Nigenius Founder, Kelechi Uchenna
Nigenius is a smart website that works with teachers, parents and educators to quickly generate well researched, vetted lesson plans and quality teaching resources. Kelechi Uchenna, the Founder and Application Manager of Nigenius, shared with Business Africa Online the story of Nigenius, this is how it began, and where they are now.
How it started:
So, in 2015, in Port Harcourt, Rivers State, while waiting on an employment offer which wasn’t forthcoming, I decided that I needed to start a business, solve a problem, and get paid for it. So, I started my first legally registered company called Innovative Digital Learning. Having been good at creating presentations and having been taught extensively with technology during my masters in Cyprus. I noticed a gap in the schools in around me, and that was the fact that schools were not harnessing the power of technology in the classroom. Innovative digital learning was created to train teachers with technology in the classroom to improve student performance and learning outcomes. We started with my neighbours’ primary school, and by 2017 we had trained over 6 private schools in Port Harcourt, with over 300 teachers in teaching with technology in the classroom.
In June 2017, I moved to Lagos and our first training for a school was at Lekki Phase 1. Two important moments, led to the idea of Nigenius. During the 5-day training program for the school, an admin asked me a question and said “Mr Kelechi, what will you be leaving with us after this training? We want more than just the training, we want content, we want resources”. In that same year, Innovative Digital Learning got selected among the Top 50 startups in the BET 7 program sponsored by Diamond Bank (now Access Bank) in partnership with the Enterprise Development Center of the Lagos Business School. During the programme, a fellow female entrepreneur in the programme asked me a very important question, and she said “ Kelechi, how can you prove that you have impacted these teachers, how can you prove that you have transformed the way these teachers teach”.
With those questions bothering my mind, and the resolve to build a solution, I set out on a journey to find out from the teachers if the training had impacted them. We visited all the schools, and we found out that only 2 out of every 10 teachers had actually applied what they learned in the training and actually taught with technology in the classroom. We wanted to find out their reasons for the low adoption and they listed their challenges. Two major problems stood out amongst all the others, the teachers were overworked because they spent so much time creating their lesson plans, and also some lacked the knowledge on how to access these teaching resources online even after they had been taught in the training.
Sitting on a couch one evening, I had a eureka moment, and decided to build a smart digital assistant for teachers. An application to work with teachers, reduce their workloads, and give them access to online teaching resources. We knew that to reduce the workload of the teachers, we had to remove something that took a lot of their time and effort, i.e., lesson plans, and as for the teaching resources. What better way to give them teaching resources if not to give them the resources based on the four components of Innovative Digital Learning of which some of them had been trained. At that point, we called it the “Innovative Digital Assistant for teachers” IDAT. A few days later, in the shower, the name “Nigenius” struck me, build something that can help Nigerian teachers create geniuses. This was the ending of 2017, Nigenius was born.
The Bumpy road:
At the beginning of 2018, I was lucky to have come across some money from family, which I was going to use to invest in my future. We started building Nigenius in January 2018. A friend of mine introduced me to Samson Odele, a web developer, as a contractor at the time, who would go on to later become a co-founder. I pitched the idea to him and we went to work. Building Nigenius involved two things, the application, and the teaching content. We launched Nigenius as a mobile app on the Google store on the 1st of October 2018, Independence Day. Though it had just a few lesson plans, but we launched nonetheless. We started getting downloads, users were growing, but we still needed to get more content in because we believed that only with enough content, we could get people to actually pay for subscriptions.
After launching in October 2018 as a mobile app, it took us 10 months after to generate enough content to be able to hit the market and offer value to teachers and schools. We were able to fund our content generation and uploads from another of my businesses. We worked with graduate interns, trained them, and set them to work on a pay as you deliver model, that way we were able to get value for the money invested. Our lesson plans and teaching resources were also sent to schools for subject teachers to vet and approve before we upload on our database. One of the biggest challenges in building Nigenius was being able to create a lesson plan which could be easily used and understood by a cross section of both private and public schools.
Before we hit the market, a mentor advised that we do a free pilot with schools as a means of getting feedback on our solution, and to understand our customers experience first, before jumping into the market. At this point, luckily, we had been selected into the Tony Elumelu Entrepreneurship 2019 session.
The Take-off and experience:
During the pilot, we collected the feedback data from the teachers and analysed it carefully, some of it was negative and some it was positive. Some of the negative feedback was that most teachers wanted Nigenius on their laptops which was where they went to create their lesson plans and to look for teaching resources, not on their mobile phones. We also discovered a need to make our search algorithms smarter because teachers were searching for content, which we had on our database but they weren’t getting results. Armed with the $5000 dollars from Tony Elumelu, we set out to build the new Nigenius Version 2, which would be on a website, no longer a mobile app, accessible to any one on any device. The new version went live in August 2020. We also added a feature to our admin end that helped us see the searches and the download that our users were carrying out on the website.
The new Nigenius ran on single and multi-user subscriptions. We offered users a free one-week trial, after which they would have to subscribe. However, 6 months after launch of V2, we didn’t have a single subscription payment. We discovered lesson plans and teaching resources were valuable to our users, but they weren’t enough pain point for our users to pay for. So, we decided to pivot our model. We made Nigenius free to use and launched the Nigenius Home tutor service. We already had over 500 teachers on our platform as at March 2021. And were going to sign up our teachers as tutors, connect them to parents who were looking for tutors for after school lessons for their kids, charge the parents a monthly fee, pay the tutors and collect a commission.
The Nigenius home tutor service had a unique selling point, we are not just providing highly trained, and qualified tutors, our tutors also leverage online line digital resources from our application to give kids the best learning experience.
We were also lucky to receive an investment from Aidi ventures as we joined their group of portfolio startups. With the investment, and immense expertise and mentorship from Aidi we are now charting a new course as we add amazing new features to our business model.
We are building a vibrant ecosystem of teaching and learning where teachers can access free lesson plans and teaching resources, parents can request highly qualified home tutors from top schools across the country. Teachers can create, and host group online lessons and parents can sign up their kids for these lessons.
Edith Njage: My Letter to fellow Female CEOs
Edith Njage, Co-Founder and current CEO of Arielle for Africa (Image: Supplied)
Edith Njage is a Social and Serial Entrepreneur based in Africa. She is the Co-Founder and current CEO of Arielle for Africa, which aims to create over 100,000 jobs in Africa through empowering, training, coaching and connecting and funding entrepreneurs. Edith is the Country Representative for Invicta Ventures on a mission to fund social impact ventures with up to $10 billion in developing markets. She holds a Bachelor of Business Administration with a major in Finance and a Bachelor in Business Management with a major in Economics. A Master of Science in International Business with a major in Disruptive Innovation and a Master of Science in Finance, both from HULT International Business School. Excerpts of her letter below;
There are realities that come with being a woman in leadership that in most cases remain secret.
Realities faced but not communicated.
My journey as a Young, Black and Female CEO has been nothing short of rough, tough and everything in-between. The hardest truth is that the journey has been lonely with no-one to turn to, until I decided to make changes to not only my leadership, but my circles as well. I began my journey as a serial entrepreneur at 18, relatively young in the books of most but when a problem in your continent calls, age is never a factor. I became a CEO at 24 and to date I wish someone explained the realities of being a woman in leadership. Especially a young and black woman in leadership.
I wish I knew the bias that I would face each time I walked into a room and sat on the table when most expected me to just bring the coffee,
I wish I knew that fundraising would be more about my gender and race than the value my companies brought to the table,
I wish I knew that the most powerful weapon a female CEO can wield is a network of other female CEOs,
I wish I didn’t do it all alone.
Dear Female CEOs,
You are powerful. You are graceful, You are beautiful in leadership. I know that the world has taught you to blend in, I know you have been told to use your position or title to protect your vulnerability and I know most days it feels like no-one in the world can understand what it is like to be you. I want you to know the key to our strength is each other. I want you to know that rather than face the bias alone, rather than rise to the top alone, we can band together and not only rise but build a system for the next generation of female CEOs to struggle less than we did.
Where the world has called us bossy, let’s exude grit and relentless pursuit of our dreams,
Where they have called us soft, we can preach emotional intelligence and finally,
Where they have prevented our progress, we can build paths for the progress of other women after us.
This is our time, but we cannot go at it alone. We must band together and begin talking about these realities, not in secret but for the world to see. It is for this reason that I decided about a month ago that enough was enough and that it was important for me to begin sharing the truth behind my journey as a Young, Black and Female CEO. I started a podcast!
Since beginning this journey I am in awe of how many women in leadership, in business, in politics and in corporate have reached out sharing their stories!
The Latest Episode is available below (streamed to Spotify and Apple Podcast). Adding onto that I have decided to be intentional about building a Female CEO Global Board. A space for Female CEOs to share their stories, struggles, plans for growth of their businesses and so much more!
If this is something that interests you and you would like to join us next week or maybe just find a safe space and community of women who understand, book a coffee chat with me here; https://calendly.com/edith-njage-alpha-group/one-on-one
I became intentional about building circles with fellow female CEOs and investing into those circles so that as a tribe we would all rise! Rise in business, rise in our purposes and pursuits and rise in who we are as people in the world.
As always, I hope that unashamedly sharing my truth will help you know that you are never alone.
Interview with a Polyglot: Favour Chisimdi Nwobodo, Founder Empress Linguistics Services
Favour Chisimdi Nwobodo, Founder Empress Linguistics Services (Image: Favour Chisimdi Nwobodo)
Favour Chisimdi Nwobodo is a polyglot who speaks nine (9) foreign languages. She is the Founder of Empress Linguistics Services (ELS) creating new ways for businesses to interact with consumers across borders. In this interview, Alaba Ayinuola spoke with Favour about what it means to be a polyglot, her journey in entrepreneurship and much more. Excerpt.
Alaba: Could you briefly tell us about yourself and your journey into entrepreneurship?
Favour: Becoming the Solution! Oh yes, I proffer Solutions. My name is Favour Chisimdi Emerald Nwobodo from Enugu state in Nigeria. Ever since I was a kid, I’ve always wanted to be the Solution to people’s problems. Growing up, I got to witness the high rates of unemployment/poverty in the country, and the urge to put an end to this problem started growing.
At first, I started EMPRESS LINGUISTICS SERVICES (my brand) as a Linguistics brand – just Translations and Language Tutorials. I was the only one handling it but at some point, I did quit. During those bad moments, I was aimlessly searching on google when I saw the current finance situation. I felt bad – Nigeria is slowly losing “NAIRA”. I went on to search for ways to strengthen the economy of the country and I saw “Promotion of international trade” That struck!. But we’ve got machines and interpreters, why is yours different?
But then machines would be machines and sometimes those Interpreters might Interpret wrong stuff and scam people. I left the site and went into proper thinking, I thought about it and came up with ” LINGUISTICS IN FINANCE ”- when Linguistics meets Finance, it doubles it, it revives the currency etc.
I went on to propound the “LINGUISTICS IN BUSINESS SYSTEM”. I tried my hypothesis with a client’s job and it worked- I was convinced! So I came back stronger at Empress Linguistics Services and we’ve been able to help companies, businesses, and all thrive.
So far, we have been able to pull off a lot of deals. And from the comfort of our client’s home they are able to run their Businesses with ease, learn and attain fluency in foreign languages with ease. Our peer to peer service makes it so easy for Companies that most of them stick to it as their Linguistics needs (Translations and all) are attended to in 24 hours.
Also , seeing the way non English speakers are marginalized in various countries- they can’t access lots of things (products, companies etc) as they can’t understand English. With this, Empress Linguistics Services is working hard to eliminate Linguistics barriers and give them accessibility to various opportunities with LINGUIS-NESS (LINGUISTICS AND BUSINESS) a news platform in various languages that enables non English speakers access lots of information in various languages.
Alaba: Empress Linguistics is creating new ways for businesses to interact with consumers across borders. How did it all start?
Favour: My manager “Barr Chijioke Ojukwu” told me about opening a brand, and the brand “Empress Linguistics Services” was founded. At first, I had no vision. I just wanted to tutor languages and that’s all. I wanted it as a side hustle but then, REDIRECTION happened.
During the trying times, I went off and did some research and founded “Linguistics in Business”- How Linguistics helps to make businesses thrive, it was a great module. I also did some case studies with our client’s business and it thrived. It was a sell out, this prompted me to seek for “Linguistics in Finances” to help companies, firms and organizations meet their target companies and stabilize their finance goal by thriving in non english sectors.
Currently, we’re about entering the TECH and HEALTH sector to create products/services to serve everyone and make life easy. Just like our slogan says, “With ELS, lives are made easier”.
Alaba: Can you describe in detail what your company does and the response from your target market?
Favour: Empress Linguistics Services is a Linguistics Service aimed at profering Linguistics solutions to Businesses and the world at large. We’re in to make the world a better place with Linguistics and so far we’ve been good. Reaching the target market hasn’t been as I just entered the niche but I’m damn enjoying my growth. It’s worth it.
EMPRESS LINGUISTICS SERVICES is currently working on the Health sector with another product “DIGITAL HEAVEN”. I am sure you can wait for it. Some of our services are;
- Translations Services
- Interpretation services
- Proofreading Services
- Language tutorial Services
- Transcription services
- Advertisement in various languages
- Jingles in various languages
- Website Translations
- App Translations
- Movie Subtitlings
- Lyrics Translations, etc.
Alaba: What makes your brand different from the rest of the language translation startups in Africa?
Favour: What makes ELS stand out is ELS would always be ELS. The goal of ELS is to solve the Linguistics needs of Man. We are here to proffer solutions to man’s needs. Also at ELS, we have the peer to peer services that enables companies to get their Linguistics needs in less than 24 hours and from their own comfort.
We’re not a Translation startup, we’re a Linguistics startup as we offer both translations, tutorials and more. We’re in for TECH, HEALTH , EDUCATION and FINANCE and we’re working on making things easier in those sectors.
Alaba: You seem to really enjoy learning languages. What would you recommend to people who don’t like language learning but still want to speak in a new language?
Favour: When people say “Languages are hard” I tell them everything is easy once you understand the methodology but unfortunately some school’s methodology are so bad that people struggle to learn foreign languages and that’s why ELS was born to make it easier for MAN. At ELS, we make language learning easy and fun.
Alaba: What did you find to be the biggest myth when it comes to language learning?
Favour: Mmmmm, the myth I got to find out is “elimination of FEAR” and knowing the grammar rules.
Most language speakers don’t try to learn the grammar rules as they feel it’s a waste of time and it makes it hard for them to attain fluency easier and faster. Some of them find it hard to read and speak because of this.
This is the secret to the faster fluency in our students . Some get to make sentences and speak in their 2nd month. Once the rules are understood, you’re good to go.
Alaba: Who are some of the modern polyglots you are impressed with, and why?
Favour: Jaindersingh , my friend on LinkedIn is a Polyglot speaking nine Languages and I’m impressed. They’re good. But for now, I’m yet to see people proffering solutions with Businesses and that’s why I’m in to make all that happen with ELS.
Alaba: Where do you see ELS in the next 5 years?
Favour: In the next 5 years, I see ELS as the No1 Linguistics company in the world creating solutions in various sectors of the world.
Alaba: As a student-preneur, what is your advice to students who are aspiring to make an impact through entrepreneurship?
Favour: My advice is that they shouldn’t give up as nothing good comes easy, it might take time but it’s gonna be worth it. They were days when I was laughed at for learning foreign languages, days when I was looked down on.
But look at it now? That’s life!! Just keep doing what you’re doing. and like I’ve always said it’s “Quality consistency” or nothing.
Eficaz Movers CEO, Ben Imara on his journey into entrepreneurship and the untapped moving industry
Eficaz Movers CEO, Ben Imara (Image: Supplied)
Imara Benedict Oghenero, is an IT expert, entrepreneur and Eficaz Movers CEO, a logistics company focused on household, office and warehouse moves. In his Interview with Alaba Ayinuola, he shares his journey into entrepreneurship, the bottlenecks from government regulations, he also pointed out that the movers industry remains untapped. Excerpts.
Alaba: Could you briefly tell us about yourself and your entrepreneurship journey?
Ben: My name is Imara Benedict Oghenero, I was born in Ughelli, Delta State and grew up in Lagos. I am the 4th child in a family of five. I attended Houdegbe North American University where I obtained a Bachelor of Science (BSC) in computer science. I started working in the IT department for QX solutions, a company that deals on car tracking devices. My entrepreneurship journey started in 2019, when I founded Eficaz Movers Limited.
Alaba: What inspired you to launch Eficaz Movers and how do you operate?
Ben: In July 2019, I was about to move to a new house, so I decided to search for moving companies and I found a particular company that carried out the move for me but when they finished moving my stuffs, I found out most of my properties were damaged. So that evening it flashed in my head, why not start up a moving company of my own, so I started my research immediately and that was how Eficaz Movers Ltd came about and decided people deserve extremely good standard in moving services.
Moving can be a stressful task, so Eficaz Movers Limited can make the experience fun and seamless, we do Apartment, Office and Household moves (whether you need to move your office, industry facility or warehouse) Eficaz Movers Ltd is your one stop.
Alaba: Kindly share some of the challenges and successes since you launched?
Ben: Like every business, there are always challenges when setting up/running a business. We have had some challenges in the past that set us back a little when I started the business, however to mention a few, Driver Shortage, Government Regulations, Complexity of deliveries are some of the challenges faced in the business.
I think our major success happened in the year 2020. We were able to carry out a total of 45 household moves, 7 office relocation and 23 store deliveries for the year ended December 2020, which generated some loyal customers of our’s till date.
Alaba: What is the current state of Eficaz Movers and the steps you took to grow the business to where it
Ben: We are currently among the top 5 moving companies on the Lagos island environs (Lekki, Ajah, Ikoyi, Victoria Island), with a staff strength of about 15 people, However we are looking forward to growing the business to become one of the top 5 moving companies in Nigeria.
Some of the steps I took included; recurrently training our staffs to become specialized professionals in their fields, increased our social media presence as that has proven to be a major catalyst in influencing consumer decision making and I must say the evolving/increase in technology has also contributed to the growth of the business.
We also improved our customer care/relationship with our clients as well as improved working environment for the staffs.
Alaba: A number of African “Uber-for-trucks” platforms have emerged in recent years. How competitive is this industry?
Ben: That hasn’t really affected our business a lot. It’s quite competitive but the modus and standards in which we carry out our job is outstanding and it set’s us aside from others.
Alaba: What are your expansion plans and future for Eficaz Movers?
Ben: I’m looking forward to a more bigger work space and storage facility, opening few other offices in area’s where we are mostly demanded. Expand with more staff strength as well as trucks and other equipment to increase efficiency. The future of Eficaz Movers is to become a household name when it comes to relocation services in Nigeria. We want to become your go to place when you think relocation.
Alaba: Describe the toughest situation you’ve found yourself in as a business owner.
Ben: The toughest situation I have found myself in will be one time when we were just training some new employees in the parking/loading department in the year 2019, a customer’s valuable was damaged, it was a tough period for me as the business was still new and barely generating profit, so I had to ensure the customer’s valuable was replaced in due time.
Alaba: How do you feel as an African entrepreneur?
Ben: I must say it’s not easy being an African entrepreneur because there are a lot of barriers, government regulations that act as constraints to your business but there’s also a lot of potential in the Africa market that is yet to be exploited.
Alaba: If you had the chance to start this business again, what would you do differently?
Ben: I would probably increase the marketing budget higher than I predicted when I started the business, infuse more social media awareness/marketing, I will also improve the level of training offered to our then new staffs.
Alaba: What is your advice to young budding entrepreneurs in Africa?
Ben: Starting small appears difficult but it’s a step ahead of those who don’t dare to try, keep putting effort in what you do and stay consistent.
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