. But in situations where people don’t like it or people don’t receive it, those samples are wasted.
Alaba: The term Fashiontech is still quite new. What is your opinion on this invention?
Rhoda: Yes, Fashion tech is quite new and I am so excited because the possibilities are limitless. Initially, it was just on the e-commerce level, connecting and building networks. But then it grew to 3D and now NFTs. I see innovations coming out of the fashion and tech industry and feel like there is still so much to learn and catch up with.
I mean, Africa, Nigeria, in particular is still growing but I don’t think we are doing so badly. I think orientation is getting so better, people are getting more aware, adjusting and beginning to adapt to technology in their fashion businesses. We still need more education on FashionTech, this is one of the things Lhaude is actually looking into more for next year.
Alaba: Can you share 3 things that most excite you about the modern fashion industry?
Rhoda: One of the things that excite me is the Fashion Tech like I mentioned in the previous question. The fact that innovation is limitless. I am so excited about the innovation, new ideas, new technology that are to come out from fashion with technology. Another thing is how as an African, there are no limitations to how you can express your creativity or culture, there are no border limitations, because of tech, we can express it to the whole world.
The third thing is building community. It is so amazing when you meet people from other cultures or countries who are interested in similar things as you. That is, as a fashion executive in Lagos, I can connect with a fashion executive or designer in London, Scotland, Australia, etc and we are building communities connected by our passion and drive for creativity, regardless of cultural differences.
Alaba: Where do you see Lhaunde Fashion Network and the Nigerian Fashion Industry in the next 5 years?
Rhoda: I see Lhaude being Africa’s foremost fashion community. The fashion hub where creatives across Africa and the globe plugin to Create, Connect and Collaborate. I definitely see Lhaude building a world-class hub for fashion creatives, where they get access to everything they need to build, to thrive, and to grow.
I see the Nigerian Fashion industry as one of the leading fashion industries across the world. An industry that will be known for innovation, creativity, and originality. With a rich culture and creative people leading the fashion sphere across the world.
Alaba: What piece of advice would you give to budding entrepreneurs?
Rhoda: My advice to them is, be resilient and innovative. I would say to not give up, be resilient and do not just be comfortable with the state of your business or your business idea, constantly innovate, constantly grow. The idea for Lhaude came in 2016 and it didn’t start until 2017. At that time, I was still in college. It was quite difficult running an organization and building a career simultaneously.
Alassane Sakho: The Senegalese Serial Entrepreneur
Alassane Sakho is a young and brilliant Senegalese entrepreneur, Telecommunications engineer specialized in the Technical-Commercial field, He founded KALIMO GROUP in January 2023, with the ambition to contribute to the development of Senegal. A graduate of ESMT in Dakar, Alassane is passionate about sales, ICT, Mobile Money and real estate. He began his career in 2010 with the Orange Money Senegal and Orange Business Service projects. Later, he joined large real estate companies as a commercial developer, (SIPRES SA, SENEGINDIA, TEYLIUM Group and the company Fimolux, where he held the position of General Manager of the commercial subsidiary.
Alassane Sakho has also supported many Senegalese and international companies in their development in Senegal, including Wizall Money, ATPS, MOODS, etc. Its vision extends beyond national borders, initially targeting West Africa, with projects planned in Mali, Gambia, Guinea and Côte d’Ivoire, before expanding to other parts of the continent.
Kalimo is involved in various areas of activity, including real estate development, digital communication, sales, rental and asset management, construction, training, advice and assistance. In addition, the company plans to enter the film industry, with its subsidiary K7film, which will produce short and feature films, animated films, corporate communication, documentaries, etc.
Apart from his professional activities, Alassane SAKHO is involved in sports, especially football. He coaches youngsters from 8 to 20 years old and has the honour of winning the “Universal Youth Cup” tournament in 2019 in Italy, against big clubs such as Inter Milan, Ajax Amsterdam, Atletico Madrid and AC Milan. Its main objective is to consolidate Kalimo’s presence in Africa and to help foreign companies wishing to set up in Senegal.
Finally, its digital team is ready to help companies or public figures increase their notoriety and visibility on social media. Other areas of activity, such as agribusiness and mass distribution, are currently being explored.
Violaine SAGNA: African Circular Designer
Violaine SAGNA emerges as the rising designer to watch, bringing her expertise from the world of large international groups, to a new creative horizon at the service of women’s development, social inclusion, beauty and authenticity. Atelier 22B is committed to celebrating West Africa’s cultural heritage, supporting the sustainable development of communities of women artisans, and offering innovative, elegant and responsible objects.
Each creation is the result of a harmonious collaboration, where artisanal skills meet the creative vision of Violaine Beh Sagna. In this approach, Atelier 22B ensures fair remuneration and we invest in an innovative way in mutual health insurance for these women, thus guaranteeing their well-being.
Violaine Beh Sagna breathes a unique dimension into Atelier 22B through limited-edition capsule collections. Each piece tells a story, full of meaning, excellence and aesthetics. These creations, to be discovered urgently, redefine the world of African design with a minimalist and singular aesthetic.
Explore the captivating world of Atelier 22B, where each creation is a living testimony to the union between beauty, goodness, and happiness, contributing to the innovative vision of contemporary African design led by Violaine Beh Sagna.
FindMe is making postal addressing accessible in Africa
FindMe was launched in 2020 to solve the problem of postal addressing in Africa by Cameroonian entrepreneur Brandon WANGUEP and his associates. The application allows you to create a standardized address in a matter of minutes. Currently based in Dakar, Brandon seeks to expand his activities to other countries on the continent. FindMe allows you to generate a postal address for a home or business in two (2) minutes.
According to Brandon WANGUEP: “One of my friends lived through an ordeal during a trip to Congo, spending more than 45 minutes looking for the Cameroonian embassy with Google Maps. I met a friend who lost her father because the ambulance couldn’t find her home in time, despite all the directions provided. I wanted to create an innovative project that would have a major and positive impact on society.”
The way the app works is simple. All you have to do is take a photo of your home or office, which will allow the delivery person to recognize it when making a delivery. If necessary, the user can also add the location number. Then, by hovering the red pointer over their living area via Google Maps, they can pinpoint the exact location. Then, all they have to do is order their address plate for installation.
FindMe has improved the quality of service of Poste Senegal, one of the start-up’s partners (along with Google Maps and TomTom). “FindMe makes it much easier to pinpoint the precise location of streets for mail and parcel delivery and our commitments are now able to be fulfilled much more quickly,” says Fatou Mbaye, project coordinator at Senegal Post.