Thirty Six Foods is a Lagos-based social enterprise inspired by the diversity in the people and environment in all the thirty six states of Nigeria and believes nothing is better than chocolate. In this interview, Alaba Ayinuola spoke with Sanne Steemers a value chain consultant and a chocolate entrepreneur at Thirty Six Foods, to know more about the brand, her entrepreneurial journey and her interest in the chocolate business in Nigeria and Africa. Excerpts.
Alaba: Tell us a bit about yourself and your brand, Thirty Six Foods Nigeria Ltd?
Sanne: My name is Sanne Steemers. I have been working to connect Europe and Africa for most of my career. About five years ago, I settled in Nigeria. Even though I was reluctant to come to Lagos at first because of its reputation, I fell in love with the energy of people. Nigeria brought out my inner entrepreneur, and in addition to my value chain consulting work I decided to start manufacturing chocolate.
Thirty Six Foods operate as a social enterprise, which is a phenomenon that is not well-known in Nigeria. While we want to be profitable as a business, we also want to make sure that we create jobs, pay our staff a fair salary, and improve the lives of cocoa farmers. Nigeria has a bad reputation, and we would like to change that by making a high-quality product.
Alaba: What’s the inspiration behind your chocolate business and why Africa as a choice for your business?
Sanne: Over the past five years, I have worked in several agribusiness projects, and two years ago I started Thirty Six Foods Nigeria together with my business partner Chip Odina. We are both driven by the need to diversify the economy and create employment in Nigeria. Africa has great resources and potential, and I love to work here.
I also love chocolate. I was working as a consultant in cocoa trade when I arrived in Nigeria, and brought chocolate from abroad every time I travelled. At some point, I started experimenting with making chocolate in my kitchen. When friends and family started to ask for chocolate, I knew we had a good product.
Alaba: What’s your experience working in different African countries?
Sanne: The first African country I lived in was Burkina Faso in 2005. Since then, I have worked across Africa. I like how varied the continent is. I chose to settle in Nigeria because it suits me. Nigerians are very honest and direct, people here are ready to work as long as it has a mutual benefit. I still travel a lot for my consulting work. Last week, I returned to Burkina Faso and it was wonderful to see how the country is still friendly and charming as it was almost fifteen years ago.
Alaba: What are the challenges, competition and how are you overcoming them?
Sanne: There are always challenges. The most difficult ones are those that are not in our control: roads, electricity, and climate. While I learned to make chocolate in Europe, we had to redesign our chocolate making processes entirely to be able to deal with the specific context in Nigeria. But challenges come with being an entrepreneur. We learn from them, and we find creative solution.
Alaba: How is your chocolate unique and different from other chocolate brands in Africa?
Sanne: We focus on both quality and sustainable impact. We are one of the few chocolate makers actively investing in cocoa communities to increase both quality and income. We operate as a social enterprise and offer employment opportunities to people who might not otherwise have had a job. Training is very important to us.
Alaba: How can governments support businesses especially in the agricultural value chain?
Sanne: Businesses mainly need the government to ensure good roads, constant supply of electricity, and smooth processing of permits and taxes.
Alaba: What’s your view on the chocolate business and its future in Nigeria and Africa?
Sanne: Africa is uniquely positioned in the cocoa and chocolate market. The continent produces the majority of the world’s cocoa and represents a large market. Adding value to cocoa through chocolate manufacturing is a logical next step.
Alaba: What’s the future for your business and what steps are you taking towards achieving them?
Sanne: We are growing the business slowly but steadily, we never want to compromise on quality. We have a range of products that we are very proud of, and we have started to work with companies and individuals on custom orders. In addition to the Nigerian market, we have received our first export order which will be shipped next year.
Alaba: What’s your advice for prospecting entrepreneurs and investors considering the African market?
Sanne: Become an expert in your field while also being flexible to adjust to reality. You may need to change your processes or the way you sell. And take it one step at a time.
Alaba: What’s your favourite local dish and holiday spot in Africa?
Sanne: I love Nigerian food; it’s hard to choose just one dish! My top Nigerian dishes are suya, amala with vegetable soup, and pounded yam with white soup. I get them from my favourite spots in Surulere.
Regarding the holiday spot: I spend most of my holidays in Amsterdam to see my family and friends in The Netherlands. In Nigeria, I love Tarkwa Bay for a quick break. Other favourite African destinations include South Africa and Egypt.
Her Short Bio:
Sanne Steemers is a social entrepreneur and senior consultant who makes social impact economically viable. She is the founder of Thirty Six Foods Nigeria and senior partner in the Agri-Logic consulting network. She is passionate about value chain partnerships, impact investment, making Nigerian chocolate and creating jobs. Lagos & Amsterdam are home.
Radisson Individuals makes its African debut with hotel signing in Ghana, to open its doors in October 2021
Image Source: Radisson Hotel Group
Radisson Hotel Group is proud to announce its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, Accra, Ghana. Due to open by the end of 2021, this new addition places the Group firmly on track to achieving its objective of reaching 150 hotels in operation and under development by 2025.
Located in Dzorwulu, the property is currently undergoing a full renovation and is on schedule to open within this year. Just 5km from Kotoka International Airport (KIA), the main access point by air for domestic and international visitors, the serviced apartment property is conveniently located near shopping malls, restaurants, as well as the University of Ghana, situated north of the district. Also within reach, is the tranquil Legon Botanical Gardens, with its canopy walk, rope courses, canoeing and rich birdlife.
Due to its strategic geographical location, ease of access, and aviation facilities and connections, Accra has become a conference and aviation hub for West Africa. It is also dominated by local and international business activities, making the city one of the most attractive African cities to do business.
The 58-serviced apartments property will comprise of modern studios as well as spacious and elegant one- and two-bedroom suites. Creating a true destination for its guests, the property will offer culinary options in the restaurant, The Society, which will include outdoor seating as well as in the hotel bar. The property will also feature a spa, gym, pool, convenience store, and business centre, providing the perfect base for both business and leisure.
Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity. Radisson Hotel Group plans to more than double its serviced apartments portfolio within the next 5 years across EMEA. Today, serviced apartments represent around 10% of the Group’s EMEA portfolio with 45 properties and more than 5,400 units in operation and under development.
Erwan Garnier, Senior Director, Development, Africa, Radisson Hotel Group, said: “We have identified Ghana as a key focus country in our five-year development plan and, Accra as a focus and primary city. The signing of the property, which compliments the Radisson Hotel & Apartments Accra announced last year and scheduled to open in 2023, is also aligned with our current conversion-focused growth strategy, which will remain a priority, especially post-pandemic. We are therefore proud the Radisson Individuals African debut, will be on Ghanaian soil, carving the path for the new brand to continue its expansion across the continent. In proud partnership with Earlbeam Group of Companies, we are thrilled to be contributing to the country’s tourism industry, a key pillar of the national economy.”
Alfred Danso Darkwah, CEO of the hotel’s owning company, Earlbeam Group of Companies, said: “The Earl Heights Suites Hotel partnership is an exciting opportunity – it brings together the union of Radisson Hotel Group and The Earlbeam Group Of Companies, two well-seasoned brands from the hospitality and real estate sector respectively. This will be the first branded apart hotel in Ghana, completely unique, providing each guest a boutique home-away-from home experience. In addition, it delivers partner confidence, guarantee of service standards, and assured safety and security, leaving a positive mark on Ghana’s hospitality sector. We believe this Radisson Individuals hotel will inject much-needed life within the local hospitality industry and pave the way for upcoming projects between Radisson Hotel Group and The Earlbeam Group of Companies.”
Image Source: Radisson Hotel Group
Herewith the link to the renders of the hotel, which is on track to open its doors in October this year Radisson Individuals
Radisson Hotel Group operates to high standards of performance and advocates socially and environmentally sustainable business practices. More than ever, Radisson Hotel Group’s highest priorities remain the health and safety of its guests and employees. The Group partnered with SGS, the world’s leading inspection and certification company, to implement the Radisson Hotels Safety Protocol, which ensures the highest hygiene standards and strengthens the Group’s existing rigorous sanitation guidelines. In the run-up to the opening of Earl Heights Suites Hotel, a member of Radisson Individuals the hotel will implement the Radisson Hotel Group brand standards including the Radisson Hotels Safety Protocol related to safety and security.
TuneCore Launches Operations in Africa, Appoints Two Female Regional Executives
TuneCore Jade Leaf and Chioma Onuchukwu
TuneCore, the leading digital music distribution and publishing administration company for independent artists, has launched operations in Africa. Jade Leaf has been hired as Head of TuneCore for Southern Africa and will share responsibility for key countries in East Africa with Chioma Onuchukwu, who has been hired as Head of TuneCore for West Africa. Both Leaf and Onuchukwu will report to Faryal Khan-Thompson, Vice President, International, TuneCore.
Onuchukwu will be based in Nigeria and oversee countries in West Africa including Nigeria, Ghana, Liberia, Sierra Leone and The Gambia. She will also look after Tanzania and Ethiopia in East Africa. Leaf’s territory encompasses Southern Africa, including South Africa, where she will be based, as well as Namibia, Botswana, Zimbabwe, Zambia, Malawi and Lesotho. Leaf will also manage TuneCore operations in East African countries Kenya and Uganda.
Said Onuchukwu, “I am elated to be joining a renowned, independent music distribution powerhouse, especially in an incredible era for music creators in Africa at a time when we are gaining global recognition and increasing momentum. I look forward to collaborating with and supporting local artists.”
Before joining TuneCore, Onuchukwu was Marketing Manager at uduX Music, a music streaming platform in Nigeria. There she worked directly with popular African artists such as Davido, Yemi Alade, Patoranking, Kizz Daniel and more.
Commented Leaf, “I am incredibly excited to join the team in a time where the global conversation is around independence and ownership. TuneCore opens up a world of potential for independent artists at every level of their careers. Africa is home to a diverse range of artists who are seeking a reliable distribution service who understands their local needs and can ultimately give them the opportunity to turn their art into commercial success.”
Previously, Leaf worked at Africa’s largest Pay TV operator, Multichoice as the Marketing Manager for Youth & Music Channels, where she led brand re-imaging and marketing efforts for Music TV giant Channel O. Before that, she worked at Sony Music Entertainment Africa, focusing on African artists and content, as well as numerous marketing campaigns & projects for local and international artists.
There has been a meteoric rise in the uptake of streaming services in Africa, the growth has been attributed to several factors such as an increase in internet penetration via smartphones, the entrance of international and local streaming platforms in key territories and its youth population – More than 60% of African’s are under the age of 25.
In 2020, TuneCore saw an increase in music releases globally, with many African artists opting to use the DIY Distributor – DJ Spinall and Small Doctor in Nigeria, Spoegwolf in South Africa, Mpho Sebina in Botswana and Fena Gitu in Kenya to name a few.
Stated Khan-Thompson, “Africa is an extremely exciting music market with a lot of potential for growth. By hiring Jade and Chioma to lead our efforts, TuneCore is well positioned to maximize opportunities for independent artists across the continent. Both Chioma and Jade bring a wealth of experience and genuine interest in helping artists make their dreams come true. I couldn’t be more thrilled to have two incredible women representing the TuneCore brand in the continent”
IFC Invest in Liquid Telecom Bond to Support Broadband Connectivity in Africa
IFC, a member of the World Bank Group, invested in Thursday’s bond issued by a subsidiary of Liquid Telecommunications Holdings Ltd., which will allow the telecoms and technology solutions company to expand access to broadband Internet and digital and cloud services across Africa, further facilitating the growth of the continent’s digital economy.
Proceeds from the bond issued by Liquid Telecommunications Financing PLC, a wholly-owned subsidiary of Liquid Telecommunications Holdings Ltd, will enable the company to refinance existing debt and free up funds to expand its digital infrastructure network across Africa, including in markets with low broadband penetration.
By developing digital infrastructure, Liquid Telecommunications, Africa’s largest independent fiber, data center and cloud technology provider, aims to increase digital connectivity and inclusion in Africa and support the region’s growing digital ecosystem.
IFC played an anchor role and subscribed to 16 percent of the bond, equivalent to $100 million, which was listed on Euronext Dublin, Ireland’s main stock exchange, on February 25, 2021. The issuance raised $620 million.
Internet access in Africa relies largely on mobile networks, many of which are enabled by wholesale connectivity providers such as Liquid Telecommunications. Broadband penetration is low across the continent, with a mobile broadband penetration rate of 34 percent and fixed broadband penetration of less than five percent in most countries across sub-Saharan Africa, excluding South Africa.
“We are delighted that IFC has taken a significant anchor position in our new bond. In the countries in which we operate there are great opportunities to address under developed telecommunications and Internet access, as well as to accelerate the adoption of digital and Cloud-based services. Our refinance enables us to continue to invest in the African digital eco-system including driving penetration of digital and Cloud-based services to businesses who may not previously have had the resources to benefit from them, helping to bridge the connectivity divide, which is more crucial than ever in our current circumstances,” said Nic Rudnick, Liquid Telecom Group Chief Executive Officer.
“Our best chance at ensuring much-needed internet access for everyone in Africa, from large corporates and small businesses to individuals, is to invest in digital infrastructure. Our investment in the Liquid Telecom bond will help the company free up capital to further expand broadband access across Africa, laying a solid foundation for a faster, more resilient recovery,” said Stephanie von Friedeburg, Interim Managing Director and Executive Vice President, and Chief Operating Officer of IFC.
To support Africa’s digital economy, which could be worth $180 billion by 2025, IFC provides financing to mobile network operators, independent tower operators, data centers and broadband connectivity providers. IFC also provides capital to help entrepreneurs and innovative businesses grow and works with financial institutions and telecommunications companies to speed the adoption of digital payments and lending to expand financial inclusion.
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