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Women in Tech: Interview With Tina Fisher, Co-founder & Growth CMO SnapnSave

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Tina Fisher

Tina Fisher

Focus on economic empowerment digital innovations, diversity in tech and business leadership

Tina Fisher is the co-founder and growth chief marketing officer for SnapnSave. A seasoned business woman with extensive experience in pharmaceuticals, healthtech, financial services, and marketing services. Fisher’s exceptional knowledge of strategic marketing including product positioning, brand plan development, growth hacking and launch excellence within B2C and B2B sectors positions her as a leader in the space. Here are excerpts from an interview with Heath Muchena of Business Africa Online, author and founder of Block Patrol

Heath: Do you consider SnapnSave an economic empowerment technology and do you think we have enough customer-centric innovations dominating the tech industry?

Tina: We do consider SnapnSave as a tool to aid in economic empowerment of consumers. SnapnSave helps supplement and increase consumers’ purchasing power by making groceries more affordable. Every little bit helps in a country where the cost of bread has increased 200% more than inflation. Basic food items are becoming unaffordable and SnapnSave can help consumers’ money stretch farther by getting 5-25% cashback on items. Every little bit helps.

I don’t think that there are enough customer-centric tech innovations helping consumers with the increased cost of living.We welcome and would love to partner with other organisations that help augment and supplement the average South African’s income – the more in this sector, the better. There are plenty of fintech businesses in South Africa, but how many actually have an impact on consumer economic empowerment? On pay day there are still very long lines at ATMs and banks with people taking out their monthly wages in cash. Clearly not enough has been done to enable the average South African to manage their money digitally.

Heath: How important are PPC, SEO, social media, email, and newsletter marketing in driving growth for digital businesses?

Tina: The channels a business uses to drive growth should depend entirely on how the purchaser and/or the end user of the business consumes information. Good marketing practice dictates that you market your service or product using the channel that your intended audience or customer uses to consume information. Based on this, not all channels will be relevant, nor the best use of resources. Too often businesses rely on channels such as PPC to drive demand generation, however, its not the most efficient nor most cost-effective channel.

For SnapnSave, we’ve found that social media works best for growing our business. The best advertising is a user recommending our businesses to their friends and family. Our growth has come from customer retention and putting an emphasis on keeping our customers happy so that they endorse it to others.

Heath: At SnapnSave do you build your software in-house or do you outsource?

Tina: Our platform has been built in-house.

Heath: Women in the field of technology are definitely in the minority, so why did you decide to pursue a career in tech?

Tina: Since the early 00’s, I have been passionate about how tech can have an impact on consumer behaviour. Living in London during this time, I saw the impact that digital vouchers had on my own purchasing and shopping behaviour. This is how the idea for SnapnSave was born.

Heath: As one of the speakers at the Women in Tech event in Cape Town, do you think the public benefits from having female leaders to identify with the problem of equality and diversity?

Tina: Absolutely. Its not just about highlighting the lack of women and diversity in tech, but also to highlight the fact that we need more products and services geared towards women and other diverse populations. Overseas investors are looking to grow businesses that have an impact on society, and I think this is where tech is going to take us. It is going to create opportunities and solve problems for those that need it the most.

Heath: As someone in a management position, how have you found it best to promote and nurture women in the workplace?

Tina: I work with and mentor women just starting their careers and try to give them a sense of confidence that their voice should be heard. I try to show them that their different point of view is a blessing and gives them an edge up on their colleagues.

Heath: Do you think there is a diversity issue in the tech sector? Has it affected you in any way?

Tina: There needs to be more businesses and investors focused on supporting and growing companies that improve and enhance the lives of South African women and underrepresented population. Too often I am the only woman in the room having to convince a mostly male panel the impact that SnapnSave can have on a family’s life and the fact that the majority of South Africans are living hand to mouth and struggle to make ends meet.

The trend overseas is to invest in businesses that not only make profit, but also have a social impact. Given the difficulties that we have in South Africa, its important that we create and grow businesses that can have an impact on society. Having a more diverse pool of tech founders will create businesses that solve problems for a wider portion of society, thereby creating the norm that more businesses should have an impact on society.

Heath: What do you think are the biggest misconceptions about working in the Tech sector as a woman today?

Tina: The biggest misconception is that in 2020 the tech sector is diverse enough and we don’t need to focus on it anymore. Teams made of up diverse members i.e. different genders, races, cultures, backgrounds, etc foster the best environment for creativity. By looking at the same issue from different perspectives, creates the best possible situation to solve a problem.

Heath: What influences your leadership style and what values are important to you?

Tina: My team influences my leadership style. You can’t manage everyone the same way, as not everyone needs the same type of guidance or structure. Above all, I value passion and the desire to do a good job as essential traits for our new hires. Employees may not have had experience or education, but if they have the desire to do good work, then that attribute will make them an essential member of the team.

Heath: How important is it to be exposed to all areas of the business in order to be an effective leader within your business?

Tina: It’s really important to be exposed and involved in all aspects of the business which then helps inform your decisions, especially in a small business. If you understand other functional areas such as finance and operations, it allows you to make better decision on the direction of the business.

Also Read: Interview: Oprah Winfrey Leadership Academy For Girls Executive Director, Gugulethu Ndebele On Girls And Leadership

Visit: SnapnSave

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Joan Nwosu- helping entrepreneurs and corporate professionals create meaningful lives

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Joan Nwosu is a serial entrepreneur, business consultant and career transition coach based in Toronto, Canada. She is the CEO of Joan Nwosu Coaching and My SoftLanding Canada, both birthed from a deep desire to help people, using her life and career experience over 20 years.

Born and bred in Lagos, Nigeria, where she spent the earlier part of her childhood. Upon completing high school, she moved to the United Kingdom in 1997, to pursue a Bachelor’s degree in Internet Computing at London Southbank University. Her journey as a career woman also emanated from the UK, where she spent a considerable amount of the first 35 years of her life. In those years, she shuffled between the UK and Nigeria.

Joan would say, “In the era where I grew up, the societal norm was to get educated, find a job, climb up the ranks, work till the age of 65, and then retire. I followed this trend and became an overachiever, often transitioning through different careers and industries.”

In a bid to find fulfilment, she said “I explored roles in Management, Consulting, Marketing, Communications, Business Development, Operations, and even Artist Management, amongst others, all to no avail. Although I enjoyed the human relations aspect of my career, some of these environments were toxic for me, and I was never satisfied. After working 20 jobs and making 6 career changes across 3 continents, I quit.”

While transitioning through careers, she noticed the void of dissatisfaction and lack of fulfilment in many professionals including herself, which led to the birth of her coaching business, Joan Nwosu Coaching (JNC). Founded in 2019, JNC is an organization that helps corporate professionals and independent entrepreneurs start, grow, and scale purpose-driven businesses they are passionate about. She said, “In just over a year of operation, we’ve helped hundreds of professionals. My experience in different fields plays a vital part in the execution of my role as the Lead Business Coach at JNC.”

Image credit: Joan Nwosu

In her words, “I have always had the entrepreneurial drive in me having ventured into entrepreneurship at the age of 19, and launched a total of six businesses since then; a bakery, lifestyle business, political consulting firm, an NGO, coaching practice, and an immigration consulting firm, of which the last two are still in operation today.”

In 2015, she moved to Canada and two years later, founded My SoftLanding Canada, an organization focused on helping new immigrants to comfortably settle in Canada. Today, My SoftLanding Canada has helped hundreds of Canadian immigrants transition safely and get good jobs quickly.

Also Read: Black Mamba- Changing the world one chilli at a time

Over the years, she has embraced Public Speaking as an avenue to express herself, amplify her voice and message. Again, her vast professional experience has contributed immensely to her success in inspiring and motivating people through seminars, webinars, conferences, events, and other platforms.

Entrepreneurship fuels her desire to make a difference in the world through social impact. According to her, identifying voids, proffering solutions, and providing value is king.

Her purpose is to help people live full lives and not just exist. To live life on their terms doing only what they love while making a difference in the world. She believes everyone deserves to have this regardless of age, background, or environment, you too can have the life of your dreams.

Joan Nwosu Coaching

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Chynna Morgan – helping brands create memorable experiences using sound + music with GIF Out Loud

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Chynna Morgan is the Founder at GIF Out Loud, an experiential technology startup that creates unique experiences and allows customers to spontaneously create and share your brand, sound and music. Chynna shares her story with Alaba Ayinuola of Business Africa Online.

As a young girl, I have always been a dreamer- dreaming of ideas that I can bring to life to help or shape the world that I live in. Somehow, I always knew I would be an entrepreneur, but never in a million years did I see myself in tech. I like to say; I didn’t look for tech, tech found me. In the middle of finishing my master’s in healthcare management, I suddenly had the idea to start my tech company (GIF Out Loud). I noticed the lack of shareable experiences that amplified a brand’s voice or sound that fans or consumers could interact with and share during events or brand activations.

As a professional actress, and coming from a family of musicians- I have always understood the importance of creating a storytelling experience, and how it connects with people on a deeper level especially using your voice or music. Since my childhood, I saw first-hand, the power and healing that music could bring to the world, just by listening and watching my family perform.

Historically, as an African American, music has always been a pillar of healing, whether that was bringing us through slavery or bringing us together. Because music is so powerful, I always wondered why brands were not creating full experiences to amplify their brand’s sound while simultaneously capturing analytics and data that they need, to stay in touch with their target consumer. This is why I created GIF Out Loud, we work
with brands and music artists to develop interactive, digital, and shareable experiences using music and sound during events and brand activations.

Since I started my company, we have partnered and worked with big brands such as Shell and Pennzoil, and we are currently working on some cool partnerships in the music, retail and sports industries. My goal is to partner with brands in all types of industries to create unforgettable experiences and memories that consumers would want to share using the power of sound.

Also Read: Redshift – Connecting South African small retailers with shoppers during lockdown

When I started to immerse myself in the tech industry, I quickly realized that this space was not intended for people like me, but it was my job to be the one to help elevate this space and let our faces and brilliance be seen. I am looking forward to creating more opportunities for black people in tech and how I can tap into my heritage and create opportunities in Africa. This will help amplify Africa’s brands and most importantly, Africa’s voice all over the world.

I am more than ecstatic to be on this journey, and this only the beginning.

Visit: GIF Out Loud

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Save App: Helping you share moments, send and receive distress alerts real-time

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Samuel Thierry Njock is the Founder of Save, an App that helps you locate in real time, share moments, send and receive distress alerts from your family and friends. Samuel shares with Alaba Ayinuola of Business Africa Online, more about Save, what sparked the interest and the long term goals. Excerpts.

About Save App

Save App helps you locate in real time your loved ones, share moments, send and receive distress alerts.

Save is a great location sharing app for your family and friends. It’s now more easy and simple to know where the people who matter most to you are in real time, and if they are safe, even when they are far away. With Save, see in real time where your loved ones, and get easily to them, and share what you do through pictures and videos.

Save also offers health and safety features. You can:

– Display the closest hospitals and pharmacies from your location

– Send distress alerts to your loved ones in case of car crash, car breakdown, and insecurity

– Receive in real time data about health and safety issues (dangerous areas, low network in an area, other health and safety recommendations or warnings).

Since the covid19 pandemic started, we have added real time data about the spread for every country in the world, with protective measures against the virus, for users to keep them on mind all day long.

Here are your first steps on Save:

– Invite your loved ones on Save, then add them to your group

– See in real time each other’s location on the map

– Join easily each other with roads

– See live pictures and videos of your loved ones, share yours with them.

The Interest

The Save project arises from the fact that Samuel works in the Northern Cameroon at the beginning of the Boko Haram crisis. His relatives are constantly worried about his safety, and his girlfriend was living in Yaoundé. There was sometimes no way of knowing in real time whether she was doing well or not, whether she was in the office or at home. Samuel then thought of creating an app, which would allow him to share his position with his relatives, publish photos and videos of what they are doing in real time, and send alerts in the event of an accident, insecurity, car breakdown.

Also Read: Envisionit Deep AI launches AI solution to help Radiologists and Doctors fight Coronavirus

The Future

Save has two major long-term goals:

– Allow individuals to navigate more easily and more simply towards each other, especially in the event of a perilous situation such as an accident, an insecurity problem

– Makepeopleenjoy real time location sharing: make it interesting enough for them to forget the tracking part, which most scares them as soon as they hear real time location sharing.

The Team

Samuel Thierry Njock: Founder of Save, a 32 years old Cameroonian and holds a license degree in Management and a Masters in Finance. During his first professional experience in a brewing company, he was passionate about information systems. He is strongly influenced by Steve Jobs, who thought that technology should make it possible to do more simply what constitutes the daily life of men: to move from a place to another, to listen to music, to use a phone, etc. Samuel is great at conception and simple problem modeling, and he’s passionate about design.

Loic Kami: As he often says, JavaScript is his first wife. Engineer, he worked on several sites and applications before joining the team. He works under pressure and quickly, with excellent results

Bertrand Evina: with a master’s degree in international marketing, Bee as he is called joined Save. He attended with Samuel between 2000 and 2004. Passionate about marketing, he is at the origin of all our campaigns, and manages our online community

There are also people who intervene on an ad hoc basis, such as Thierry, the graphic designer, Jef and Stéphane, who lend a hand in development.

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