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Talkwalker reveals the world’s and region’s most loved brands

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Talkwalker, a global social listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty and advocacy. As companies adapt to a post-COVID marketplace, the report reveals 11 strategies and key actionable takeaways, to help benefit any brand in the coming years.

Toy production company Lego topped the list, followed by Four Seasons Hotels, Singapore Airlines, Giant Hypermarket, and Vertex Pharmaceuticals. The results were generated from a quarter of a billion conversations around 781 brands over the last 6 months of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love – even when a brand is not directly mentioned.

“Most methods used to identify brand love include volume of mentions – leading to the largest brands dominating the lists,” says Todd Grossman, Talkwalker CEO Americas. “Given the current crisis, businesses are more exposed than ever before.  We wanted to find the brands that were building real engagement, tackling the issues that matter to their communities, and making connections that go beyond the traditional consumer/company convention.”

Talkwalker also highlighted the brands succeeding at regional levels. The list of well-loved brands in the Middle East & Africa region is led by Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental, Careem, and HMD Global.

Vanessa Naidu

Vanessa Naidu, General Manager of Benefit South Africa considers influencer marketing an instrumental method for building brand love, saying, “The rise of social media has played a pivotal role in the evolution of the marketing landscape. Brands resonate within a consumer’s heart and mind and the same principle must be applied to influencer marketing. Influencer marketing plays an integral part in shaping consumers’ attitudes which influences purchasing intentions. And as such it is imperative that there is a synergistical fit between a brand’s values and that of the influencer they have chosen to work with.”

Also Read: Black Founders: Here are some fundraising and networking opportunities

Devasish Auddy

Meanwhile, Devasish Auddy, Head of Marketing at HMD Global, the home of Nokia phones – MENA highlights the importance of keeping the customer experience at the heart of the brand, “At HMD Global, we have a simple idea at the core of our operations: that mobile technology can improve the lives of everyone around the world. Our commitment to…[making modern mobile technology accessible to everyone] has resulted in an overwhelmingly positive reception to HMD Global since we came to market in 2016.”

“We want to establish this report as the benchmark for brand love over the coming years,” Talkwalker’s Grossman adds. “With expert knowledge garnered from working with some of the world’s most loved brands and marketers who are building them, we now see the opportunity for every brand to build those vital emotional connections. And this report is the foundation for enabling any company to tell their brand love story.”

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal

  • Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love.
  • Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, and TikTok led the way for the MEA region’s well-loved brands.
  • Talkwalker’s enterprise social listening platform analyzed over 264,000,000 conversations across all social media, blogs, news and forums, for a single source of truth.
  • Brand love is a pivotal marketing strategy that will help brands adapt and thrive during the ‘new normal’.

For more data from Talkwalker’s Brand Love Story 2020 report and the complete list of most loved brands in the world and per region, download the full report here.

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Press Release

Thabo Mashegoane Appointed As Chairman of the Africa ICT Alliance (AfICTA)

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Thabo Mashegoane

The President and Board Chairperson of the Institute of Information Technology Professionals South Africa (IITPSA), Thabo Mashegoane, has been elected as Chairman of the Africa ICT Alliance (AfICTA).

Formerly the Vice-Chairman of AfICTA, he succeeds Engr. Hossam Elgamal from Egypt to become the third Chairman. AfICTA, a private sector-led alliance of ICT Associations, multinational corporations, companies, organisations and individuals in the ICT sector in Africa, aims to fulfil the promise of the digital age for everyone in Africa by encouraging dialogue and fostering ICT enabled development.

During an electronic election at the AfICTA Annual General Meeting on 25 November, Mashegoane was elected chair, while IITPSA Past President and Non-Executive Director Ulandi Exner was also elected AfICTA Vice-Chair for Southern Africa.

The election named the following board members and officers: Paul Rowney, Deputy Chair; Opeyemi Onifade, Treasurer; Dr. Waudo Siganga, Vice-Chair for East Africa; Engr. Assem Wahby, Vice-Chair, North Africa; Adetola Sogbesan, Vice-Chair, West Africa; and Eric Sindeu, Vice-Chair, Central Africa.  

Thanking his predecessors for their service and leadership in the Alliance to date, Mashegoane noted that AfICTA was an organisation with a vast network, impact on critical policies, and reputation that took years and hard work to build. “Mine is to take the baton and continue where the honourable Engr. Hossam Elgamal has taken this organisation to. Of importance is the platform to enable African countries to collaborate and share best practices and lessons learnt with an objective of not leaving anyone behind in development. This is a vision we will continue to uphold. We stand in a critical position to influence attainment of Sustainable Development Goals 2030 through ICT.”

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Speaking after the election, Mashegoane said digital inclusion and ICT-enabled development was also a key mission for the IITPSA in South Africa.  “The IITPSA shares the vision and ethos of AfICTA. IITPSA has also stated that we need to step up efforts to achieve the goals of the 2030 Agenda for Sustainable Development, which, among other things, seeks to bridge the digital divide and harness technology to address major global challenges such as poverty, climate change and conflict, we need to work harder. At IITPSA, we believe this means we have to collaborate across industries, across countries, to deploy the benefits of ICTs for the good of all,” he said.

Africa ICT Alliance

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Press Release

Legacy Global Summit 2020: Positioning Africa for profitable partnerships

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The premiere edition of the Legacy Global Summit organised by Legacy Premier Foundation held on the 5th and 6th of November 2020. The virtual event hosted business leaders, investors, educators and distinguished men and women from different sectors and works of life as they shared practical insights on several topics.

The conference, through panel discussions and plenary sessions, focused on nurturing and strengthening long term business relationships between US and Africa, opening up channels of sustainable business opportunities, supporting growing African businesses, fostering mutual business interests, and building a formidable ecosystem of trade and investment, that will enhance ease of doing business between the United States and Africa.

Day 1, Thursday 5th Nov. 2020

The event kicked off with the opening remark by Dr. Remi Duyile, Founder of the Legacy Premier Foundation and the convener of the conference. She stated the importance of intergenerational collaboration and partnership and how the future of Africa must be preserved. She spoke about her faith in the future of Africa and highlighted the possibilities of greater outcomes as regards to trade and investment in Africa.

Dr. Remi Duyile 

Special remarks to the six continent participants was followed by John C. Wobensmith, Secretary of State of Maryland , USA

The opening remark was followed with a brief orientation of the virtual teleconferencing platform by Dr Wendy Brisley Executive Director of M3Linked , and a SUPER networking session by Dr. Richard Kaye from CEO space International.

Brian Castleberry, the Regional Manager – Middle East, Africa & India Office of International Investment and Trade moderated the first panel session titled “Doing Business In The UAE” which had business personalities from Dubai – Sheikha Abdulla AlNuaimi, Executive Director of Marketing and Sales Ajman Free Trade Zone UAE and Arshi Zaveri, CEO TrustwithTrade Group as panelists.

L-R: Skeiha Abdulla AlNuaimi, Arshi Zaveri and Brian Castleberry 

They highlighted the possibilities of doing business in the UAE and also mentioned that there are no barriers to foreign investments from diverse sectors. Sheikha Abdulla AlNuaimi pointed out that the creation of the free trade zone has become one of the biggest drivers for business growth in the UAE. In response to the question of gender inclusion in the business community of the UAE, Arshi Zaveri stated that the leadership of the UAE has ensured that women-owned businesses are supported and women are welcomed even in executive positions.

The second panel session ‘Access to capital’ was moderated by Jeannine Scott, the Founder and Principal of America to Africa Consulting, LLC (A2A). The panelists were: Alan Beard, Roshanda Johnson – Business Development Specialist US International Development Finance Corporation Brian Castleberry, Nicole Woods – Business Development Expert Export-Import Bank of the United States and Femi Akinrebiyo – Global Manager, Upstream manufacturing Agribusiness and services IFC

L-R: jeannine Scott, Alan Beard, Nicole Woods, Femi Akinrebiyo and Rashanda Johnson

The discussion was centered around the issues faced by SMEs as regards getting capital for their business or projects.The essence of capacity building for business owners was also discussed in order for businesses to measure up to the requirements of financing institutions.

One of the panelists, Alan Beard, from Interlinks spoke about how important it is for business owners to have high quality financial statements before seeking capital.

Femi Akinrebiyo, global manager IFC enjoined entrepreneurs to know where to go in order to get capital or funds. He mentioned that every financial Institution has specifics, as regards what kind of idea or project they invest in.

Nicole Woods, a business development expert spoke about the role relationships and partnerships play in giving entrepreneurs access to real opportunities. She advised business owners to have a good plan and strategy  before meeting with any investor or financial institution.

Rashanda Johnson from DFC stated the willingness of the dfc towards entrepreneurs to scale their business or project.

Jeannine Scott concluded by saying that the ability to be flexible and to move quickly is very important for business success.

The third panel, titled ‘Doing Business in Africa’ was moderated by the Chief Commercial Officer of Mixta Africa, Rolake Akinugbe-Filani. The panelists included: Dipo Adesina, Dr. Olawanle Akinboboye, Esther Dassanou, Hon. Idris Mohammad, and Gregory Simpkins.

The discussion centered on the importance of good government policies and how it affects the flow of business transactions. Each speaker shared their thoughts on the question asked – ‘Is Africa still a choice destination for doing business?’ 

Esther Dassanou highlighted the fact that Africa has the largest percentage of women entrepreneurs and business owners and she believes Africa is still a choice destination for doing business with opportunities, waiting to be explored.

Dipo Adesina, a serial entrepreneur envisaged the population strength of Africa (which is 1.2 billion people) as a pointer that Africa is still a choice destination for business. He also mentioned that entrepreneurs must continue to look at which continent is constantly growing in population so as to understand where to invest.

Dr. Akinboboye, a business leader in the tourism industry took a step by step approach to highlight the fact that Africa has a 30.2 million square kilometer area with a population of 1.2 billion people.He made his point clear that with all Africa has, Africa is still a choice destination for doing business.

Gregory Simpkins also shared insights on the goal of AGOA to increase Intra-Africa trade, and connect business people together. He mentioned that one of the benefits was the creation of scale.

In between the panelists were standalone global impact thought leaders and influencers such as Dr Arikana Chihombori-Quao , Max Sutherland and Delegate Darryl Barnes who spoke and moved people to action.

The “Public-private-partnership: A Fundamental Key To Developmental Growth” panel session engaged participants and co-speakers on the wide range of discussions, from international public-private partnerships to foreign investments in the African continent. Moderated by Shavon Smith, Principal, the SJS Law Firm, the session was an eye-opener to foreign partnerships and global business opportunities available for African business owners, as well as possible limitations. The panelist drove their points home by highlighting a few key factors influencing the Public-private-partnership ecosystem globally, amongst which are local and international policies, leadership, market accessibility, local talent and public perception.

L-R Dr. Arikana Chihombori-Quap, Max Sutherland, Darryl Barnes and Dr. Wendy Brisley

Special remarks were also made by the State Attorney for Prince George’s County, Aisha N. Braveboy, the U.S. Representative for Maryland’s 4th Congressional District, Congressman Anthony Brown and Honorable Darryl Barnes, the Representative of the 25th Legislative District in the Maryland House of Delegates.

Friday, 6th November 2020

The second day of the event kicked off with a presentation on ‘Sustainable Ecosystem for African businesses’ by Guest Speaker Otunba Bimbola Ashiru, former Commissioner of Commerce and Industry and Director of O’DUA Investment Company Limited

Otunba Bimbola Ashiru 

He highlighted the potentials of the African market and laid emphasis on the fact that Africa is recognized as the next business hub waiting to be harnessed. “A bright light shines on the African tech ecosystem” said Otunba Bimbola.

Dr Menna Demmesie

The event continued with a Guest session anchored by as Dr Menna Demessie who spoke on the topic “Leveraging Policy and Policymakers for International Trade Relations”. Dr Menna extensively impressed the need for business owners, particularly the locals to get accustomed to the policies and laws – local, state, federal and international – that would help facilitate ease of doing business.

Hon. Aisha Braveboy

Honorable Aisha Braveboy, earlier in the event, gave a special remark acknowledging the great work done by Dr Remi Duyile, the convener of the program. She expressed in joy in the vision of the Summit, wholeheartedly, and appreciated the Speakers and participants who availed themselves on that day. Honorable Aisha also anchored the graduation ceremony of the HERISE Global Internship program. 

The first panel for the day came up shortly after Dr Menna’s session. Tagged “Going Global: Understanding International Trade and Development,” the session featured Global thought leaders from various works of life namely; Tisa Clark, President, J.D. Clark Professional Services, L.L.C. (JD Clark); Don Williams, President and CEO of Princeton Healthcare International; Dr Kamaladevi Baskaran, Head of Industry Relations & Faculty, Department of Management & Commerce, Amity University, Dubai;  Denise Cortês-Keyser, Entrepreneur, Motivational speaker, Finance and Investments Adviser Founder, DCK GLOBAL. Dr Kavita Kapur, an Assistant Professor at the College of Business, Bowie State University moderated the session.

The panel discussions was deeply engaging, as conversations centered on cross-disciplinary collaborations and partnerships, exploring global talent exchange, international trade processes and attracting the right investments/investors.

Mrs Toyin Sanni

Mrs Toyin Sanni, CEO, Emerging Africa Capital spoke on the “Women Empowerment through Trade and Investment” She approached the topic keenly from her experience as a Financial Markets Expert and Gender Leader. Mrs Toyin, during her session, highlighted the importance of creating opportunities for women, as they are responsible to many grass root business establishments on the African continent. She went further to propose key solutions that could help promote gender empowerment and parity across the continent. Education, easy access to funding, and promotion of gender equality were some of the key solutions she mentioned, with the promotion of gender equality on the very top of that list. 

Afterwards, Denise Cortês-Keyser gave an expose on The African Union’s African Continental Free Trade Area (AfCFTA) uncovering key details on the scope of the agreement. She touched on historical data, the vision of the trade agreement which is to allow free access to commodities, goods, and services across the continent; and the current number of countries who have both signed and approved ratification of the AfCFTA Agreement – which currently stands at 30 countries, as at the time of her session.  Denise stated 2 major issues posing as bulwarks to the AFCFTA. Issues such as unified trade policies and markets, cultural gaps, and manufacturing pose a great challenge to the implementation of the agreement. She further suggested seven namely: trade finance, trade facilitation, and trade policy, trade related infrastructure, trade information, productive capacities, and a factor market integration.

Denise Cortês-Keyser 

Victory Oluwasegun, CIO of Jamborow and COO/Co-founder of SpringPort Technologies moderated the next panel session ‘Generational Bridge-Building for Emerging Leaders and Entrepreneurs’ with panel members: Josephine Agbeko, Dayo Israel and Lara Abiona. 

They addressed critical issues that stand as barriers between different generations. They highlighted the fact that all generations have something to offer and more would be achieved if each generation can leverage their strengths, and collaborate instead of compete.

In response to a question on the challenges of intergenerational gap, Josephine Agbeko described the younger generation as a set of people who will always ask “why” and sometimes such characteristics might be in contrast with the perception and attitude of the older generation and vice versa. She affirmed the importance of collaboration between generations. Lara Abiona also affirmed that the younger generation are willing to provide answers for their future. Victory Oluwasegun chimed in with the phrase ‘In the long run it’s not what we do that matters but why’.

Top (L-R): Victory Oluwasegun, Victory Oluwasegun, CIO of Jamborow and COO/Co-founder of SpringPort Technologies; Josephine Agbeko, Climate justice and Sustainable Business Development Professional ; Lara Abiona, Director of Partnerships and Advancement, Baobab Consulting; Dayo Israel, Permanent Board Member at Lagos State Universal Basic Education

The ‘Diplomatic Round table session’ followed immediately, anchored by Dr.  Lawrence Mcneil the Dean of Bowie University. The panel members were Lawrence Manzi, Amb. Pradeep K Kapur, and Kayode Alabi.

Amb. Kapur, while speaking on trade and investment stated the impact Africans in Diaspora can have on Africa if they decide to build and invest in Africa. He acknowledged the achievements of Africans in Diaspora in different sectors and suggested that it’s important that Africans in Diaspora begin to create a legacy in Africa as their heritage.

Also Mr. Lawrence Manzi highlighted 3 pillars responsible for the growth of Rwanda – Unity as a people, Accountability and thinking big. 

Mr. Kayode talked about the efforts made by the Kwara State Government in Nigeria as regards trade and investment in different sectors 

Top (L-R): Dr Lawrence Mcneil, Dean of School of business, Bowie State University; Ambassador Pradeep K Kapur, Ambassador of India to Chile and Cambodia; Lawrence Manzi, First Counselor in charge of Political Affairs at the Embassy of Rwanda; His Excellency Kayode Alabi, Deputy Governor, Kwara State, Nigeria

The last panel session was titled ‘Entertainment: Tool for Nation Building’. The session was moderated by Kemi Ajumobi with Rozina Negusei and Audi Maikori as panelists

During the session the successes and achievements of the entertainment industry in Africa and the global impact was highlighted.

Audu Maikori talked about how African content enjoys more streaming and downloads from international audiences.

Rozina Negusei also mentioned that African entertainment is now the best next thing after playing soccer drawing the attention of music lovers worldwide.

Top (L-R): Kemi Ajumobi, Associate Editor, Businessday Media Ltd.; Audu Maikori Founder, Chocolate City Group: Rozina Negusei, President and CEO Entreeg records Record label executive
Awardees

The two-day event ended with an Award session, launch of the ‘Legacy Colossus Coaching for women and also the ‘Legacy Global Network’ – a platform to connect global entrepreneurs and business leaders that will serve as an engine of growth for emerging leaders.

Dr. Remi Duyile, the Convener giving the closing remarks

The summit will ultimately impact business interactions between nations, creating a bridge for investors and entrepreneurs to meet and create innovative value. The 2021 edition is scheduled to hold in the UAE.

www.legacyglobalsummit.org

www.legacypremier.org

Info@legacypremier.org

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Eksab Raises $500,000 Investment for its Daily Fantasy Sports Platform

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Eksab co-founder and CEO, Aly
Mahmoud (Source: Eksab)

Cairo, Egypt: Eksab, the leading Daily Fantasy Sports (DFS) platform in the Middle East and
Africa, announced an investment of USD $500,000 from 4DX Ventures as well as other
strategic investors within the international sports and entertainment ecosystem.

“Daily Fantasy Sports and monetized competitions are a multi-billion dollar a year industry in the US,” said Co-Founder and CEO Aly Mahmoud. “Our goal is to become the premier sports entertainment company in the MEA region by offering exciting Fantasy Sports competitions as well as highly engaging local sports content.”

With over 1 billion football fans across the Middle East and Africa, Eksab’s goal is to make every match more exciting. Users sign up to the platform at www.yallaeksab.com, join both
free and paid competitions, make predictions on live international football games, collect
points based on the accuracy of their predictions and then get rewarded with prizes or cash. “We’re bringing the FanDuel and DraftKings model to the world’s largest football market,” continued Aly Mahmoud.

With the investment from 4DX Ventures, Eksab plans to scale its product to the millions of football fans in the region with the goal of launching its first paid competitions over the next year. Peter Orth, Partner at 4DX shared – “We see the region as one of the most exciting and underserved markets for a sports entertainment platform. We’ve been really impressed with Aly’s vision for a next generation and technology driven platform that is also highly tailored to local fans and their preferences. We’re excited to be on this journey with Aly and the rest of the Eksab team.”

“Our ultimate goal is to provide an unmatched daily source of entertainment, engagement
and content for the region’s football fans” highlighted Aly Mahmoud.

“There has never been a more exciting time to be a football fan in the Middle East and Africa. Over the next year, we plan to work with a select group of partners to make the experience even more immersive. We’re excited to have 4DX with us on this journey.”, added Aly
Mahmoud.

Issued by Eksab

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