Shaun Duvet, Founder and CEO at The Unit Group (Source: Unit Group website)
The impact of Covid-19 is changing the way organisations operate and do business about the world. The entertainment industry is not exempted as it’s adjudged the second affected industry after the aviation, travel and hospitality industry. In this interview with Alaba Ayinuola, Shaun Duvet the Founder and CEO of The Unit Group shares his brand story and the Impact of Covid-19. Excerpt.
Alaba: Could you tell us about the Unit Group and the gap it’s filling since you launched?
Shaun: The Unit Group was established in 2017 as the holding company for my various business interests which include: COCO, GoldBar and Souk (my venues), Ultra South Africa, Corona Sunsets Festivals, Anything Goes, AG Virtual, Bella Bookings, Salute, Jet Black & Paradise Springs. These businesses cover all functions of entertainment marketing, management, hospitality, sponsorship and eventing from design, to staffing and artist booking, to production and everything in between.
The gap we launched The Unit Group to fill was that of a true understanding of marketing in the entertainment space. So many brands want to play in this space because the audiences are so receptive and the engagement so high, yet so few of them truly understand it. We felt that we had the marketing know-how, and a deep love and knowledge of not only this space, but the global players within it.
Alaba: What services does your company offer?
Shaun: The services offered range from throwing small corporate events to festivals for 50, 000 pax; to sponsorship strategies, virtual events; to full spectrum design, photography, videography; artist, model and staff bookings; marketing, and PR strategies and much, much more.
Alaba: How has the market responded to your offerings?
Shaun: We have seen a huge uptake in clients that previously came to us just to make the party happen, now asking for marketing, creative and strategic advice. AG Virtual, which launched this year, has also seen the likes of AFI (African Fashion Week) approach us to do their full virtual production.
Alaba: The steady rise of South Africa’s entertainment industry has increased competition in the country. What’s your company’s advantage?
Shaun: My 20+ years of experience and my years behind the decks. I live and breathe music and entertainment which enables me to understand what the market wants and keep abreast of global trends. I also have incredible teams in place that keep our work fresh and relevant, and the machine in constant motion.
Alaba: Kindly share some of the challenges faced, especially in this dire time and how you overcoming them?
Shaun: The challenge of this year is obvious – no events, no DJ’s, no dancing! That’s our life blood. We have managed though to stay busy by diversifying what we offer and working more strategically. Helping brands activate within the highly connected urban youth market in an authentic and resonant manner. Some of our venues are also still operational, and the festivals and events teams are taking some much-needed down time before the parties start again, which we know they will do with a renewed energy when we’re out of the current COVID crisis.
Alaba: Technology is disrupting the entertainment industry across the globe. How’s your company adapting to the use of technology?
Shaun: As mentioned, we have launched AG Virtual which is doing well. But we have always been at the forefront of event and entertainment technology in our work. Our audience demands it.
Alaba: How does your company contribute and set new standards in the South African entertainment industry?
Shaun: I regularly write and speak on industry channels and give back to the industry that way. We also ensure that we are constantly raising the bar with the work that we do, meaning that more people around the world sit up and take notice which will ultimately benefit the whole industry.
Alaba: What’s the future for the Unit Group and are you post COVID-19 ready?
Shaun: We cannot wait for life to return to “normal”. Down time was nice, but we’re rested now and it’s time to work!
Alaba: How do you relax and what keeps you going?
Shaun: I have 3 young kids so relaxation is scarce, but they certainly keep me going
Alaba: What advice would you give to entrepreneurs and investors coming to South Africa?
Shaun: Come! Don’t be afraid. There is risk, yes, but the rewards are also so great. We live in such a special place and I really believe in the future of this country.
B I O G R A P H Y
Shaun Duvet, CEO and Founder of The Unit, South Africa’s leading entertainment-based holding company, a combination of enterprises, individually built to make brands better. Shaun is also the CEO and Founder of Anything Goes, the branded entertainment agency, aligning campaigns, properties and music tours with international brands and artists across the continent.
He is the co-Founder and Director of ULTRA South Africa, which brings 50,000 dance-music revellers together every year to see some biggest names in eEectronic Music. He is the partner and producer for Corona Sunsets Festival South Africa, which over the last 5 years has seen over 40,000 fans join together across three cities to celebrate the sunset.
He is a co-owner and operator for COCO, one of SA’s premiere nightclubs, think celebrities, Ibiza-style go-go dancers, Hip Hop MCs, and a parade of sparkler-topped bottles, this alongside it’s sister GoldBar, an elegant bar annex to COCO.
Shaun Duvet is a board member and proud supporter of Bridges For Music, a non-profit organization that utilises the power of music to uplift communities through creative education. Recently, partnering with Defected Records on a new imprint Sondela Records all of whose profits will channel back directly into the charity.
Vetwork Inc, MENA’s leading startup for animal care is bringing petcare to your home
Vetwork Inc Founders, Abdelreheem Hussein and Fady Azzouny (Source: Vetwork)
Pets today are considered family members, best friends, confidants, and so much more. Taking care of them requires more than just love and dedication, but also the right knowledge to recognize when something is not right. Vetwork Inc, MENA’s leading startup for animal care industry one country at a time and its mission is to make pets healthier, pet owners happier. In this interview with Alaba Ayinuola of Business Africa Online, Fady Azzouny Founder and CEO of Vetwork Inc talked about his entrepreneurship journey, his vision for petcare with Vetwork and the future plan. Excerpts.
Alaba: Why did you start and what’s the passion behind it?
Fady: Petcare should be easy, as it stands its full of inefficiencies for both pet parents and vets. Instead of a crowded clinic with a waiting time of 30-45 minutes, vets come to you at home at the time you choose. Rather than try to muster up a massive amount of money to fund a clinic, vets can practice their services without any initial cost and make extra money to live a better life.
The vision of regulating the petcare industry involves a lot of innovation, our dream is to use the available technologies to make everyone’s lives easier and right now we’re on the right track.
Alaba: What is your background?
Fady: I graduated as a veterinarian, but I consider myself an entrepreneur. I saw some problems in the veterinary market while I was still studying and started a bunch of projects, with a few of them turning into medium sized companies. My initial problem was the absence of technology in my solutions, with Vetwork I think we can really achieve my vision of making petcare easier.
Alaba: What are the problems you are solving and what is your value proposition?
Fady: Its simple, we are solving the problem of finding a good vet by selecting our vets from a pool of more than 1000 annual applications. And the problem of waiting in the clinic through Home visits available 24/7. Also, we are addressing Vets problems of low wages and salaries by offering them easy access to extra income.
Vetwork is reliable, affordable and available petcare.
Alaba: Tell us more about the process, users, business model!
Fady: As we stand the process is the same across Egypt, Saudi Arabia and the United Arab Emirate (UAE). We onboarded more than 300 vets across these three countries. These vets help us cater to our customer’s needs. A pet parent can log into our website or app and request a service at the time of their choosing. A vet will be assigned and introduced to the client.
The vet will then arrive, conduct the visit and deliver a detailed orientation on the tips and tricks of petcare. Our medical records also allow us to follow-up with our pet parents to make sure that everything is going according to plan and their pet is getting better.
Alaba: What are your main challenge?
Fady: Since we promise to deliver all your pets needs to you, finding the right groomers, trainers, vets and boarding facilities is always a challenge due to our strict onboarding guidelines.
Alaba: What is your achievements and coming plan?
Fady: After launching in three countries our plan is to start expanding further into the MENA region and build our presence in the countries that need us the most. Our tech infrastructure allows us to launch in any country in a matter of days and we plan to take advantage of this to test markets and become your pets partner anywhere in the Middle East.
Alaba: Do you think the ecosystem support you?
Fady: Ideas and mentorship, we’re always happy to learn and listen to other people’s ideas on how we can make petcare an easier process. We try our best to promote pet adoption since a lot of shelters are full of pets that need a home. Access to people with a wider audience can surely help us deliver our message to the people that need us the most.
Zoe Adjonyoh, the Ghanaian Irish Chef, Writer and Activist revolutionizing African Cuisine
Zoe Adjonyoh, Founder at Zoe’s Ghana Kitchen (Source: Zoe Adjonyoh)
Zoe Adjonyoh is on a mission to bring African food to the masses. Born to a Ghanaian father and Irish mother, the writer and chef from South-East London deepened her understanding of West African cuisine after a trip to visit her extended family in Ghana. Described by the Observer as “the standard bearer for West African food” and named by Nigel Slater as ‘one to watch’ bringing immigrant food to Britain. She was named one of “London’s hottest chefs” by Time Out and most recently has been included as one of ‘The 44 Best Female Chefs in the World’ by Hachette Cuisine France. She became a judge at “The Great Taste Awards” in 2016, which is known as the “Oscars” of the food industry, and in 2018, she won the Iconoclast award at The James Beard Foundation.
Zoe’s Ghana Kitchen
Zoe began by selling Ghanaian food outside her front door during the 2010 Hackney Wicked Arts Festival to ‘make a bit of pocket money’ after returning from traveling across The United States. After the popularity of the stall she set up selling peanut stew outside her front door, Zoe went on the host many supper clubs in her home consistently selling out.
Zoe has been making waves in the international food scene ever since. Zoe has taken her fresh interpretation of classic Ghanaian flavours to pop-up venues across London, Berlin, Accra, Russia and New York, and is a leader in the new African cuisine revolution. Along with her world-renowned supper clubs, Zoe launched her first fixed restaurant space in 2015, at shipping container community project Pop Brixton.
In 2017, Zoe’s Ghana Kitchen became a roving private dining, street food, wedding and events company, which Zoe ran alongside her chef residencies. The brand is a prominent force in the festival community around the UK, including Camp Bestival as part of The Feast Collective, and came runner-up as ‘Best Street Food Trader’ at the UK Festival Awards 2017.
Revolutionizing West African Food
Zoe’s Ghana Kitchen was the first modern West African Restaurant in the United Kingdom. Zoe’s Ghana Kitchen was the epitome of social, relaxed and affordable dining – where guests gather to enjoy Ghanaian favourites, notable for their heartiness and spice, alongside Zoe’s contemporary West African creations.
In 2014, Zoe began writing her debut cookbook titled ‘Zoe’s Ghana Kitchen’ and was released in 2017 by
Octopus Books. The first modern West African Cookbook to be published in the United Kingdom. Due to its demand the publishers decided to re-release of the cookbook in November 2020 and is the process of working on her second book.
Visit Zoe’s Ghana Kitchen
Coco Olakunle, the Nigerian Dutch photographer passionate about humanity, inclusion and diversity
Coco Olakunle is a Nigerian Dutch photographer with a background in Human Geography based in Amsterdam, the Netherlands. Her cultures and lived experience are constant sources of inspiration. This produces a photography style that can be seen as a crossover between documentary and fashion, where she always try to highlight the importance of the subject’s identity and background. During her work time, she likes to create a space where the subject feels comfortable and at ease being themselves and letting their personality show. Coco finds that when the subjects in her work feels comfortable, it is felt in the overall process and in the end product.
Her work revolves around people and the personalities they embody: Coco uses her camera as a way to engage with humanity and peacefully open the doors of full spectrum inclusivity and representation. She’s constantly creating spaces for her subjects to express themselves and discover who they are. The subject is always the starting point but what you see in the image is actually a snapshot of her vision: how I want to see us.
“For most of us, 2020 was a tough year. At the beginning of the year, all my jobs were cancelled. Being in lockdown and not being able to work forced me to rethink my skill set. I wasn’t able to practice photography though photoshoots, but I was able to share my experience as a freelance photographer with others. During that time, I got the opportunity to be in front of the classroom multiple times at various art academies, including one I had been previously rejected from as an applicant. To me, this proves that there are different tracks and ways to achieve your goals. Talking to the next generation of visual artists about my work and the philosophy behind it was a new experience for me. It was refreshing to bring other perspectives to the table, especially not coming from an art academy myself. I feel a great responsibility bringing new perspectives into these institutions and guiding students in finding their visual identity and translating it into their creative work.” Coco said.
One of my absolute highlights from 2020 was shooting the cover of ELLE magazine’s September issue. This was super exciting because I got to focus more on the fashion side of photography, and it was such an honor to have my work on the cover of such a big magazine. I look forward to doing more work in the field of fashion, where I can bring my photography style and cultural background to the table. I am constantly inspired by so many great African photographers, some of which are Nigerian, which makes me even more proud. Seeing all the creative work that comes from the continent inspires me from a distance, and even more when I am there.
Coco aim to get back to Lagos, as soon as possible. She said, “Creating in the motherland is very personal for me because it’s a way for me to connect with and learn more about my culture and my people on a deeper level. Being on Nigerian soil gives me a different type of creativity and inspiration from within and I love working with my people when I am there. My camera is like a passport that gives her access to new people and stories which I love bringing back with me and sharing.”
One of her personal projects is a documentary fashion series about her family in Lagos, which she sees as a personal exploration of her Nigerian culture and an exciting challenge. The idea for this project stems from when she was young. “I dream about Nigeria a lot and created my own image of how it would look in my head, and how my family would be. This visualization is my starting point for this series, blending my own vision with what I see when I am there. This project is a way for me to connect with my heritage and discover more about Nigerian culture, and, through that, myself.” Coco said.
In terms of personal development, she hopes to explore different sides of photography she is less familiar with. Coco is excited to master the physics of lighting, because she believes light is how you paint a picture. She loves learning new things in general, making the entire process to be a fun one.
“The past year brought me a lot of new opportunities and new perspectives which I am grateful for, and hope to take with me further into the next years. For the new year, my focus will be on sharing and creating supportive environments where other photographers can connect with and uplift each other.” She said.
A few weeks ago, Coco organized a ‘Creative Catch Up’ for a small group of creatives to reflect on the past year and share ideas for the next year. With good food, music and a table filled with (photography) books this get together turned into a supportive environment where they shared project ideas, thoughts and insecurities. Something she thinks they as freelancers should do more often.
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