Shalom Ijeoma Lloyd is an award-winning, senior business professional, with over 25 year’s experience in the pharmaceutical industry. Shalom is the Founder of Naturally Tribal Skincare, a natural chemical-free skincare company built on valuing healthy, ethical and sustainable living whilst empowering African women. She holds several NED positions on the Milton Keynes Chamber of Commerce and SEMLEP boards. Alaba Ayinuola had an amazing opportunity to ask Shalom a few questions. Time to discover Naturally Tribal.
Alaba: Hi Shalom, could you briefly tell us about your journey into entrepreneurship?
Shalom: In 2014, after four cycles of IVF, I gave birth to my twins, Joshua and Amara. My son Joshua was covered in eczema. As a pharmacist I understand the value of medicines in our life, but I tapped into my African roots. After experimenting and mixing in my kitchen, I stumbled across the right formulation. Three days later Joshua’s skin cleared and this was the birth of my company Naturally Tribal Skincare.
With Shea Butter being my main ingredient, this journey led me to build a Shea Butter processing facility in Niger State, Nigeria, where we employ and empower our women. In addition to being a supplier of proudly made in Nigeria Shea Butter, I source my ingredients ethically from there, and then bring them into the UK to manufacture, formulate, test and distribute the finished products.
Today, Naturally Tribal Skincare is stocked in Harrods Beauty. So, if you are looking for quality unrefined Shea butter and great natural skincare products, Naturally Tribal Nigeria is able to supply that.
I am also one of the directors of JE Oils, a state of the art Shea processing facility based in Gwagwalada, Abuja!
In 2018 I co-founded another amazing company called Emerging Markets Quality Trials. Although black people represent about 17% of the world’s population, less than 3% of us are involved in clinical trials, so this company, eMQT, focuses on bringing diversity into clinical trials. It gives African patients access to medicines and African healthcare professionals the opportunity to be part of global trials. It also gives pharmaceutical companies access to a great patient population.
So all roads in my entrepreneurial journey seem to lead back to Africa, which makes me proud of my British African heritage.
Alaba: What are your offerings and the problem you are solving?
Shalom: Our offerings and solutions are;
The Nature lover: Our products speak to the nature lover who is passionate about plant-based power. These are the natural skincare lovers, the vegan and cruelty free skincare lover who is passionate about our environment and planet.
The luxury skincare and beauty lover: We speak to and cater for the results driven and luxury skincare lover who appreciates our use of ingredients with the power to battle wrinkles and tighten the skin naturally.
For skin conditions: With around 900 million people in the world suffering with a skin condition, skin diseases remain a major cause of disability worldwide. We are changing the narrative and will be the leading global natural skincare brand for customers with skin conditions as well as customers who want to maintain their skin as nature intended. From consumers with skin conditions to those undergoing medical interventions that will impact the skin.
Alaba: What is your main product and its pivot story from founding to the current state?
Shalom: YARA Body Food is the product that started Naturally Tribal Skincare so I guess you can call this our ‘hero’ product. YARA is special because it worked for my baby and gave me the confidence to start the company. Hence, the name YARA which in Hausa means children. It depicts love, care, protection; making it amazing for the most sensitive skin. Made with high quality unrefined Shea butter, our YARA is packed with natural goodness. It annoys me when we sometimes turn our noses at the scent of the liquid gold that is Shea Butter not realising the jewel we have.
Alaba: How have you attracted users and grown your company from the start?
Shalom: When customers see us, they can see themselves as part of our journey because it’s not about the glitz and glamour but more about the substance. The value one brings to the table and the impact we have on skin, on our planet and on people’s lives.
Hard work, tenacity, resilience; these are not just words! We have a long way to go but having the right people with the right mindset and who share my passion has helped the company grow. When you do something that solves a problem, impacts lives, and have fun in the process, that is a winning formula. On the business side, understanding my numbers (which does not come naturally). Defining my supply chain and knowing one’s position in a crazy, beautiful saturated market helps a lot.
Today, Naturally Tribal Skincare is a proud United Kingdom Department of International Trade Export Champion!
Alaba: What are the challenges and achievements since you launched?
Shalom: Finance was of course the main challenge. I had to remortgage my home to start this business but it has been worth it. Building the factory in Essan required investment and I am honoured to be working with investors who are also colleagues and friends. I wish I had mastered communication and people skills earlier in life. Involving and working with the right people from the start would have saved me a lot of pain. But going through this process throughout my journey has taught me some valuable life lessons.
The greatest achievement is seeing the proud look on my husband and children’s faces. That feeling that the sacrifice has been worth it. 2021 is the year our products launched in Harrods and that is such a big deal for me and my amazing team. We are exporting more, and have been able to complete the formulation of our facial and hair care products.
Alaba: Why are you so passionate about Nigeria and Africa at large?
Shalom: Naturally Tribal Shea butter supply chain is an impressive demonstration of my love and passion for Africa. It has been a journey of ‘Ethical Sourcing and Empowerment’ Pillar. The Shea industry supports and provides income to over 16 million women across the African continent. My research into potential supply sources led us to Niger state, Nigeria and an introduction to the King of Essan. I fell in love with the Kingdom of Essan and today, the Naturally Tribal group has a Shea Processing facility (with creche and worship rooms) that harvests and processes the shea directly in the region, employing about 22 rural women with plans to employ up to 70 in the future.
Our JE Oils shea processing facility boasts of the fact that all our supervisors are women which is a big deal in Nigeria. Having a facility that produces 400 metric tons of shea butter is no joke! This has created an ecologically sound and sustainable infrastructure, jobs, training and more commercial co-operative opportunities to market and sell shea butter.
Alaba: Can you share 3 things that most excite you about the modern beauty and wellness industry?
Shalom: We are more aware of the impact we have on our planet, more aware of consumerism. So the modern beauty industry is on a journey to impact the 120 billion units of unrecyclable plastic we put out annually. Of course, making money is important, we run businesses after all however, It’s not just about making money it’s also about purpose and impact. We no longer look at wellness as a separate topic, we have made beauty, particularly skincare part of one’s holistic wellness – don’t forget that your internal wellness can manifest on your skin.
Alaba: Where do you see yourself and Naturally Tribal in the next 5 years?
Shalom: Our pipeline is exciting, and we are currently working on our facial and hair care products, using innovative and unique ingredients. We are building even stronger relationships with our current stockists. Looking to grow and expand into the Hospitality industry, partner with great luxury SPAs and make great inroads into being stocked in airline duty free luxury goods.
In 5 years time, I see myself, taking a bit of a back seat and overseeing others running my companies. Enjoying the fruits of my labour with my family and friends.
Alaba: Finally, what is your advice to female entrepreneurs in the beauty industry or first-time startup founders?
Shalom: The journey is tough so do something you are passionate about. NEVER let the lack of finance stop you. Align with the right type of people, be genuine, surround yourself with a great team (no one knows it all). Most of all, ENJOY the ride, bumps and all. The beauty industry is so saturated, so be unique. Let your passion shine and come through. Know your numbers and know the value you bring – never sell yourself or your products short. If you are going to do it, do it well and don’t cut corners.
Women in Healthcare Innovation: Funmilola Aderemi on Building Pharmarun
Funmilola Aderemi is a product manager with over 9 years of experience in technology. She is currently the co-founder and Chief Product Officer of Pharmarun, a Lagos-based healthtech startup simplifying the parts of pharmacy that are complicated, cumbersome, and time-consuming. In this exclusive interview with Alaba Ayinuola of Business Africa Online, Funmilola talks about her entrepreneurship journey and her passion for building technologies and innovating to make businesses scale. Excerpt.
Alaba: Could you briefly tell us about yourself?
Funmilola: My name is Funmilola Aderemi and I am the chief product manager and co-founder of Pharmarun. Before founding Pharmarun in 2021, I worked in Seamfix LTD, a cutting-edge tech company focusing on identity management, Jumia Nigeria in the early to hyper-growth days as well as MAX, the first mobility tech company in Nigeria.
As a product manager, I have worked on various projects, from creating new products for existing customers to launching new products for new markets. I have also worked with clients on everything from brand identity to customer experience and product development.
Having started my career in customer experience at Jumia Nigeria gave me the opportunity to develop myself as an excellent problem solver when it comes to finding ways to improve products or services that can benefit both internal customers and external clients.
I enjoy getting out and about with friends and travelling but my favourite thing to really do is work with other people to find solutions to problems. Yes, even in my leisure time, I like to work. I love what I do because it helps me connect with people and solve problems on a level that no other job can.
Alaba: Tell us about Pharmarun – Where, When and how did it start?
Funmilola: Pharmarun is a platform enabling fast and easy access to medication by providing the largest medication and health supply inventory in Africa and aggregating finance and logistics partners so that customers can get medication, when and where they need it.
Pharmarun is actually the brainchild of my co-founder(CEO) and Bestfriend Teniola Adedeji (B.Pharm). She worked in the retail pharmacy space for over 9 years and noticed a huge gap when it came to how people conveniently accessed medication and generally managed their health.
Teniola started this Solo and I worked on it casually with her as a friend before she asked me to come onboard officially only a few months in. We launched July 2021.
Alaba: What products do you offer and how are you funding your growth?
Funmilola: We offer pharmacies alternative revenue lines when they are onboard with us. A 360 pharmaceutical and first aid service to users by providing
- Easy medication purchase. This could be one time or recurring.
- Health management through recurring deliveries, interaction checkers, Home testing,Virtual consultations with licensed professionals
- We offer a range of health bundles.
Alaba: How did you become an innovator in healthcare?
Funmilola: Generally, I like to solve problems. Particularly complex problems. It just excites me. When my cofounder came to me with this problem she was trying to solve, I wanted to contribute as a friend. We just continued to ideate on the problem and possible solutions. Let’s say I fell in love with the problem and became passionate about doing my part to fix it.
Did you know Nigeria has about 5,000 registered pharmacies with almost 50% just in Lagos and Abuja. Someone has to care about the rest of the nation. It’s always about solving a problem for me, and this one is life threatening.
Alaba: Looking more broadly, what are the biggest opportunities and obstacles you see for innovation in the healthcare environment?
Funmilola: Obstacles are challenges one must overcome to find and enjoy opportunities. At the moment I don’t see obstacles, however, we are in a developing nation and infrastructure is a common hindrance to swift/straightforward achievements. However, if I had to mention few bumps that could potentially slow down innovation, it would be as follows infrastructure, policies, Health literacy and education issue and funding
The opportunities are endless, like I said, Nigeria and its surrounding countries are developing nations so there is so much to be done, and the opportunities to solve problems and make money as well are currently endless.
Alaba: How has COVID-19 affected receptiveness for innovation in healthcare?
Funmilola: Covid 19 was a world leveller. It was a dark period that caused people to see the world in a different light because we had no choice. Healthcare is one of the industries that also revolutionised as a result of the pandemic.People become way more receptive to virtual care, investing more in maintaining good health amongst other behavioural changes. Covid 19 forced a validation in innovation in healthcare.
Alaba: The COVID-19 crisis has raised more awareness on health equity issues. What role (if any) do you think innovators should or could play to address health inequities?
Funmilola: Health inequities can be addressed by innovators by developing and implementing technology and solutions that meet the needs of marginalized communities. It can include developing remote-access mobile health solutions, creating community-based mobile health programs and appropriate health education materials, as well as using data and to identify and address disparities in health. Additionally, innovators should work with community leaders and organizations can also help ensure that solutions are designed with the input and participation of the communities they aim to serve. No point building a product the users can not or will not use.
Alaba: What do you know now that you wish you had known when you were starting out as an innovator and entrepreneur?
Funmilola: This is an interesting question. I wish I knew that the reception of collaborators will not be automatic. Apparently, it takes a bit of convincing for people to see reason, or want to change.
Alaba: What’s the future for Pharmarun in terms of new products and market expansion
Funmilola: We are constantly innovating and my team is thinking round the clock how to make life easier for people and you create real value with our innovation. We will continue to share as we release new products. What we are most excited about is however, is that we are able to sort the problem of final consumers. You know me & you. No more going around from pharmacy to pharmacy, no more settling for alternative medicine because you can’t find the one that was prescribed. Our platform essentially allows customers access to infinite options of medication to manage their health. We also provide free pharmaceutical consultations and services.
Alaba: There are not a lot of female tech entrepreneurs in digital healthcare. Do you have specific advice for other women wanting to get started working in innovation?
Funmilola: Develop your skills and knowledge: Gain a strong understanding of the healthcare industry, including the key players and current trends. This will help you identify opportunities and develop a unique perspective.
Network and build relationships.
Be resilient: Starting a business can be challenging, and there may be setbacks along the way. Stay committed to your goals and be prepared to adapt as the market and industry evolve.
Embrace your unique perspective: Women often bring a different perspective to the table, and this can be a valuable asset in the healthcare industry. Use your unique experiences and insights to develop innovative solutions and build a successful business.
Seek out mentorship and support: Surround yourself with people who have experience in the field, who can guide you and offer valuable advice.
It’s also important to mention that in recent years, the healthcare innovation ecosystem has been making an effort to make women visible, especially with funding and grants for early-stage ventures. Try looking into those opportunities as well.
Hustle and Business: Empowering a new generation of Africans through storytelling
Hustle and Business Host, Darlyn Okojie and Guest, Kelly Praise (Photo: Hustle and Business)
One missing link to sustainable growth in businesses in Africa prior to this time is the absence of the unique stories of African innovators and entrepreneurs disrupting the ecosystem. There are entrepreneurs breaking new ground in various sectors, but their successes are not replicated by others due to a lack of platforms to share their stories.
There is a scarcity of well-curated stories and accurate data about Africans succeeding in business and careers. As a result, those hoping to follow in their footsteps have no choice but to start from scratch, making the same mistakes as their predecessors or contemporaries. This circle of no reference to leverage continues to hamper Africa’s growth rate.
We haven’t done a good job of capturing the “how” in our African success stories. Knowing where the rubber meets the road is the missing link in explaining why we have not maximized our success in terms of replicating and building on the successes of our fellow Africans. There are not enough relatable stories out there for other Africans to learn from and lean on as they travel their own path.
The need to fill this crucial gap inspired the launch of the Hustle & Business Podcast this month; Africa’s premium podcast where innovators, disruptors, and entrepreneurs on the continent can share their stories for other Africans to learn from and leverage for their own growth. Most stories of business successes in Africa are not contained in many textbooks. So, the curation of these stories is critical as we seek to multiply success on the continent.
The podcast became the medium to reach our audience, whose fast-paced lifestyle may not always afford them enough spare time for new knowledge consumption, but can always listen while engaging in other routine activities, such as cleaning, driving, walking, working out, cooking, etc. It’s 100% convenient and easy to comprehend.
In the Hustle & Business podcast, we will be sharing inspiring stories of young and not-so-young Africans building businesses, excelling in their careers, and creating legacies for others to pattern after. We will be spotlighting opportunities for business in Africa and strategies to succeed in the world’s next-largest talent market.
We are also passionate about using this podcast to build and foster a community of listeners that includes proficient and business-inclined individuals, startups, women, tech founders, SMEs, aspiring founders, established businesses, and the like.
Through this podcast, we will be amplifying the voices of African entrepreneurs and innovators. Creating effective brand awareness for their enterprise. Hence, we are reaching out to everyone in the ecosystem. Are you an innovator, business leader, startup founder, career person, SME, entertainer, artist, tech bro, VC, or disruptor and you have got stories to share? Our door is open and we are excited to have you on the Hustle & Business podcast to inspire others. Regardless of where you are in your journey, your story is never insignificant; rather, it will have a greater positive impact on others than you can ever imagine. So let’s grow together on this journey.
“I’m writing my story so that others might see fragments of themselves.” –Lena Waithe.
Being a guest on this podcast also gives you a unique connection with your existing clients, new audience, and potential customers. It helps you to establish an authoritative presence in your field, and easily introduce new and existing products, special events you’re planning, or anything else you need to share.
To our listeners, expect premium content, masterclass interviews, practical lessons, and relatable stories, verifiable personalities, while you prepare to learn, laugh, have fun, relax, and get better at your craft as we listen to others share their stories.
Tune in every Wednesday at 4 pm (WAT) to listen to new episodes, and follow us with the hashtag #hustleandbusiness on social media. The Hustle & Business podcast is the long-awaited podcast for those making a difference on the continent. Join us on this exciting adventure!
Darlyn Okojie on entrepreneurship and building Memo Africa
Darlyn Okojie is a serial entrepreneur and business expansion expert. As the Co-Founder & COO of Memo Africa, Darlyn is responsible for the day to day operation process while building a team to create a Tech solution to People Management. She founded Memo Africa with Ademola Koledoye to create memorable moments across the world. Darlyn Okojie has a past experience of building a business spanning three countries, raising capital and ensuring that the word about the service reaches the right audience. Her First Business, Rugs and Floors Africa, currently operates in three countries, Nigeria, Ghana and Rwanda. In this exclusive interview with Alaba Ayinuola, Darlyn speaks on her entrepreneurship journey and vision is to make Memo Africa the go-to automated system for People Manager: “Future of Memo Africa”. Excerpts.
Alaba: To begin, could you briefly tell us about your background?
Darlyn: I spent the early part of my childhood up till my youth in Benin City. I attended all levels of education down to university where I studied Accounting at the University of Benin. My upbringing has made me extremely loyal to my city. After I completed my higher education in 2014, I got my first ever job at Lamudi (Popularly Known as Jumia House) in 2015. While at Lamudi, I worked as a key account manager in an online marketplace firm. A year later, I moved to Cars45 to spearhead the company’s efforts in building and maintaining relationships with strategic partners. Throughout my career, I have been involved in various aspects of people management, even through running Rugs and Floors from January 2020. At the moment, I’m focused on building Memo Africa.
Alaba: What inspired you to go into entrepreneurship and the problems you plan to solve?
Darlyn: An impactful model to me is my father. I didn’t realise he had that effect on my entrepreneurship life until I looked back on how much I have been able to achieve career-wise. He showed me the only way to gain success is through hard work and dedication. His tenacity and energy in delivering is extraordinary. There have been countless times where I’ve found myself wondering how he gets the energy to go even through obstacles. A quote from a book by Shakespeare, Macbeth, pops into my head whenever I think about my dad. “I am tied to a stake I cannot fly, but bear-like I must fight the cause.”
The life of an entrepreneur is quite fast-paced, there’s no time for breaks and no option to quit, you just have to keep going. It reminds me of something my mum always says, “Person, nor dey Live life go back”. Good or bad we need to keep moving forward in life or in business. I believe my motivation stems from the ability to keep going and building.
Alaba: Memo Africa is one of the startups you co-founded, what sparked the interest? How does the platform work and who are your target audience?
Darlyn: Memo Africa was birthed by various challenges both my co-founder and I faced throughout our work life. From my first job to my current ventures, I have seen how people managers handle welfare related issues in organizations and it inspired me to create a solution that makes their work seamless. We notice that people struggle to remember important dates when it comes to the lives of their employees and it is key because it makes the employees feel valued and appreciated. But dates like birthdays, onboarding and orientation processes, sendforths, and many others dates are lost in transition.
Memo Africa is a simple solution that people managers can use to automate welfare packages to be delivered to both remote and on-site teams across the world. We believe this technology solution will boost business productivity as the team members feel motivated and cared for while saving people managers time to focus on more critical issues.
Alaba: Since you launched, what are the challenges and successes?
Darlyn: It would be best if we start with the positive aspect of the business, the success. At the moment, we have acquired clients both from Nigeria and Ghana, and signed three companies into our system. We have achieved these while facing various economical challenges like Inflation, exchange rate and cross-border payments issues.
I also noticed that small business owners and other entrepreneurs face these challenges which is why I recently started recording my journey on my Medium account.
Alaba: What’s the future of people management? Do you see Memo Africa as part of the future?
Darlyn: The future is Tech! The world is evolving to become digital and automated. It is important to ensure that regardless of where people work from, they are treated with the same respect and dignity as they would be if they were working from a traditional office space. Memo Africa is the technology solution born to connect the people in an organization through our automated management system of celebrating them. Staying connected to and creating memorable moments for your team is the best way to keep them motivated while working.
Alaba: Where do you see Memo Africa in the next 5 years in terms of market and expansion?
Darlyn: We have a large vision set for Memo Africa and are ready to take the action to grow and scale up the Tech StartUp. Currently, our most viable product which is our website is up and running. We are planning on developing the Mobile App version to increase the accessibility and personalisation of the system. We expect to become the go-to platform for all people’s welfare across Africa and in the world. Our tentacles are set to expand into many African countries. We are open to acquiring more clients, partners and Investors.
Alaba: What fuels your passion and how do you relax?
Darlyn: Aside from the rush of the non-stop cycle of developing businesses, I find myself passionate about finding and implementing solutions to create value in people’s lives. You can find me locked on Netflix to unwind after a busy day or exploring the different countries in the world.
Alaba: Lastly, your advice to young women who want to launch into entrepreneurship?
Darlyn: My number one advice to young women who are launching or building their business is that your key to success lies within you. Everything you need to succeed is in you, your thoughts and action shapes your future. As long as you can think it, you can absolutely do it. You need to study and understand your potential, strength, weaknesses and limits. I believe self awareness is the most powerful tool to achieve anything in the world.
I would also say you shouldn’t believe you can only grow & scale up alone, it’s okay to have mentors and role models. These people have walked the mile. All you need to do is find someone who has successfully crossed the path you are hoping to pass. You would be surprised by the number of people ready to guide you or refer you to the next life challenger.