Connect with us

Afripreneur

Senegalese Agripreneur says digital marketing key to luxury tea startup success

Published

on

Senegalese businesswoman Adja Sembene Fall said she had no choice but to launch her start-up business online because her new Contanna fair-trade tea company only had $200 to its name.

“Due to lack of finance, it was not possible to get a physical shop. We started out in the backyard of my brother’s house. We sold our teas via social media for three years,” said Fall. She says her line of luxury brand tea products is about more than taste. Fall says Contanna teas sell a “Senegalese experience” that promotes a women-owned, 100% locally sourced and processed product based on recipes infusing family and cultural traditions.

“Digitizing our buying process was really important. We were also able to present and adjust packaging of our product online, [to emphasize] it was premium and different from what was available in Senegal,” the 29-year-old added.

Contanna says its first year of operations, a focus on Instagram and its website drew $5,000 in online sales.  As the online business grew, Fall said, Contanna hit $12,000 in sales and established a community of around 2,000 clients.

Contanna recently opened a pop-up stall at Dakar’s Sea Plaza shopping mall. In January, it was named a winner of the African Development Bank’s AgriPitch Competition, which supports African youth agripreneurs by improving their business bankability and ensuring that they are “pitch ready” for potential investors.

Download BAO E-MAGAZINE

The 2022 AgriPitch competition, which started last October, received nearly 750 complete entries from entrepreneurs in the agriculture sector – or “agripreneurs” – from 38 African countries. The judging panel comprised women- led enterprise support advisory firm, Private Equity Support; the Private Financing Advisory Network, a global network of climate and clean energy financing experts; and EldoHub, an education, innovation, and technology organization targeting youth and women.

The competition, which this year awarded $140,000 in prizes, is a key activity of the Bank’s ENABLE Youth Program.

“African youth have great ideas. It was exciting to see the high level of innovation and passion from these young agripreneurs, particularly the large number of women-owned enterprises like Contanna,” said Edson Mpyisi, the Bank’s Chief Financial Economist and ENABLE Youth Coordinator.

AgriPitch organizers selected 25 semi-finalists, 68% of them women-owned or led businesses, to attend a two-week business development virtual boot camp. The boot camp culminated in a pitch session to judges, who chose 9 agripreneurs to advance to the finals.

“I was pitching in front of my shop – where customers were passing by. They were so encouraging when they discovered that [my business] is a 100% Senegalese company and especially that the founder was a woman,” said Fall. She received $25,000 as the winner in the AgriPitch competition women-owned business category.

Fall says she’ll use part of the prize money to upgrade a digital payment system and for computers and digital skills training for Contanna employees, all women.

“We don’t eschew hiring men. The women were first to apply and were qualified. They currently log their work production and stock building in paper books. We are training them to build capacity to use Google Sheets [and other digital software],” Fall said.

Contanna and the two-dozen other competition finalists will retain access to the AgriPitch “deal room” to avail of post-competition digital expertise, business development, and investor engagement.

“We look forward to working closely with the entrepreneurs in the coming months through individual business advisory support and investor engagement in the deal room,” said Diana Gichaga, Managing Partner at Private Equity Support.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Afripreneur

CliniDo: Your Personalized Healthcare Companion

Published

on

CliniDo Mina Shawky CEO and Hitham Essam CTO, at GITEX Africa

CliniDo, a MENA leading health tech innovator, With CliniDo’s revolutionary voice search functionality, connecting with a healthcare provider takes mere seconds. CliniDo transcends the limitations of a typical healthcare app. They envision themselves as your trusted healthcare companion, offering unwavering support throughout your health journey. Whether you’re experiencing a new symptom or managing a chronic condition, CliniDo provides personalized and exceptional customer-focused solutions.

Founded in January 2020 in Assiut Egypt, by Wael Soliman, Mina Shawky, and Hitham Essam, CliniDo aims to be the ultimate healthcare companion, providing top-notch medical services in Egypt and the MENA.

Your Voice Heard: Instant Connection Through Voice Search

Imagine needing medical attention and simply voicing your needs. With CliniDo’s revolutionary voice search functionality, connecting with a healthcare provider takes mere seconds. Forget complex menus or frustrating typing – just speak your needs, and CliniDo will connect you to the right healthcare provider. This innovative approach showcased at GITEX exemplifies CliniDo’s commitment to streamlining healthcare access.

Guiding You from Symptoms to Solutions: AI-Powered Support

CliniDo takes the guesswork out of your healthcare journey. Simply describe your symptoms to their AI-powered system, and it will recommend the most appropriate medical specialty for your needs. This ensures you receive the right care, right away – a testament to CliniDo’s commitment to efficiency and patient well-being, a theme that pervaded GITEX discussions.

Personalized Content Tailored to Your Needs

CliniDo doesn’t stop at connecting you with healthcare providers. Recognizing that knowledge empowers, they provide customized medical and educational content that aligns with your specific condition. This empowers you to make informed decisions about your healthcare journey.

A Complete Healthcare Ecosystem at Your Fingertips

CliniDo offers a comprehensive suite of healthcare services, all conveniently accessible through their platform. Here’s a glimpse into what attendees at GITEX found particularly exciting about CliniDo’s offerings:

  • Book appointments with doctors: Find the right doctor for your needs and schedule appointments in seconds.
  • Book clinic consultations: Schedule in-person consultations with your chosen healthcare provider.
  • Book home visits: Get the care you need from doctors or nurses from the comfort of your own home.
  • Book lab tests from home: No need to go to a lab. Order your tests and have them collected from your home.
  • Request Medication: Easily request your medication.
  • New! Book medical services: This exciting new Product allows you to directly book any medical service you require, streamlining the process and saving you valuable time.
  • Next: Bookings and Payment Solutions: CliniDo’s commitment to continuous innovation is clear. you will soon be able to book surgeries and procedures directly through CliniDo, with a convenient installment payment solution built into the platform.

Download BAO E-MAGAZINE

Making a Measurable Impact

CliniDo’s dedication to patient care is reflected in their impressive achievements. They’ve proudly served over half a million patients, connected them with more than 11,000 doctors and healthcare providers, and facilitated over two million dollars in healthcare transactions. These numbers represent countless individuals who have received the care they need, thanks to CliniDo’s innovative platform.

Continue Reading

Afripreneur

Rhea, a women-led Kenyan startup is cultivating change in AgriTech

Published

on

Rhea CEO and Co-Founder, Priscilla Wakarera (Image: Supplied).

Rhea is a dynamic agritech start-up that is revolutionizing soil health management with innovative IoT sensors, empowering smallholder farmers to practice precision agriculture for sustainable and profitable crop cultivation.

GITEX Africa 2024, was held in Marrakech, Morocco from May 29th to 31st, 2024. The event was an incredible platform for tech enthusiasts, startups, and industry leaders to converge, showcasing the dynamic growth and potential of Africa’s tech ecosystem.

Participating at GITEX AFRICA allowed Rhea to make meaningful connections with service providers who will be instrumental for our growth. The showcases by established market players were a source of invaluable learning and inspiration as we continue to build our vision.

Download BAO E-MAGAZINE

Additionally, engaging in insightful conversations with ecosystem drivers has opened new avenues for collaboration and support. Rhea is looking forward to the days and months ahead, the organization is excited to foster collaborations with the connections that were made during GITEX Africa 2024.

Continue Reading

Afripreneur

Tapiwa Guzha: making African-inspired ice cream with local flavors

Published

on

Tapiwa Guzha is a South African entrepreneur and founder of the Tapi Tapi ice cream brand. This amazing journey all began in July 2018 which already feels like a lifetime ago. What began as a self imposed dare by Tapiwa to share a passion for ice cream, any sort of ice cream, has evolved into an amazing storytelling vehicle. A unique way to share African folklore, rituals and cultural practices through frozen morsels and crunchy cones. A way to celebrate our diversity and embrace our differences while also realising we’re far more similar than we are different. Very creative, Tapiwa stands out for his ice creams with new flavors. Dried fish, hibiscus, Mphepho, toffee, chilli, dried blackjack leaves with caramel. Flavours that are simply unprecedented.

Download BAO E-MAGAZINE

In February 2020, Guzha launched Tapi Tapi, and the shop quickly became a success. Tapi Tapi is a Shona expression that means “yum yum”. Tapi Tapi began as a direct-delivery service that dropped off ice creams all around the Western Cape. While also orchestrating pop-up tasting experiences where people could engage with the diverse food and food practices from all over the continent. It is a one-of-a-kind shop that showcases the flavors of Africa. Tapi Tapi’s ice creams are tasty, bold, and unique, and they’re a great way to experience African cuisine.

This Zimbabwean molecular biologist, PhD in biotechnology at the University of Cape Town, passionate about cooking and entrepreneur, he makes African-inspired ice cream with local African flavors after experimenting with dry ice (dry ice making process). Tapiwa began experimenting with dry ice, a form of solid carbon dioxide that sublimates into carbon dioxide when exposed to heat. This allowed him to create ice cream faster, smoother and tastier. 

Continue Reading

Ads

Most Viewed