Corporate Citizenship
Sahara Group, Dorcas Foundation Unveil ‘How Pink Is Your Love’ Campaign
Lagos, Nigeria, February 11, 2019; Sahara Group and The Dorcas Cancer Foundation are joining forces to increase awareness of the cancer scourge in a bid to reinforce the role early detection plays in preventing avoidable morbidity and mortality from the disease which claimed the lives of 9.6 million people in 2018.
Statistics sourced from the World Cancer Day website indicate that at least a third of common cancers are preventable and up to 3.7 million lives could be saved each year through implementing appropriate strategies for prevention, early detection and treatment.
Tagged ‘How Pink Is Your Love’, the project will take advantage of the euphoria surrounding the 2019 Valentine’s Day celebration to shore up awareness and early detection campaigns through youth engagement talks in schools, health walks, media interactions and donations to select cancer based non-governmental organisations.
The campaign will be implemented across the energy conglomerate’s locations across Africa, Europe, Middle East and Asia. Dr. Adedayo Joseph, Clinical Radiation Oncologist and Executive Director of The Dorcas Cancer Foundation will provide lead technical support for the campaign through her organisation which is widely regarded for its leading role in stamping out cancer.
“Last year, Sahara Group added more fillip to the issue of climate change on Valentine’s Day. Our ‘Greenest Love of All’ campaign was well-received and generated remarkable awareness and commitment to galvanizing action towards protecting our environment. This year, we are delighted to work with the reputable Dorcas Cancer Foundation to stem the tide of cancer, a deadly disease which can be tackled by awareness, early detection, accurate diagnosis, as well as prompt and proper treatment.” explained Bethel Obioma, Head of Corporate Communications at Sahara Group.
According to Obioma, cancer; which claims 17 lives every minute all over the world requires sustained global attention and collaboration to stem the tide of its adverse impact. “Our campaign is actually a passionate appeal to extract more commitment from everyone to spread the word about cancer, get checked, encourage others to get checked in order to increase the chances of saving more lives through early detection. There is also a high level of myths, misinformation and stigma that fuels the spread of the disease. So, at Sahara Group, we are asking, how pink is your love this valentine, as we take the fight to cancer.”
Speaking on the partnership with Sahara Group, Dr. Joseph said, “Not too long from now, every person living will know someone affected by cancer. We owe it to ourselves, and to the people we love to get involved. This fight cannot be left for the oncologists, the doctors, healthcare professionals and non-profits. Every individual has a duty and an obligation to society, to do their part for cancer control.”
READ PAS: Providing exceptional arts education experience across West Africa – Olamidun Majekodunmi
According to her, The Dorcas Cancer Foundation has backed cancer research; published and distributed free of charge, a first of its kind childhood cancer handbook in West Africa, funded diagnosis, treatment and rehabilitation for several children; partnered with community leaders and influencers to raise awareness; and trained hundreds of health care professionals on early detection and referral paths. “But it is all only a drop in the bucket until everyone gets involved.” I have devoted my career to changing the cancer narrative in Africa, and I invite every individual, every organisation; to join in their own way. “This season, as everyone celebrates love and relationships, I believe we need to take a moment to think about those for whom life seems to be hanging in the balance; those whose priorities are vastly re-arranged by the diagnosis they face. Take a moment to show love to someone who desperately needs it,” she added.
READ The power of rejection | Zoussi Ley
Oluseyi Ojurongbe, Manager, Sahara Foundation said the organization remains resolute in its commitment to partnering with various stakeholders to “take cancer down”. He said the total annual economic cost of cancer which is estimated at 1.16 trillion dollars makes it imperative for various stakeholders across the globe to support sustainable awareness and prevention projects.
“At Sahara, we have over the years supported several cancer programmes to raise awareness and reduce the stigma associated with the disease. Some of our cancer interventions include donation towards the acquisition of a Mobile Cancer Center by the Committee Encouraging Corporate Philanthropy; sponsorship of prostate cancer surgeries in Lagos; cancer screening and awareness programmes for staff members and cancer screening for over 5000 rural women across Nigeria. The Sahara Group subsidiary in Geneva recently partnered with English Speaking Cancer Association (ESCA) alongside other organizations to carry out awareness programme themed Paddle for cancer dragon boat festival.”
“The war to defeat cancer should be concerted requiring the efforts of individuals, corporations and government. Sahara Group is excited to draw attention to the cancer menace as the world celebrates the concept of love. We believe the greatest form of love this valentine is to raise awareness and do everything possible to enhance the cause of early detection by promoting voluntary and sponsored medical intervention,” he added.
– Sahara Group
Corporate Citizenship
Huawei 2024 ‘Seed for Future’ Programme Kicks off in Kenyan Tertiary Institutions
Huawei Kenya has rolled out its “Seed for Future” program for the year 2024 in collaboration with leading universities and TVET institutions in Kenya. The initiative, which is Huawei’s globally-recognized Corporate Social Responsibility (CSR) flagship program, aims to cultivate talent and foster innovation in the field of ICT to ensure a sustainable future for technological advancement through training.
The training sessions are designed to bridge the gap between academic learning and real-world industry demands, equipping students with the expertise needed to thrive in the digital age.
Universities and colleges earmarked to benefit from this year’s Huawei “Seed for Future” program Include University of Nairobi, United States International University (USIU), Strathmore University, Kenyatta University, Moi University, Egerton University, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Mount Kenya University, Catholic University of East Africa, Technical University of Kenya, Muranga University, Kabete National Polytechnic, Nairobi Technical Training Institute, and Nyandarua Technical Training Institute.
Commenting on the program, Huawei Kenya Media Director, Public Affairs and Communication Department Ms. Khadija Mohammed Ahmed said the Seed for Future” program seeks to develop local talent, share knowledge, increase ICT sector awareness & enthusiasm, & foster digital community building.
“We are thrilled to kick off the 2024 ‘Seed for Future’ program, which represents Huawei’s unwavering commitment to nurturing the next generation of ICT professionals. By collaborating with these top universities and colleges, we aim to empower Kenyan students with the necessary tools and insights to drive innovation and shape the future of technology,” Ms. Ahmed said.
Now in its 10th year in Kenya, the Seeds for the Future program seeks to rope-in at least 1000 participants.
The registration exercise for this year’s program will run until April 30th, 2024. To register, the participating student will need a resume, a transcript that proofs academic records, a cover letter and/or a 3-minute personal video which reflects objective to participate for learning, which should be done through the Registration Link
This year’s program offers students the chance to undergo a one-week digital training course in South Africa, as well as additional training opportunities.
In addition to the South Africa trip, selected students will have a one-week training on Huawei certification courses and another one-week local training in Nairobi and an opportunity to engage in global competition termed as the ‘Tech4Good Competition, international learning and cultural exchange.
In 2023, more than 2600 students from 102 countries participated in the program.
LG Electronics, a global leader in technology and innovation, has once again demonstrated its commitment to making a positive impact on communities by organizing a grand IFTAR feast during the holy month of Ramadan. With a steadfast commitment to community support and giving back, LG Electronics served delicious meals to hundreds of people in need.
LG Electronics recognizes the significance of solidarity and compassion during this special time of year. The IFTAR feast, which took place in 2 major Mosques in Magodo Shangisha and Naiwarudeen Society of Nigeria, Oshodi, Lagos State, saw delicious meals being served to hundreds of individuals, bringing joy and unity to all who attended.
Ramadan is a time of reflection, spirituality, and compassion. It is a month when Muslims around the world fast from dawn till dusk and break their fasts with IFTAR meals. However, many individuals and families struggle to afford a proper meal during this sacred month. LG Electronics aimed to make a difference by organizing an IFTAR feast that brought the community together and provided nourishment to those in need.
Commenting on the initiative, the Managing Director, LG Electronics West Africa, Mr. Hyoung Sub Ji, stated, “We are delighted to be able to extend our support to the community during this auspicious month. Ramadan is a time for giving, and we feel privileged to have the opportunity to make a positive impact on the lives of others. We hope that the IFTAR feast brought joy and comfort to those who needed it most.”
“LG Electronics remains dedicated to our “Life’s Good” initiative that contributes to the well-being and happiness of society. By harnessing the power of technology and innovation, we strive to uplift communities and foster an environment of inclusivity and kindness”. Mr. Sub Ji added
Expressing gratitude to the management of LG Electronics, the President/Amir, of Islamic Education, and Faith Initiative (IEFI), Alhaji Olaide Osikoya of the Magodo Mosque said “We are immensely grateful for the generous gesture extended by the management of LG during this critical period. As the leader of the mosque, I am deeply moved by the support shown through this IFTAR initiative. The impact of this kindness is profound not just for me, but for all those benefiting from it. Such acts of compassion truly strengthen the bonds within our community and serve as a beacon of hope and unity. We thank the LG wholeheartedly for their benevolence, and may this spirit of giving continue to inspire others to make a difference in the lives of those in need.”
In the same vein, the Amir of Naiwarudeen Society of Nigeria, Oshodi, Alhaji Alaran Muhibdeen said, “LG’s thoughtful gesture during this sacred time has surely resonated with Allah by acknowledging those who fast to meet their needs. This act of kindness will not go unnoticed and will be rewarded abundantly. We express our heartfelt gratitude to you and your organization for this compassionate action.”
The IFTAR feast hosted by LG Electronics exemplified the company’s core values of empathy, inclusivity, and social responsibility. Through initiatives like this, LG aims to contribute to the well-being of communities worldwide, spreading joy and making a meaningful difference in the lives of those in need.
LG Electronics’ dedication to social responsibility serves as a prevailing reminder that businesses can play a pivotal role in driving societal change and fostering sustainable growth. By prioritizing community connections and making a difference, LG Electronics is exemplifying how corporate leadership transcends profits to create a better world for all.
Corporate Citizenship
Fawry Launches “Kheirak Wasel Fawry” Campaign To Support Good Deeds Charity In Ramadan
Fawry, renowned for its innovative banking technology and electronic payment services, launched an impressive campaign called “Kheirak Wasel Fawry” This campaign aimed to support charitable endeavors and spread kindness throughout the community.
Accompanied by the enchanting melodies of the musical band Massar Egbari, the campaign’s theme song, titled “خيرك سابق…خيرك واصل” captivated listeners with its memorable lyrics. The song beautifully reflected the genuine Egyptian identity, showcasing individuals who genuinely cared about doing good deeds in their everyday lives, whether through their words or actions.
What made this campaign truly special was its focus on the essence of humanity and the enduring spirit of the Egyptian people, not just during Ramadan but throughout the entire year. The song’s lyrics were carefully crafted to inspire acts of kindness, reminding people that the true essence of goodness lies within them. It encouraged individuals to express their generosity in various forms, by extending a helping hand to others, speaking kind words, or simply sharing a warm smile.
Fawry has organized interactive activities in several shopping malls such as City Center Almaza, Arkan Plaza, Tivoli Plaza, and Park Street, in order to be present near the donors in these locations. This is done through its distinctive booth that contains interactive donation screens supported by 3D technology, which allows visitors to donate easily to some charitable institutions such as Magdi Yacoub Heart Foundation, Bahia Hospital, and Al-Nas Hospital throughout the month of Ramadan. Donations can be made using any bank card, helping in the recovery of patients and bringing joy and smiles to Egyptian families.
Fawry, being the preferred choice of the Egyptian community, played a pivotal role in facilitating acts of kindness across all segments of society. With their user-friendly solutions and services, Fawry made it possible for people to donate to over 250 charitable institutions and associations. Among these notable organizations were Hayah Kareema Foundation, Tahya Misr Fund, 57357 Children’s Cancer Hospital, the Misr El Kheir Foundation, Bahia Hospital, Dar Al Orman, Mersal, and Al-Nas Hospital.
Donations could be conveniently made through the myfawry application or via Fawry’s widespread network of Point of Sale (POS) machines throughout Egypt.
This heartwarming campaign served as a beacon of hope, reminding everyone of the power of small acts of kindness and the profound impact they can have on individuals and communities. It celebrated the rich tapestry of Egyptian culture and the unwavering generosity that flows within its people.
And so, the “Kheirak Wasel Fawry” campaign became a symbol of unity, compassion, and the collective effort to make the world a better place, not just during Ramadan, but every day of the year.
