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Why Virtual Staffing is Important for Business Growth
Virtual staffing (Image: SuccessDigest)
You may have come across the term virtual staffing or outsourcing before but if you haven’t then you need not worry because by the end of this piece you’ll have all the information you require to determine whether virtual staffing is the right solution for your business.
Essentially, the term virtual staffing is broadly associated with outsourcing, which is simply a process by which companies either contract individuals or agencies in order to meet their business objectives. Contrary to some myths perpetuated by the industry’s critics, virtual staffing tends to actually begin when organisations understand their unique competitive advantage and gain insight into the areas of their offering that others can perform better. For example, if a company’s core competencies are in product design or development, it is sensible that it seeks expert resources to meet its non-core competencies from those individuals or agencies that are more specialised in those areas in order to achieve optimal efficiency outcomes. In short, it is getting the best talent wherever it may be located even if it means outsourcing.
Virtual Staffing Varieties
Most businesses today currently use some form of outsourcing at some point in their value chain. Technology has advanced the virtual staffing process and we have to remember that these developments have been largely driven by consumer and investor needs. For instance, most manufacturers today outsource significant portions of the components of their finished products. Similarly in the service industry, businesses now regularly make use of virtual staffing to run their back office operations from customer service, HR, accounting to technical functions.
Virtual staffing can be classified according to location. As far as the different kinds of companies, their operation can be identified by three main areas of activities:
- Local staffing – applies to companies whose operations are restricted to the local market in terms of their labour requirements.
- Offshore staffing – refers to instances where businesses tend to seek expertise outside their national borders in order to access the specialisedlabour which may not be easily available locally.
- Nearshore staffing – refers to strategic outsourcing to areas which share commonalities such as language and these tend to be within the creative industries where communication is key to the success of undertakings.
Furthermore, virtual staffing can split into two categories. These are Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Some of the main differences between the two include:
BPO
This implies outsourcing particular process tasks for instance customer service or payroll. The nature of the work is typically front office or back office related. This includes tasks such as technical support and customer orientated work like marketing. Other types of activities that are associated with business process outsourcing include virtual staffing for data entry services, writing, typesetting, or transcription services, bookkeeping, multimedia and design related jobs.
KPO
Knowledge Process Outsourcing on the other hand typically requires much more virtual staff involvement in tasks. Companies seeking to employ advanced levels of research, analytical and technical skills such as those sought after in research and development work, legal services, intellectual property research, architectural and industrial design, just to name a few. There tends to be higher engagement and advanced sourcing negotiations associated with KPO work.
Finding The Right Talent
The great thing about virtual staffing is that there are higher chances of finding the right talent because of increased availability when looking beyond borders. If your hiring is restricted to the local market then there are also chances that companies can miss out on a better or more equipped labour force. To get access to a wider talent pool businesses have long been searching for the best candidates across borderlines. Due to the competitive nature of many industries it’s no longer adequate for businesses to use local resources only for the simple fact of keeping things local. Today, with many businesses now part of the digital economy, entrepreneurs are waking to the fact that to be successful, utilizing the appropriate online tools is key.
The pressure to deliver the best quality in order to maintain competitive advantage has never been greater so businesses are using the convenience of technology to locate the best talent. Often it is as simple as registering a business on internet platforms, advertising the positions and providing the necessary jobs specifications and then drawing workers from all over the globe to your offer and doing the necessary assessments and due diligence and actually getting projects underway is a very short space of time. That is the power of social networks today. However, it’s sometimes better for companies to find the right virtual staffing partners who are reliable and have the reputation and proof to back up their claims and let them handle the recruiting.
There are also a number of trusted online platforms which help connect clients and virtual staff including online sites such as Upwork and BidModo.
Why Virtual Staffing Might Be Ideal for Your Business
There are numerous reasons why so many companies are turning to virtual staffing services. Some of the benefits of outsourcing include:
- Greater access to a highly skilled workforce.
- Increased flexibility allowing businesses to hire according to their business requirements.
- Virtual employees tend to be happier workers because increasingly more people want greater employment flexibility to allow them to work as and when it suits them.
- Higher scalability because companies do not need to rent or buy larger office or industrial space in order to carry out their business functions and this also strengthens business balance sheets since there are less operational costs.
- There is increased efficiency because tasks can be outsourced to workers in different time zones allowing companies to operate on a 24/7 basis.
How to Get Started
It’s actually not complicated to find the right virtual staffing solutions and start benefiting your business. What companies need to do is find a reliable virtual staff provider, outline their specific requirements, provide detailed project briefs and preferred candidate profiles and set up a system for quality checking the virtual staffing services and literally start giving the green light on projects and achieve the desired business objectives.
There are several reliable freelance sites where you can get skilled labour to meet your virtual staffing needs. There are a variety of expertise you can outsource to Upwork, Fever and such virtual staffing sites including design, writing, marketing, and administrative tasks. Another reputable site is Toptal where businesses can find quality virtual staff to execute tasks that are particularly tech related. It’s well known for having great clients from some of the biggest corporations in the world. Other sites like Freelancer are also good for outsourcing jobs quickly. A new wave of outsourcing is also emerging with the likes of TaskRabbit and AirTasker which are platforms where you can virtually find people to do almost any type of job fast and efficiently. There is also the potential to network with freelancers and virtual staff who are willing to work remotely through platforms such as LinkedIn,Behance, 99 Designs and PeoplePerHour.
Written by: Heath Muchena, author of The Digital Economy Survival Toolkit, a book that highlights why being online is important for startups and small businesses and The Digital Entrepreneur Manual, a comprehensive list of descriptive links to free resources, tools, platforms and apps that you need to set up an income generating business on the internet.
Meta recently hosted its first Youth Summit in Lagos, Nigeria, bringing together over 200 young professionals, students, recent graduates, creatives, tech enthusiasts and aspiring entrepreneurs.
Themed ‘Empowering Youth Through Technology, Innovation and Entrepreneurship’, the summit included a series of thought-provoking panel discussions, a mentoring session and an interactive workshop designed to equip young Nigerians with the skills, insights and networks needed to thrive in today’s tech-driven world.
Commenting about the event, Phil Oduor, Head of Policy Programs, Sub-Saharan Africa said, “At Meta, we believe that today’s youth are tomorrow’s change-makers. Through initiatives like the Youth Summit, we aim to foster innovation, promote digital literacy and empower young Nigerians with the tools and opportunities to realise their potential and contribute to Nigeria’s growing digital economy.”
Delivering the keynote address, Femi Aluko, CEO/Co-Founder, Chowdeck, shared his journey of breaking barriers to achieve success in tech. He encouraged attendees to embrace the limitless opportunities within today’s technology ecosystem.
A panel discussion, led by Chinny Francis, Public Policy Manager at Meta, featured panellists Nifemi Akinwamide, Head of Operations, Alt School; Adaora Mbelu, Co-Founder of Lumination Global and Obaloluwa Adeagbo, Marketing Lead at Talstack. They shared valuable insights about the future of work, emphasising the importance of storytelling to build a personal brand, practicing self-awareness, developing soft skills, lifelong learning and honing problem-solving skills to thrive in a digitally transformed world.
Francis Sani, Technical Adviser for Innovation, Entrepreneurship & Capital at the Federal Ministry of Communications, Innovation & Digital Economy, spoke at the event. He highlighted the 3 Million Technical Talent (3MTT) program, emphasising that the program aims to build Nigeria’s technical talent backbone to drive the digital economy and position Nigeria as a net talent exporter. He encouraged youth to take advantage of this opportunity.
Another panel of industry experts took the stage during the ‘Lunch and Learn: Navigating Entrepreneurship in a Rapidly Changing Landscape’ session, moderated by Sade Dada, Head of Public Policy for Anglophone West Africa at Meta. Seye Bandele, CEO of PaidHR and Damilola Teidi-Ayoola, Head of Platform and Networks at Ventures Platform Fund, shared their invaluable insights. Seye highlighted the importance of grit, curiosity and candour, while Damilola reinforced the need to understand one’s target audience, deliver value through their business and embrace data-driven decision-making in the dynamic entrepreneurial landscape.
The event also featured inspiring conversations with leading figures in the creative industry. Miss Techy, an award winning tech content creator and Salem King, a creator, storyteller, author and speaker, shared their experiences and advice on achieving long-term success. Attendees also benefited from an interactive workshop and a mentoring session, where industry experts shared practical advice and strategies for entrepreneurs and tech enthusiasts.
Meta’s Youth Summit 2024 highlights a commitment to driving positive change, championing youth empowerment and advancing economic opportunities in Nigeria. Through investments in key areas—such as the creative industry, digital literacy, economic impact and youth job training—Meta is dedicated to empowering young Nigerians to thrive in today’s tech-driven world.
Cross-section of some of the attendees at the Meta Youth Summit 2024 in Lagos
L-R: Chinny Francis, Public Policy Manager, Meta; Nifemi Akinwamide, Head of Operations, Alt School; Adaora Mbelu, Co-Founder of Lumination Global and Obaloluwa Adeagbo, Marketing Lead at Talstack.
L-R: Sade Dada, Head of Public Policy, Anglophone West Africa, Meta; Damilola Teidi-Ayoola, Head of Platform and Networks, Ventures Platform Fund, and Seye Bandele, Chief Executive Officer, PaidHR during the Lunch and Learn: Navigating Entrepreneurship in a Rapidly Changing Landscape panel session.
Salem King, a creator, storyteller, author and speaker and Miss Techy, an award winning tech content creator
During a mentoring session workshop
Femi Aluko, Chief Executive Officer and Co-founder, Chowdeck.
Francis Sani, Technical Adviser to the minister of communications and digital economy of Nigeria
Novotel Director Sales and Marketing Joesph Kimondo, PR and Marketing Manager Ivy Irungu, General Manager Fabio gonsalves, During the Media Briefing at the hotel (L-R).
Novotel, one of Accor’s flagship brands and a champion of balanced living, is proud to announce the opening of Novotel Nairobi Westlands, Kenya.
Situated in the vibrant Westlands area, the new hotel seamlessly balances moments of adventure, relaxation, business, and pleasure, offering a truly reenergising experience just 20 minutes from Jomo Kenyatta International Airport (JKIA). Guests can explore multiple attractions with ease such as the Nairobi National Park, modern shopping malls, entertainment spots, the Giraffe Centre, and the Maasai traditional Market. The hotel caters to business travellers and families eager to share quality moments.
Novotel Nairobi Westlands offers 347 stylish rooms and suites, all featuring the brand’s signature design concept by RF Studio, which emphasises adaptability and sustainability, creating a comfortable, modern atmosphere. For business travellers, the hotel offers 13 versatile, intuitive meeting and event spaces, including a ballroom that can host over 100 guests – ideal for conferences, corporate functions, and social gatherings.
For guests seeking relaxation, the hotel’s state-of-the-art spa offers a range of curated signature massage therapies, designed to provide the ultimate rejuvenation experience. Each treatment is crafted to melt away stress and restore balance. For those looking to stay active, the fitness centre provides expert-led individual and group training sessions, offering a mix of tailored workout routines to suit all fitness levels.
“We are excited to introduce Novotel to Nairobi, a city that beautifully blends rich cultural heritage with modern dynamism,” said Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, Kenya. ‘’Our goal is to create a welcoming space for business travelers and families alike, where quality moments lead to a more balanced life. At Novotel Nairobi Westlands, where modern living meets the pulse of cultural fusion, we offer flexible workspaces and relaxed dining options to suit everyone. It’s a place where guests can truly unwind, connect, and leave feeling invigorated.
The hotel’s four distinct dining concepts take guests on a culinary journey. The rooftop Trunk & Tandoor Gastro Bar offers Indian-inspired cuisine paired with breathtaking views of Nairobi’s skyline, creating the perfect setting for a relaxed evening. Gemma’s Italian Kitchen & Bar provides an all-day dining experience with rich Italian flavours in a welcoming atmosphere. Located at the heart of the lobby, the Safari themed Social Hub coffee lounge and bar adds a unique local flair, inviting guests to connect and unwind. For those seeking a more laid-back experience, the rooftop Pool Bar serves light bites and refreshing drinks, perfect for unwinding under the sun while enjoying the stunning panoramic city views.
Whether complementing a safari adventure or enjoying a family getaway, Novotel Nairobi Westlands offers travellers and locals the perfect environment to connect with family, friends, and colleagues and share quality moments.
“With the opening of Novotel Nairobi Westlands, we are proud to reaffirm our commitment to Africa. The hotel offers a gateway to Nairobi’s vibrant experiences and marks a significant milestone in our growth strategy, as we continue to expand our footprint in key markets across the continent while enriching local communities.” said Paul Stevens, Chief Operating Officer Premium, Midscale & Economy Division, Middle East & Africa for Accor.
Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel announced a three-year agreement with World Wide Fund for Nature (WWF) to champion the protection and restoration of the world’s oceans, the greatest source of balance for the planet’s climate, through science-based action and conservation projects. Novotel has built a three-year Positive Impact Plan, rooted in three of the United Nations’ priority ocean-related actions, namely: reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.
To celebrate the opening, Novotel Nairobi Westlands is offering rates from Kes 20,000, including breakfast. True to the Novotel Family Promise, up to two children under 16 can stay for free in their parents’ room.
Members of the brand’s ALL loyalty programme, can unlock 4X Reward Points when booking on all.com until 24/11/2024, for stays up until 12/01/2025. Guests can join the loyalty programme for free and earn points towards a number of benefits, including free hotel stays.
Novotel Nairobi Westlands is Safe Hotels Certified, ensuring our guests peace of mind with globally recognized safety standards. This certification highlights our commitment to a secure, comfortable, and welcoming stay.
FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt’s premier provider of cutting-edge digital payment solutions, to build upon eNovate’s existing portfolio of products and services.
eNovate is an independent subsidiary of eFinance Investment Group (EFIG), Egypt’s leading investment management firm. Originally established in 2009 as EFIG’s card services division, it has since evolved to deliver comprehensive, integrated digital payment solutions for a range of clients, including fintechs and financial institutions; ministries and governmental entities; transportation authorities; and NGOs.
With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza, VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt’s digital payment ecosystem.
eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO’s expertise, extensive range of services, and innovative approach to product development. FOO’s modular platform, built on a customizable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum – from digital onboarding to digital banking – with unparalleled levels of flexibility, scalability and security.
Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help fintechs rapidly launch and scale their operations, FOO’s advanced ‘out-of-the-box’ FaaS solution streamlines the development process. This approach drastically reduces the time and resources needed to bring fintech products to market, enabling companies to move from concept to deployment within months, rather than years. By providing a comprehensive, scalable platform, this collaboration empowers fintechs across Egypt to focus on innovation and growth, accelerating their path to success in the country’s dynamic financial sector.
Both companies share a strong commitment to driving digital transformation, both within Egypt and the broader payment ecosystem. This collaboration will build on eNovate’s success to date, to further the delivery of fully compliant, end-to-end solutions that meet the diverse needs of its clients and their customers.
This ongoing partnership between FOO and eNovate includes several key projects, the first of which is an end-to-end digital solution for universities across Egypt. Integrated with each university’s learning management system, it will enable students to complete a range of actions – from payments to identity verification – via one easy-to-use app.
Further significant projects are to be announced in due course.
Ghady Rayess, Co-founder and Managing Director at FOO, commented: “At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt’s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position as a leading innovation hub, but also further digital transformation across Egypt.”
Nashwa Kamel, CEO at eNovate, commented: “We are delighted to be working with FOO. Their commitment to cutting-edge technology and innovation aligns with our vision for providing digital payment solutions in Egypt and across the region. This partnership represents a milestone in our mission to revolutionize the financial landscape, providing our clients and their customers with unparalleled opportunities and enhanced experiences. By combining eNovate’s expertise with FOO’s pioneering solutions, we are positioned to set new benchmarks in the industry, driving forward digital transformation and reinforcing our role as a leader in the global payment ecosystem.”
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