Press Release
FlexClub secures $5m funding to scale its unique car subscription marketplace
FlexClub Founders; Tinashe Ruzane, Marlon Gallardo and Rudolf Vavruch (Source: JNPR)
As consumer behaviour has been reshaped by the Covid-19 pandemic, e-commerce has fast become the new ‘high street’, with customers now buying everything from groceries and medicine to electronics and even houses all online. While vehicle purchases are not excluded from these quickly shifting consumer preferences for online retail, the traditional process of buying, insuring and financing a car still remains a major challenge to building a simple digital car shopping experience, given the multiple parties required for the transaction – until FlexClub arrived that is.
Established in 2019, by co-founders Marlon Gallardo, Rudolf Vavruch and Tinashe Ruzane, FlexClub is an online marketplace that connects customers looking for flexible access to long-term cars with its partners offering car subscriptions. FlexClub’s innovative rewards technology enhances the experience for its members, while reducing risk for its partners.
Through this technology, FlexClub is able to assess the risk profile of its members using several alternative data sources and rewards its members for responsible vehicle usage.
Since it collaborated with Uber in Mexico and South Africa in 2019, helping their community of drivers subscribe for cars that become cheaper to purchase every month through rewards, the FlexClub model of all inclusive car subscriptions has gained significant traction. Their unique car subscription marketplace is now also being extended to retail consumers, who are also rewarded for safer driving while subscribing for the vehicle thanks to their ‘Club Rewards Program’.
And it’s not just prospective vehicle buyers who love the FlexClub approach; several leading global tech investors are recognising the value and scalability of the model, which resulted in FlexClub attracting a further US$5 million in equity and debt funding in 2020, significantly bolstering the $US1.2 million it had already raised in 2019.
According to FlexClub co-founder and CEO, Tinashe Ruzane, their latest fundraising round, led by Kindred Ventures, early backers of global technology businesses such as Uber, Postmates, Virgin Hyperloop and Coinbase, demonstrates the recognition by some of the world’s foremost venture investors of the potential for the FlexClub model and the confidence in the strength of its leadership team deeply experienced in mobility.
“With seasoned and highly respected VC investors like Kindred Ventures, CRE Venture Capital and Endeavor getting behind our mission, we’re well placed to usher in the future of how people get cars in markets like Mexico and South Africa” Ruzane says, “and the support from prominent angel investors, like Matt Mullenweg (founder of WordPress), Federico Ranero (COO of KAVAK), Tariq Zaid (formerly of Shopify and Getaround) and Ron Pragides (formerly of Twitter and Salesforce), further validates the incredible global opportunity for our technology to reimagine commerce in the automotive industry.”
Accordingto Ruzane, the expected transformation of how people acquire their vehicles is not unlike the evolution that happened over the past decade in other consumer sectors such as music retail.
“10 years ago, most people would struggle to imagine a world in which CDs were not the dominant driver of music industry revenues,” he explains, “but today, thanks to the likes of Spotify and Apple Music, streaming accounts for more than 80% of all music revenues generated in the U.S. The industry successfully transitioned from product-led distribution to service-led distribution.” Ruzane is adamant that car subscriptions will drive the same radical transformation of the automotive industry distribution model and he believes that the early traction found by FlexClub with its unique car subscription marketplace points to a much larger opportunity to catalyze this transformation for its partners and members.
“Our partners recognise the opportunity to work with FlexClub to look beyond just driving unit sales of vehicles and transition towards building deeper relationships with customers through this service-driven approach. All while diversifying away from the reliance the auto industry now has on consumer vehicle financing to drive revenue,” he explains, “and the buy-in we have seen from partners like Avis and other major automotive distributors, demonstrates that car subscriptions are finally emerging into the automotive zeitgeist.”
Ruzanesays that FlexClub’s partners are quite diverse, ranging from small fleet owners to multinational fleet operators looking to easily launch car subscription offers on the FlexClub marketplace without requiring significant investment in new technology, infrastructure or operations. Just two years ago, FlexClub’s partners were predominantly individuals looking to earn passive income from owning one or two cars offered on subscription to members. A year ago, private debt funds entered the scene with an interest in the yield opportunity from funding car subscription fleets. Today, partners on FlexClub also include major brands like Avis with tens of thousands of vehicles in their fleet and the operational wherewithal to scale across multiple cities on the FlexClub marketplace.
“Our members are drawn to the fact that, in just a few clicks, they can get flexible access to a car that suits their needs in under a week. Members can choose vehicles from an array of reputable partners, without the need for large upfront deposits, high balloon payment obligations, or rigid long-term vehicle finance contracts; and they always have the freedom to buy the car, return it, or swap it at any time, without incurring any penalties or unexpected costs.”
“By enhancing and simplifying the car shopping experience for our members, and better managing the risk for our partners, FlexClub is supporting the redesign of the auto commerce landscape,” Ruzane concludes, “and we firmly believe that car subscriptions will be one of the fastest-growing segments of automotive retail over the next decade, especially as a growing number of car rental groups, car manufacturers, car dealer groups, leasing companies and even vehicle financiers start to invest more meaningfully in launching their own car subscription offers across the globe. FlexClub is a powerful bridge between the fleets our partners control and the digital car shopping experienceo our members desire.”
Novotel Director Sales and Marketing Joesph Kimondo, PR and Marketing Manager Ivy Irungu, General Manager Fabio gonsalves, During the Media Briefing at the hotel (L-R).
Novotel, one of Accor’s flagship brands and a champion of balanced living, is proud to announce the opening of Novotel Nairobi Westlands, Kenya.
Situated in the vibrant Westlands area, the new hotel seamlessly balances moments of adventure, relaxation, business, and pleasure, offering a truly reenergising experience just 20 minutes from Jomo Kenyatta International Airport (JKIA). Guests can explore multiple attractions with ease such as the Nairobi National Park, modern shopping malls, entertainment spots, the Giraffe Centre, and the Maasai traditional Market. The hotel caters to business travellers and families eager to share quality moments.
Novotel Nairobi Westlands offers 347 stylish rooms and suites, all featuring the brand’s signature design concept by RF Studio, which emphasises adaptability and sustainability, creating a comfortable, modern atmosphere. For business travellers, the hotel offers 13 versatile, intuitive meeting and event spaces, including a ballroom that can host over 100 guests – ideal for conferences, corporate functions, and social gatherings.
For guests seeking relaxation, the hotel’s state-of-the-art spa offers a range of curated signature massage therapies, designed to provide the ultimate rejuvenation experience. Each treatment is crafted to melt away stress and restore balance. For those looking to stay active, the fitness centre provides expert-led individual and group training sessions, offering a mix of tailored workout routines to suit all fitness levels.
“We are excited to introduce Novotel to Nairobi, a city that beautifully blends rich cultural heritage with modern dynamism,” said Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, Kenya. ‘’Our goal is to create a welcoming space for business travelers and families alike, where quality moments lead to a more balanced life. At Novotel Nairobi Westlands, where modern living meets the pulse of cultural fusion, we offer flexible workspaces and relaxed dining options to suit everyone. It’s a place where guests can truly unwind, connect, and leave feeling invigorated.
The hotel’s four distinct dining concepts take guests on a culinary journey. The rooftop Trunk & Tandoor Gastro Bar offers Indian-inspired cuisine paired with breathtaking views of Nairobi’s skyline, creating the perfect setting for a relaxed evening. Gemma’s Italian Kitchen & Bar provides an all-day dining experience with rich Italian flavours in a welcoming atmosphere. Located at the heart of the lobby, the Safari themed Social Hub coffee lounge and bar adds a unique local flair, inviting guests to connect and unwind. For those seeking a more laid-back experience, the rooftop Pool Bar serves light bites and refreshing drinks, perfect for unwinding under the sun while enjoying the stunning panoramic city views.
Whether complementing a safari adventure or enjoying a family getaway, Novotel Nairobi Westlands offers travellers and locals the perfect environment to connect with family, friends, and colleagues and share quality moments.
“With the opening of Novotel Nairobi Westlands, we are proud to reaffirm our commitment to Africa. The hotel offers a gateway to Nairobi’s vibrant experiences and marks a significant milestone in our growth strategy, as we continue to expand our footprint in key markets across the continent while enriching local communities.” said Paul Stevens, Chief Operating Officer Premium, Midscale & Economy Division, Middle East & Africa for Accor.
Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel announced a three-year agreement with World Wide Fund for Nature (WWF) to champion the protection and restoration of the world’s oceans, the greatest source of balance for the planet’s climate, through science-based action and conservation projects. Novotel has built a three-year Positive Impact Plan, rooted in three of the United Nations’ priority ocean-related actions, namely: reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.
To celebrate the opening, Novotel Nairobi Westlands is offering rates from Kes 20,000, including breakfast. True to the Novotel Family Promise, up to two children under 16 can stay for free in their parents’ room.
Members of the brand’s ALL loyalty programme, can unlock 4X Reward Points when booking on all.com until 24/11/2024, for stays up until 12/01/2025. Guests can join the loyalty programme for free and earn points towards a number of benefits, including free hotel stays.
Novotel Nairobi Westlands is Safe Hotels Certified, ensuring our guests peace of mind with globally recognized safety standards. This certification highlights our commitment to a secure, comfortable, and welcoming stay.
FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt’s premier provider of cutting-edge digital payment solutions, to build upon eNovate’s existing portfolio of products and services.
eNovate is an independent subsidiary of eFinance Investment Group (EFIG), Egypt’s leading investment management firm. Originally established in 2009 as EFIG’s card services division, it has since evolved to deliver comprehensive, integrated digital payment solutions for a range of clients, including fintechs and financial institutions; ministries and governmental entities; transportation authorities; and NGOs.
With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza, VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt’s digital payment ecosystem.
eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO’s expertise, extensive range of services, and innovative approach to product development. FOO’s modular platform, built on a customizable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum – from digital onboarding to digital banking – with unparalleled levels of flexibility, scalability and security.
Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help fintechs rapidly launch and scale their operations, FOO’s advanced ‘out-of-the-box’ FaaS solution streamlines the development process. This approach drastically reduces the time and resources needed to bring fintech products to market, enabling companies to move from concept to deployment within months, rather than years. By providing a comprehensive, scalable platform, this collaboration empowers fintechs across Egypt to focus on innovation and growth, accelerating their path to success in the country’s dynamic financial sector.
Both companies share a strong commitment to driving digital transformation, both within Egypt and the broader payment ecosystem. This collaboration will build on eNovate’s success to date, to further the delivery of fully compliant, end-to-end solutions that meet the diverse needs of its clients and their customers.
This ongoing partnership between FOO and eNovate includes several key projects, the first of which is an end-to-end digital solution for universities across Egypt. Integrated with each university’s learning management system, it will enable students to complete a range of actions – from payments to identity verification – via one easy-to-use app.
Further significant projects are to be announced in due course.
Ghady Rayess, Co-founder and Managing Director at FOO, commented: “At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt’s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position as a leading innovation hub, but also further digital transformation across Egypt.”
Nashwa Kamel, CEO at eNovate, commented: “We are delighted to be working with FOO. Their commitment to cutting-edge technology and innovation aligns with our vision for providing digital payment solutions in Egypt and across the region. This partnership represents a milestone in our mission to revolutionize the financial landscape, providing our clients and their customers with unparalleled opportunities and enhanced experiences. By combining eNovate’s expertise with FOO’s pioneering solutions, we are positioned to set new benchmarks in the industry, driving forward digital transformation and reinforcing our role as a leader in the global payment ecosystem.”
SME Unwind, led by founder Seyi Olaniyan, is excited to bring Lagos’s first Black Friday Trade Fair to Muri Okunola Park, Victoria Island, on November 24, 2024. This exciting event will connect small and medium-sized businesses with buyers, creating a marketplace where businesses can clear inventory and shoppers can enjoy unbeatable Black Friday deals.
Some prestigious brands showcasing their offerings include Burger King, Uncover Skincare, Oriki Spa, and Zoho, along with other local and international brands. Shoppers can explore an array of products, from food and drinks to fashion, beauty, tech and lifestyle items—all at significant discounts.
The Black Friday Trade Fair will feature:
- Big Discounts – Shoppers can access exclusive Black Friday deals across various products and services.
- Fun Games and Activities – Engaging games, activities, and prize giveaways will keep attendees entertained throughout the day.
- Live Performances – A series of live shows will bring a lively atmosphere to the park.
- Networking Opportunities – Business owners and brand representatives can connect, network, and expand their reach in a dynamic environment.
“We’re thrilled to launch Lagos’s first Black Friday Trade Fair, giving local businesses a platform to reach a large audience while providing shoppers with exciting discounts in a lively, enjoyable environment,” says Seyi Olaniyan, Founder of YellowLyfe. “This event is about creating value for everyone involved, from exclusive deals and live entertainment to meaningful new connections.”
The Black Friday Trade Fair is a unique opportunity for small and medium-sized enterprises to showcase their products, gain exposure, and build valuable connections. With a variety of brands participating, visitors will discover an extensive range of high-quality items at great prices.
Join us on November 24th at Muri Okunola Park from 2 p.m. for an unforgettable Black Friday experience! Admission is free for all shoppers. This event is brought to you by YellowLyfe and powered by Zoho Africa, with additional sponsorship from Lasavannah, Kora, Bumpa, Chowdeck, Wallure, SoMe Solutions, TraceTv, SellwithAb, and many more.
SMEUnwind was created for business owners to relax and connect, but Mega Black Friday (by YellowLyfe Hq) is designed to be different, bringing Black Friday shopping live in person with a sprinkle of experiences to connect both consumers and business owners.
For more information, press inquiries, or to register your business for the Black Friday Trade Fair www.unwindfest.com/sme
Please contact:
Call: +234 904 902 7698
Email: sme.unwind@thelyfe.co or brands@yellowlyfe.com @smeunwind across all platforms
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