Seipati Mokhuoa – CEO Southern African Women In Leadership (SAWIL), Gender Equality Advocate and Strategist. She believes Self-leadership is the foundation of excellence. Her organisation supports and enables seasoned female professionals to realise their true potential irrespective of age, race, religion, background, etc. In this interview with Alaba Ayinuola, Seipati talks about her entrepreneurship journey and how she’s leading the transformation and gender equality initiatives across Southern Africa with SAWIL. Excerpt.
Alaba: Could you tell us about South African Women in Leadership (SAWIL) and the gap its filling?
Seipati: SAWIL is an organisation established in 2014 for women in leadership as well as aspirant leaders. The membership composition is made up of supervisory, management, senior leadership and executive roles within the Southern African Leadership framework. We’ve spent the past 5 years doing research and understanding some of the underlying influences, legacy issues and overall lack of appetite to address the vast and incessant gap which exists in terms of skills retention, leadership development, executive coaching, gender parity and equality in the workplace. A global phenomenon we feel we are more than equipped to address through our campaign #SAWILVision2030.
We support and enable seasoned professionals (women) to realise their true potential irrespective of age, race, religion, background – each woman’s contribution still remains critical to the relevance of our ‘present-day’ society and the advancement of the African economy.We also have golf days, where the social (and therapeutic) aspects of golf is discovered. This pastime is a wonderful tool to encourage networking and opens the pathways to endless opportunities.
Alaba: Have you always been entrepreneurial? What sparked your interest into founding SAWIL?
Seipati: Yes, definitely! My late dad was an entrepreneur. I remember back in High school I used to negotiate with him to take some of the stock from his businesses to sell at school and he profusely repudiated no matter how many times I tried. His argument was that it would distract me from my school work. However, in Grade 10 – two of my favorite teachers (Business Management and Biblical Studies) put money together and bought boxes of “champions” sweets and sent me on my entrepreneurial journey. The agreement was that it would be our little secret because they saw and understood the entrepreneurial hunger in me. We did this until Grade 12 (Final Year of High School) – and oh, I passed both subjects with distinctions.
The birth of SAWIL was a mere response to the challenges I faced as a young Woman in Leadership in one of the most untransformed regions of our country post-Apartheid. My first leadership role was at the age of twenty four, 10 years ago. I think it’s safe to say I was one of the Guinea pigs of Leadership transformation in the organization, more specifically in our division. The top performers, even to this date – are white males. Seeing the lack of women in boardrooms as I climbed the corporate ladder opened my eyes to a sad reality with reference to gender parity and equality in the workplace. So, I began my research. As a result, the solutions we offer at SAWIL are both research based and lived experiences.
Alaba: Recently SAWIL Golf was confirmed as the official host of the international women’s golf day representing Africa. How do you feel and can you share more on this?
Seipati: I am obviously ecstatic about this amazing opportunity to showcase and represent our beautiful continent but due to the unfortunate Coronavirus outbreak, we might have to postpone to a later date. The #WomensGolfDay is a global event where women from all walks of life come together to play golf on the same date at over 900 locations worldwide. SAWIL Golf applied to be the Africa host and as God would have it, we were approved.
What makes it even more significant is that the event is usually hosted by Golf clubs. We don’t own a golf course, however, we are the fasted growing women’s social golf club in SA and that makes us stand out. So if there are any investors out there keen on funding Africa’s first female owned golf course – call me?! I have the perfect spot! (Giggles)
Alaba: If any, what challenges have you experienced as a woman in business?
Seipati: To be honest, I haven’t really had it as tough as most African entrepreneurs do. I only left my job in late 2018 and was smart enough to make some good investments which basically take care of my month to month needs. I do however fully understand some of the biggest challenges most entrepreneurs in the continent face such as access to funding and markets hence, we as SAWIL, are in the process of launching a fund to assist women entrepreneurs in the continent to take advantage of the level playing field that is 4IR.
Alaba: What are some of your biggest achievements since you launched SAWIL?
Seipati: Our decision to expand to South African Development Community (SADC) and the warm reception thus far. SAWIL Golf was launched in 2018 but has become a great pillar of the organization. The launch of our research based solution under #SAWILVision2030 and the inaugural launch of Southern African Women In Leadership Top 30 rising stars.
Alaba: Why do you think it’s important that we make equality a priority and what would women bring to the table that you think the world needs now?
Seipati: Research suggests that women in executive positions and on corporate boards can have a positive impact on a company’s performance, that diverse C-suites tend to yield higher margins, bigger profits, and better total return to shareholders.
At SAWIL, we are cognizant of the new wave of leadership that is illuminating the world: they are young, bold, smart, fluid, disruptive, global citizens who have mastered the art of collaboration. As part of the #SAWILVision2030 campaign, rather than using traditional models, we invite women to be part of a new, more collaborative approach to leadership. Rakhi Voria once said “While we may be individually strong, we are collectively powerful.”
In this age of disruption, we cannot continue to sit on the side-lines and wait for someone to invite us to the table. I want to encourage women today to take their power back and start putting their money where their mouth is. There’s a generation of young women rising. They are fearless, intelligent, bold, entrepreneurial and overall global trendsetters. But even these women do not yet fully own their power.
Women continue to be discriminated against and their contributions undervalued, they work more, earn less and have fewer choices about their bodies, livelihood and future than men. But what if we realised our power and influence and used it accordingly and where it matters most?
#SAWILVision2030 is a decade long campaign calling on all women to be at the forefront of creating women empowered workplaces, where equality, diversity and inclusion are not mere conversations in boardrooms full of white males, a few men of colour and a woman here and there. We need to put our money where our mouth is. Be intentional about where you bank, buy your car, house, which medical aid you use, which insurance company you’re with, where you buy your phone(gadgets), clothes, food, which service provider you are with, schools etc.
This is a call for all women to take action. What most companies have done very well is to appoint just enough women into entry level jobs, mid management and somewhat senior management but decision making roles are locked and the glass ceiling only has a few cracks here and there. Ours is to shutter it!!! The time for women to stand together is now.
Alaba: As we celebrate the International Women’s Day 2020, what are your expectations?
Seipati: My expectations are the same as the past decade or longer. We need more women in decision making roles. Corporate or business must step up and make gender parity or equality, diversity and inclusion part of their strategy. Our economies depend on it!
Alaba: What’s the future for SAWIL and what steps are you taking towards achieving it?
Seipati: To be at the forefront of leadership transformation and gender equality initiatives across Southern Africa. We have the strategy and are ready to serve. What we need is for the private sector to open its doors. We will not stop knocking until we see change.
Alaba: How do you feel as an African entrepreneur?
Seipati: I am very excited at the prospects of the future. There is an uprising happening. Young, woke African entrepreneurs are emerging everywhere and they are ready to maximize on the opportunities the Fourth Industrial Revolution (4IR) presents. We are no longer just beneficiaries. We are innovators, disrupters and pioneers!
Alaba: Kindly give a piece of advice for aspiring female leaders reading this.
Seipati: Self-leadership is the foundation of excellence. Take time to invest in yourself. Growth and change are constants on this journey, so practice patience and compassion at all times. Remember, no one is going to hand you anything – get up, grind and get what’s yours. We don’t get what we deserve; we get what we ask for. If there is no seat at the table, create your own table.
B I O G R A P H Y
Seipati Mokhuoa is a seasoned professional with over 10 years’ experience in the Financial Services industry. She built her way up in the banking sector as a teller, multiskilled consultant and builds her way up. And later transitioned to the Insurance sector where the vast majority of her responsibilities involved providing leadership and strategy in terms of the execution of the larger organization’s strategy, sales and productivity, budget control, people management, stakeholder relations (internal and external), operational support, innovation, infrastructure, HR and IT.
In 2018, she took a bold step to change careers and began to position herself to take full advantage of the opportunities presented by 4IR. A passionate strategist and innovator by nature, the digital marketing space appealed to her and presented various opportunities she believes will shape and change the face of marketing in the African continent.
Seipati is a serial and passionate social entrepreneur who believes that the “future of work” is going to unlock greater opportunities for young African entrepreneurs and innovators. Currently pursuing a Masters/Msc in Innovation and Entrepreneurship, she aims to encourage and empower more young people to take entrepreneurship seriously and take advantage of the opportunities that lie ahead.
Black Canadians making travel safer for women by helping them rent spaces from other women with Femmebnb
Femmebnb Inc. Co-Founders, Yaa Birago and Diana Obeng (Source: Yaa Birago)
Dismayed by her solo travel experience in 2017, Yaa Birago made it her goal to curate a safe space where like-minded women travel enthusiasts can come together to plan, book, meet, talk, and share everything about travel. Softly launched amidst pandemic, Femmebnb Inc. is the first-ever social networking short-term vacation rental service powered by an Artificial Intelligence (AI) travel assistant that is at the forefront of reshaping ‘Women’s travel experience’, once the world reopens.
After being sexually harassed in-front of her airbnb apartment in Rome, and receiving no support from her male bnb host, Yaa Birago – CEO and co-founder of Femmebnb Inc., felt unsafe and unpleasant for the rest of her trip. This is exactly what was told to her when she announced her solo travel to her family – it’s unsafe! With this experience and the urge to change the travel horizon for women, the idea of Femmebnb sprung in her mind.
The validation of a need to have a platform and community that is solely for women travellers & hosts came from a survey initiated by Femmebnb where over 229 women shared that they would feel more secure knowing their host is a female, and that the rental is booked via a platform that deeply understands these concerns. This is the reason why Femmebnb has already received over 3000 registrations by women from 60 countries on the platform despite the travel industry being on hold due to COVID-19.
Source: Yaa Birago
“Being a hodophile, I was extremely disappointed when my solo travel to Europe turned out to be a nightmare as I faced sexual & street harassment. Upon receiving no support from my male bnb host when I discussed the incident with him, I realised that a female host would have naturally been more emphatic. This, combined with the help I attained from a female companion in France with whom I had merely chatted on Facebook before my travels, affirmed that we need to curate a safe social networking vacation rental space for only women where common concerns can be addressed and resolved together. This embarked the idea of Femmebnb in 2017. After 3 years of persistence and determination, fused with technology, creativity and research, we have finally launched and are ready to change ‘her travel experience’. – Yaa Birago, CEO & Co-Founder, Femmebnb Inc.
When Yaa proposed the idea to an old ally Diana Obeng, she jumped in right away to co-found the company with her.
Diana Obeng, Co-Founder, Femmebnb Inc. – “As a woman, I shouldn’t have to hope and pray that my safety is not at risk when I am planning to travel solo in a new country, but unfortunately, that’s the first thought that comes to mind. I cannot downplay that women fear their safety over every other concern related to traveling alone. Hence, when Yaa proposed the idea of curating a safe space for women travelers, I jumped on board in a heartbeat. We are determined and have invested every bit of our soul into this project and I am excited to help reshape ‘women travel experience’.”
Femmebnb is an exclusive membership platform, ensuring that every member on the platform is vetted. The verification process consists of 5 steps: email, phone, government ID, property documentation/utility bill and/or video verification. The on-site personality video feature facilitates trust and credibility between the host and guest. For the time being, a one-time subscription fee of $4.99 has been waived off the platform, making it free for all to register!
Source: Yaa Birago
A portion of every transaction made on the site for bookings goes towards providing menstrual equity, menstrual hygiene education and menstrual products to girls in Africa as a means to help eradicate period poverty.
(By woman/women, Femmebnb Inc. means anyone who identifies as a woman, non-binary, gender-fluid or non-conforming (womxn).
Yaa Birago’s Short Bio
Source: Yaa Birago
Yaa Birago is a tech entrepreneur, Co-founder and CEO of FemmeBnB Inc.; the first social networking vacation and short-term rental platform that allows women to rent their spaces to other women in hopes of maximizing safety, peace of mind and comfort, along with AI- Powered Travel Companion to help women plan their trip from start to end. She started the company to provide safe space and peace of mind for women travelers after she had a terrifying experience as a solo traveler in Rome.
Yaa holds a B.A degree in Criminology and Sociology from the University of Windsor but her passion for tech, women and children advancement led her into the Information Technology and Non-Profit sector for the past 11 years. Yaa is also the Co-Founder and President of Hands of a Hero Foundation (HOHF), a non-profit organization that provides mentorship, leadership, and career development programs for youth and children in Canada and Ghana. Yaa was a recipient of Global Impact Award and Women’s Courage International Award.
She was named as a Black Canadian Role Model and Top 100 Black Women to Watch in Canada. In addition, she was selected as Top30 under30 Pioneers by FOG and in March 2020, she was recognized as WOCStar Woman to Watch. Moreover, Yaa was recently recognized as the TOP 20 Women CEOs in Vacation Rental Tech by VR Tech and the Top 25 Women in the Travel Industry by TravelPulse.
Yaa is passionate and enthusiastic about travel technology, women travel safety, sustainable travel, and improving women’s travel experiences across the globe.
Bordeaux-based Nigerian Wine Consultant creating the French Experience with an African twist
Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)
Most times when you think of a French wine expert, especially in Bordeaux, a strong-willed, driven and passionate Black Woman doesn’t come first to mind.
Chinedu Rita Rosa is making waves in the Bordeaux wine community. As a Nigerian Black Woman in her 40’s, she is a rare and long-overdue sight in the wine industry. Over the past six years, she has built a home in Bordeaux with her two teenage daughters and French husband.
For over 20 years Rosa has been active in the wine industry, though she came into the wine business by chance, as an unofficial adviser to her late husband selecting wines for importation into Nigeria. Originally working as a banker, wine did not become her profession until the passing away of her late husband in 2008 who was a Lebanese businessman.
In 2008 she returned to Nigeria and worked with her late Husband’s Friends in XO Wine Store as a Manager where she was in charge of organizing various wine events, teaching wine appreciation, and increasing the selection of wines from all over France. She did all this with minimal professional experience. She likes to put it into simple terms that anyone could relate to, “ I learnt while drinking on the job!”
With Nigeria being a beer-drinking society it was not an easy sell for wines, when she first started, although it was a delightful process, Rosa mentioned. She witnessed, ChiChi (as she is fondly called by her friends) mentioned. She witnessed, seeing the shift of peoples’ opinions about wine, especially when she found the right wine to pair with a client’s palette. Meeting people and discerning their taste and discovering their wine preference is an art that she is passionate about.
“As the years went by, it became much easier to match wines with clients taste” said Rosa. It was during this time that she also acquired knowledge of wine importation, wholesales, retailing and grassroots marketing strategies due to the distribution network of XO Wine stores.
After her first year, Rosa knew this was a profession that she would like to pursue, she continued studying, tasting and enjoyed experimenting with wine tasting pairings. She turned her wine education into a social circle with clients and friends who were also wine lovers. For her, these were some of the most rewarding best moments of her wine career.
Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)
She discovered how African foods reacted to different grape varieties and from different wine regions, not forgetting Champagne. She boosts “ If you haven’t tried eating àsun or suya with red wine, you must; it is not to be missed”
It was important to ensure sure that all her knowledge of wine and the industry was accredited, which led her to Bordeaux, where she learned about the technical side of winemaking, regions, and styles. Chinedu found herself the only black and African student for the entire term of the course. In the first step of her official wine studies, received a certification from the school of wine in Bordeaux “Ecole Du Vin.” She is a true believer that the best wines come from Bordeaux.
A fabulous wine lovers group was established in the spirit of the numerous tastings and to date, it exists in Lagos exclusively for members of the XO Family.
Continuing her wine education journey in Bordeaux was a dream and when she decided to re-marry and move to France there was no second-guessing where she was going to call home. Chinedu says,” Naija women are born Entrepreneurs.”This drove her ambition and she ventured into media marketing, blogging, and vlogging in the wine world of Bordeaux, and she also created a networking community where she is the president of like-minded people and entrepreneurs from all over the world that has settled in Bordeaux. The Bordeaux Business Network has over 1000 members and is a thriving support community for expat entrepreneurs.
In Bordeaux, Chinedu has become known as the black lady who is invited everywhere and also hosts a lot of events (not unlike in Lagos!) due to her professional commitments. She attends most wine and entrepreneurial events in the Bordeaux metropolis and is easily distinguishable as a black businesswoman with a glowing smile.
Does this bother her? She has mixed feelings on the subject, Chinedu takes no issues with being the ONLY anywhere, it is a testament to her African upbringing after all. “‘Naija no dey, carry last,” she says. and Being yourself and standing out is important, but she is driven to encourage other black entrepreneurs and young people to come into this profession, where she believes the possibilities are endless.
Chinedu is a distinguished WSET (Wine & Spirits Education Trust) certification, holder. Her wine knowledge spans the process of winemaking to marketing and exportation. She had envisioned that there would be more people of color in the wine industry with her qualifications that she could connect with on a cultural level but she is still left searching. She hopes that this will start to change soon.
Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa and friends (Photo: Roger Das)
As the founder of VINES BY ROSA, an import and marketing company based in Bordeaux she now collaborates with amazing brands, representing them in African Markets. Some of her most notable representations include: CHATEAU DAUZAC, MARGAUX GRAND CRU CLASSE, HINCH IRISH WHISKEY, NINTH WAVE GIN, LGI WINES. These brands are Winemakers that tailor to the African Market specifically creating labels and even Nicolas Feuillatte Champagne.
Always thinking about the future Chinedu wants to continue to build on her passion, education, and dedication, increasing the quality of wines and spirits being imported into Africa and propelling wine appreciation in the continent. She is on a mission to demystify the art of wine tasting and bring good wine to every table at the right price. In the process of this journey, she hopes to inspire other black men and women to join the wine industry and looks to the day where she is not the, I am almost always the only professional BLACK (Woman) at tasting events and business functions, especially here in Bordeaux. “I want to change that,” she ends.
Taking it one- step at a time to secure long-overdue space for aspiring Black women in the wine industry, through the success of Vines By Rosa, she hopes to inspire more people to take their passion and dreams forward.
Vetwork Inc, MENA’s leading startup for animal care is bringing petcare to your home
Vetwork Inc Founders, Abdelreheem Hussein and Fady Azzouny (Source: Vetwork)
Pets today are considered family members, best friends, confidants, and so much more. Taking care of them requires more than just love and dedication, but also the right knowledge to recognize when something is not right. Vetwork Inc, MENA’s leading startup for animal care industry one country at a time and its mission is to make pets healthier, pet owners happier. In this interview with Alaba Ayinuola of Business Africa Online, Fady Azzouny Founder and CEO of Vetwork Inc talked about his entrepreneurship journey, his vision for petcare with Vetwork and the future plan. Excerpts.
Alaba: Why did you start and what’s the passion behind it?
Fady: Petcare should be easy, as it stands its full of inefficiencies for both pet parents and vets. Instead of a crowded clinic with a waiting time of 30-45 minutes, vets come to you at home at the time you choose. Rather than try to muster up a massive amount of money to fund a clinic, vets can practice their services without any initial cost and make extra money to live a better life.
The vision of regulating the petcare industry involves a lot of innovation, our dream is to use the available technologies to make everyone’s lives easier and right now we’re on the right track.
Alaba: What is your background?
Fady: I graduated as a veterinarian, but I consider myself an entrepreneur. I saw some problems in the veterinary market while I was still studying and started a bunch of projects, with a few of them turning into medium sized companies. My initial problem was the absence of technology in my solutions, with Vetwork I think we can really achieve my vision of making petcare easier.
Alaba: What are the problems you are solving and what is your value proposition?
Fady: Its simple, we are solving the problem of finding a good vet by selecting our vets from a pool of more than 1000 annual applications. And the problem of waiting in the clinic through Home visits available 24/7. Also, we are addressing Vets problems of low wages and salaries by offering them easy access to extra income.
Vetwork is reliable, affordable and available petcare.
Alaba: Tell us more about the process, users, business model!
Fady: As we stand the process is the same across Egypt, Saudi Arabia and the United Arab Emirate (UAE). We onboarded more than 300 vets across these three countries. These vets help us cater to our customer’s needs. A pet parent can log into our website or app and request a service at the time of their choosing. A vet will be assigned and introduced to the client.
The vet will then arrive, conduct the visit and deliver a detailed orientation on the tips and tricks of petcare. Our medical records also allow us to follow-up with our pet parents to make sure that everything is going according to plan and their pet is getting better.
Alaba: What are your main challenge?
Fady: Since we promise to deliver all your pets needs to you, finding the right groomers, trainers, vets and boarding facilities is always a challenge due to our strict onboarding guidelines.
Alaba: What is your achievements and coming plan?
Fady: After launching in three countries our plan is to start expanding further into the MENA region and build our presence in the countries that need us the most. Our tech infrastructure allows us to launch in any country in a matter of days and we plan to take advantage of this to test markets and become your pets partner anywhere in the Middle East.
Alaba: Do you think the ecosystem support you?
Fady: Ideas and mentorship, we’re always happy to learn and listen to other people’s ideas on how we can make petcare an easier process. We try our best to promote pet adoption since a lot of shelters are full of pets that need a home. Access to people with a wider audience can surely help us deliver our message to the people that need us the most.
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