Corporate Citizenship
Zenera Consulting Set to Celebrate 5th Anniversary with Walk for Cancer
(L-R) Brian Anigbo, Manager, Creative Strategy, Zenera Consulting; Dr Oge Ilegbune, Head of Strategy, Development & Outreach, Lakeshore Cancer Centre; Bekeme Masade, Partner, Zenera Consulting and Cdr. Azubike Onyemeh, Unit Commander, Federal Road Safety Corps at the unveiling of the fifth anniversary commemorative shirt.
Africa’s fast-rising advertising and public relations firm, Zenera Consulting is set to mark its fifth-year anniversary with a Cancer Walk, themed ‘Hope Beats Cancer’. Zenera is partnering with Lakeshore Cancer Centre and will be granting the wishes of five young cancer patients as a way of inspiring hope.
The 3.4-kilometre walk (approximately 30 minutes) is also supported by the Federal Road Safety Corps and Health Maintenance Organisation partner, Roding Healthcare Management. It is scheduled to take place on December 1, 2018, from Four Point Hotel to Lakeshore Centre, Sanusi Fafunwa street, Victoria Island, Lagos. Zenera hopes to raise awareness generally on cancer, and more specifically, Multiple Myeloma, a rare form of blood cancer.
Speaking on the initiative, the Managing Partner of the firm, Meka Olowola, expressed that “Cancer awareness is still at a very low level in Nigeria, and for those who are aware, they look out for the most common forms. With this walk, we are identifying with those who have lost loved ones to one form of cancer or the other and encouraging those who are battling this that hope beats cancer. We are also creating awareness for Multiple Myeloma, a rare disease that represents about two per cent of all cancers. A lot of people do not hear of it until they are diagnosed, and this makes it harder to beat. We have seen cancer as a very valuable knowledge and awareness point for us”.
Dr Oge Ilegbune, the Head of Strategy at Lakeshore Cancer Centre said her organisation, which is the only private operational facility in Nigeria, dedicated solely to cancer prevention and treatment is partnering with organisations who are like-minded like Zenera and are looking at cancer with hope and a need to drive awareness.”In Nigeria, people should not be dying from preventable forms of cancer just because they are not aware until it reaches Stage Four. As a cancer centre, we cannot be waiting for people to come through our doors at Stage Three and Four. We need to concentrate on education and awareness. When people get the right information, and they start talking about it, then they can start asking, ‘where can I go and do a screening?”
“Roding Healthcare has been a long-time HMO partner to Zenera Consulting and we are very excited about this initiative. We will be coming in with our medical team and ambulance to support the cancer awareness walk,” Gbolade Ogunsan added.
Since inception, Zenera has initiated various social investment programmes and identified with worthy causes aimed at impacting lives and communities. Apart from the cancer walk, in December 2018, the company will be sponsoring a golf tournament at Lakowe Lakes Golf Course, Lagos.
In five years, Zenera Consulting has retained a fast and remarkably growing client base in the energy and financial services sector. Its commitment to excellence in leadership and business practices has also distinguished it in the public relations and consulting industry. Zenera emerged as the Most Inspiring Agency of the Year at Marketing World Awards 2017, for its high-level brand, reputation management, crisis management and media strategies.
LG Electronics, a global leader in technology and innovation, has once again demonstrated its commitment to making a positive impact on communities by organizing a grand IFTAR feast during the holy month of Ramadan. With a steadfast commitment to community support and giving back, LG Electronics served delicious meals to hundreds of people in need.
LG Electronics recognizes the significance of solidarity and compassion during this special time of year. The IFTAR feast, which took place in 2 major Mosques in Magodo Shangisha and Naiwarudeen Society of Nigeria, Oshodi, Lagos State, saw delicious meals being served to hundreds of individuals, bringing joy and unity to all who attended.
Ramadan is a time of reflection, spirituality, and compassion. It is a month when Muslims around the world fast from dawn till dusk and break their fasts with IFTAR meals. However, many individuals and families struggle to afford a proper meal during this sacred month. LG Electronics aimed to make a difference by organizing an IFTAR feast that brought the community together and provided nourishment to those in need.
Commenting on the initiative, the Managing Director, LG Electronics West Africa, Mr. Hyoung Sub Ji, stated, “We are delighted to be able to extend our support to the community during this auspicious month. Ramadan is a time for giving, and we feel privileged to have the opportunity to make a positive impact on the lives of others. We hope that the IFTAR feast brought joy and comfort to those who needed it most.”
“LG Electronics remains dedicated to our “Life’s Good” initiative that contributes to the well-being and happiness of society. By harnessing the power of technology and innovation, we strive to uplift communities and foster an environment of inclusivity and kindness”. Mr. Sub Ji added
Expressing gratitude to the management of LG Electronics, the President/Amir, of Islamic Education, and Faith Initiative (IEFI), Alhaji Olaide Osikoya of the Magodo Mosque said “We are immensely grateful for the generous gesture extended by the management of LG during this critical period. As the leader of the mosque, I am deeply moved by the support shown through this IFTAR initiative. The impact of this kindness is profound not just for me, but for all those benefiting from it. Such acts of compassion truly strengthen the bonds within our community and serve as a beacon of hope and unity. We thank the LG wholeheartedly for their benevolence, and may this spirit of giving continue to inspire others to make a difference in the lives of those in need.”
In the same vein, the Amir of Naiwarudeen Society of Nigeria, Oshodi, Alhaji Alaran Muhibdeen said, “LG’s thoughtful gesture during this sacred time has surely resonated with Allah by acknowledging those who fast to meet their needs. This act of kindness will not go unnoticed and will be rewarded abundantly. We express our heartfelt gratitude to you and your organization for this compassionate action.”
The IFTAR feast hosted by LG Electronics exemplified the company’s core values of empathy, inclusivity, and social responsibility. Through initiatives like this, LG aims to contribute to the well-being of communities worldwide, spreading joy and making a meaningful difference in the lives of those in need.
LG Electronics’ dedication to social responsibility serves as a prevailing reminder that businesses can play a pivotal role in driving societal change and fostering sustainable growth. By prioritizing community connections and making a difference, LG Electronics is exemplifying how corporate leadership transcends profits to create a better world for all.
Corporate Citizenship
Fawry Launches “Kheirak Wasel Fawry” Campaign To Support Good Deeds Charity In Ramadan
Fawry, renowned for its innovative banking technology and electronic payment services, launched an impressive campaign called “Kheirak Wasel Fawry” This campaign aimed to support charitable endeavors and spread kindness throughout the community.
Accompanied by the enchanting melodies of the musical band Massar Egbari, the campaign’s theme song, titled “خيرك سابق…خيرك واصل” captivated listeners with its memorable lyrics. The song beautifully reflected the genuine Egyptian identity, showcasing individuals who genuinely cared about doing good deeds in their everyday lives, whether through their words or actions.
What made this campaign truly special was its focus on the essence of humanity and the enduring spirit of the Egyptian people, not just during Ramadan but throughout the entire year. The song’s lyrics were carefully crafted to inspire acts of kindness, reminding people that the true essence of goodness lies within them. It encouraged individuals to express their generosity in various forms, by extending a helping hand to others, speaking kind words, or simply sharing a warm smile.
Fawry has organized interactive activities in several shopping malls such as City Center Almaza, Arkan Plaza, Tivoli Plaza, and Park Street, in order to be present near the donors in these locations. This is done through its distinctive booth that contains interactive donation screens supported by 3D technology, which allows visitors to donate easily to some charitable institutions such as Magdi Yacoub Heart Foundation, Bahia Hospital, and Al-Nas Hospital throughout the month of Ramadan. Donations can be made using any bank card, helping in the recovery of patients and bringing joy and smiles to Egyptian families.
Fawry, being the preferred choice of the Egyptian community, played a pivotal role in facilitating acts of kindness across all segments of society. With their user-friendly solutions and services, Fawry made it possible for people to donate to over 250 charitable institutions and associations. Among these notable organizations were Hayah Kareema Foundation, Tahya Misr Fund, 57357 Children’s Cancer Hospital, the Misr El Kheir Foundation, Bahia Hospital, Dar Al Orman, Mersal, and Al-Nas Hospital.
Donations could be conveniently made through the myfawry application or via Fawry’s widespread network of Point of Sale (POS) machines throughout Egypt.
This heartwarming campaign served as a beacon of hope, reminding everyone of the power of small acts of kindness and the profound impact they can have on individuals and communities. It celebrated the rich tapestry of Egyptian culture and the unwavering generosity that flows within its people.
And so, the “Kheirak Wasel Fawry” campaign became a symbol of unity, compassion, and the collective effort to make the world a better place, not just during Ramadan, but every day of the year.
McEnies Global Communications CEO, Dr. Omolaraeni Olaosebikan has been honoured with the chieftaincy title, Gimbia of Durumi, (meaning Women Leader) in FCT, Abuja, North Central Nigeria. Dr Olaosebikan recorded this latest feat on Friday, March 22, 2024, during the global commemoration of the United Nations World Water Day, where a solar-powered borehole was donated to the Gudu Community in Abuja by the LG Electronics, a global leader in technology and innovation.
The theme of this year is ‘Water for Peace’, emphasizing the vital significance of water in ensuring the stability and prosperity of human existence. Expressing her joy during a chat with some journalists, the integrated marketing communication expert said:
“A chieftaincy title has been conferred on me this last Friday, March 22, 2024, as, GIMBIA of DURUMI, meaning Women Leader. I am so pleased to announce that I am now Dr. Chief (Ms) Omolaraeni Olaosebikan. It’s a huge privilege for me to have been conferred and honoured with the distinguished title, Gimbia Of Durumi in Abuja”.
“Durumi (Gbagi) is a small community in the Northern part of Nigeria that has decided to recognize my tenacity to bring some goodness for the first time into their community through a corporate organization and I assure them that I will not disappoint neither will I disappoint humanity in the journey of life. This worthy honour simultaneously came during the drilling of a solar-powered borehole for the people of Durumi, Gudu. The CSR initiative was part of the well-thought-out programme to celebrate the United Nations World Water Day”.
“I so much love and appreciate everyone who has been part of the feat, particularly the traditional institution in Gudu community, FCT Abuja. I feel so elated to extend my appreciation to the District Head, Garki, Chief Tanko Zekeri, as well as Chief Iya Bawa and others.” She said.
