Afripreneur
Richmond Arthur on closing the internet gap in Ghana
Richmond Arthur is the Founder and CEO of Maxinet, one of Ghana’s leading Internet Service Providers. Richmond’s exasperation with costs and inferior connectivity fuelled his vision to build quality, reliable and affordable internet solutions for his fellow Ghanaian students. The growth in internet penetration in Ghana has steadily grown over the past period. However, access to quality internet is challenging, for both businesses and households.
Richmond started Maxinet in 2018, just a year before graduating from Ghana Technology University with a B Degree in Information Technology. Less than five years on, Maxinet has certainly lived up to its name and its founding vision.
Challenges of a start-up
Along the way, Richmond explains there were some key business lessons in establishing his own ISP. “It didn’t come on a silver platter,” he says. “I had to go through a process of starting up a business – and one of the challenges was the capital. I underestimated the amount of startup capital for sure, and ultimately required more than ten times my initial estimation. Every time I revised it, I needed more – and more.”
The second challenge faced was to build the right infrastructure.
“I had knowledge but not all the expertise to build everything. I found it hard to find the right engineers, and to be able to afford them. I learnt that creating the right team is a process, and that finance and human resources go hand in hand in the beginning.”
Finding partnerships
Maxinet uses the upstream services of Workonline Communications to connect to the global Internet. Workonline is one of the largest IP transit providers in Africa and has a large footprint across West, East and Southern Africa.
When first introduced to Workonline, Richmond and the team hit it off immediately.
“They were the most experienced of all the providers we had considered, and had a very mature, long-term approach to collaborative market growth,” says Richmond. “The Workonline ecosystem is robust and they introduced me to many others already making use of their services. We also tested their services thoroughly and found that they were able to offer the best and fastest routes from and to Ghana, offering the benefits of improved latency while keeping the traffic on the continent instead of sending it to London or Europe for example.”
The partnership between Workonline and Maxinet has grown from strength to strength. Workonline business development manager, Daniel Duah, attributes this to open communications and collaboration between Maxinet and Workonline teams.
Richmond agrees and echoes Daniel’s views. “Since we signed up, we’ve had reliable service, great partnerships, and a deep personal connection. In fact, now we are friends, it’s not just business any more. Once I get that kind of service, it flows downwards to my customers and everyone benefits”
“This collaborative approach has helped me build a better and stronger customer base.”
Independence rules
Being an independent ISP was a significant milestone for Maxinet. Workonline supports and guides their customers through the process of establishing an independent ISP.
Independence in the Internet industry refers to having your own block of unique addresses, issued by Afrinic the African Internet registry, and can be a complex process. The benefits of this are important to downstream customers but often not understood or appreciated. The impact of independence is control over quality – Maxinet can provide the same quality service and speed but at a lesser fee than the larger telco’s charge.
“Without the experience and assistance of the Workonline team, we would have struggled to establish the quality service we are able to provide. Their engineers are world-class and always there when we need them,” adds Richmond.
He adds a story of the early days in the business where Workonline helped negotiate a lower monthly service cost for his base station, protecting Maxinet’s cashflow and helping to grow the long-term viability of the business.
Starting an ISP in a growing and vibrant market like Ghana is often seen as a great business opportunity and with low barriers to entry. Maxinet’s story shows that it can be done if you have the right partners on your side and an appetite for collaboration and independence.
Harris M was created by Congolese entrepreneur Harris Mayoukou, Harris M. is a young fashion and accessories brand inspired by the bustling streets of Château Rouge, a colourful district of Paris. This project is above all a family story that begins with a sewing machine belonging to the great uncles of the designer in Congo. A machine that was offered to his father in the 70s and that the latter offered him in turn at the launch of the brand. Moreover, she still uses it today in the production of pieces in her Parisian workshop.
Coming from a family of artists and talented couturiers, Harris was keen to carry on this family legacy through his brand Harris M. She makes it a point of honor to take only fabrics produced in Africa in order to support the crafts and printing works still present. The brand offers accessories and casual wear mixed clothing, comfortable and quality. The founder defines the brand in 3 words: KANDA which means family in lari. Because she wanted to perpetuate one of her father’s first jobs.
Harris took her first classes in a very small workshop in Montreuil in order to keep this practice in the family and keep this precious link. Then PASSION because all the pieces are made according to the desires and the favorites. Finally ETHICAL, because it tries to ensure that small craftsmen, whether they are in France or in Africa, continue to be paid at the right price
APINAPI is a social business focused on zero waste and symbolizes the meeting between France and Senegal. It all began in 2010, when Marina Gning and Jeanne-Aurélie Delaunay founded the company APINAPI in Paris, with the aim of democratizing washable diapers and natural baby products. After 10 years working in the cinema industry, they wanted to raise awareness about washable nappies and natural care products for babies.
During her travels in Senegal with her husband, Marina finds that the products she offers in France are perfectly suited for Senegal. Indeed, she sees how plastic waste litters the streets of the country, especially disposable diapers. These, which were a few years ago a “luxury product”, have become very accessible with the arrival of low-end brands.
These layers, of poor quality, give irritation and are not reliable. The family budget is reduced and women with low incomes use a single diaper for their baby all day! By offering washable diapers to her sister-in-law in Dakar, Marina sees how much easier her life is: less redness, less expense, less waste. In addition, the diapers were a great success with the friends of the young mother.
The trigger is born from there. What if these washable diapers were the solution? In 2015, she got fully into the project with her partner, her husband and Marianne Varale. The team was born, and in 2016 Marina and her husband decided to sell their apartment in France to settle in Senegal and launch ApiAfrique.
Today, ApiAfrique is a Senegalese social enterprise, which offers innovative, local and environmentally friendly solutions for the hygiene of women and babies. Its vision is to promote sustainable solutions that contribute to women’s empowerment, waste reduction, the fight against exclusion and job creation.
Douce mélanine Founders
N’dioba DIONGUE and Astou diongue, two French-Senegalese mothers have both had bad experiences with baby cosmetics products that contain potentially dangerous or allergenic substances. Looking for a solution, they found out that products adapted to black and mixed-race children can be counted on the fingers of one hand.
Following these bad personal experiences, they decide to react and remedy them by offering healthy products, especially for babies. This is because they are fragile. The beginnings were not simple: market research, business plan, search for formulators, etc. It took several months before they could find a lab to work with. Not being in the trade, they also had to train in formulation.
Douce mélanine was born in 2018, with the aim of offering a range of care products with 98% natural ingredients, traditionally used in Africa for baby care. The goal is to transmit care rituals with products from the African pharmacopoeia. For example, we can find touloucouna oil, with unsuspected virtues which is relaxing and is used in Africa for infant massage. A necessary return to the roots, to allow babies to enjoy all the benefits of this treatment with ancestral oils.
Then in 2020, as for many entrepreneurs, the coronavirus came knocking on the doorbell. After several questioning and restructuring, they decided to stay the course. New tests are carried out, formulas are retouched, and the adventure resumes in 2021 to never stop. Today, Douce Mélanine has made her way and has found her place in many bathrooms all over the world.
DOUCE MÉLANINE fights every day to offer mothers products with healthy compositions. Its products are formulated and manufactured by a French laboratory certified Ecocert and COSMOS. Without perfumes, tested under dermatological control and composed of ingredients from the African pharmacopoeia, babies will appreciate its care which will bring softness, hydration and relaxation.
