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Shalom Lloyd: Building A Skincare Company on Valuing Healthy, Ethical and Sustainable Living

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Shalom Ijeoma Lloyd is an award-winning, senior business professional, with over 25 year’s experience in the pharmaceutical industry. Shalom is the Founder of Naturally Tribal Skincare, a natural chemical-free skincare company built on valuing healthy, ethical and sustainable living whilst empowering African women. She holds several NED positions on the Milton Keynes Chamber of Commerce and SEMLEP boards. Alaba Ayinuola had an amazing opportunity to ask Shalom a few questions. Time to discover Naturally Tribal.

 

Alaba: Hi Shalom, could you briefly tell us about your journey into entrepreneurship?

Shalom: In 2014, after four cycles of IVF, I gave birth to my twins, Joshua and Amara. My son Joshua was covered in eczema. As a pharmacist I understand the value of medicines in our life, but I tapped into my African roots. After experimenting and mixing in my kitchen, I stumbled across the right formulation. Three days later Joshua’s skin cleared and this was the birth of my company Naturally Tribal Skincare.

With Shea Butter being my main ingredient, this journey led me to build a Shea Butter processing facility in Niger State, Nigeria, where we employ and empower our women. In addition to being a supplier of proudly made in Nigeria Shea Butter, I source my ingredients ethically from there, and then bring them into the UK to manufacture, formulate, test and distribute the finished products.

Today, Naturally Tribal Skincare is stocked in Harrods Beauty. So, if you are looking for quality unrefined Shea butter and great natural skincare products, Naturally Tribal Nigeria is able to supply that.

Naturally Tribal Skincare Products Group Shot

I am also one of the directors of JE Oils, a state of the art Shea processing facility based in Gwagwalada, Abuja!

In 2018 I co-founded another amazing company called Emerging Markets Quality Trials. Although black people represent about 17% of the world’s population, less than 3% of us are involved in clinical trials, so this company, eMQT, focuses on bringing diversity into clinical trials. It gives African patients access to medicines and African healthcare professionals the opportunity to be part of global trials. It also gives pharmaceutical companies access to a great patient population.

So all roads in my entrepreneurial journey seem to lead back to Africa, which makes me proud of my British African heritage.

Alaba: What are your offerings and the problem you are solving?

Shalom: Our offerings and solutions are;

The Nature lover: Our products speak to the nature lover who is passionate about plant-based power. These are the natural skincare lovers, the vegan and cruelty free skincare lover who is passionate about our environment and planet. 

The luxury skincare and beauty lover: We speak to and cater for the results driven and luxury skincare lover who appreciates our use of ingredients with the power to battle wrinkles and tighten the skin naturally.

For skin conditions: With around 900 million people in the world suffering with a skin condition, skin diseases remain a major cause of disability worldwide. We are changing the narrative and will be the leading global natural skincare brand for customers with skin conditions as well as customers who want to maintain their skin as nature intended. From consumers with skin conditions to those undergoing medical interventions that will impact the skin.

Alaba: What is your main product and its pivot story from founding to the current state?

Shalom: YARA Body Food is the product that started Naturally Tribal Skincare so I guess you can call this our ‘hero’ product. YARA is special because it worked for my baby and gave me the confidence to start the company. Hence, the name YARA which in Hausa means children. It depicts love, care, protection; making it amazing for the most sensitive skin. Made with high quality unrefined Shea butter, our YARA is packed with natural goodness. It annoys me when we sometimes turn our noses at the scent of the liquid gold that is Shea Butter not realising the jewel we have.

Alaba: How have you attracted users and grown your company from the start?

Shalom: When customers see us, they can see themselves as part of our journey because it’s not about the glitz and glamour but more about the substance. The value one brings to the table and the impact we have on skin, on our planet and on people’s lives.

Hard work, tenacity, resilience; these are not just words! We have a long way to go but having the right people with the right mindset and who share my passion has helped the company grow. When you do something that solves a problem, impacts lives, and have fun in the process, that is a winning formula. On the business side, understanding my numbers (which does not come naturally). Defining my supply chain and knowing one’s position in a crazy, beautiful saturated market helps a lot.

Today, Naturally Tribal Skincare is a proud United Kingdom Department of International Trade Export Champion!

Alaba: What are the challenges and achievements since you launched?

Shalom: Finance was of course the main challenge. I had to remortgage my home to start this business but it has been worth it. Building the factory in Essan required investment and I am honoured to be working with investors who are also colleagues and friends. I wish I had mastered communication and people skills earlier in life. Involving and working with the right people from the start would have saved me a lot of pain. But going through this process throughout my journey has taught me some valuable life lessons.

Shalom and the NTN Essan Team

The greatest achievement is seeing the proud look on my husband and children’s faces. That feeling that the sacrifice has been worth it. 2021 is the year our products launched in Harrods and that is such a big deal for me and my amazing team. We are exporting more, and have been able to complete the formulation of our facial and hair care products.

Alaba: Why are you so passionate about Nigeria and Africa at large?

Shalom: Naturally Tribal Shea butter supply chain is an impressive demonstration of my love and passion for Africa. It has been a journey of ‘Ethical Sourcing and Empowerment’ Pillar. The Shea industry supports and provides income to over 16 million women across the African continent.  My research into potential supply sources led us to Niger state, Nigeria and an introduction to the King of Essan. I fell in love with the Kingdom of Essan and today, the Naturally Tribal group has a Shea Processing facility (with creche and worship rooms) that harvests and processes the shea directly in the region, employing about 22 rural women with plans to employ up to 70 in the future.

JE Oils Gwagwalada

Our JE Oils shea processing facility boasts of the fact that all our supervisors are women which is a big deal in Nigeria. Having a facility that produces 400 metric tons of shea butter is no joke! This has created an ecologically sound and sustainable infrastructure, jobs, training and more commercial co-operative opportunities to market and sell shea butter.

Essan Nut Collection

Alaba: Can you share 3 things that most excite you about the modern beauty and wellness industry?

Shalom: We are more aware of the impact we have on our planet, more aware of consumerism. So the modern beauty industry is on a journey to impact the 120 billion units of unrecyclable plastic we put out annually. Of course, making money is important, we run businesses after all however, It’s not just about making money it’s also about purpose and impact. We no longer look at wellness as a separate topic, we have made beauty, particularly skincare part of one’s holistic wellness – don’t forget that your internal wellness can manifest on your skin.

Alaba: Where do you see yourself and Naturally Tribal in the next 5 years?

Shalom: Our pipeline is exciting, and we are currently working on our facial and hair care products, using innovative and unique ingredients. We are building even stronger relationships with our current stockists. Looking to grow and expand into the Hospitality industry, partner with great luxury SPAs and make great inroads into being stocked in airline duty free luxury goods.

In 5 years time, I see myself, taking a bit of a back seat and overseeing others running my companies. Enjoying the fruits of my labour with my family and friends.

Alaba: Finally, what is your advice to female entrepreneurs in the beauty industry or first-time startup founders?

Shalom: The journey is tough so do something you are passionate about. NEVER let the lack of finance stop you. Align with the right type of people, be genuine, surround yourself with a great team (no one knows it all). Most of all, ENJOY the ride, bumps and all. The beauty industry is so saturated, so be unique. Let your passion shine and come through. Know your numbers and know the value you bring – never sell yourself or your products short. If you are going to do it, do it well and don’t cut corners.

 

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Defendis, a Moroccan startup launches its cyber threat intelligence platform at GITEX Africa

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Defendis Co-Founders (Image: Supplied).

Defendis, a Moroccan cybersecurity startup with an innovative approach to Threat Intelligence, emerges from stealth with the launch of its AI-powered platform, enabling organisations to proactively contain data leaks and neutralise cyberattacks.

Defendis’s approach goes beyond traditional IOCs by providing Banks, Government Agencies, and Businesses the capability to understand what cybercriminals are doing before an attack. The platform taps into AI to identify credentials and payment Cards leaks, asset vulnerabilities, phishing attacks, fraudulent domains, and online brand impersonation attempts.

“Our mission is to provide organisations, especially those with limited resources and capabilities, with advanced cybersecurity solutions to adapt to the ever-changing threat landscape and regulatory requirements,” says Amine Bajeddi, co-founder and CEO of Defendis.

Defendis is founded and led by a team of talented young Moroccan entrepreneurs passionate about cybersecurity:

Amine Bajeddi, Co-founder and CEO: A graduate of Al Akhawayn University in Morocco and the University of Sussex in the UK, Amine Bajeddi has extensive experience in product development and business strategy. He is now dedicated to Defendis to develop cutting-edge cybersecurity solutions.

Charafeddine Nassiri, Co-founder and CTO: Passionate about cybersecurity since the age of 15, Charafeddine Nassiri is a brilliant self-taught individual. Having identified and fixed over 1,114 vulnerabilities through bug bounty programs, he was able to launch his career as a cybersecurity consultant in 2019. Today, as CTO of Defendis, he leads the development of new solutions capable of transforming the cybersecurity landscape.

Marouane Sabri, Co-founder and CMO: A graduate in communication from Al Akhawayn University in Morocco and a master’s degree in digital marketing from the University of Southampton, Marouane Sabri has extensive experience in marketing and business development. He has held key positions at Avito and Garena before joining Defendis to lead marketing and communication efforts.

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RevUp Women Initiative Awards $100,000 In Grants to 10 Female Entrepreneurs

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The RevUp Women Initiative hosted its highly anticipated Business Showcase, themed “Investing in Women, Inspiring Futures.” The event, organized by AfriLabs and Visa Foundation, brought together a diverse array of stakeholders committed to fostering inclusive economic growth through the empowerment of women entrepreneurs.

The Opening Ceremony, guided by Nanko Madu, Director of Programmes at AfriLabs, commenced with a warm welcome address, setting the tone for the day’s proceedings. Attendees were treated to a visual journey through the accomplishments of RevUp Women’s First Cohort, showcased in captivating highlights.

A highlight of the event was the Keynote Address delivered by Mrs. Ifeyinwa Ighodalo, Co-founder at WIMBIZ, who passionately spoke about the importance of investing in women and the transformative impact it can have on communities and economies.

‘It is my distinct honor and privilege to stand before you today as we gather to celebrate the remarkable achievements of women entrepreneurs and to rally behind the RevUp Women Initiative. This initiative not only celebrates the indomitable spirit, resilience, and determination of women in general but also highlights the importance of investing in women and women-owned businesses as a means of building and inspiring a future that is inclusive, diverse, and prosperous for all,’ stated Mrs. Ifeyinwa Ighodalo, Co-founder at WIMBIZ.

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Following the keynote, a thought-provoking Panel Discussion ensued, moderated by Nanko Madu, focusing on “Fostering Inclusive Growth Through Women’s Economic Participation.” The panel featured esteemed personalities including Ms. Lilian Olubi, Judge at The Next Titan Nigeria; Ms. Hajara Pitan, Wealth Coach & Business Strategist at Audacity to Soar; Sherifah Balogun, Director of Strategy, Funding, and Stakeholder Management at LSETF; and Annabel Angwenyi, Founder at Ziada. Their insights illuminated pathways for enhancing women’s economic empowerment across the continent.

Engagement continued with a lively Question & Answer session, allowing attendees to interact directly with the panelists and delve deeper into key issues surrounding women’s economic participation. The pinnacle of the event was the much-anticipated Award Ceremony, where the top ten finalists of a comprehensive selection process were announced as winners each receiving a grant of 10,000 USD:

  • Baby Grubz (Lagos, Nigeria).
  • Queen Amina Medical Integration (Abuja, Nigeria).
  • Ecokud Limited (Kisumu, Kenya).
  • Ziada, Kele Makgale (Pty) Ltd (Nairobi Kenya).
  • Ndiqala (PTY) Ltd (Johannesburg, South Africa).
  • WaziEats (Douala, Cameroon).
  • V’s VitaLife (Yaounde, Cameroon).
  • Mali Food (Lubumbashi, DRC).
  • P.aktion (Kinshasa, DRC).

The awards celebrated the resilience, innovation, and dedication of these trailblazing entrepreneurs.

“Investing in women isn’t just a moral imperative; it’s a strategic decision with far-reaching economic benefits.  As we strive for inclusive growth, it’s imperative that we recognize and harness the potential of women as drivers of economic development,” emphasized Nanko Madu, Director of Programmes at AfriLabs.

“Despite the challenges women entrepreneurs face, they demonstrate an unparalleled tenacity and determination to succeed,” said Najada Kumbuli, Head of Investments, Visa Foundation. “Supporting the growth of women-owned businesses is crucial for fostering an economy that works for everyone, everywhere.”

The RevUp Women Initiative Business Showcase not only celebrated the achievements of women entrepreneurs but also served as a catalyst for driving meaningful change and fostering a more inclusive and prosperous future for all.

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Link Me: Revolutionising Ride-Sharing for Gen Z In South Africa

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Link Me Founder, Sean Murefu.

In today’s fast-paced world, convenience is key, but consumers are also seeking more value from the services they use. Enter Link Me, a ride-sharing app tailored specifically for Gen Z in South Africa. Founded by 21-year-old entrepreneur Sean Murefu, Link Me is not just another ride-sharing app but a lifestyle brand on a mission to redefine urban mobility and offer an unparalleled experience to its users.

Link Me recognises that we are in an era where people expect more in return for the services they use. With a focus on providing value-added services and fostering a sense of community, Link Me aims to go beyond simply getting users from point A to point B but it’s about delivering an experience.

“At Link Me, we understand that consumers want more than just a ride,” explains Sean Murefu, the driving force behind the app. “They want value, they want convenience, and they want to feel connected. That’s why we’ve designed Link Me to offer more than just transportation. We’re offering an experience.”

One of the key features that sets Link Me apart is its user-friendly interface, making booking a ride quick and easy. With just a few taps on their smartphones, users will soon be able to access a network of reliable drivers and track their journey in real-time. Safety is also a top priority, with thorough background checks for all drivers and in-app safety features ensuring peace of mind for both riders and drivers.

But Link Me doesn’t stop at transportation. As part of its mission to become a lifestyle brand, the app will host public and private events for its users, fostering a sense of community and belonging. Additionally, Link Me will provide its drivers with a bimonthly lottery as a bonus on top of the money they earned, offering them the chance to win exciting prizes and incentives.

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“We want to give our users more than just a ride—we want to give them an unforgettable experience,” says Murefu. As Link Me prepares for its official launch, anticipation is building among prospective users eager to experience its unique blend of convenience, community, and value. With a commitment to providing exceptional service and fostering a sense of belonging, The app is poised to revolutionise urban mobility for Gen Z in South Africa and beyond.

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