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Women in Tech: Interview With Tina Fisher, Co-founder & Growth CMO SnapnSave

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Tina Fisher

Tina Fisher

Focus on economic empowerment digital innovations, diversity in tech and business leadership

Tina Fisher is the co-founder and growth chief marketing officer for SnapnSave. A seasoned business woman with extensive experience in pharmaceuticals, healthtech, financial services, and marketing services. Fisher’s exceptional knowledge of strategic marketing including product positioning, brand plan development, growth hacking and launch excellence within B2C and B2B sectors positions her as a leader in the space. Here are excerpts from an interview with Heath Muchena of Business Africa Online, author and founder of Block Patrol

Heath: Do you consider SnapnSave an economic empowerment technology and do you think we have enough customer-centric innovations dominating the tech industry?

Tina: We do consider SnapnSave as a tool to aid in economic empowerment of consumers. SnapnSave helps supplement and increase consumers’ purchasing power by making groceries more affordable. Every little bit helps in a country where the cost of bread has increased 200% more than inflation. Basic food items are becoming unaffordable and SnapnSave can help consumers’ money stretch farther by getting 5-25% cashback on items. Every little bit helps.

I don’t think that there are enough customer-centric tech innovations helping consumers with the increased cost of living.We welcome and would love to partner with other organisations that help augment and supplement the average South African’s income – the more in this sector, the better. There are plenty of fintech businesses in South Africa, but how many actually have an impact on consumer economic empowerment? On pay day there are still very long lines at ATMs and banks with people taking out their monthly wages in cash. Clearly not enough has been done to enable the average South African to manage their money digitally.

Heath: How important are PPC, SEO, social media, email, and newsletter marketing in driving growth for digital businesses?

Tina: The channels a business uses to drive growth should depend entirely on how the purchaser and/or the end user of the business consumes information. Good marketing practice dictates that you market your service or product using the channel that your intended audience or customer uses to consume information. Based on this, not all channels will be relevant, nor the best use of resources. Too often businesses rely on channels such as PPC to drive demand generation, however, its not the most efficient nor most cost-effective channel.

For SnapnSave, we’ve found that social media works best for growing our business. The best advertising is a user recommending our businesses to their friends and family. Our growth has come from customer retention and putting an emphasis on keeping our customers happy so that they endorse it to others.

Heath: At SnapnSave do you build your software in-house or do you outsource?

Tina: Our platform has been built in-house.

Heath: Women in the field of technology are definitely in the minority, so why did you decide to pursue a career in tech?

Tina: Since the early 00’s, I have been passionate about how tech can have an impact on consumer behaviour. Living in London during this time, I saw the impact that digital vouchers had on my own purchasing and shopping behaviour. This is how the idea for SnapnSave was born.

Heath: As one of the speakers at the Women in Tech event in Cape Town, do you think the public benefits from having female leaders to identify with the problem of equality and diversity?

Tina: Absolutely. Its not just about highlighting the lack of women and diversity in tech, but also to highlight the fact that we need more products and services geared towards women and other diverse populations. Overseas investors are looking to grow businesses that have an impact on society, and I think this is where tech is going to take us. It is going to create opportunities and solve problems for those that need it the most.

Heath: As someone in a management position, how have you found it best to promote and nurture women in the workplace?

Tina: I work with and mentor women just starting their careers and try to give them a sense of confidence that their voice should be heard. I try to show them that their different point of view is a blessing and gives them an edge up on their colleagues.

Heath: Do you think there is a diversity issue in the tech sector? Has it affected you in any way?

Tina: There needs to be more businesses and investors focused on supporting and growing companies that improve and enhance the lives of South African women and underrepresented population. Too often I am the only woman in the room having to convince a mostly male panel the impact that SnapnSave can have on a family’s life and the fact that the majority of South Africans are living hand to mouth and struggle to make ends meet.

The trend overseas is to invest in businesses that not only make profit, but also have a social impact. Given the difficulties that we have in South Africa, its important that we create and grow businesses that can have an impact on society. Having a more diverse pool of tech founders will create businesses that solve problems for a wider portion of society, thereby creating the norm that more businesses should have an impact on society.

Heath: What do you think are the biggest misconceptions about working in the Tech sector as a woman today?

Tina: The biggest misconception is that in 2020 the tech sector is diverse enough and we don’t need to focus on it anymore. Teams made of up diverse members i.e. different genders, races, cultures, backgrounds, etc foster the best environment for creativity. By looking at the same issue from different perspectives, creates the best possible situation to solve a problem.

Heath: What influences your leadership style and what values are important to you?

Tina: My team influences my leadership style. You can’t manage everyone the same way, as not everyone needs the same type of guidance or structure. Above all, I value passion and the desire to do a good job as essential traits for our new hires. Employees may not have had experience or education, but if they have the desire to do good work, then that attribute will make them an essential member of the team.

Heath: How important is it to be exposed to all areas of the business in order to be an effective leader within your business?

Tina: It’s really important to be exposed and involved in all aspects of the business which then helps inform your decisions, especially in a small business. If you understand other functional areas such as finance and operations, it allows you to make better decision on the direction of the business.

Also Read: Interview: Oprah Winfrey Leadership Academy For Girls Executive Director, Gugulethu Ndebele On Girls And Leadership

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Rhoda Aguonigho: Building a Fashion Hub for African Creatives to Create, Connect and Collaborate

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Rhoda Aguonigho is a Fashion entrepreneur and cultural & creative industry advocate who is very passionate about the Creative industry in Africa. As a consultant, she has worked with several fashion entrepreneurs, teaching them how to launch their businesses and achieve their brand goals. As a project manager she has worked on some of Africa’s top fashion events and programs like Lagos Fashion Week, Lagos Fashion Awards, The Leap Project and many more.  Rhoda is the Founder of Lhaude Fashion network an organization that creates opportunities for emerging Fashion Talents and the Creative Director of Rholabel. In this interview with Alaba Ayinuola, she speaks on her journey as a fashion entrepreneur and her passion for the creative and fashion industry. Excerpts.

 

Alaba: Could you briefly tell me about yourself and your brand, Lhaude? 

Rhoda: My name is Rhoda Aguonigho and I am a fashion entrepreneur. My work in the fashion industry includes consulting, project management and also running a couple of fashion businesses. I am currently the founder of Lhaude Fashion Network. A fashion organization that creates opportunities for emerging fashion startups and creatives across Nigeria and Africa to thrive and grow. We do this via our various initiatives and our digital community platform. We run a digital hub that is currently home to over two hundred creatives across Nigeria and we are spreading that to Africa in the next couple of months.

Alaba: What attracted you to the fashion industry and what do you intend to achieve? 

Rhoda: Honestly, I don’t think there was a major thing for me except that when I was pretty much young, I just watched a lot of lifestyles and my interest in the fashion industry was more of wanting to design outfits. Then, I started styling, writing and then grew into becoming a magazine fashion editor, I started to do project management, working at fashion events, etc, and that is how I have grown in the industry.

I intend to achieve an ecosystem in Africa where the fashion business is sustainable and profitable, a system where creatives get constant opportunities to grow and thrive, where there is no gap between the emerging creatives and the top professionals.

Alaba: What were your initial challenges starting off?

Rhoda: I would say the first challenge was access. At the time I started, I was in school, and not in Lagos which is the fashion capital. I was running a fashion organization and needed fashion experts. But things started to get better as I finished school and was able to get into the fashion industry fully with a job.

Another challenge would be funding. You don’t have a lot of organisations giving grants or funds to fashion businesses or initiatives. Being an organization putting together events, initiatives, and needed funds to execute them. There was no amount that we could charge the participants that would cover the cost.

Alaba: How have you attracted members and grown the organisation from the start? 

Rhoda: value! People gravitate to where value is given. From the very beginning, in 2017 when we had our first event which took place in ile-ife, Osun State. We had the Style infidel and a fashion designer – Samuel Noon come down to ile-ife. It was a Lhaude network cocktail and a networking session between grassroots, emerging grassroots creatives, and fashion experts. We have various initiatives, a business incubator program, business advisory and mentorship schemes.

Alaba: What issues have proved to be the most challenging in your attempt to help support fashion designers in Nigeria? 

Rhoda: I would say a mindset problem, which comes from lack of proper fashion education. Some of these creatives you are trying to help grow are not even as invested as you are in the development of their businesses. I mean we have those with great mindsets, but to a large extent, especially local creatives who have not had the opportunity to be exposed to the fashion business properly or on a large scale. They don’t see the importance of certain things like PR, Accounting and Bookkeeping, Business models, the core business part of fashion.

Alaba: How has technology impacted the fashion industry?

Rhoda: A lot of things are changing, gone are the days when you have to travel abroad for International fashion courses. You can sit in the comfort of your room and access courses with coursemates across the world. Technology is helping to widen access to the market, improve collaboration among fashion enthusiasts, experts and make the fashion community across the world much closer.  

Another way is how technology is cutting down on waste. With 3D fashion, designers don’t have to create a physical collection to present. They can do it via 3D and clients select what they want and the designer makes the actual pieces. But in situations where people don’t like it or people don’t receive it, those samples are wasted.

Alaba: The term Fashiontech is still quite new. What is your opinion on this invention? 

Rhoda: Yes, Fashion tech is quite new and I am so excited because the possibilities are limitless.  Initially, it was just on the e-commerce level, connecting and building networks. But then it grew to 3D and now NFTs. I see innovations coming out of the fashion and tech industry and feel like there is still so much to learn and catch up with. 

I mean, Africa, Nigeria, in particular is still growing but I don’t think we are doing so badly. I think orientation is getting so better, people are getting more aware, adjusting and beginning to adapt to technology in their fashion businesses. We still need more education on FashionTech, this is one of the things Lhaude is actually looking into more for next year.

Alaba: Can you share 3 things that most excite you about the modern fashion industry? 

Rhoda: One of the things that excite me is the Fashion Tech like I mentioned in the previous question. The fact that innovation is limitless. I am so excited about the innovation, new ideas, new technology that are to come out from fashion with technology. Another thing is how as an African, there are no limitations to how you can express your creativity or culture, there are no border limitations, because of tech, we can express it to the whole world.

The third thing is building community. It is so amazing when you meet people from other cultures or countries who are interested in similar things as you. That is, as a fashion executive in Lagos, I can connect with a fashion executive or designer in London, Scotland, Australia, etc and we are building communities connected by our passion and drive for creativity, regardless of cultural differences.

Alaba: Where do you see Lhaunde Fashion Network and the Nigerian Fashion Industry in the next 5 years?

Rhoda: I see Lhaude being Africa’s foremost fashion community. The fashion hub where creatives across Africa and the globe plugin to Create, Connect and Collaborate. I definitely see Lhaude building a world-class hub for fashion creatives, where they get access to everything they need to build, to thrive, and to grow. 

I see the Nigerian Fashion industry as one of the leading fashion industries across the world. An industry that will be known for innovation, creativity, and originality. With a rich culture and creative people leading the fashion sphere across the world.

Alaba: What piece of advice would you give to budding entrepreneurs? 

Rhoda: My advice to them is, be resilient and innovative.  I would say to not give up, be resilient and do not just be comfortable with the state of your business or your business idea, constantly innovate, constantly grow. The idea for Lhaude came in 2016 and it didn’t start until 2017. At that time, I was still in college. It was quite difficult running an organization and building a career simultaneously. 

 

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Kevine Kagirimundu: The Rwandan crafting eco friendly and fashionable footwear from recycled car tyres

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Kevine Kagirimundu, CEO UZURI K&Y

UZURI K&Y is an African inspired shoe brand and manufacturer established in Rwanda since 2013. The company was founded by two women entrepreneurs (Kevine & Ysolde) who met at the University while studying Creative Designs. The two young women simply believed that it would be ideal to gather knowledge and create a common mission. In this interview, Alaba Ayinuola speaks with Kevine Kagirimundu, the Co-Founder and CEO on her entrepreneurship journey into sustainability and fashion, why she is preserving the environment, supporting community and creating jobs through her eco friendly shoe brand. Excerpts.

Alaba: Could you briefly tell me about yourself and your entrepreneurship journey?

Kevine: My entrepreneurship journey started when I was a young girl, I used to re-sew grandma’s clothes, no money came from it, just passion. When I joined university I changed my major from “Engineering to Creative & Environmental built”, it was an important step to starting my journey, I was 19 years old and determined as I started  gathering ideas in a book, during that time I also met my co-founder Ysolde Shimwe.

Alaba: What attracted you into sustainability and fashion?

Kevine: I come from a creative family of painters, poets and writers. I loved hand making things and I thought that creating was really my passion, with that I really wanted to add a meaningful value that will bring positive change in my community; that’s why our company is part of the circular economy with a focus on waste management.

Alaba: What’s the inspiration behind your brand, UZURI K&Y and the problems it is set to address?

Kevine: UZURI K&Y is an African inspired eco friendly shoe brand with a vision to brand Africa as an origin of sustainable fashion items on the global market. It was established in Rwanda in 2013 by two university friends Ysolde shimwe & Kevine Kagirimundu with a purpose to solve the environment and unemployment issues in their community. 

The company’s core problem that it’s solving focuses on recycling the wastes of car tires where everyday in sub saharan Africa, over one million of them are dumped in landfills  and sometimes taking up space from inhabited and vulnerable neighborhoods. In addition to that, it takes up to 80 years for a rubber tire to decompose while polluting water, air and even become nurseries for mosquitoes that carry diseases. Furthermore, in Africa the youth makes  60% of the total unemployment rate and young women are more likely to be unemployed even more often than young men. 

In order to tackle these issues we craft viable solutions to recycle car tyres to make functional and fashionable footwear for conscious millennial consumers. The company is also currently running its own production facility, four retail stores and using ecommerce to reach international customers. It is also equipping the youth with practical and soft skills  to increase their potential of securing jobs or even creating small businesses. So far, 1,065 youth have been trained and among those 70% are women and 10 have started small businesses.

Alaba: How have you been able to attract customers and build the company till date?

Kevine: Our customers are women who seek shop eco products. Our strategy is to use storytelling via social media channels, we also set to offer a wonderful experience via our retail spaces.

Alaba: What challenges did you run into starting out?

Kevine: I would say there are 3 major challenges as we started: lack of skilled labour, dominated market with second hand and imports and access to finance.

Alaba: Are there other areas that UZURI K&Y is aiming to be more sustainable?

Kevine: We have confidence that we shall be able to brunch into a more diverse range of products, such as sustainable sneaker and even turning the wastes into more useful products.

Alaba: One of the things that stood out on your platform was your intense screening process for each item. Can you explain why you decided to go with this process and what it actually involves?

Kevine: We developed techniques and ways to safely produce our products and it has become our unique proposition. It is an advantage and very important to our customers.

Alaba: Is your brand gender inclusive? What is the importance of gender inclusion in the brand’s choices?

Kevine: Yes, it is important with a special focus on creating jobs for women who are often left behind in different fields.  Inclusivity is crucial for the entire world to fight gender inequality, we are proud to be part of this change.

Alaba: How do you feel as an African entrepreneur?

Kevine: I believe that entrepreneurs will be the key pioneers to changing the African continent, It feels like being part of a history book!

Alaba: Where do you see UZURI K&Y in terms of products and markets in the next 5 years?

Kevine: A household African brand, with a tremendous impact on the youth through skills transfer and entrepreneurship.

Alaba: Finally, what’s your advice to budding entrepreneurs, especially females in the sustainability and fashion industry?

Kevine: Trust yourself that you can do it! 

UZURI K&Y footwears

 

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Opeyemi Adeyemi: Addressing menstruation stigma with her invention, The Flow Game

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Opeyemi Adeyemi fondly called dryemz is a Public Health Physician and owner of the sexual health clinic which runs under O and A Medical Center Ogun State, Nigeria. She had her medical training in Sumy State University, Ukraine and MscPH from the University of South Wales. Opeyemi invented The Flow Game in an effort to address menstruation stigma and has written two books on sexual and reproductive health. Her foundation runs the Brave Boys and Girls club which travels around the South western part of Nigeria to provide sex education to children and teenagers in the effort to fight against public health issues like teenage pregnancy, STIs, HIV/AIDS and Sexual assault. In this interview with Alaba Ayinuola, she speaks on her social entrepreneurship journey, The Flow Game and why she is addressing sexual and reproductive health issues. Excerpts.

 

Alaba: Could you briefly tell us about yourself and your social entrepreneurship journey?

Opeyemi: I am a public health physician who is passionate about sexual and reproductive health. I am also the creator of the FLOW GAME which is West Africa’s first board game that teaches menstrual health. My journey started in 2017 during my NYSC program where I met with the impact of misinformation and lack of access to youth friendly sexual clinics had on teenagers and young people. This led me to the start of The Brave Boys and Girls Club tour around secondary schools where students are given age specific sexuality education free of discrimination and judgment. From touring, it gave birth to menstruation workshops, consent workshops and now creation of board games that are afrocentric and youth friendly.

 

Alaba: What inspired you to launch O & A Medical Center and The Menstrual Flow Game?

Opeyemi: The Sexual Health Clinic is under O and A Medical Center in Asero, Abeokuta where anybody regardless of your background, gender, sexual orientation or any other status can get care for sexual and reproductive health issues. We offer a wide range of services that are cost friendly for the average Nigerian. The Flow game was created because during the tour, I realized the power of menstruation stigma, so decided to involve the team of expertise and the girls from the club in the creation.

 

Alaba: What is the core issue you are addressing with the Flow Game?

Opeyemi: Menstruation is a subject that still has a great level of shame attached to it. Some cultures still see menstrual blood as dirty blood. Some girls use harmful products to collect their menstrual blood. The Flow Game is a fun way to teach menstrual health and hygiene. The game covers four main areas: the female reproductive system, menstruation and menstrual related health issues, menstrual products, pregnancy and contraception. Other issues touched on include sexual assault, consent and sexually transmitted infections.

 

Alaba: How have you attracted users and grown the platform from the start?

Opeyemi: The platform is currently being reviewed as the plan is to take it digital; decided to start with a board game as it is easier with the tours, besides an average Nigerian teenager might not have the resources to play the game online and did not want to miss out on these sets of people. The buzz around the game is increasing, the game was recognized on Menstrual Hygiene Day 2021 by the African Coalition for Menstrual Health Hygiene and the Indian Commissioner of Women Affairs during a conference held in Bangladesh.

 

Alaba: Data protection is a concern for users of health platforms. Could you explain your data protection policy?

Opeyemi: Right now we are are currently working on our policy but I can assure users that they would be protected besides the data page in design would require nickname, age, sex and email address.

 

Alaba: Would you expand in the direction of male health (fertility, contraception, etc)?

Opeyemi: Yes, in June, 2021. In a bid of getting a project with an international organization, the Play It Safe board game was created and it is currently being tested in the school tours. The game is for both genders and covers safe sex practices.

 

Alaba: As a social entrepreneur, what has been your biggest challenge up until now?

Opeyemi: The field I chose is still faced with a lot of stigma, so a lot of sensitization is involved, changing mindsets and cultures associated with it. The second I would say is finances, balancing the cost of production and the ability of the target community to afford the services rendered.

 

Alaba: The term Femtech is still quite new. What is your opinion of the state of Femtech industry and its growth? 

Opeyemi: Femtech has had a massive impact on female health, so many innovative ideas that are gender specific. A good example are period tracking apps which have allowed women to track the menstrual cycle, have a better understanding of their cycle and make informed decision about fertility. I am happy to be in the industry and I know there is still so much more to be done especially in Nigeria.

 

Alaba: Where do you see the Flow Game and sexual wellness in the next 5 years?

Opeyemi: This is one question I keep asking myself every day, I desire to go beyond the Flow Game. Very few innovations on sexual and reproductive health tailored to the African woman. I would like to be one of the women creating sexual health innovations that are Afrocentric in the next five years.

 

Alaba: As an inspiring social entrepreneur, what piece of advice would you give to fellow female entrepreneurs?

Opeyemi: Invest in knowledge; learn from those who have done things in your desired field. Also understand that gender is nothing more than a social construct it does not define YOU, whatever you want to achieve is not tied to gender. Dream big and take steps to turn the dreams into realities. 

 

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