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Three (3) things you did not know about Nescafé in Central & West Africa

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For over 250 years, Coffee has evolved to become part of many cultures, livelihoods, and economies around the world.

According to a study by the International Coffee Organization (ICO), coffee accounts for the primary source of income for more than 10 million households in 25 African coffee-growing countries. The study further estimates that the global demand for coffee will increase by more than 10 million metric tons by 2020.

International Coffee Day is a global celebration that highlights the importance of coffee, raises awareness about sustainable cultivation and fair trade practices within the coffee industry. It is also an opportunity to honour the women and men who grow, harvest the coffee we love and makes the journey of coffee from the farm to our local shops possible.

Nestlé recognises that coffee farmers face many challenges, such as low yields unstable environmental conditions, which affects their livelihoods. To help address these challenges, Nestlé has put in place the Nescafé Plan . Below are 3 ways that Nestlé in Central & West Africa makes sure that the coffee it uses is “ Grown Respectfully ” to deliver you a great-tasting cup of coffee every day.

Sourced locally

All Nescafé sold by Nestlé in the Central and West Africa region is sourced and transformed locally. To ensure quality supply and improved livelihoods for coffee farmers, the Nescafé plan , a global initiative, harmonizes Nestlé’s commitment and activities towards supporting responsible farming, production and supply, and consumption of coffee.

As part of the Nescafé plan, 18,257 farmers including 563 women in Central & West Africa Region have been trained on the techniques and guidelines on better farming practices. The robust agricultural development framework put in place helps to build capacity of farmers to meet the right quality standards required, and facilitates access to markets.

Sustainable coffee production involves not only appropriate agricultural techniques, but also ensures that other factors such as improved social conditions and farm management are in place. For Nestlé, sourcing green coffee compliant with Sustainable Agriculture Network (SAN) principles by 2020 is a clear demonstration of its brands living up to the company purpose of: “ enhancing quality of life and contribute to a healthier future”. In 2017, Nestlé distributed close to 2.5 million high-yield, disease-resistant coffee plantlets to farmers in Côte d’Ivoire.

Mr. Rémy Ejel, Market Head, CWAR asserts: “Nestlé’s commitments to continuously improve our green coffee supply chain as well as improve workers’ livelihoods and protect children in our agricultural supply chain contributes to our global 2030 ambition to improve 30 million livelihoods in communities directly connected to our business activities.

Manufactured locally

The Nescafé produced by Nestlé in Côte d’Ivoire is distributed throughout the Central & West Africa region. In addition to contributing to strengthening the national economy, the local processing of Ivorian coffee adds value to the crop while creating good manufacturing jobs; key conditions for the sustainable development agenda of the region.

The Nescafé factory provides employment for about 200 people and aims to create shared value in their communities. Earlier this year, the factory financed the refurbishment of a school and furnished library in Makouri in Abidjan.

Sold locally

To bring the transformed coffee bean from farm to cup, the Nescafé value chain entails a distribution model called ‘My Own Business’ (MYOWBU). It is a scheme initiated by the company, which contributes to employment creation and entrepreneurship opportunities for young people across the region.

Teni Alhassan from Ghana now caters for her family through the sale of Nescafé as a MYOWBU Operator: “On average, I am able to make USD 170 a month out of which I feed, clothe and pay school fees for my family.”

Wasiu Adeyeye , from Nigeria, is one such young person who was introduced to the Nescafé pushcart business by a friend after several unsuccessful attempts to find employment after graduating: “I engaged in the business for seven years, and have been able to a build a house for my family. I continue to provide for the other necessities of life to keep them healthy and happy”.

“Initially, I thought it was not a lucrative endeavor”, he added, “But after plying the trade for three months my perception changed, and I realized that with hard work, dedication and perseverance I can make it”.

Teni and Wiasiu attest that selling Nescafé is economically empowering as it promises a very bright future. Astoundingly, their success stories are akin to that of some 3,500 young people that take part in MYOWBU.

Through the MYOWBU scheme, these youth can realise their aspirations. To help them succeed, Nestlé builds their capacity on business management, basic product presentation skills and how to maintain hygiene.

For Nestlé, it is paramount to help building a viable coffee value chain in Central and West Africa as it contributes towards the attainment of the UN Sustainable Development Goals linked to reducing poverty, ensuring zero hunger and responsible consumption and production.

-Nestle CWA

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Press Release

Releaf Partners with IITA to Improve Growth and Sustainability in Oil Palm Production

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Releaf VP Sourcing – Ayodeji Jayeoba (left), Nteranya Sanginga – DG, IITA (Middle) Ikenna Nzewi – CEO, Releaf (Right) (Image: Supplied)

Releaf, an agtech startup that develops proprietary hardware and software solutions that makes African farmers and food factories more efficient and profitable, has partnered with the International Institute of Tropical Agriculture to improve growth and sustainability in oil palm production in Nigeria and across Africa.

The partnership will enable the startup and the award-winning research-for-development organisation to explore ways to increase oil palm yields, deploy the best intercropping mechanisms, and work with fabrication and mechanisation experts to foster further innovation and development in Nigeria’s smallholder-driven oil palm sector.

Despite having 80 percent of market share, 4 million smallholder farmers in Nigeria’s oil palm sector are unable to maximise the opportunity available to them. Due to relatively low yields and limited access to adequate processing equipment. Releaf has invented Kraken – West Africa’s most advanced palm nut de-sheller. Which can process up to 500 metric tons of palm nuts per week to produce premium palm kernel products at 95% purity, better than the 88% industry standard. Releaf also works with farmers to improve their output. By encouraging the adoption of best practices to increase their yield. And supporting farming activities that are good for the environment.

In the early 1960s, Nigeria was the world’s largest oil palm producer with a global market share of 43 per cent. Today, it contributes less than two percent of total global production. IITA will support Releaf with soil fertility analysis, access to its facilities, oil palm management programmes and leaf analysis for improved productivity. The partnership will also explore how insect waste can be recycled into organic waste that can be used to fertilise oil palm or as a source of nutrition for livestock.

According to Ikenna Nzewi, CEO and co-founder of Releaf, “IITA has a long and rich history of working with international and national partners to impact agricultural value chains. And we are really excited to be partnering with them. IITA also represents the beginning of the journey that led me to co-found Releaf and I am grateful for the opportunity to take this relationship forward. Oil palm is one of our most ubiquitous plants and we must continue to develop technology to improve its sustainable impact on rural communities’ livelihoods.”

IITA Director General Nteranya Sanginga said, “We are really impressed by what Releaf has already achieved in such a short space of time. I recall our first meeting with Ikenna in 2015 and it is great to see what that first encounter has led to. Investing in research and development is always a great advantage for everyone. And we are looking forward to working with Releaf to explore more ways to add value across the agricultural value chain.”

 

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Press Release

Social media main enabler for growth among women-owned businesses

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95% of women SMEs in the region identify social media channels as the top tool to drive their business ventures

Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, and Female Fusion Network unveiled new research at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural gathering.

Held at Expo 2020 Dubai’s Women’s Pavilion, in collaboration with Cartier, the session focused on the power of the digital economy in enabling women-owned businesses to go online. In a study conducted among Female Fusion’s network of 20,000+ members across the region, it was revealed that 95% of women SMEs in the region identify social media channels as the top tool for their business ventures. Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%).

In addition, three out of four (72%) women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint, and better connect to their consumers in a digital economy.

Speakers included Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard, Sarah Beydoun, Founder and Creative Director of social impact fashion business Sarah’s Bag in Lebanon, Ioanna Angelidaki, co-founder of Instashop, and Maureen Hall, Founder and CEO of COÉGA Sunwear.

“The findings from the study indicate a clear need for further education and empowerment. Mastercard has long pushed for the success and growth of women as we break gender barriers around the world. Digital tools and technologies are the greatest equalizer for businesses and as the shift towards e-commerce becomes increasingly permanent, we are committed to helping women businesses go digital and grow digital as they pursue their entrepreneurial passions,” said Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard.

The recent unveiling of the inaugural Mastercard MEA SME Confidence Index also revealed that in terms of a digital footprint of the region’s women entrepreneurs, social media (71%) leads the way followed by a company website (57%).

“We are proud of the successful launch of our workshop series in partnership with Mastercard. As a growing community of ambitious women leaders, Female Fusion Network looks to support our members with access to platforms that offer simple yet effective takeaways for them to grow their business. We look forward to having more of these impactful sessions during Expo 2020 Dubai,” said Jennifer Blandos, Managing Partner, Female Fusion Network.

Mastercard has made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its goal to build a more sustainable and inclusive world. As part of its efforts, the technology leader recently launched  ‘The Entrepreneur’s Odyssey’ a first-of-its kind digital education platform that brings together a range of world-class academic and business resources to help small businesses learn and thrive.

 

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Press Release

Acronis, Cyber Protection Leader appoints Technology Veteran Paul Maritz, as Chairman of the Board

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Acronis Board Chairman, Paul Maritz (Image: Supplied)

Acronis, a global leader in cyber security and data protection, today announced that Paul Maritz has been appointed as the Chairman of the Board of Directors, effective September 21, 2021. Maritz will be responsible for the governance and leadership of Acronis as it strengthens its position in the service provider market preparing for significant growth in the future.

Earlier this year, Acronis raised $250M at a $2.5B valuation, and announced former GoDaddy’s partners business president, Patrick Pulvermüller, as the new chief executive officer. The strengthened management team will use the momentum to provide Acronis’ partners with the tools that they need to deal with a rapidly changing digital world.

The challenge of providing MSPs with effective tools to manage the environments of their customers is becoming increasingly complex, particularly in a world where security is becoming an overwhelming issue. Security can no-longer be handled by having an SMB end customer put together a plethora of individual tools. Modern threats have exposed the need for an integrated approach and automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world.

Acronis Cyber Protect provides all the management tools of the future that service providers need to do an effective job for their customers to help them grow their business. As well as developing its own technology, Acronis will continue to make acquisitions to become one of the world’s major players of providing the most innovative backup, security, and management tools on the market. Over 12,000 service providers trust Acronis Cyber Protect to manage over 2,000,000 workloads around the world, positioning Acronis for even more company growth in the future.  

“Paul brings a wealth of experience developing products to meet market demands and take companies to the next level. His becoming Chairman represents another step forward for Acronis in solidifying its position as a global leader in cyber protection. Paul’s experience with innovations at scale will help us to continue delivering easy, efficient, and secure cyber protection to service providers and their customers of any size,” said Patrick Pulvermüller, Acronis CEO.

“With its strength in backup and security, Acronis is well positioned to build a platform for a comprehensive list of management tools, helping service providers deliver modern cyber protection to their customers today and in the future. Acronis Cyber Protect is a great example of what can be done. Acronis will continue extensive research and development in this direction, helping partners optimize their operations and stay ahead of the competition,” said Paul Maritz, Acronis Chairman of the Board.

Maritz first joined the Board of Directors in May 2021, bringing 40 years of experience in computer science and software to the cyber protection company.

In his previous executive roles, Paul served on the Executive Staff of Microsoft, was the CEO of VMware, and was CEO and Founder of Pivotal Software. Paul currently is an active investor and serves on the Boards of several start-up technology companies.

Paul graduated with a degree in Mathematics and Computer Science from the Universities of Natal and Cape Town. He is active in the nonprofit world, served for 10 years on the Board of the Grameen Foundation, which supports financial inclusion and technology in the developing world, and supports conservation efforts in Africa.

Paul Maritz replaces René Bonvanie, whose leadership helped Acronis develop an effective strategy to expand global presence and deliver easy, efficient, and secure cyber protection to customers of any size. Acronis wishes to thank René Bonvanie for his contribution to the company development and growth.

 

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