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Interview With WayMaker Capital Venture Founder, Sanville Moses

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Sanville Moses is the founder and COO of Waymaker Venture Capital, one of the few firms based in the Eastern Cape, South Africa. The company invest in start-ups and businesses already operating as well as tech companies that will be successful tomorrow by purchase equity or finance. They also have an eye on the global markets with a scalable business model to expand. In this interview with  Alaba Ayinuola  of Business Africa Online Sanville talked about why he went into venture capital, approach to investing in startups, what makes some startups special, what startups to watch out for when approaching venture capital. Excerpt.

Alaba: Kindly tell us about Waymaker Venture Capital and the gap it’s filling?

 Sanville: Waymaker Venture Capital is a Capital Raising Machine that connect startups and businesses with quality investors. This range from seed and expansion capital, expansion, IT, Innovation, telecommunication,  manufacturing, mining, LBO, merger and acquisition (M&A) and Capital Growth.

 

Alaba: How did you get into Venture Capital?

Sanville: I use to work for Private Equity firm, where I was the Portfolio Manager. I manage and build the company brand and clientele. I built the business from zero profit to 3.5million profit in 6 months.

 

Alaba: What are your approach to investing in startups?

Sanville: We build Investment Accelerator platform for startup tech companies. They go through 8 week engagement program online. And we support them with finding them suitable investors.

 

Alaba: What makes some startups special? Are there startups you won’t invest in?

Sanville: I think what make most start-up special is the Intellectual Property (IP) of the company. The start-ups we won’t invest in are start-ups without a plan and if the business is not sound.

 

Alaba: Have you ever fallen in love with a startup or idea that you considered leaving venture capital and working on it?

Sanville: No, I never fell in love with start-ups ideas. However I am always excited to know that new innovation that is happening in the industry.

 

Alaba: What are the key things startups should focus on when approaching a venture capital?

Sanville: Understanding the approach and do as much homework on the firms achievements.  Look at the creditability of the firm. Build a relationship with key person at the firm to establish trust. Find the capacity of what they can manage and link your goals with it. Seek advice and be open for correction from venture capital (VC) platform.

 

Alaba: Do you think founders get too pressured from investors?

Sanville: No, investors set deadlines and expect those deadlines to be met. If those deadline are not met they engage with you to understand your challenges. The pressure will only come if you can’t pay back when you agreed to pay back the money or shares as promise.

 

Alaba: Can you share you good and bad experiences in your journey as a VC?

Sanville: The recently bad experience were when a client didn’t want to continue with the process after I secure an investor for 29 million. The good experience were when the same client came back to me and decided to continue with the process. Always be vigilant about your approach and be 100% sure that you have back up plan.

 

Alaba: What are the challenges and how are you overcoming them?

Sanville: My challenge are most clients have there skepticism about our approach and the module we use they have to engage with us. We have to build a lot of creditability with people.

 

Alaba: What inspires you? How do you feel as an African VC?

Sanville: My inspiration come from my will to achieve the next height in my career, seeking the next pinnacle in life to make an impact. To be a VC in the Africa continent is great achieve especially with our module we running. We placing our clients right in front of the investor. I own 100% of VC with no investors or partners in the business.

 

Alaba: What’s your advice for prospecting startups and African government?

Sanville: Intellectual Property ownership is very important. Protect your IP and invest into your product or service to show that you believe in the brand and create working prototype or a 3D model of it.

As to the African Government, building sustainable grant system that is not bias in the process against one person or group. I would love to see that resources of the African continent shared with start-up entrepreneurs. We have all what we need in Africa or even South Africa. We have brilliant concepts, make use of our entrepreneur and let us create more millionaires in Africa and South Africa as a whole. This platform should not just be for the selected few but for all who live in the country.

Also Read Interswitch Partners With KuBitX On Innovative Blockchain Services

His Profile:

Sanville Moses is high networking individual with the ability to facilitate and manage people. He is efficient, effective and focused driven to achieve his goals. Finding the best way to do something smart and faster, bringing clarity, having an open approach and a distance from emotions, identifying what is missing and what needs to be done is his main focus. Mr. Moses has a wealth of knowledge and experience and yet open to learning new things to further his career. Great management skills, Great Connector for Investment, Conflict management, leadership, and Administration. He holds a qualification in Small Business Development, International Trade, Mediation, Business Management from leading Institutions such as GIBS, UCT and USB. He brings a global perspective to organizations and companies.

 

Visit: Waymaker Venture Capital

Economy

The Future of Brand Communication in a Self-Actualized Economy of 2050

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Chumisa Ndlazi

Towards the end of the year last year, I was invited to be a panelist at the Global Work Tech Scenarios 2050 South Africa Conference. At first, I was nervous to share my thoughts as I was not sure how they would be received, and I was not so sure about how my expertise in the field of Marketing and Communications would fit in the context of the future of science and technology.  Quite often, the tendency is that we see science as a mutually exclusive subject that does not directly impact our daily lives – well at least that’s what I thought.

However, the more exposed I have been to this field,the more I realise how the different waves in science and technology have been shaping the cultural experience of society, for example, the way in which society communicates, shops and accesses information has changed because of the digital age. Attending this conference has further opened my eyes to this and as a result, has demanded that I think about the possibilities of the future and role of Marketing and Communications in this regard.

In preparation for the panel discussion, we were sent a document titled Future Work/Tech 2050 Global Scenarios. Using a future studies method, the case study thoroughly highlights potential scenarios that could emanate by 2050 as a result of global technological advancements. Additionally, the case study examines the effect these advancements will have on politics, economics and culture. Out of the three scenarios presented to us, the third one titled: If humans were free – the self-actualization economy resonated with me the most.

According to this particular future study, new technologies in the form of artificial intelligence will change the face of the job market as we know it today. By 2050, approximately 4-billion people will gravitate towards self-employment. This means, although new technologies might not necessarily support formal employment but, they may provide a conducive environment for alternative forms of employment to thrive. With this kind of economic shift, the study predicts that the percentage of people employed by corporations will decrease and there will be an increase in the number of self-employed individuals. The study also suggests that individual power will begin to increase relative to government and corporate power.

This economic shift which is a result of a technological revolution will also have a direct impact on global culture. Due to increased individual power, society will begin to embrace the concept of a self-actualized economy.  Essentially, what this means is, individuals will begin to decide for themselves how to use their time, ponder on issues concerning their life purpose and find ways to express their purpose through work. As a result, a culture of self-awareness, creativity and purpose will culminate and this could also change the way in which people relate to brands. In a society where individuals are self-aware and are driven by the need to express self, one has to ask themselves how will this affect the way corporates market and communicate their brand to the public.

Corporate for many years has benefited from the existence of public relations, marketing and communications. This is because this field of study specialises in examining the behaviour of consumers or a particular target audience, understanding their needs and wants then, using various methods to mass communicate a particular service or product to a group of people for the purpose of profit.

In fact, Edward Bernays who is considered the “father of public relations” and known as nephew of Sigmund Freud,based the foundation of public relations on studying crowd psychology – which is a broad study of how an individual’s behaviour is influenced in a large crowd. Over the years, this approach has worked like a charm because the economic system of capitalism bred a societal culture of competitiveness, consumerism and the need for attaining material success in order to gain social acceptance. Therefore, corporate through public relations, marketing and communications, have been able to win over the loyalty of various publics by tapping into this.

However, if future studies are predicting a self-actualized economy by 2050, which will have us witness a decrease in corporate power and an increase in individual power. If the order of the day in society will be about exploring personal creativity, self-awareness and pursuing purpose as opposed to seeking material success for gaining social acceptance, it may mean that the field of marketing and communications may have to start finding a different approach to communicating brands to the public.

Also Read Cycles, Nigeria’s No.1 Bike-Sharing Platform Achieving The United Nations SDG Goal 11 – Damilola Soladoye

I therefore suspect that as opposed to a mass communication approach which groups people according to what they have – for example, using the living standard measuring (LSM) method to understand a particular target audience, a more personalised approach may have to be adopted. This means, brands may have to invest more time in scanning the environment of their target market, taking the time to understand what affects them, what they want, what they need, their deepest desires and fears. The changing consumer market will dictate that brands have the ability to engage as an active member of the community, and skillfully interpret their belief and value systems, and not just their physiological needs.

Previously, brands got away with simply marketing and communicating a product to push it in the market. This approach worked for years because the consumerist culture of that time was more about, what can a particular product or service do for me.  However, this approach to a consumer of today seems detached. With the digital age which allows us to access information easily, there already has been a gradual increase in consumers who are more aware and have taken interest in the politics that govern how a brand operates. As a result, consumers confidently reject a brand that does not represent their beliefs or value system. This kind of consumer, unapologetic and self-aware is predicted to increase exponentially by 2050. For the brands that refuse to observe and listen, they will remain detached from the reality of their target audience and will find themselves preaching to the unconverted.

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Communications Practitioner
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Amref Health Africa Ranked Among Top 10 Best Employers In Africa

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NAIROBI, August 162019: Amref Health Africa, the largest Africa-based international Non-Governmental Organisation (NGO) has emerged position 9 in the annual Employer of Choice Survey 2019, the largest of its kind in Africa.

The survey, conducted by ‘The Global Career Company’ based in the United Kingdom gave Africans an opportunity to vote – for the first time – for their favourite international brands, and their favourite African brands.

Those surveyed expressed their interest in working at Amref Health Africa on the basis that the employees are able to make a real difference in the society through the organisation.

‘‘We are excited about this selection and recognition. As Amref, we are dedicated to bringing lasting health change in African communities, and to achieve this goal, our employees are integral to us achieving and executing our mandate. We therefore provide a good working environment that motivates them to grow and contribute to our vision,’’ said Dr. Githinji Gitahi, Group Chief Executive Officer, Amref Health Africa.

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In this year’s Survey which sought to shed light on which employers are attracting talent across Africa and why, a total of 29,216 African Professionals chose the brand they most want to work for in Africa, with all 54 countries represented, and over 1,100 brands reviewed.

With presence in over 35 African countries, Amref Health Africa’s vision is to create lasting health change in African Communities by increasing sustainable health access to communities in Africa through solutions in human resources for health, health services delivery and investments in health.

Through its projects, Amref is committed to improve the lives of disadvantaged people in Africa through better health, bridge gaps between communities, health systems and governments, be a leading force for advocacy for health system reforms in Africa and be a leader in the NGO community, developing and documenting best practices and training programmes.

For full rankings: https://www.globalcareercompany.com/employer-of-choice

About Amref Health Africa

Amref Health Africa Ranked among Top 10 Best Employers in Africa

Amref Health Africa, headquartered in Kenya, is the largest Africa based international Non-Governmental Organisation (NGO) currently running programs in over 35 countries in Africa with lessons learnt over 60 years of engagement with governments, communities and partners to increase sustainable health access in Africa. Amref Health Africa also incorporates programme development, fundraising, partnership, advocacy, monitoring and evaluation, and has offices in Europe and North America as well as subsidiaries; Amref Flying Doctors, Amref Enterprises and the Amref International University.

Amref Health Africa

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Idia Aisien Unveiled As Official Brand Ambassador For BNatural Spa

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Award-winning TV Host, News Anchor, and Philanthropist, Idia Aisien, is certainly living her best life at the moment – it’s been such an amazing year for her.

Just a few months ago, she bagged an endorsement deal with the number 1 brand in the global luxury cosmetics market, Lancome. And now, she has just been unveiled as official brand ambassador for BNatural Spa, a
leading luxury medical spa in Nigeria, specializing in innovative medical services and beauty treatments administered by US board certified aestheticians.

Speaking about this milestone, Idia says:

“I’m super excited for this new journey with the BNatural Spa family, as their reputation for innovation and quality service delivery in the industry is unparalleled. I can’t wait to share all the groundbreaking activities we have in store with the world.”

ABOUT bnatural

We are proud to be Nigeria’s first medical spa and laser centre, with US board  certified medical staff and medical grade products. At bnatural, we offer the most advanced cosmetics laser and skin treatments available. We combine the most advanced and approved skincare technology, technical medical expertise with ongoing skincare management. The outcome is a customized treatment program specific to each client’s need delivering outstanding results.

Also Read Black Space App CEO, April Jefferson on entrepreneurship and connecting black travelers to their culture

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