Shaun Duvet, Founder and CEO at The Unit Group (Source: Unit Group website)
The impact of Covid-19 is changing the way organisations operate and do business about the world. The entertainment industry is not exempted as it’s adjudged the second affected industry after the aviation, travel and hospitality industry. In this interview with Alaba Ayinuola, Shaun Duvet the Founder and CEO of The Unit Group shares his brand story and the Impact of Covid-19. Excerpt.
Alaba: Could you tell us about the Unit Group and the gap it’s filling since you launched?
Shaun: The Unit Group was established in 2017 as the holding company for my various business interests which include: COCO, GoldBar and Souk (my venues), Ultra South Africa, Corona Sunsets Festivals, Anything Goes, AG Virtual, Bella Bookings, Salute, Jet Black & Paradise Springs. These businesses cover all functions of entertainment marketing, management, hospitality, sponsorship and eventing from design, to staffing and artist booking, to production and everything in between.
The gap we launched The Unit Group to fill was that of a true understanding of marketing in the entertainment space. So many brands want to play in this space because the audiences are so receptive and the engagement so high, yet so few of them truly understand it. We felt that we had the marketing know-how, and a deep love and knowledge of not only this space, but the global players within it.
Alaba: What services does your company offer?
Shaun: The services offered range from throwing small corporate events to festivals for 50, 000 pax; to sponsorship strategies, virtual events; to full spectrum design, photography, videography; artist, model and staff bookings; marketing, and PR strategies and much, much more.
Alaba: How has the market responded to your offerings?
Shaun: We have seen a huge uptake in clients that previously came to us just to make the party happen, now asking for marketing, creative and strategic advice. AG Virtual, which launched this year, has also seen the likes of AFI (African Fashion Week) approach us to do their full virtual production.
Alaba: The steady rise of South Africa’s entertainment industry has increased competition in the country. What’s your company’s advantage?
Shaun: My 20+ years of experience and my years behind the decks. I live and breathe music and entertainment which enables me to understand what the market wants and keep abreast of global trends. I also have incredible teams in place that keep our work fresh and relevant, and the machine in constant motion.
Alaba: Kindly share some of the challenges faced, especially in this dire time and how you overcoming them?
Shaun: The challenge of this year is obvious – no events, no DJ’s, no dancing! That’s our life blood. We have managed though to stay busy by diversifying what we offer and working more strategically. Helping brands activate within the highly connected urban youth market in an authentic and resonant manner. Some of our venues are also still operational, and the festivals and events teams are taking some much-needed down time before the parties start again, which we know they will do with a renewed energy when we’re out of the current COVID crisis.
Alaba: Technology is disrupting the entertainment industry across the globe. How’s your company adapting to the use of technology?
Shaun: As mentioned, we have launched AG Virtual which is doing well. But we have always been at the forefront of event and entertainment technology in our work. Our audience demands it.
Alaba: How does your company contribute and set new standards in the South African entertainment industry?
Shaun: I regularly write and speak on industry channels and give back to the industry that way. We also ensure that we are constantly raising the bar with the work that we do, meaning that more people around the world sit up and take notice which will ultimately benefit the whole industry.
Alaba: What’s the future for the Unit Group and are you post COVID-19 ready?
Shaun: We cannot wait for life to return to “normal”. Down time was nice, but we’re rested now and it’s time to work!
Alaba: How do you relax and what keeps you going?
Shaun: I have 3 young kids so relaxation is scarce, but they certainly keep me going
Alaba: What advice would you give to entrepreneurs and investors coming to South Africa?
Shaun: Come! Don’t be afraid. There is risk, yes, but the rewards are also so great. We live in such a special place and I really believe in the future of this country.
B I O G R A P H Y
Shaun Duvet, CEO and Founder of The Unit, South Africa’s leading entertainment-based holding company, a combination of enterprises, individually built to make brands better. Shaun is also the CEO and Founder of Anything Goes, the branded entertainment agency, aligning campaigns, properties and music tours with international brands and artists across the continent.
He is the co-Founder and Director of ULTRA South Africa, which brings 50,000 dance-music revellers together every year to see some biggest names in eEectronic Music. He is the partner and producer for Corona Sunsets Festival South Africa, which over the last 5 years has seen over 40,000 fans join together across three cities to celebrate the sunset.
He is a co-owner and operator for COCO, one of SA’s premiere nightclubs, think celebrities, Ibiza-style go-go dancers, Hip Hop MCs, and a parade of sparkler-topped bottles, this alongside it’s sister GoldBar, an elegant bar annex to COCO.
Shaun Duvet is a board member and proud supporter of Bridges For Music, a non-profit organization that utilises the power of music to uplift communities through creative education. Recently, partnering with Defected Records on a new imprint Sondela Records all of whose profits will channel back directly into the charity.
Alassane Sakho: The Senegalese Serial Entrepreneur
Alassane Sakho is a young and brilliant Senegalese entrepreneur, Telecommunications engineer specialized in the Technical-Commercial field, He founded KALIMO GROUP in January 2023, with the ambition to contribute to the development of Senegal. A graduate of ESMT in Dakar, Alassane is passionate about sales, ICT, Mobile Money and real estate. He began his career in 2010 with the Orange Money Senegal and Orange Business Service projects. Later, he joined large real estate companies as a commercial developer, (SIPRES SA, SENEGINDIA, TEYLIUM Group and the company Fimolux, where he held the position of General Manager of the commercial subsidiary.
Alassane Sakho has also supported many Senegalese and international companies in their development in Senegal, including Wizall Money, ATPS, MOODS, etc. Its vision extends beyond national borders, initially targeting West Africa, with projects planned in Mali, Gambia, Guinea and Côte d’Ivoire, before expanding to other parts of the continent.
Kalimo is involved in various areas of activity, including real estate development, digital communication, sales, rental and asset management, construction, training, advice and assistance. In addition, the company plans to enter the film industry, with its subsidiary K7film, which will produce short and feature films, animated films, corporate communication, documentaries, etc.
Apart from his professional activities, Alassane SAKHO is involved in sports, especially football. He coaches youngsters from 8 to 20 years old and has the honour of winning the “Universal Youth Cup” tournament in 2019 in Italy, against big clubs such as Inter Milan, Ajax Amsterdam, Atletico Madrid and AC Milan. Its main objective is to consolidate Kalimo’s presence in Africa and to help foreign companies wishing to set up in Senegal.
Finally, its digital team is ready to help companies or public figures increase their notoriety and visibility on social media. Other areas of activity, such as agribusiness and mass distribution, are currently being explored.
Violaine SAGNA: African Circular Designer
Violaine SAGNA emerges as the rising designer to watch, bringing her expertise from the world of large international groups, to a new creative horizon at the service of women’s development, social inclusion, beauty and authenticity. Atelier 22B is committed to celebrating West Africa’s cultural heritage, supporting the sustainable development of communities of women artisans, and offering innovative, elegant and responsible objects.
Each creation is the result of a harmonious collaboration, where artisanal skills meet the creative vision of Violaine Beh Sagna. In this approach, Atelier 22B ensures fair remuneration and we invest in an innovative way in mutual health insurance for these women, thus guaranteeing their well-being.
Violaine Beh Sagna breathes a unique dimension into Atelier 22B through limited-edition capsule collections. Each piece tells a story, full of meaning, excellence and aesthetics. These creations, to be discovered urgently, redefine the world of African design with a minimalist and singular aesthetic.
Explore the captivating world of Atelier 22B, where each creation is a living testimony to the union between beauty, goodness, and happiness, contributing to the innovative vision of contemporary African design led by Violaine Beh Sagna.
FindMe is making postal addressing accessible in Africa
FindMe was launched in 2020 to solve the problem of postal addressing in Africa by Cameroonian entrepreneur Brandon WANGUEP and his associates. The application allows you to create a standardized address in a matter of minutes. Currently based in Dakar, Brandon seeks to expand his activities to other countries on the continent. FindMe allows you to generate a postal address for a home or business in two (2) minutes.
According to Brandon WANGUEP: “One of my friends lived through an ordeal during a trip to Congo, spending more than 45 minutes looking for the Cameroonian embassy with Google Maps. I met a friend who lost her father because the ambulance couldn’t find her home in time, despite all the directions provided. I wanted to create an innovative project that would have a major and positive impact on society.”
The way the app works is simple. All you have to do is take a photo of your home or office, which will allow the delivery person to recognize it when making a delivery. If necessary, the user can also add the location number. Then, by hovering the red pointer over their living area via Google Maps, they can pinpoint the exact location. Then, all they have to do is order their address plate for installation.
FindMe has improved the quality of service of Poste Senegal, one of the start-up’s partners (along with Google Maps and TomTom). “FindMe makes it much easier to pinpoint the precise location of streets for mail and parcel delivery and our commitments are now able to be fulfilled much more quickly,” says Fatou Mbaye, project coordinator at Senegal Post.