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Year in Review: Top Coca-Cola Journey Headlines From 2018

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The Coca-Cola Company made quite a few headlines in 2018 as it continued to forge a new strategic growth path – from new beverages and campaigns, to major acquisitions and investments, to innovative marketing, equipment and packaging, to bold sustainability initiatives and milestones.

Before the calendar jumps to 2019, here’s a look back at a few of our most notable news stories from the last 12 months:

World Without Waste

A World Without Waste: Coca-Cola Announces Ambitious Sustainable Packaging Goal

In January, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030. The company and its global network of bottling partners will tackle the ambitious goal, which is part of a holistic plan called “World Without Waste,” through a renewed focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed. Read the full story.

The Coca-Cola Company to Acquire Costa

In August, Coca-Cola reached a definitive agreement to acquire Costa Limited from parent company Whitbread. Costa operations include a leading brand, nearly 4,000 retail outlets with highly trained baristas, a coffee vending operation, for-home coffee formats and Costa’s state-of-the-art roastery. For Coca-Cola, the expected acquisition adds a scalable coffee platform with critical know-how and expertise in a fast-growing, on-trend category. Costa is the leading coffee company in the United Kingdom and has a growing footprint in China and other markets. Read the full story here, and get James Quincey’s take here.

Diet Coke SXSW

Gabriel Alba

Diet Coke Launches Into 2018 With Full Brand Restage in North America

America’s No. 1-selling zero-calorie beverage brand entered a new era in January with an updated look, sleek new packaging, four bold new flavors and a new marketing campaign. “Diet Coke is one of the most iconic brands loved by millions of fans in North America,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.” Read the full story.

The Coca-Cola Foundation Announces $1 Billion Giving Milestone

The Coca-Cola Foundation Announces $1 Billion Giving Milestone

The Coca-Cola Foundation has given back more than $1 billion to communities worldwide since its inception in 1984, Coca-Cola CEO James Quincey announced in October at the Atlanta Police Foundation’s 15th Annual Crime is Toast breakfast. In addition to serving its hometown of Atlanta, The Coca-Cola Foundation has reached more than 655 million people worldwide over the last 30-plus years through its support of more than 2,400 organizations with a focus on protecting the environment, empowering women, education, and enhancing communities. Read a Q&A with Helen Smith Price, president of The Coca-Cola Foundation, about this global giving milestone and what it means to the communities Coca-Cola serves.

BODYARMOR

Coca-Cola to Acquire Minority Stake in BODYARMOR with Path to Ownership

In August, Coca-Cola took a minority ownership stake in BODYARMOR, a fast-growing line of premium sports performance and hydration beverages. Through this strategic relationship, BODYARMOR will remain an independent company and gain access to the expansive Coca-Cola bottling and distribution system. The initial investment, part of the Coca-Cola North America Venturing & Emerging Brands (VEB) portfolio, is structured to create value for both companies and allow Coca-Cola to increase its ownership stake over time. Read a Q&A with BODYARMOR Co-Founder and Chairman Mike Repole and Coca-ColaNorth America President Jim Dinkins.

Coke Freestyle

Coca-Cola Freestyle Unveils Next-Gen Fountain Dispenser, New Operating System and More

Coke unveiled the newest member of the Freestyle family – the Coca-Cola Freestyle 9100 – in May at the National Restaurant Association (NRA) tradeshow in Chicago. The unit, which will be available nationally in 2019, features a 24-inch, high-definition touchscreen and Bluetooth connectivity, which lets fans connect to the Freestyle mobile app when they enter an outlet with a machine and cue up their favorite beverage or create a new mix. A new, agile Coca-Cola Freestyle operating system includes a revamped touchscreen menu designed to make it easier and faster for users to find the beverages they want. Read the full story.

Valser

Coke North America Uses Indiegogo for Test-and-Learn Pilot of Valser Mineral Water

Coca-Cola North America used the Indiegogo crowdfunding platform to gauge America’s thirst for Valser, a premium mineral water that has long been available in Europe. The summer campaign gave early backers an opportunity to be the first in the U.S. to purchase 750-ml glass bottles of Valser Classic (sparkling) or Valser Silence (still) – shipped directly from Switzerland – and provide feedback on its taste, brand proposition and price. The company exceeded its crowdfunding target for the one-month campaign and is now piloting the brand in select restaurants in Atlanta. Read the full story.

Arby’s Sets Guinness World Records for Largest and Smallest Ads With Coca-Cola Partnership Reveal

In June, Arby’s made big news in America’s smallest town with a larger-than-life reveal. The sandwich restaurant brand announced its exclusive beverage partnership with Coca-Cola by revealing a 212,000-sq. ft. banner on a farm in Monowi, Nebraska (population: one). Guinness World Records officially recognized the ad, which read “Arby’s now has Coke” in bold red lettering against a white backdrop spanning nearly five acres, as the world’s largest advertisement. Arby’s teased the reveal with an ad on the opposite end of the size and scale spectrum. Engineers at Georgia Tech’s Institute for Electronics and Nanotechnology in Atlanta etched “A big announcement is coming. This isn’t it.” onto a sesame seed from an Arby’s bun using a focused ion beam. The 38.3um by 19.2um seed was officially recognized with the Guinness World Records title of the world’s smallest advertisement. Read the full story.

Dear Future Community Hubs

Dear Future: Coca-Cola Co. USA Calls on Young Adults for Change-Making Ideas to Renew Local Communities

This summer, The Coca-Cola Company and its 68 independently owned bottlers invited young Americans to help deliver a better tomorrow through the “Dear Future [Community] Challenge.” Through Oct. 15, 18 to 24-year-olds across the U.S. submitted ideas to tackle community-specific challenges – from recycling in Boston, to getting women and girls involved in public service in Los Angeles, to helping military veterans transition to civilian careers in Dallas. Coca-Cola and its local bottlers then teamed up with Coca-Cola Scholars and community partners to evaluate submissions and award $30,000 grants to 17 change-making ideas. These community leaders are now mentoring and collaborating with the winners to make their visions a reality. Read the full story.

Coca-Cola

Governance

Why Sustainability Is Crucial To Supply Chain In Financial Institutions | Debo Adeniyi

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Many Financial Institutions (FIs) today, especially the commercial Banks in Nigeria, claim to implement sustainability in operations and all functions of the bank which have been exhibited lately in either their stand-alone sustainability reports or Integrated Reports, but many have so far left a vacuum in linking the implementation to their supply chains. FCMB is one of the very few commercial banks that have identified how important sustainability is to its supply chain. A few years ago, the bank established a yearly “FCMB’s Vendors’ Sustainability Forum-VSF”. It is a yearly stakeholder’s engagement platform where all vendors of the bank are invited, hosted and trained on sustainability practices. The essence is to minimize cost, ensure quality of delivered products and services, improve speed of delivery, and instill health and safety culture, cut down on emissions amongst others.

If Supply Chain Sustainability (SCS) is so important, what does it really mean? SCS is the management of environmental, social and economic impacts, and the encouragement of good governance practices, throughout the lifecycles of goods and services. The objective of SCS is to create, protect and grow long-term environmental, social and economic value for all stakeholders involved in bringing products and services to market- UNGC.

It is important to note that we are now in the era where environmental and social risks translate into reputational risks, credit risks, and financial risks to financial institutions.

For Financial Institutions, many environmental and social impacts do not come from direct operations but from their supply chains. It makes a good business sense for FIs to expand their sustainability efforts to their supply chains, which can be exposed to a number of environmental, social, and governance issues that present significant challenges and opportunities. Considering, for instance, the purchasing power and the number of suppliers that many of these firms have, responsible/sustainable choices can have huge impacts.

Main Sustainability Issues of the FIs Supply Chain

  • Greenhouse gas emissions (GHG): From energy consumption, to transportation of goods, courier services, armored vehicles, employee commutes, and business trips all contribute to GHG emissions.
  • Human rights: Some of the main challenges related to human rights include providing a healthy and safe work environment; guaranteeing a diverse workplace and fostering non-discrimination, preventing harassments etc.
  • Data privacy and security: A vendor’s ability to protect sensitive or personal data to prevent issues such as privacy intrusions, cyber-attacks, and frauds should be a key criterion in the supplier selection process.
  • E-waste and conflict minerals: Electronic scrap components such as CPUs, monitors, printers, etc., contain potentially harmful materials such as lead, cadmium, beryllium, or brominated flame retardants and is often handled in crude, informal, and unsafe ways.
  • Security: Using third-party security personnel introduces an additional component of risk and FIs cannot avoid employing security staff to protect branch offices and guard money that is being transported.
  • Unsustainable practices in facilities and property management: Choosing the wrong suppliers to handle the design and construction of facilities can have significant repercussions on sustainability.

A few practical case studies showing the risks of unsustainable supply chain are:

  1. The case of Ecobank Plc., when fire engulfed its Headquarters in July 2018. A tanker with 33,000 litres of diesel, while trans-loading, had caught fire as a result of some technical fault from the tanker.

The negative impacts measured here are:

  • Service disruption for about 3 hours which resulted into financial loss
  • One of the industrial generators of the banks was damaged,
  • Panic from customers and stakeholders,
  • Increase in carbon footprint of the bank as a result of the excessive fire,
  • Pollution of the drainages with spilled diesel,
  • Wrong perception of lack of safety culture and consciousness etc.

 

  1. A Scaffolding Accident at Unity Bank’s Head Office. This happened during routine maintenance on the Head Office building at 42 Ahmed Onibudo, VI. The maintenance was carried out by a subcontractor to Highpoint Properties Limited. Sets of scaffolds being mounted by the technicians collapsed mid-way, 3 persons fell from the platform sustaining various degrees of injuries.

The negative impacts measured here are:

  • Reputational damage as the impression was that the bank engaged quacks and unqualified contractors to carry out such project
  • Financial loss as the bank had to foot the medical bill of the accident victim
  • Backlash from stakeholders for not putting in place due-diligence to ensure quality, health and safety standards
  • Negative picture painted by the media which is a reputational damage on the bank.

3. Another example is the report from one of the national dailies and online media, Premium Times who reported on its online platform on the 6th of January 2019, with the title “Menace to Society… Who will Save GTBank Customers from their Security Men?” In that report, there were instances where customers gave account of series of extortion, harassment, embarrassments, etc. caused by the security personnel of the Guarantee Trust Bank.

The negative impacts measured here are:

  • Human rights violation and
  • Reputational damage which would have resulted into customer loss and financial loss.

Cases of unsustainable practices by supply chain in financial institutions are numerous and occur every other day. The FIs need to do the needful that will not hamper their operations and smooth running. For financial services, expanding efforts to include their supply chain gives companies a way to further integrate sustainability into their business, minimizing risks and enhancing opportunities that can be derived from supplier relations.

There are several benefits in practicing sustainable supply chain which cut across the triple bottom line (economic, social and environment)

Economic Goals: It helps to reduce cost, improves quality, speed of delivery, flexibility, resource utilization, visibility and innovativeness

Social benefits: Respect of human and workers’ rights, avoid child labour, improve health, safety and working conditions, gender equality, poverty alleviation, etc.

Environmental benefits: Averting Pollution, encouraging environmental friendly products and services, reduction of carbon emission etc.

Common business drivers for supply chain sustainability

This includes:

  • Compliance and regulatory risk
  • License to operate
  • Business continuity
  • Efficiencies and opportunities for innovation
  • An increased ability to manage business risks,
  • Fostering sustainability-driven productivity
  • Cost reduction

 

Some of the risks that are traditionally connected with poor management of the supply chain are damage to reputation, reduced capacity to attract and retain employees, and loss of customers.

Some areas of Supply Chains that Sustainability can be integrated to:

  • Raw material sourcing
  • Manufacturing
  • Packaging
  • Warehousing
  • Logistics (Transportation & Logistics)
  • Retail
  • Consumption

Proactive steps FIs can take to ensure a sustainable supply chain

  • Define sustainability goals.
  • Align with company culture, code of conduct, sustainability strategy and materiality
  • Comply with regulations and voluntary commitments (e.g., certification schemes)
  • Train management and suppliers on market best practices.
  • Sanction suppliers if default on standards.
  • Designate organisational member in charge.
  • Deploy technology to increase accountability, transparency and traceability
  • Disclose their efforts using reporting mechanisms, such as their sustainability reports in-line with GRI standards, SASB, the Carbon Disclosure Project (CDP) etc.
  • Monitor Suppliers.

 

Conclusion

In order to make supply chain sustainability a more broadly adopted and more thoroughly implemented business practice, we need to continue our efforts to build a better understanding of the business value created, alongside continued implementation of supply chain sustainability practices. The FIs should be well positioned to address sustainability challenges and minimize risks in its supply chains proactively and should look for opportunities to assess direct savings, ensure quality, safety and model avoided costs associated with their supply chain sustainability efforts to advance practices that create value for their businesses, environment as well as for society.

 

Author:

Debo Adeniyi is the Executive Director and the Global Sustainability Leader, at the Centre for Global Solutions and Sustainable Development, (CENGSSUD). He is a seasoned professional, a Corporate Sustainability and Sustainable Development Practitioner, a trained business strategist, innovator with experience and specialties towards working with the private sector in implementing Sustainability in core business strategy, DNA and operations with a strong drive on values, results, creating compelling overarching aspirations and embedding them in the organisation through change management and empowered leadership to create growth, innovation and operational efficiencies.

He can be reached via [email protected], and Full Profile on LINKEDIN

 

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Vodafone holds off deploying Huawei in core network due to security row

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The Vodafone logo is seen at the Mobile World Congress in Barcelona, Spain, February 28, 2018. REUTERS/Sergio Perez

 

LONDON: 25 January 2019: Vodafone, the world’s second largest mobile operator, said it was “pausing” the deployment of Huawei equipment in its core networks until Western governments give the Chinese firm full security clearance.

The United States and some allies, including Australia and New Zealand, have banned Huawei from 5G networks because of alleged ties to the Chinese government, while the firm has denied that its technology could be used by Beijing for spying.

Vodafone’s Chief Executive Nick Read said on Friday after reporting third-quarter results that the debate was playing out at a “too simplistic level”, adding that Huawei was an important player in an equipment market which it dominates along with Ericsson Sweden’s Ericsson and Nokia.

“We have decided to pause further Huawei in our core whilst we engage with the various agencies and governments and Huawei just to finalise the situation, of which I feel Huawei is really open and working hard,” Read said.

Poland is set to exclude Huawei from 5G after it arrested a Huawei executive earlier this month on spying allegations. Huawei fired the man, who has denied wrongdoing.

Europe’s mobile industry would face higher costs and delays to faster networks if authorities imposed a blanket ban on Huawei equipment, particularly the radio technology deployed on mobile towers, Vodafone’s Read said.

Operators in Europe such as BT and Orange, have already removed Huawei’s equipment or taken steps to limit its future use.

Read said Huawei’s equipment was used in Vodafone’s core – which he described as the intelligent part of the network – in Spain and some other smaller markets.

European governments and security agencies had not pressurised Vodafone into taking the step, but the “noise level” had increased, and the debate now needed more facts, Read said, adding that governments in Africa and the Middle East, where Vodafone also uses Huawei, had not raised concerns.

A spokesman for Huawei, which become the world’s biggest telecoms equipment maker earlier this decade despite being shut out of the U.S. market, said it had been a long-term strategic partner to Vodafone since 2007.

“Huawei is focused on supporting Vodafone’s 5G network rollouts, of which the core is a small proportion. We are grateful to Vodafone for its support of Huawei and we will endeavour to live up to the trust placed in us,” he said.

However, Read said that Vodafone had already agreed terms with a range of 5G suppliers, so moving away from Huawei in parts of the roll-out would not incur additional costs.

TOUGH END TO YEAR

Shares in Vodafone fell after it reported a deterioration in its key revenue measure in the third quarter, down 40 basis points quarter-on-quarter to 0.1 percent, reflecting price competition in Spain and Italy and a slowdown in South Africa.

Analysts had expected growth of 0.3 percent and the stock fell to its lowest level since July 2010 after the update, trading down 2.9 percent at 140 pence at 1245 GMT.

Vodafone said, however, that competition in the Spanish and Italian markets had moderated through the quarter and it improved its level of churn, or the number of customers leaving, by two percentage points year-on-year.

The company’s Chief Financial Officer Margherita Della Valle said the performance improvements would start to show in the top line after the current quarter.

“We expect as we enter into the next fiscal year to start seeing the benefits in terms of revenue growth,” she said.

Analysts at UBS said Vodafone performed well in net adds and churn across Europe, but they expected fourth quarter service revenue to drop to –0.5 percent, driven by weakness in Spain and tougher comparatives in Britain.

“This is disappointing relative to prior comments that service revenues would be similar to the +0.5 percent seen in Q2,” they said.

Vodafone’s reiterated its guidance for this year of around 3 percent growth in underlying adjusted core earnings, with free cash flow before spectrum costs of about 5.4 billion euros.

Reuters 

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Euro zone bond yields slide as Brexit, U.S. shutdown sap risk appetite

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Britain’s Prime Minister Theresa May speaks in the House of Commons in London on Jan 15, 2019 ahead of the meaningful vote on the Government’s Brexit deal. (Photo: AFP/Mark Duffy/UK Parliament)

 

LONDON – 17 January 2019: Euro zone bond yields edged lower on Thursday after rising the day before, as markets continued to assess the outlook for the UK, and the U.S. shutdown failed to provide much direction to markets.

Eurozone bond markets have taken their cue this week from Britain, where Gilt yields rose on Wednesday after the UK parliament rejected a Brexit agreement.

Britain remained in focus after UK Prime Minister Theresa May survived a no-confidence vote on Wednesday night, though uncertainty over the passage of Britain’s exit from the European Union rumbled on.

Germany’s 10-year government bond yield, the benchmark for the region, opened 1.6 basis points lower to 0.207 percent while other 10-year bond yields in the euro zone slid around two basis points.

Euro area inflation figures, released at 1000 GMT, are expected to confirm flash estimates and drop to 1.6 percent year-on-year from 1.9 percent, brought down by lower gas prices.

The data “won’t give the markets any hint because of the storm in British Parliament and the prospect of delay in their departure from the euro zone,” said Commerzbank’s rate strategist, Rene Albrecht.

However, euro zone data are likely to surprise to the upside, Albrecht said. “We expect better data than sentiment indicators are. We think yields should bottom out at the long end.”

New supply is due from Spain, which will tap its 2021s, 2023s, 2024s and 2027s to raise 4 billion to 5 billion euros.

Elsewhere, Italian five-year government bonds continued to perform following Italy’s successful 15-year bond sale, which prompted a follow-on rally in Italian government bonds.

Italy’s five year government bond fell 13.5 basis points on Wednesday, its biggest one-day fall in over a month.

GOOD FOR GREECE Greek bond yields fell on Thursday after Prime Minister Alexis Tsipras won a confidence vote in parliament, triggered by Greece’s approval of an accord to end a dispute over Macedonia’s name, which averted the prospect of a snap election.

Greece is widely expected to return to the debt markets in the coming weeks, with Italy’s deal likely to provide confidence to the southern European nation.

EU Economics Commissioner Pierre Moscovici said on Wednesday that Greece should regain full access to the debt markets and all efforts should be made to that end.

Greece’s 10-year government bond yield slipped in early trade to its lowest level since December 13 at 4.22 percent .

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