Zoussi Ley (Entrepreneur & Marketer)
When I concluded my Masters from IE Business School in Spain, I flirted with the thought of moving back to Africa. I wanted to work in an impactful and growing sector. I was drawn to the Tech industry, mostly because its impact is felt across other sectors. I truly believed technology held the keys to the continent’s economic development. I truly believed technology held the keys to the continent’s economic development. Hence, when I was offered a position at an Ivorian AgTech company, WeFly Agri, I packed my bags and moved to Abidjan.
My time in Ivory Coast came to an end when I had gathered enough to begin the entrepreneurship journey. While researching the African AgTech ecosystem, I found out about Complete Farmer, a crowd-farming platform based in Ghana. I was mesmerized by the concept of involving everyday people in African agriculture.
Coincidentally, I met one of the co-founders at DEMO Africa in October last year, where I got to learn more about the company and the team. I wanted to be part of that journey and contribute to the vision. Joining this venture felt right so within a few days of meeting the co-founder, I moved to Accra, Ghana to assume the role of Chief Marketing Officer at Complete Farmer.
During my time in Ghana, I got to meet and build a strong network of players across the food industry/agricultural value chain — from commercial farmers to commodities traders, supermarkets and agro-processing firms. A major new player I got to deal with is the Ghana Commodities Exchange (GCX), the first ever regulated market linking buyers and sellers of agricultural products in West Africa.
After passing the certification, I was able to start trading at the GCX. This move allowed Complete Farmer to gain access to a wide range of market actors, thereby creating opportunities for the company to increase its revenue streams.
Ghana taught me that a conducive ecosystem can make the tough entrepreneurship journey an enjoyable one. In fact, Complete Farmer was incubated by Pan-African incubator MEST, meaning my team and I were working out of the incubator’s office space alongside other entrepreneurs. I loved the MEST environment. As entrepreneurs, we received practical advice, got introduced to ecosystem partners and most importantly, I truly valued the guidance I got from the fellows and entrepreneurs.
My time at Complete Farmer illustrated the not-so-obvious benefits to having competitors. Of course, every entrepreneur should pay some attention to their competitors, as they’re an important part of business. Understanding how our competitors operate allows us to avoid making their own mistakes while giving us ideas to expand our market.
Being an entrepreneur in Africa also means collaborating with other startups. With Complete Farmer, I got to partner with Jetstream for logistics services, Qualitrace for agro chemicals and Stanbest for irrigation systems and this was exciting working with other stakeholders in the agriculture sector.
On a personal note, I have also learned from many challenging and enlightening experiences through my journey. The first lesson has been to master my thoughts and emotions. Most lessons come from failures and setbacks. Although painful experiences, they develop the self-awareness to grow. They forced me to spend time on mastering my thoughts and emotions. As entrepreneurs, our cool is often tested.
Not being able to resist these frazzled emotions can lead an individual to react the wrong way, thereby causing setbacks and more failures. I learned that being clear-headed before making a decision gives me an edge when handling challenging situations.
My experience in Ghana showed the importance of building a network. As an entrepreneur, I quickly realized the importance of building relationships with other key players of the ecosystem — entrepreneurs, influencers, media platforms, investors and international organizations. You never know when an opportunity to collaborate may come!
Being an entrepreneur in Africa also taught me to stay curious and not stick to what I know. I had to learn to do my research on other industries, companies, and business models; to always be prepared to welcome new ideas and opportunities. All in all, I learned to embrace the challenges for personal growth and to find true joy in my entrepreneurship journey.
More so, I have come to appreciate researching about the vision and values of the organizations you work with. We get excited about new ventures, the prospects of building something new and having our names on a business card that I am a Co-Founder too. However, my experience over time, has taught me that doing your due diligence on the industry and your team while having a common goal and clear vision with your colleagues will get any start-up off the ground and running at a phenomenal pace.
So, in this light, I am stepping down from my role at Complete Farmer to pursue new and exciting opportunities in Lagos, Nigeria. I am grateful for my experience, the lows, the highs, the blessings and the lessons learned.
While I will remain in AgTech, I am exploring the personal care and beauty industry, a sector I believe technology can help redefine in Africa. I look forward to bringing my creativity and experience into this industry, from the economical heart of Africa — Lagos.
By Zoussi Ley (Entrepreneur & Marketer)
Viero: A SaaS Platform Enabling Entrepreneurs Create Food Delivery App Without Code In 60 Seconds
Viero & Zistify Founders, Basheer Phiri and Hopewell Fakude
Launching a food delivery start-up requires an entrepreneur to manage 4 aspects; Restaurants, Delivery Agents, Customers, and the most costly of them all, an application. Building a food delivery application can cost up to $60 000. There are also additional costs that need to be paid on a monthly basis to maintain and improve the application. “This is a major barrier to entry into the food delivery industry in Africa” said Basheer Phiri, the founder and CEO of Viero.
“Because of these high costs, we see a lot of food delivery Startups all over Africa serving the urban market, because it is big, and has enough customers to cover the development and maintenance costs and make a profit.” Basheer believes that food delivery Startups do not target township and non-urban areas because these markets need to be built from the group up, which means additional marketing costs and slower growth and adoption rates.
Therefore, coupled with the need to cover maintenance costs and the demand for growth and traction from investors, food delivery Startups prefer competing in the already established urban markets. This has led to high concentration in urban markets while non-urban markets remain relatively untapped.
“We saw this and realised that there was value that could be created” said Basheer. “After speaking to a few interested entrepreneurs, we saw that they could manage every aspect of the food delivery business, but could not afford to pay for an App. That is how Viero was born”
Viero is a SaaS Platform that enables entrepreneurs to create a food delivery web application with no code in 60 seconds. (Here’s how it works – https://youtu.be/1T9oxNtRDpM).
The platform built a standard food delivery application template and enables it to be cloned, rebranded and hosted through white-labelling. Entrepreneurs can use the application under a monthly subscription and have access to many features depending on their chosen plan. Entrepreneurs can also make changes to the layout and design of their app, all without any code.
Launched in South Africa on 1 June 2020, the platform has achieved amazing uptake thus far. 22 Apps in total have been created with 2 Food delivery Startups that are live and operating in South Africa and 20 other Startups preparing for launch. 108 orders have been delivered, with R4700 processed in transactions, 200 customer users, 16 listed stores and 45 delivery agents.
Viero was launched by UCT students Basheer Phiri and Hopewell Fakude. They met in their first year in 2018 as residents of Smuts Hall Residence at The University of Cape Town, when they were introduced by a mutual friend who noticed their passion for entrepreneurship. Since then, they have worked together on several Startups and projects.
Basheer and Hopewell are not new to the food delivery industry. In 2019, they launched Zistify, a food delivery start-up for the university market. Zistify delivers food ordered from food vendors on campus through it’s app to university students and staff.
Viero is in capable hands and is ready to disrupt the food delivery industry in Africa. Currently raising a $100 000 seed round to incorporate logistics into its business offering, to bring in more talent to the team, and to continue building and improving the platform.
Meet The Resilient Black Brothers Saving The Planet One Car At A Time
AutoSparkle Owners, Jesse and Genesis Onomiwo (Image by: Jesse Onomiwo)
According to UNIDO’s Investment and Technology Promotion Office in Nigeria, only 20% of SMEs manage to survive in Nigeria. The studies further states that “although everybody in Nigeria desires to become an entrepreneur, only 40% of the dreamers get to start, but no more than 20% survive. But one innovative Lagos-based company seem to have gotten the winds in its sails instead.
Founded by Jesse and Genesis Onomiwo in 2010 in Lagos Nigeria, Autosparkle is currently the world’s only waterless luxury car interior-only detailing company with an option of waterless engine cleaning. As a fully integrated professional operation that combines convenience with environmental sustainability, the company takes their services to their clients without messing up the environment with water and soap.
Autosparkle was selected and named one of Nigeria’s Top Emerging SMEs for 2019 by ConnectNigeria. And just last month, the company also got selected as part of 200 businesses out of 5,000 others to take part in the first ever Forbes Digital Accelerator Program for Nigerian businesses. This has further opened the company up to top venture capital firms, successful founders from Silicon valley and a host of highly respected resource persons from Google, LinkedIn and other renowned credible organizations.
But the journey for the founders of Autosparkle hasn’t always been rosy. One of the company’s founders, Genesis Onomiwo, had to drop out of school for a whole year in order to come establish the company in Lagos. His brother and co-founder also had to push his National Youth Service forward by one year. When the business failed to pick up as envisaged, Genesis eventually had to return to the university where he completed his first degree in Architecture. In all, Autosparkle failed more than 8 times before finally picking up. But all that is history now as the rewards of their perseverance and exceptional business acumen is now starting to pay off beautifully well.
Autosparkle spotted a critical gap in the car care market and has so far exploited it richly. The common neglect by car wash shops that popularly dot the roadside in Nigeria and the observed dissatisfaction of most customers with often rushed jobs made the brothers decide to start focusing on waterless cleaning of what they term the two most critical parts of the car; the interior and engine. Their approach to car cleaning is based on nanotechnology and covers everything from stain removal, vacuuming, leather and upholstery treatment, dashboard conditioning, roof cleaning, plastic/rubber/chrome trim polishing, to deodorization, and more.
The level of personalized attention given to the details is based on the fact that Autosparkle treats each car according to its unique needs. That’s why it could take up to 3-4 hours to get one car completely detailed. They do not overlook any part because no one sees them. As a mobile unit, they take their pampering experience to homes and offices in Lekki, Victoria Island, Ikoyi and Ajah axes of Lagos Island and beyond in Nigeria. From the most executive to the most luxurious of cars, Autosparkle continues to renew the interior of cars for Nigeria’s affluent class and those expatriates living in Nigeria. And now a replacement for the word interior detailing.
Ultimately, the company is building the largest chain of environmentally friendly and convenient cleaning operations out of Africa. This covers waterless detailing (thorough cleaning) of luxury cars, aircrafts, boats, furniture and fittings in homes and other types of spaces. This company is certain one to look out for in the coming years.
Black Founders: Here are some fundraising and networking opportunities
In the past few weeks, the world has witnessed one of the largest civil rights movements in recent history. People across races, religions, geographies and social economic classes have joined together to demand justice, opportunity and respect for black people. As an African woman living in the US, I have personally seen and sometimes witnessed the ugly side of racism and racial bias. To make any meaningful difference, we must support each other in stamping out racism from not just the United States, but across the world. I am hopeful that this movement will bring practical solutions to the fight for social justice.
On the positive side, this movement has brought a renewed (and hopefully lasting) vigor and focus on black entrepreneurship. From venture capitalists to retail companies and professional communities, many institutions have committed to supporting black entrepreneurship in some way. If you’re a black founder, or looking to start a venture, now is the time to tap into new and existing resources and opportunities.
It might be difficult to keep track of them all, so I have curated some key resources.
- Apply to join the 2020 cohort for the 1-week immersive course by Black Founder’s Exchange.
- SoGal x Atlas is limiting this year’s Cohort for “Building without Burnout” to Black Entrepreneurs. Apply by June 15, 2020.
- Clever Girl Finance is now offering all its Finance Resources and Courses for free!
- Apply to join the Transparent Collective which is helping underrepresented founders access the resources they need to succeed.
- Apply for a $10k grant from IFundWomen. Deadline June 15, 2020.
- Apply for a grant at the National Association for the Self-Employed (maximum $4k).
- Founder Gym wants to help you learn about fundraising and scaling tech ventures.
- Have a fintech startup and are looking for solutions for underserved populations, Accion Venture Lab wants to talk to you.
- Reach out to funds that are passionate about supporting black founders such as: Harlem Capital, Backstage Capital, New Voices Fund, Cleo Capital and Cross Culture Ventures.
- Nihal Mehta, Co-founder of Eniac Venture is offering free 15-minute mentoring sessions to Black founders.
- Jason Lemkin, VC Investor is reviewing decks and pitches of Black Founders.
- Ha Nguyen wants to meet with Black and Latinx founders.
Networking and Community
- Add yourself to the Black Founders List, and get visibility.
- Join Valence, a network of black professionals.
- Follow the Black Enterprise blog.
- The Plug has all your information needs.
- Plan to attend the Women in Tech Conference; happens every year. 2020’s is virtual and is happening in July.
This is a dynamic shortlist of resources I could gather online and from my networks- will continue updating. Are you aware of any great resources or opportunities?
Please comment below.
Article By: Dami Olagunju Founder, Lagos Young Professionals Innovation Club (LYPIC)