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Up Close & Personal with Phillip Scott, Founder of YouTube’s Most Watched Black News Channel

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Phillip Scott, Founder at The African Diaspora News Network (Source: Kellen Coleman)

Phillip Scott also known as Phil by his audience is a Texas native graduate with a Bachelors in Theology. Throughout his life, he has amassed a diverse following where he has successfully delivered messages of inspiration, knowledge, and optimism with a realist point of view. The African Diaspora News Network he has created is a daily YouTube program on multiple channels with various contributors whose mission is to inform, inspire, and entertain his listeners with engaging discussions on current events. Phil is a Husband and Father of four children. In this interview with Kellen Coleman, Phil talked about his entrepreneurship journey, business and life as an African in the Diaspora. Excerpt.

 

Kellen: You started YouTube as a hobby and for free for years while having a job and a family. Did you ever imagine it would have blossomed into being what you have now?

Phillip: No, it wasn’t in my mind that our platform would grow into what you see today. I knew we would grow if I would be open to new ideas but not at this level.

Kellen: Numbers show you are the most subscribed to Black News network on YouTube, does YouTube give you any special privileges or awards?

Phillip: We have received a Silver Play Button award for obtaining 100K subscribers and a Gold Play Button award for obtaining 1M subscribers. Anyone that hit those levels of subscribers can obtain those awards. But an award directed at being a successful Black platform. No, I haven’t had that type of recognition.

Kellen: With your new app and website it appears your messages are more direct and uncensored did you feel you were being silenced on other social media platforms?

Phillip: Social media platforms aren’t what they used to be. Back when I started as long as you didn’t use racial slurs, post violence or do something bad to children, you were fine online. Today social media companies are heavily censored and at the end of the day it’s their platforms. I felt we need our own place to speak where no one can remove our opinions.

Kellen: It’s said your content can be seen on various networks including Roku, Itunes, and others around the world, how do you keep track?

Phillip: We try to keep up by checking our various networks for the analytics just to get a scope of what countries and demographics are consuming our content.

Kellen: Why do you think your channel is so successful, and what do you do that others aren’t?

Phillip: I believe our success comes from taking many risks. Some people aren’t willing to invest money or risk failing. I also believe our success comes from having the proper team as well. As you grow your team is very important in helping you achieve the goals at hand. We also made sure to dedicate to a daily show and being at the same level as mainstream media platforms.

Kellen: African based news networks struggle to get the audience you have, what advice would you have for them and would you consider partnering?

Phillip: I would say for African channels to target a younger audience. The African continent average age is 25. Younger people are more on smartphones and care about modern Africa. Young African people care about foreign nations taking the resources for free, they care about their politics and want to live no different than the rest of the world. You can’t get a young African audience focusing on what the older generation cares about.

Kellen: You have come a long way from filming in the bathroom and kitchen table, you have a beautiful studio setup would you encourage others to invest in their studio?

Phillip: I always say that no one will invest in you until you invest in yourself first. Always be willing to take a risk by investing your time, money and partnering with others. I felt that having a studio similar to what you will see on television would bring our platform respect. I have achieved the respect due to our reporting and efforts.

Kellen: How has your message been received by Africans in the states and Africans on the continent?

Phillip: Yes our message is received on both continents. We made sure to also employ our sisters and brothers from the continent as well to help us.

Kellen: What can Africans on the continent do to support your network?

Phillip: The best way to support us is to watch all our content and share it with 5 people they know.

Kellen: Your company is registered in Kenya, but you have Kenyan and Nigerian in your DNA any plans on having a company in Nigeria, and what can Nigeria do to help you with that?

Phillip: I plan on visiting Nigeria when international travel opens back up. I would also consider having a studio in Nigeria if everything works right with a great team in place.

Kellen: You have several contributors from around the world, more than some larger networks twice your size, how do you recruit and manage not just personalities but payroll?

Phillip: I can’t give our secret to picking people. But I will say I have a great idea on who would fit well for our platform. Some people could be great but not for our platform. We select people based on previous work and work ethic.

Kellen: Do you see yourself living full time in Africa, and if so which country(s)?

Phillip: My goal is to live on the African continent  at least 80% of the year. Having business I will still have to travel to the US. As for country, I’m still deciding at the moment.

Kellen: What impact do you think cryptocurrency and NFTS will have on your business?

Phillip: When it comes to cryptocurrency it’s new so for us we will always move with the times. Maybe with time we can use cryptocurrency as a payment method.

Kellen: How important is it to have a great wife in doing business?

Phillip: I can tell you from experience that a woman can take you high as the heavens or take you to the pit of hell. As a man a wife that’s a blessing also will help you be successful. Having a supportive spouse makes the hard jobs easy and also help come up with ideas for growth.

 

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Alassane Sakho: The Senegalese Serial Entrepreneur

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Alassane Sakho is a young and brilliant Senegalese entrepreneur, Telecommunications engineer specialized in the Technical-Commercial field, He founded KALIMO GROUP in January 2023, with the ambition to contribute to the development of Senegal. A graduate of ESMT in Dakar, Alassane is passionate about sales, ICT, Mobile Money and real estate. He began his career in 2010 with the Orange Money Senegal and Orange Business Service projects. Later, he joined large real estate companies as a commercial developer, (SIPRES SA, SENEGINDIA, TEYLIUM Group and the company Fimolux, where he held the position of General Manager of the commercial subsidiary. 

Alassane Sakho has also supported many Senegalese and international companies in their development in Senegal, including Wizall Money, ATPS, MOODS, etc. Its vision extends beyond national borders, initially targeting West Africa, with projects planned in Mali, Gambia, Guinea and Côte d’Ivoire, before expanding to other parts of the continent. 

Kalimo is involved in various areas of activity, including real estate development, digital communication, sales, rental and asset management, construction, training, advice and assistance. In addition, the company plans to enter the film industry, with its subsidiary K7film, which will produce short and feature films, animated films, corporate communication, documentaries, etc.

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Apart from his professional activities, Alassane SAKHO is involved in sports, especially football. He coaches youngsters from 8 to 20 years old and has the honour of winning the “Universal Youth Cup” tournament in 2019 in Italy, against big clubs such as Inter Milan, Ajax Amsterdam, Atletico Madrid and AC Milan. Its main objective is to consolidate Kalimo’s presence in Africa and to help foreign companies wishing to set up in Senegal.

Finally, its digital team is ready to help companies or public figures increase their notoriety and visibility on social media. Other areas of activity, such as agribusiness and mass distribution, are currently being explored.

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Violaine SAGNA: African Circular Designer

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Violaine SAGNA emerges as the rising designer to watch, bringing her expertise from the world of large international groups, to a new creative horizon at the service of women’s development, social inclusion, beauty and authenticity. Atelier 22B is committed to celebrating West Africa’s cultural heritage, supporting the sustainable development of communities of women artisans, and offering innovative, elegant and responsible objects.

Each creation is the result of a harmonious collaboration, where artisanal skills meet the creative vision of Violaine Beh Sagna. In this approach, Atelier 22B ensures fair remuneration and we invest in an innovative way in mutual health insurance for these women, thus guaranteeing their well-being.

Violaine Beh Sagna breathes a unique dimension into Atelier 22B through limited-edition capsule collections. Each piece tells a story, full of meaning, excellence and aesthetics. These creations, to be discovered urgently, redefine the world of African design with a minimalist and singular aesthetic.

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Explore the captivating world of Atelier 22B, where each creation is a living testimony to the union between beauty, goodness, and happiness, contributing to the innovative vision of contemporary African design led by Violaine Beh Sagna. 

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FindMe is making postal addressing accessible in Africa

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FindMe was launched in 2020 to solve the problem of postal addressing in Africa by Cameroonian entrepreneur Brandon WANGUEP and his associates. The application allows you to create a standardized address in a matter of minutes. Currently based in Dakar, Brandon seeks to expand his activities to other countries on the continent. FindMe allows you to generate a postal address for a home or business in two (2) minutes.

According to Brandon WANGUEP: “One of my friends lived through an ordeal during a trip to Congo, spending more than 45 minutes looking for the Cameroonian embassy with Google Maps. I met a friend who lost her father because the ambulance couldn’t find her home in time, despite all the directions provided. I wanted to create an innovative project that would have a major and positive impact on society.” 

The way the app works is simple. All you have to do is take a photo of your home or office, which will allow the delivery person to recognize it when making a delivery. If necessary, the user can also add the location number. Then, by hovering the red pointer over their living area via Google Maps, they can pinpoint the exact location. Then, all they have to do is order their address plate for installation.

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FindMe has improved the quality of service of Poste Senegal, one of the start-up’s partners (along with Google Maps and TomTom). “FindMe makes it much easier to pinpoint the precise location of streets for mail and parcel delivery and our commitments are now able to be fulfilled much more quickly,” says Fatou Mbaye, project coordinator at Senegal Post. 

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