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Sahara Foundation Empowers 30 Entrepreneurs To Mark World Entrepreneurship Month

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Beneficiaries of #StartUpNation photographed with the organizers in Lagos, Nigeria.

 

November is celebrated globally every year as the Entrepreneurship Month. It is a period to celebrate men and women who brave all odds to take smart risks in business – an informed leap in the dark if you will – to create value.

StartUps are gaining traction across the globe as more people continue to embrace the challenge of carving a niche for their business ideas. Particularly noteworthy and deserving of commendation are the young people who have taken the bull by the horns by starting, running and sustaining businesses in climes with peculiar economic challenges.

Sahara Group is delighted to celebrate these heroes who would ultimately emerge as icons and business leaders.

Having spent the month of November showcasing innovative business solutions by entrepreneurs across various sectors, Sahara Foundation organized an Entrepreneurship Workshop to help beneficiaries lay a solid foundation for their businesses.

Themed StartUp Nation, the one day workshop hosted 30 young entrepreneurs to five transformative sessions with accomplished professionals and entrepreneurs as facilitators. The entrepreneurs who were selected via the Foundation’s digital platform for young innovators and entrepreneurs – www.saharahub.com – were exposed to business rudiments as well as knowledge and information for growing their businesses.

Olumuyiwa Adebayo, CFA Head, Group Finance,  Sahara Group during a session at #StartUpNation
Olumuyiwa Adebayo, CFA Head, Group Finance, Sahara Group leading a session at #StartUpNation

The workshop sessions included topics on finance, business funding, branding, social media use for business and starting and growing a business with currently available resources.

Ivie Imasogie- Adigun, Group Head, Human Resources, Sahara Group set the tone for the workshop with a thought-provoking opening remark. “Entrepreneurs are people who pursue their dreams passionately and are never afraid to fail. This tenacity ultimately equips them for the journey ahead, paving the way for success as long as they remain focused, innovative and determined. This is a path we have been through and continue to develop at Sahara Group and we are delighted to support young people to realise their dreams,” she counselled.

Beneficiary at #StartUpNation
Beneficiary at #StartUpNation

The Facilitators included Olumuyiwa Adebayo, Head, Sahara Group Finance; Oyindamola Johnson, an African Union Youth Champion; Omolabake Bode-Matthew, a successful entrepreneur; Adenike Bamigbade, Digital Marketing Expert; and Tunji Andrew, a serial entrepreneur, radio show host and investor. Their sessions were engaging, practical and resourceful.

In what could have easily passed for a mini-MBA, the participants were schooled and practically shown the way to navigate business terrains with particular reference to the Nigerian market.

 Oyindamola Johnson - Curator, Elevate Your Game
Oyindamola Johnson – Curator, Elevate Your Game at #StartUpNation

Citing the entrepreneurial trajectory of Sahara Group, Mrs. Pearl Uzokwe, Director of Governance & Sustainability, closed the session by assuring the entrepreneurs that they had the potential of becoming the next big businesses. “Sahara Group was founded by three entrepreneurs 22 years ago and today the business has become a global conglomerate operating in 38 countries across Africa, Asia, the Middle East and Europe. We believe you are on the right path and Sahara Group will continue to support young entrepreneurs through the SaharaHub and similar initiatives. StartUps and small businesses are critical for economic growth and development and we remain committed to providing platforms for small businesses to thrive and grow.”

Sahara Foundation Manager, Oluseyi Ojurongbe stated that the empowerment project was the first of many more platforms to support young entrepreneurs with the tools, resources, networks, and funds needed to grow their businesses. “This is the thrust of Sahara Foundation’s Extrapreneurship drive,” he added.

 

SAHARA GROUP

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Joan Nwosu- helping entrepreneurs and corporate professionals create meaningful lives

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Joan Nwosu is a serial entrepreneur, business consultant and career transition coach based in Toronto, Canada. She is the CEO of Joan Nwosu Coaching and My SoftLanding Canada, both birthed from a deep desire to help people, using her life and career experience over 20 years.

Born and bred in Lagos, Nigeria, where she spent the earlier part of her childhood. Upon completing high school, she moved to the United Kingdom in 1997, to pursue a Bachelor’s degree in Internet Computing at London Southbank University. Her journey as a career woman also emanated from the UK, where she spent a considerable amount of the first 35 years of her life. In those years, she shuffled between the UK and Nigeria.

Joan would say, “In the era where I grew up, the societal norm was to get educated, find a job, climb up the ranks, work till the age of 65, and then retire. I followed this trend and became an overachiever, often transitioning through different careers and industries.”

In a bid to find fulfilment, she said “I explored roles in Management, Consulting, Marketing, Communications, Business Development, Operations, and even Artist Management, amongst others, all to no avail. Although I enjoyed the human relations aspect of my career, some of these environments were toxic for me, and I was never satisfied. After working 20 jobs and making 6 career changes across 3 continents, I quit.”

While transitioning through careers, she noticed the void of dissatisfaction and lack of fulfilment in many professionals including herself, which led to the birth of her coaching business, Joan Nwosu Coaching (JNC). Founded in 2019, JNC is an organization that helps corporate professionals and independent entrepreneurs start, grow, and scale purpose-driven businesses they are passionate about. She said, “In just over a year of operation, we’ve helped hundreds of professionals. My experience in different fields plays a vital part in the execution of my role as the Lead Business Coach at JNC.”

Image credit: Joan Nwosu

In her words, “I have always had the entrepreneurial drive in me having ventured into entrepreneurship at the age of 19, and launched a total of six businesses since then; a bakery, lifestyle business, political consulting firm, an NGO, coaching practice, and an immigration consulting firm, of which the last two are still in operation today.”

In 2015, she moved to Canada and two years later, founded My SoftLanding Canada, an organization focused on helping new immigrants to comfortably settle in Canada. Today, My SoftLanding Canada has helped hundreds of Canadian immigrants transition safely and get good jobs quickly.

Also Read: Black Mamba- Changing the world one chilli at a time

Over the years, she has embraced Public Speaking as an avenue to express herself, amplify her voice and message. Again, her vast professional experience has contributed immensely to her success in inspiring and motivating people through seminars, webinars, conferences, events, and other platforms.

Entrepreneurship fuels her desire to make a difference in the world through social impact. According to her, identifying voids, proffering solutions, and providing value is king.

Her purpose is to help people live full lives and not just exist. To live life on their terms doing only what they love while making a difference in the world. She believes everyone deserves to have this regardless of age, background, or environment, you too can have the life of your dreams.

Joan Nwosu Coaching

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Chynna Morgan – helping brands create memorable experiences using sound + music with GIF Out Loud

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Chynna Morgan is the Founder at GIF Out Loud, an experiential technology startup that creates unique experiences and allows customers to spontaneously create and share your brand, sound and music. Chynna shares her story with Alaba Ayinuola of Business Africa Online.

As a young girl, I have always been a dreamer- dreaming of ideas that I can bring to life to help or shape the world that I live in. Somehow, I always knew I would be an entrepreneur, but never in a million years did I see myself in tech. I like to say; I didn’t look for tech, tech found me. In the middle of finishing my master’s in healthcare management, I suddenly had the idea to start my tech company (GIF Out Loud). I noticed the lack of shareable experiences that amplified a brand’s voice or sound that fans or consumers could interact with and share during events or brand activations.

As a professional actress, and coming from a family of musicians- I have always understood the importance of creating a storytelling experience, and how it connects with people on a deeper level especially using your voice or music. Since my childhood, I saw first-hand, the power and healing that music could bring to the world, just by listening and watching my family perform.

Historically, as an African American, music has always been a pillar of healing, whether that was bringing us through slavery or bringing us together. Because music is so powerful, I always wondered why brands were not creating full experiences to amplify their brand’s sound while simultaneously capturing analytics and data that they need, to stay in touch with their target consumer. This is why I created GIF Out Loud, we work
with brands and music artists to develop interactive, digital, and shareable experiences using music and sound during events and brand activations.

Since I started my company, we have partnered and worked with big brands such as Shell and Pennzoil, and we are currently working on some cool partnerships in the music, retail and sports industries. My goal is to partner with brands in all types of industries to create unforgettable experiences and memories that consumers would want to share using the power of sound.

Also Read: Redshift – Connecting South African small retailers with shoppers during lockdown

When I started to immerse myself in the tech industry, I quickly realized that this space was not intended for people like me, but it was my job to be the one to help elevate this space and let our faces and brilliance be seen. I am looking forward to creating more opportunities for black people in tech and how I can tap into my heritage and create opportunities in Africa. This will help amplify Africa’s brands and most importantly, Africa’s voice all over the world.

I am more than ecstatic to be on this journey, and this only the beginning.

Visit: GIF Out Loud

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Save App: Helping you share moments, send and receive distress alerts real-time

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Samuel Thierry Njock is the Founder of Save, an App that helps you locate in real time, share moments, send and receive distress alerts from your family and friends. Samuel shares with Alaba Ayinuola of Business Africa Online, more about Save, what sparked the interest and the long term goals. Excerpts.

About Save App

Save App helps you locate in real time your loved ones, share moments, send and receive distress alerts.

Save is a great location sharing app for your family and friends. It’s now more easy and simple to know where the people who matter most to you are in real time, and if they are safe, even when they are far away. With Save, see in real time where your loved ones, and get easily to them, and share what you do through pictures and videos.

Save also offers health and safety features. You can:

– Display the closest hospitals and pharmacies from your location

– Send distress alerts to your loved ones in case of car crash, car breakdown, and insecurity

– Receive in real time data about health and safety issues (dangerous areas, low network in an area, other health and safety recommendations or warnings).

Since the covid19 pandemic started, we have added real time data about the spread for every country in the world, with protective measures against the virus, for users to keep them on mind all day long.

Here are your first steps on Save:

– Invite your loved ones on Save, then add them to your group

– See in real time each other’s location on the map

– Join easily each other with roads

– See live pictures and videos of your loved ones, share yours with them.

The Interest

The Save project arises from the fact that Samuel works in the Northern Cameroon at the beginning of the Boko Haram crisis. His relatives are constantly worried about his safety, and his girlfriend was living in Yaoundé. There was sometimes no way of knowing in real time whether she was doing well or not, whether she was in the office or at home. Samuel then thought of creating an app, which would allow him to share his position with his relatives, publish photos and videos of what they are doing in real time, and send alerts in the event of an accident, insecurity, car breakdown.

Also Read: Envisionit Deep AI launches AI solution to help Radiologists and Doctors fight Coronavirus

The Future

Save has two major long-term goals:

– Allow individuals to navigate more easily and more simply towards each other, especially in the event of a perilous situation such as an accident, an insecurity problem

– Makepeopleenjoy real time location sharing: make it interesting enough for them to forget the tracking part, which most scares them as soon as they hear real time location sharing.

The Team

Samuel Thierry Njock: Founder of Save, a 32 years old Cameroonian and holds a license degree in Management and a Masters in Finance. During his first professional experience in a brewing company, he was passionate about information systems. He is strongly influenced by Steve Jobs, who thought that technology should make it possible to do more simply what constitutes the daily life of men: to move from a place to another, to listen to music, to use a phone, etc. Samuel is great at conception and simple problem modeling, and he’s passionate about design.

Loic Kami: As he often says, JavaScript is his first wife. Engineer, he worked on several sites and applications before joining the team. He works under pressure and quickly, with excellent results

Bertrand Evina: with a master’s degree in international marketing, Bee as he is called joined Save. He attended with Samuel between 2000 and 2004. Passionate about marketing, he is at the origin of all our campaigns, and manages our online community

There are also people who intervene on an ad hoc basis, such as Thierry, the graphic designer, Jef and Stéphane, who lend a hand in development.

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