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SAMANU, Ethiopia’s largest FMCG platform raises $21 million

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SAMANU factory (Press Release: Norfund)

Norfund and a consortium of private investors managed by 54 Capital announce $21 million growth capital investment into Ethiopia’s largest FMCG platform SAMANU. Increased local production of edible oil will create jobs, increase food security, and provide income for up to 200,000 smallholder farmers.

SAMANU is a platform company with well-established brands operating in Ethiopia’s main FMCG sub-sectors (Tena Edible Oils, 555 and Aura Soap & Detergents, and Chef Luca wheat products). The investment by Norfund will fund the construction of a new solvent extraction plant to produce edible oils based on locally sourced sesame, sunflower and soya beans in its refineries. By reducing the dependency on imported raw materials, the investment aims to create jobs in value-addition and increase Ethiopia’s food security. The completion of a vertical integration project will also allow for increased export opportunities within the sectors the company already operates.

To ensure enough volume of locally produced oilseeds for its refineries, the company intends to develop large oilseeds clusters in Ethiopia over the next six years, providing livelihoods for 200,000 smallholder farmers. In the first six months post investment, the objective is to identify 642 clusters and sign contracts with around 5-7,000 smallholder farmers. Norfund, through its Business Support Facility, plans to use grant funding to assist contracted smallholder farmers with inputs like high quality seeds, fertilizers, training and capacity building, as well as agricultural technology to boost productivity.

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Andreas Davidsen, Norfund’s VP of Scalable Enterprises Agribusiness & Manufacturing, said: “We are excited to partner with SAMANU and support the execution of their vertical integration strategy, creating jobs and increasing food security. We strongly believe in the opportunities of local food production in Ethiopia and Norfund looks forward to working closely with the SAMANU management team and 54 Capital to help implement best in class practises and solutions”.

SAMANU is already home to some of Ethiopia’s leading FMCG brands and has ambitious plans to expand its product offering to meet rising demand for high quality locally produced brands. The investment, Norfund’s first in manufacturing in Ethiopia, signals strong institutional backing for the platform.

Saad Aouad, 54 Capital PE Advisors’ Chief Investment Officer, said: “It is a fantastic achievement for our investments in Ethiopia and our local management team to receive further institutional backing. It stands as testament to what we have been able to achieve in terms of nurturing high-quality popular brands and achieving scale through capacity expansion and how we intend to develop the next stage of the business. This investment demonstrates the robustness of this strategy for further enhancing the value chain within Ethiopia. Which will undoubtedly benefit from Norfund’s extensive experience across the continent”.

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Press Release

Amila Africa Launches Amila Insights

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Amila Africa Founder, Lethabo Sithole 

Amila Africa is thrilled to announce the launch of Amila Insights, a revolutionary division that is committed to providing advanced analytics, research and comprehensive solutions for businesses, governments, and international organisations looking to achieve success in African markets. The company offers a range of services, including syndicated market intelligence reports, customized research solutions, high-level market access events, content development, and value communication. 

As a budding pan-African and women-led advisory firm specialising in policy, enterprise and infrastructure development within the trade, investment and energy sectors, Amila Africa brings unparalleled expertise to the forefront with the launch of Amila Insights. 

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“With a focus on demystifying development trends and delivering data-driven analyses of opportunities across Africa, Amila Insights serves as the strategic partner organisations need to thrive in the region” said Lethabo Sithole, Managing Director of Amila Africa. “Our suite of services is meticulously designed to empower clients with the tools and knowledge necessary to drive growth and achieve sustainable success.” 

With a steadfast commitment to collaboration and partnership, Amila Insights collaborates closely with clients to develop tailored solutions aligned with their specific goals and priorities. “By leveraging its extensive network and deep understanding of local dynamics, Amila Insights assists clients in identifying new opportunities, enhancing competitiveness, and optimising business strategies,” said Noluthando Mthonti-Mlambo, Executive Director at Amila Insights. 

Amila Insights strives to be more than just a provider of information and data to clients. It aims to challenge the existing narratives on Africa, African businesses, countries, and multilateral organizations and become a trusted source of inspiration and change. 

For businesses, governments, and international organisations seeking to unlock the vast potential of African markets, Amila Insights represents a compelling opportunity to gain useful insights into the complex, evolving and growing African market. With a focus on excellence and a dedication to delivering tangible results, Amila Insights stands ready to be the trusted partner organisation to rely on to navigate the dynamic landscape of African business.

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Press Release

Africa Finance Corporation Appoints Emeka Emuwa as Chairman of Board

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Africa Finance Corporation (AFC), the continent’s leading instrumental infrastructure solutions provider, today announces the appointment of Mr. Emeka Emuwa as Chairman of its Board of Directors. Mr. Emuwa brings a wealth of experience spread over three decades leading and transforming banking institutions across Africa. After completing a sterling 25-year career with Citibank where he left as the Country Officer and Managing Director of Citibank in Nigeria, he went on to serve as the Group Managing Director and Chief Executive Officer of Union Bank of Nigeria. 

In this role, he led the bank’s transformation and worked successfully with the new shareholders to transform and restore one of Nigeria’s oldest institutions back to its rightful position as a credible and strong provider of financial services. Mr. Emuwa’s extensive experience and unwavering dedication to the advancement of Africa make him a valuable asset to AFC at a time when the Corporation is rapidly expanding its operations across the continent and building partnerships through international collaborations.

He has been a part of AFC’s Board since 2015, previously serving as the Chairman of the Board Risk and Investment Committee, and as a member of the Board Nominations and Governance Committee. He is also the Chairman of Tangerine Financial (U.K.), the holding company for a financial services group providing insurance and pensions solutions across the continent. Mr Emuwa is thus well positioned to oversee and guide AFC on its future strategy and growth aspirations. The Corporation’s mission to accelerate development impact, foster industrialisation, and enhance value capture and retention across the continent through the provision of critical infrastructure, is crucial for African development and prosperity.

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Speaking on the appointment, Samaila Zubairu, President & CEO of AFC, said: “Mr. Emuwa’s considerable experience, insightful perspectives and immense dedication to Africa’s development seamlessly align with our mission. We are confident that under his continued guidance, AFC will continue to make significant strides in transforming the continent. He brings a deep understanding of Africa’s financial landscape within a global context, and has a clear vision for enabling AFC to further amplify its impact.”

Mr. Emuwa commented on his appointment, saying: “I am deeply honoured to be appointed Chairman of Africa Finance Corporation, an institution that has, over the past 16 years, evolved into the leading infrastructure investor in Africa, delivering transformational projects across pivotal sectors of the economy. I look forward to continuing to work closely with the board, management, and all stakeholders to advance AFC’s mission and strengthen its role as a driving force for economic growth and infrastructure development on the African continent.”

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Fawry FMCG Partners Edita to Enhance Digital and Financial Inclusion

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Fawry FMCG has signed a strategic cooperation agreement with Edita Food Industries to provide innovative solutions to facilitate electronic collection systems and digitize the sales collection cycle. Fawry is a company specializing in financial technology solutions for the consumer goods sector, is keen on providing its partners in various sectors with an advanced set of financial technology solutions, especially the food and beverage sector and spreading the culture of digital transformation to achieve a cashless society in accordance with Egypt’s Vision 2030 .

According to this agreement” Edita” representatives and clients will be able to deposit funds collected daily and around the clock through Fawry retail network spread across all governorates of Egypt and Fawry Plus branches.

Besides, “Fawry FMCG” is considered the first and largest electronic financial platform in Egypt that serves consumers and companies through various channels and thousands of service points throughout Egypt.

 “Fawry FMCG” platform currently serves more than 320,000 merchants and more than 100 consumer goods companies, with the aim of digitizing supply and demand processes, and creating an ecosystem where the relationship between the retailer, the sales representative, and the consumer goods company is seamless, digital and cashless.

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Ashraf Sabry, Chairman of Fawry FMCG said: “The partnership represents a bright step for us in Fawry FMCG’s journey in the Egyptian market, as “Edita” is one of the largest food industry companies, and we are excited to work together to develop collection and payment systems in the food industry sector, through the latest innovative and fully secured technology solutions.”

He also stressed Fawry’s commitment to support the Egyptian market and all industry sectors in order to advance the economy and strengthen local markets.

Commenting on the agreement, Edita’s Chairman Hani Berzi said, “We are very pleased to announce our partnership with Fawry, Egypt’s leading provider of e-payment services, who will help Edita digitalize cash collection across its merchant network, improve trade cash management and enhance overall operational efficiency for our business. This is a crucial step toward advancing digital transformation across our organization, which is a key pillar of Edita’s ESG strategy. We look forward to working with the team at Fawry and to realizing our strategic objectives through this partnership.”

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