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Serah Odende, co-founder of African Harvesters Talks Entrepreneurship and Her Initiative Ag4SDGs

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Serah Odende is co-Founder and CEO of African Harvesters, an AgriMedia (marketing, advocacy and training) startup based in Lagos, Nigeria. She has years of experience working directly with critical stakeholders in the agricultural ecosystem focusing on Agriculture and SDGs, policy advocacy, research, training and community development. In this interview with Alaba Ayinuola of Business Africa Online, she talks about her entrepreneurship journey and initiative Ag4SDGs, and more. Excerpts.

Alaba: Kindly tell us about African Harvesters and the gap it’s filling?

Serah: African Harvesters is an agribusiness hub for agricultural stakeholders across the African agribusiness value chains (farm to table). We fill the information gap in the industry, we agvocate youth engagement and investment in Agriculture, we also agvocate for women inclusion in Agribusiness.

Alaba: What sparked the interest?

Serah: Wow! I would say unemployment and passion for food security. I was a graduate out of the university searching for a job and I got an opportunity to work with an agribusiness association, that’s where was my interest in Agriculture rose.

Alaba: Could you share some of your challenges and how you’re navigating them?

Serah: Challenges are milestones to be crushed! As an organization, our major challenge is getting quality human resource as our volunteers. We resolved the challenge by giving incentives to our volunteers across Africa.

Alaba: How does Agriculture interact with SDG goals?

Serah: The main SDG that is Agriculture inclined is the SDG2 which is zero hunger. Zero hunger basically means no hunger. For this SDG to be achieved by 2030, this means that there would be no hunger as the case may be. For this to be achieved climate smart agriculture needs to be upheld which is SDG 14, gender equality and women inclusion in agricultural decisions which is SDG 10 and 5 respectively.

Aquaculture needs to be explored to attain food sufficiency which is SDG 14. SDG 15 interacts with Agriculture in the aspect of land degradation, biodiversity, afforestation etc.

Alaba: The Covid-19 pandemic has negative impact on the Agricultural value chain. What solutions will you proffer?

Serah: There should be synergy between every Agriculture stakeholders across the value chain. The Covid-19 pandemic has shown the significance of synergy; government, developmental partners and private sectors needs to work together to achieve zero hunger by 2030.

Alaba: Are we post Covid-19 ready and what are the prospects to look out for?

Serah: Yes we are post COVID-19 ready. As an organisation, African Harvesters has always embraced digital solutions to our operations as we are in strategic countries across Africa, the pandemic has made us to re engineer our mode of operations.

Alaba: What support do you expect from the government?

Serah: The pandemic has added to the responsibility of the government to do better. I expect the government to create an enabling environment for businesses to thrive. Multiple taxations is not the solution.

Also Read: Lindelwe Lesley Ndlovu, African Risk Capacity (ARC) CEO Shares Goals, Disaster Risk Solutions, COVID-19 and Future

Alaba: Could you tell us more about your initiative, Agriculture for SDGs (Ag4SDGs) and it’s impact?

Serah: Agriculture for SDGs (Ag4SDGs) is our sustainability initiative at African Harvesters, we enlighten the public on the impact of Agriculture in solving the Sustainability Development Goals (SDGs). We hold online sessions to share more light on the relationship Agriculture has with the SDGs. We also teach kids on sustainability, food waste, hand washing, recycling, water management among other things. We plan to expand our reach on the Ag4SDGs initiative to schools and other African countries outside Nigeria.

Alaba: What’s the future for African Harvesters?

Serah: We envision being the go to resource platform for opportunities, agribusiness happenings across Africa. We also want to open up frontiers for funding opportunities for the platform- African Harvesters.

Alaba: How are you encouraging young female entrepreneurs into the agribusiness ecosystem?

Serah: We at African Harvesters support women inclusion in Agriculture which is SDG 5 and SDG 10. We uphold gender equality, as a female founded startup we include women in all our opportunities with our developmental partners and negotiate equal benefits for our male and female beneficiaries.

B I O G R A P H Y

Serah Odende is an outstanding sustainability development advocate with experience in SDGs 2 and 12. She is the co-Founder and CEO of African Harvesters, an AgriMedia, marketing and advocacy startup based in Lagos, Nigeria. Serah is also a reputable digital transformation consultant with experience in training, digital marketing, social media, email automation and customer experience.

Serah Odende helps organisations position their brands on traditional and digital media.

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Defendis, a Moroccan startup launches its cyber threat intelligence platform at GITEX Africa

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Defendis Co-Founders (Image: Supplied).

Defendis, a Moroccan cybersecurity startup with an innovative approach to Threat Intelligence, emerges from stealth with the launch of its AI-powered platform, enabling organisations to proactively contain data leaks and neutralise cyberattacks.

Defendis’s approach goes beyond traditional IOCs by providing Banks, Government Agencies, and Businesses the capability to understand what cybercriminals are doing before an attack. The platform taps into AI to identify credentials and payment Cards leaks, asset vulnerabilities, phishing attacks, fraudulent domains, and online brand impersonation attempts.

“Our mission is to provide organisations, especially those with limited resources and capabilities, with advanced cybersecurity solutions to adapt to the ever-changing threat landscape and regulatory requirements,” says Amine Bajeddi, co-founder and CEO of Defendis.

Defendis is founded and led by a team of talented young Moroccan entrepreneurs passionate about cybersecurity:

Amine Bajeddi, Co-founder and CEO: A graduate of Al Akhawayn University in Morocco and the University of Sussex in the UK, Amine Bajeddi has extensive experience in product development and business strategy. He is now dedicated to Defendis to develop cutting-edge cybersecurity solutions.

Charafeddine Nassiri, Co-founder and CTO: Passionate about cybersecurity since the age of 15, Charafeddine Nassiri is a brilliant self-taught individual. Having identified and fixed over 1,114 vulnerabilities through bug bounty programs, he was able to launch his career as a cybersecurity consultant in 2019. Today, as CTO of Defendis, he leads the development of new solutions capable of transforming the cybersecurity landscape.

Marouane Sabri, Co-founder and CMO: A graduate in communication from Al Akhawayn University in Morocco and a master’s degree in digital marketing from the University of Southampton, Marouane Sabri has extensive experience in marketing and business development. He has held key positions at Avito and Garena before joining Defendis to lead marketing and communication efforts.

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RevUp Women Initiative Awards $100,000 In Grants to 10 Female Entrepreneurs

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The RevUp Women Initiative hosted its highly anticipated Business Showcase, themed “Investing in Women, Inspiring Futures.” The event, organized by AfriLabs and Visa Foundation, brought together a diverse array of stakeholders committed to fostering inclusive economic growth through the empowerment of women entrepreneurs.

The Opening Ceremony, guided by Nanko Madu, Director of Programmes at AfriLabs, commenced with a warm welcome address, setting the tone for the day’s proceedings. Attendees were treated to a visual journey through the accomplishments of RevUp Women’s First Cohort, showcased in captivating highlights.

A highlight of the event was the Keynote Address delivered by Mrs. Ifeyinwa Ighodalo, Co-founder at WIMBIZ, who passionately spoke about the importance of investing in women and the transformative impact it can have on communities and economies.

‘It is my distinct honor and privilege to stand before you today as we gather to celebrate the remarkable achievements of women entrepreneurs and to rally behind the RevUp Women Initiative. This initiative not only celebrates the indomitable spirit, resilience, and determination of women in general but also highlights the importance of investing in women and women-owned businesses as a means of building and inspiring a future that is inclusive, diverse, and prosperous for all,’ stated Mrs. Ifeyinwa Ighodalo, Co-founder at WIMBIZ.

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Following the keynote, a thought-provoking Panel Discussion ensued, moderated by Nanko Madu, focusing on “Fostering Inclusive Growth Through Women’s Economic Participation.” The panel featured esteemed personalities including Ms. Lilian Olubi, Judge at The Next Titan Nigeria; Ms. Hajara Pitan, Wealth Coach & Business Strategist at Audacity to Soar; Sherifah Balogun, Director of Strategy, Funding, and Stakeholder Management at LSETF; and Annabel Angwenyi, Founder at Ziada. Their insights illuminated pathways for enhancing women’s economic empowerment across the continent.

Engagement continued with a lively Question & Answer session, allowing attendees to interact directly with the panelists and delve deeper into key issues surrounding women’s economic participation. The pinnacle of the event was the much-anticipated Award Ceremony, where the top ten finalists of a comprehensive selection process were announced as winners each receiving a grant of 10,000 USD:

  • Baby Grubz (Lagos, Nigeria).
  • Queen Amina Medical Integration (Abuja, Nigeria).
  • Ecokud Limited (Kisumu, Kenya).
  • Ziada, Kele Makgale (Pty) Ltd (Nairobi Kenya).
  • Ndiqala (PTY) Ltd (Johannesburg, South Africa).
  • WaziEats (Douala, Cameroon).
  • V’s VitaLife (Yaounde, Cameroon).
  • Mali Food (Lubumbashi, DRC).
  • P.aktion (Kinshasa, DRC).

The awards celebrated the resilience, innovation, and dedication of these trailblazing entrepreneurs.

“Investing in women isn’t just a moral imperative; it’s a strategic decision with far-reaching economic benefits.  As we strive for inclusive growth, it’s imperative that we recognize and harness the potential of women as drivers of economic development,” emphasized Nanko Madu, Director of Programmes at AfriLabs.

“Despite the challenges women entrepreneurs face, they demonstrate an unparalleled tenacity and determination to succeed,” said Najada Kumbuli, Head of Investments, Visa Foundation. “Supporting the growth of women-owned businesses is crucial for fostering an economy that works for everyone, everywhere.”

The RevUp Women Initiative Business Showcase not only celebrated the achievements of women entrepreneurs but also served as a catalyst for driving meaningful change and fostering a more inclusive and prosperous future for all.

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Link Me: Revolutionising Ride-Sharing for Gen Z In South Africa

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Link Me Founder, Sean Murefu.

In today’s fast-paced world, convenience is key, but consumers are also seeking more value from the services they use. Enter Link Me, a ride-sharing app tailored specifically for Gen Z in South Africa. Founded by 21-year-old entrepreneur Sean Murefu, Link Me is not just another ride-sharing app but a lifestyle brand on a mission to redefine urban mobility and offer an unparalleled experience to its users.

Link Me recognises that we are in an era where people expect more in return for the services they use. With a focus on providing value-added services and fostering a sense of community, Link Me aims to go beyond simply getting users from point A to point B but it’s about delivering an experience.

“At Link Me, we understand that consumers want more than just a ride,” explains Sean Murefu, the driving force behind the app. “They want value, they want convenience, and they want to feel connected. That’s why we’ve designed Link Me to offer more than just transportation. We’re offering an experience.”

One of the key features that sets Link Me apart is its user-friendly interface, making booking a ride quick and easy. With just a few taps on their smartphones, users will soon be able to access a network of reliable drivers and track their journey in real-time. Safety is also a top priority, with thorough background checks for all drivers and in-app safety features ensuring peace of mind for both riders and drivers.

But Link Me doesn’t stop at transportation. As part of its mission to become a lifestyle brand, the app will host public and private events for its users, fostering a sense of community and belonging. Additionally, Link Me will provide its drivers with a bimonthly lottery as a bonus on top of the money they earned, offering them the chance to win exciting prizes and incentives.

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“We want to give our users more than just a ride—we want to give them an unforgettable experience,” says Murefu. As Link Me prepares for its official launch, anticipation is building among prospective users eager to experience its unique blend of convenience, community, and value. With a commitment to providing exceptional service and fostering a sense of belonging, The app is poised to revolutionise urban mobility for Gen Z in South Africa and beyond.

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