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Talkwalker reveals the world’s and region’s most loved brands

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Talkwalker, a global social listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty and advocacy. As companies adapt to a post-COVID marketplace, the report reveals 11 strategies and key actionable takeaways, to help benefit any brand in the coming years.

Toy production company Lego topped the list, followed by Four Seasons Hotels, Singapore Airlines, Giant Hypermarket, and Vertex Pharmaceuticals. The results were generated from a quarter of a billion conversations around 781 brands over the last 6 months of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love – even when a brand is not directly mentioned.

“Most methods used to identify brand love include volume of mentions – leading to the largest brands dominating the lists,” says Todd Grossman, Talkwalker CEO Americas. “Given the current crisis, businesses are more exposed than ever before.  We wanted to find the brands that were building real engagement, tackling the issues that matter to their communities, and making connections that go beyond the traditional consumer/company convention.”

Talkwalker also highlighted the brands succeeding at regional levels. The list of well-loved brands in the Middle East & Africa region is led by Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, TikTok, Qatar Airways, Huda Beauty, InterContinental, Careem, and HMD Global.

Vanessa Naidu

Vanessa Naidu, General Manager of Benefit South Africa considers influencer marketing an instrumental method for building brand love, saying, “The rise of social media has played a pivotal role in the evolution of the marketing landscape. Brands resonate within a consumer’s heart and mind and the same principle must be applied to influencer marketing. Influencer marketing plays an integral part in shaping consumers’ attitudes which influences purchasing intentions. And as such it is imperative that there is a synergistical fit between a brand’s values and that of the influencer they have chosen to work with.”

Also Read: Black Founders: Here are some fundraising and networking opportunities

Devasish Auddy

Meanwhile, Devasish Auddy, Head of Marketing at HMD Global, the home of Nokia phones – MENA highlights the importance of keeping the customer experience at the heart of the brand, “At HMD Global, we have a simple idea at the core of our operations: that mobile technology can improve the lives of everyone around the world. Our commitment to…[making modern mobile technology accessible to everyone] has resulted in an overwhelmingly positive reception to HMD Global since we came to market in 2016.”

“We want to establish this report as the benchmark for brand love over the coming years,” Talkwalker’s Grossman adds. “With expert knowledge garnered from working with some of the world’s most loved brands and marketers who are building them, we now see the opportunity for every brand to build those vital emotional connections. And this report is the foundation for enabling any company to tell their brand love story.”

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal

  • Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love.
  • Etihad Airways, Four Seasons, Benefit Cosmetics, Hyatt Hotels, and TikTok led the way for the MEA region’s well-loved brands.
  • Talkwalker’s enterprise social listening platform analyzed over 264,000,000 conversations across all social media, blogs, news and forums, for a single source of truth.
  • Brand love is a pivotal marketing strategy that will help brands adapt and thrive during the ‘new normal’.

For more data from Talkwalker’s Brand Love Story 2020 report and the complete list of most loved brands in the world and per region, download the full report here.

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Hospitality & Tourism

Radisson Hotel Group announces its arrival at Victoria Falls, an UNESCO world heritage site

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Radisson Hotel Group (Image source: Saadiyah Hendricks)

Radisson Hotel Group is proud to announce its first resort and third hotel in Zambia, with the signing of Radisson Blu Resort Mosi-oa-Tunya, Livingstone, Zambia. Due to open by the end of 2022, this new addition places the Group firmly on track to achieving its objective of reaching 150 hotels in operation and under development in Africa by 2025.

Nestled on the banks of one of Africa’s longest rivers, the Zambezi, in Mosi-oa-Tunya National Park, 5km south of the historic city of Livingstone, just 4km north west of the Victoria Falls, one of the seven natural wonders of the world and an UNESCO world heritage site. Convenience is amplified with Harry Mwanga Nkumbula International Airport located just 15 minutes away.

For an immersive experience of the destination, situated right next door, is Safari Par Excellence, offering unique on and off the river adventure activities, from Victoria Falls bridge activities, water-rafting, canoeing and game drives to helicopter rides, river cruises and elephant encounters.

The hotel will be constructed and operated with the greatest respect to its close proximity of the natural wonders and aims to obtain the EDGE green building certification as well sign the UNESCO Sustainable Tourism Pledge, becoming a best practice in the implementation of Radisson Hotel Group’s leading Responsible Business program.

Image source: Saadiyah Hendricks

The construction of the new hotel which is currently underway, and the design fully integrate local materials and focuses on employing and upskilling local craftspeople. It will consist of a contemporary 174-room main hotel and 26 luxurious villas. Guests can indulge in their favourite cuisine at the all-day dining restaurant and sit back with their favourite drink at the coffee bar. To bask in the fresh African evening air in comfort, guests can gather around the outdoor boma and firepit. During their stay, guests can also enjoy the hotel’s expansive swimming pool, find serenity at the spa or maintain their health at the sports and fitness gym. Ideal for all occasions, the hotel’s meetings and events facilities will include a ballroom of over 500sqm, boardrooms as well as meeting rooms, perfect for leisure and business use.

Ramsay Rankoussi, Vice President Development, Africa & Turkey, Radisson Hotel Group, said: “We have been present in Zambia for many years and have long recognized the potential of the country. It was essential for us to complement our presence in Zambia with a resort offering in one of Africa’s most visited leisure tourism destinations – the Victoria Falls. This marks our third hotel in the country, complementing our existing portfolio of one hotel in operation, Radisson Blu Hotel, Lusaka, and the under-development Park Inn by Radisson Lusaka, Longacres, due to open early next year. Through this unique resort, we look forward to demonstrating our strong Responsible Business heritage and sustainable programmes and initiatives which will further promote the destination and ensure the preservation of this unique reserve and location. We are truly proud to have partnered with NAPSA for the launch of the Radisson Blu Resort Mosi-oa-Tunya, Livingstone as we further seek to reinforce our collaboration in promoting tourism across Zambia.”

Mr. Yollard Kachinda, Director General  of NAPSA, the owning company said: “It is an honour to be partnering with Radisson Hotel Group, a company that believes in thriving, sustainable, and responsible business that supports people, communities and the planet with various procedures and programs to build better futures. We are proud to be associated with the creation of several jobs, both directly and indirectly. It is also satisfying to note that most of the materials are locally sourced, such as steel coming from Kafue Steel, timber coming from Zambezi Sawmills and other materials such as quarry and stones also being sourced within the community. We are looking forward to introducing this unique resort to the market and are confident that the various sustainable elements of the hotel will uplift the community and enhance the overall experience of this beautiful destination and its economy.”

Image source: Saadiyah Hendricks

Radisson Hotel Group operates to high standards of performance and advocates socially and environmentally sustainable business practices. More than ever, Radisson Hotel Group’s highest priorities remain the health and safety of its guests and employees. The Group partnered with SGS, the world’s leading inspection and certification company, to implement the Radisson Hotels Safety Protocol, which ensures the highest hygiene standards and strengthens the Group’s existing rigorous sanitation guidelines. In the run-up to the opening of Radisson Blu Resort Mosi-oa-Tunya, Livingstone, Zambia will implement the Radisson Hotel Group brand standards including the Radisson Hotels Safety Protocol related to safety and security.

 

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Press Release

AI Expo Africa 2021: Demand surges for 4IR tech as 4,600 register for Africa’s largest AI trade event

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AI Expo Africa – the continent’s largest annual gathering of buyers and suppliers of Artificial Intelligence (AI), Robotic Process Automation (RPA) and Fourth Industrial Revolution (4IR) smart technologies – is set to have its biggest edition this year as 4 600 delegates and several international and local sponsors have already registered to attend the trade show and conference which takes place between 7 to 9 September.

AI Expo Africa 2021 ONLINE will mark the fourth edition of the annual trade event. Dr Nick Bradshaw, AI Media Group CEO and AI Expo Africa founder, pointed out that this year’s event will – like last year’s edition – also be held online to circumvent COVID-19 event restrictions. “Based on the early interest in AI Expo Africa 2021 ONLINE, we know our community likes the event’s online format and mix of content, vendors and innovators. AI Expo Africa 2020 ONLINE attracted more than 2 400 registered delegates and hosted 80 speakers and 80 exhibitors. This year we are on track to set a new benchmark as the audience grows.”

Head of Show Production Daniel Mpala stated that AI Expo Africa 2021 ONLINE is on track to host the largest mix of global vendors and cutting-edge startups for its curated audience of business practitioners. “Our event has now grown in the last three editions, starting this year, we will be dedicating Day 1 of the event to showcasing our vendors. AI Expo Africa 2021 ONLINE will again feature our specialist eZones, labs, poster wall and several country ePavilions from vendors outside the Africa region making for a truly global 4IR technology festival we think our community will really enjoy.”

Early sponsors that have signed up include US-based Future Tech, Czech-based IBA Group, UK-based Elzware, as well as South African firms AizatronCOGO People AnalyticsCompariSureecosystem.AiWizzPass, and Amathuba AI.

Premier diamond sponsor Future Tech, an Accubis company which specialises in Blockchain, AI, RPA and Digital Transformation, said it is excited to be part of this year’s edition of the expo.  “We already have a range of projects underway in the Africa region and are actively looking for startups to invest in with funding partners wanting to co-invest.  Africa is seeing a surge in uptake of these 4IR technologies and we see community engagement via this event a key part of our strategy for the the region in 2021,” explained Future Tech co-founder and Blockchain / AI Practice Manager Daniel Sloan.

COGO People Analytics managing partner Elmen Lamprecht commented that the COVID-19 pandemic has shown that it cannot be “business as usual”. “The world of work has changed irrevocably and People Analytics will play a huge role in the workplace going forward. We are excited to be part of the Africa’s leading AI event and to showcase how we can help organisations adapt to the new world of work by harnessing the capabilities of AI in their HR departments,” added Lamprecht.

ecosystem.AI commented that it had found new ways for businesses to understand and interact with their customers. “Through the use of of machine learning and behavioural predictions, we give businesses the tools to better engage with their customers in real-time. Exploring and understanding the behaviour behind the choices that their customers make,” the company added.

Ulrich Stark, the co-founder and executive director of WizzPass — which supplies highly configurable visitor & contractor management, employee desk booking, office capacity management, employee parcel management and Covid-19 screening services — commented, “As a returning supporter of AI Expo Africa 2021, this event is a great way to reach new business customers and we look forward to meeting the delegates and partners in September for a truly amazing experience.”

Aizatron said it looks forward to demonstrating its latest smart IoT and edge solutions. “We will be showcasing our latest computer vision technology, smart agri-tech, and intelligent safety and security systems. We will also demonstrate how we have coupled AI with RPA technology to create smart self-healing operations, that react quickly to alerts and deal with them quickly and effectively improving SLAs and reducing business outage due to system failures. Large companies attending the expo will also be shown how they can easily access our technology through our secure APIs”.

Amathuba AI Chief Commercial Official Nomsa Nteleko said the firm’s vision is to advance African culture and humanity through the assimilation of Artificial Intelligence technology. ” We hope to achieve this by changing the African narrative through our progressive technology.  We believe AI can be a collaborative partner to humans. Our solutions include; Medical, Healthcare, Manufacturing, Auditing, Data Enhancement & Cyber Risk. There has never been a better time to embrace the 4IR technology opportunity and as a returning supporter of AI Expo Africa we look forward to meeting new clients and partners at the show,” she added.

Matt Kloos, CFO at South Africa based CompariSure, stated, “At CompariSure, we aim to connect consumers with premium product providers, while using our proprietary chatbot technology to build the “automated insurance agent” of tomorrow.  We see AI Expo Africa as a great way to reach new business customers and showcase our conversational technology to new users who are perhaps considering this kind of technology for the first time.   We are really happy to be joining over 4 000+ delegates who are keen to see what Africa has to offer in this rapidly growing segment of the market”.

IBA South Africa managing director Dimitri Denissiouk said the company is excited to be involved in the high-profile event, and about what it can bring to African businesses in terms of automation and digital transformation. ” Intelligent automation has been the company’s focus since 2013. The IBA Group’s Center of Excellence has implemented 500+ RPA solutions and our developers have been working for years with a variety of RPA platforms, including WorkFusion, UIPath, Automation Anywhere, and Blue Prism. Based on this expertise, we built our EasyRPA platform. We look forward to seeing you at AI Expo Africa and invite you to attend our presentation on EasyRPA,” said Denissiouk.

Elzware founder and managing director Phil D Hall said he was excited to have engaged with AI Expo 2021 ONLINE. “We are looking forward to the event where we will be bringing our long experience in conversational AI into the sight of the leading hearts and minds in the African AI ecosystem,” he added.

AI Expo Africa 2021 ONLINE delegates can expect to hear from 80 thought leaders in AI, Data Science and Robotic Process Automation on the 8th and 9th of September. In addition, delegates will this year be treated to unique online experiences that will form part of the social programme on Day 2 and Day 3 of the expo. Like last year, the 2021 edition will also include a 30-day OnDemand Show archive which will be accessible from the 10th of September.

Bradshaw concluded, “We are going to market with a tried and tested format that will negate all the problems the world is experiencing because of the pandemic, while at the same time broadens the buyer audience and makes the event more accessible and diverse as our reach is essentially global and the tickets are free. We again hope to deliver on our promise of curating the best business trade event go its kind on the continent and look forward to showcasing the best of Africa 4IR innovation.”

Those interested in attending AI Expo Africa 2021 can register to claim free tickets here.

 

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Swvl ex-founder launches Telda, Egypt’s First of its kind Money App

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Telda ATM Card (Source: Ahmed Sabbah)

Swvl co-founder and former CTO; Ahmed Sabbah and Youssef Sholqamy; former Uber engineer alongside a Silicon Valley team from Facebook, Uber, Amazon and Noon are building this next generation payment app “Telda” known as “The Money App”.

Telda is the easiest and fastest way to send, spend and save money. It’s the first digital banking experience app in Egypt moving it one giant step closer to achieving the vision of digital transformation in the economy offering various features to ease the daily payment pains.

The Fintech company is officially launching in Egypt providing locals with a digital banking experience platform enabling customers to create a free account by only using their phone numbers and national IDs. By signing-up; they receive a free Mastercard to their door steps with zero hassle. They can use it everywhere for online payments, in-store purchases and cash withdrawals from any ATM worldwide.

Through Telda, sending money to family and friends is as easy as sending a whatsapp message. By syncing their contact list; users will be able to send & request money instantly. They will also be able to control their spending with the most iconic money management features helping them to stay on top of their finances with simplicity and ease.

The new social money app gives its users all the insights about their spending habits to better manage their expenses. The app displays all users’ transactions and divides them into smart sub-categories making saving easier than ever. Telda tackles all the daily payment pains; from splitting cheques, trips, birthday gift shares to paying bills, topping up phone credits and using the telda card for all online and in-store payments.

As Egypt is approaching a digital transformation in the economy focusing on the adoption of technology and the need for tech-savvy solutions, Telda is aiming to make life easier and quicker for consumers to open an account, make instant payments and real-time transfers from the comfort of their homes.

Download App from App Store and Google Play or click to visit their website Telda app

 

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