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Press Release

The Future Females ‘Future of Digital Entrepreneurship’ Summit 2022

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Future Females is hosting their biggest global summit yet, on Monday 21st and Tuesday 22nd February 2022. The Future of Digital Entrepreneurship Summit for over 10,000 game-changing entrepreneurs from around the world. 

The 2-day online summit will dive into the digital trends and predictions for 2022. And how female entrepreneurs can leverage innovation to build and grow their businesses, with 9 international experts taking to the virtual stage.

The tech world is a male-dominated industry. In fact, less than one in five employees in the hi-tech industry are women, even though women make up more than 50% of the U.S. workforce. Shockingly, the percentage of women working in the tech industry was higher 30+ years ago than it is today. Today, Apple only has 23% female employees in their tech department, Google 21% and Microsoft only 20%. With 33% of today’s women in tech considering switching careers because of the men who are dominating the industry. This online summit will be a game-changing event for global female entrepreneurs wanting to access, learn about. And utilise the digital world in 2022. 

Hosted in partnership with the UK Government’s International Tech Hub Network and Payfast. Future Females will have 9 international experts and business owners. Taking the virtual stage to share their expert insights on a number of key areas including the future of finance, business innovation and community building. Plus, throughout the two days, there will be a number of tech tool tutorials with leading entrepreneurial tech programmes. As well as online connection sessions for entrepreneurs from around the world to meet and network with like-minded women.

Topics from big data, to the no code revolution, to the latest tech business tools. All with a focus on how entrepreneurs can leverage this technology. And create stronger, more sustainable businesses, will be discussed. 

The summit will cover 7 key themes

Innovation of Finance – Crypto.

Innovation of Content & Social – TikTok.

Innovation of Social & Trends – NFTS Metaverse.

Digital Community Building – The Platforms & The Trends.

Innovation in Business Development – Entrepreneurial Skills You Need in 2022.

Innovation in Tech – Platforms & Tools That Help You Scale.

Bootstrapping Your Business – Starting Without Investment.

Innovation in Online Offerings – Programmes For Entrepreneurs.

“Crypto, nfts, the whole metaverse space, there are a lot of new trends coming our way in 2022 and we want our community to feel prepared. More so we want them to benefit from these trends and leverage them for their business success”, says Future Females co-founder and CEO, Lauren Dallas.

“Our speakers will share their knowledge and valuable advice on the emerging trends. But also speak to specific tools and strategies that every female entrepreneur can easily apply”. adds Cerina Bezuidenhout, co-founder and COO at Future Females. “I am personally very curious to learn more about the nft space and how it can empower female creators and business owners globally.”

Countries across the globe will be represented by various extraordinary speakers. Leandie du Randt, presenter, motivational speaker and business owner from South Africa, will share her take on business skills women need for launching a product in 2022. While Kashvi Parekh, community manager at World of Women from India, will talk about how NFTs are changing the landscape for female creators.

The summit will not only include keynote talks by leading experts. But each day there will be online networking sessions for summit attendees to connect and tap into the international group community of powerhouse female entrepreneurs. Plus there will be daily ‘Ask-Us-Anything’ Q&A sessions where attendees will get the chance to ask any questions they might have.

Female entrepreneurs remain under-represented in emerging tech. And the deep-rooted perceptions about this fast-growing industry won’t change unless big organisations begin to change this.

“Innovative businesses in the tech industry are rapidly shaping the future of our society, and as such, they should be representative of the world we live in. The UK Government’s Digital Access Programme is proud to be supporting this global event which will elevate the voices of women at the forefront of a diverse range of fields. While equipping the next generation of female founders to be bold and confident in their digital entrepreneurship.” Jonny Martin, Programme Lead, International Tech Hub Network, Digital Access Programme.

This summit has been designed to help female entrepreneurs overcome this obstacle and take crucial, game-changing steps in their business. It looks to be an incredibly exciting opportunity for any entrepreneurs who are not certain what the future of tech looks like. Especially for women looking for guidance, tools and tips, as well as confidence to believe that the digital future is female.

The Speaker Line-up: 

Leandie du Randt, (SA), Presenter, motivational speaker & business owner.
Yossi Hasson (SA), Co-Founder and CEO at Metaversal.
Lauren Dallas (SA), Co-Founder and CEO at Future Females.

Kashvi Parekh, (IN), Community manager at World of Women.

Samantha Ogborn, (USA), Marketing expert & founder.

Lily Wu, (SG), Co-founder of WoWPixies NFT.  
Lavinia Osbourne (UK), Blockchain, Fintech & Welltech specialist.
Esther Akpovi (UK), Policymaker turned Venture Capitalist.
Dasha Kennedy (US), Founder of “The Black Broke Girl” & millenial financial coach.

Secure your free seat for the Future of Digital Entrepreneurship Summit here: https://join.futurefemales.co/fde_summit_registration.

 

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Press Release

Novotel, French Global Hotel Expands Into East Africa

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Novotel Director Sales and Marketing Joesph Kimondo, PR and Marketing Manager Ivy Irungu, General Manager Fabio gonsalves, During the Media Briefing at the hotel (L-R).

Novotel, one of Accor’s flagship brands and a champion of balanced living, is proud to announce the opening of Novotel Nairobi Westlands, Kenya. 

Situated in the vibrant Westlands area, the new hotel seamlessly balances moments of adventure, relaxation, business, and pleasure, offering a truly reenergising experience just 20 minutes from Jomo Kenyatta International Airport (JKIA). Guests can explore multiple attractions with ease such as the Nairobi National Park, modern shopping malls, entertainment spots, the Giraffe Centre, and the Maasai traditional Market. The hotel caters to business travellers and families eager to share quality moments.

Novotel Nairobi Westlands offers 347 stylish rooms and suites, all featuring the brand’s signature design concept by RF Studio, which emphasises adaptability and sustainability, creating a comfortable, modern atmosphere. For business travellers, the hotel offers 13 versatile, intuitive meeting and event spaces, including a ballroom that can host over 100 guests – ideal for conferences, corporate functions, and social gatherings. 

For guests seeking relaxation, the hotel’s state-of-the-art spa offers a range of curated signature massage therapies, designed to provide the ultimate rejuvenation experience. Each treatment is crafted to melt away stress and restore balance. For those looking to stay active, the fitness centre provides expert-led individual and group training sessions, offering a mix of tailored workout routines to suit all fitness levels.

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“We are excited to introduce Novotel to Nairobi, a city that beautifully blends rich cultural heritage with modern dynamism,” said Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, Kenya. ‘’Our goal is to create a welcoming space for business travelers and families alike, where quality moments lead to a more balanced life. At Novotel Nairobi Westlands, where modern living meets the pulse of cultural fusion, we offer flexible workspaces and relaxed dining options to suit everyone. It’s a place where guests can truly unwind, connect, and leave feeling invigorated. 

The hotel’s four distinct dining concepts take guests on a culinary journey. The rooftop Trunk & Tandoor Gastro Bar offers Indian-inspired cuisine paired with breathtaking views of Nairobi’s skyline, creating the perfect setting for a relaxed evening. Gemma’s Italian Kitchen & Bar provides an all-day dining experience with rich Italian flavours in a welcoming atmosphere. Located at the heart of the lobby, the Safari themed Social Hub coffee lounge and bar adds a unique local flair, inviting guests to connect and unwind. For those seeking a more laid-back experience, the rooftop Pool Bar serves light bites and refreshing drinks, perfect for unwinding under the sun while enjoying the stunning panoramic city views.

Whether complementing a safari adventure or enjoying a family getaway, Novotel Nairobi Westlands offers travellers and locals the perfect environment to connect with family, friends, and colleagues and share quality moments.

“With the opening of Novotel Nairobi Westlands, we are proud to reaffirm our commitment to Africa. The hotel offers a gateway to Nairobi’s vibrant experiences and marks a significant milestone in our growth strategy, as we continue to expand our footprint in key markets across the continent while enriching local communities.” said Paul Stevens, Chief Operating Officer Premium, Midscale & Economy Division, Middle East & Africa for Accor.

Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel announced a three-year agreement with World Wide Fund for Nature (WWF) to champion the protection and restoration of the world’s oceans, the greatest source of balance for the planet’s climate, through science-based action and conservation projects.  Novotel has built a three-year Positive Impact Plan, rooted in three of the United Nations’ priority ocean-related actions, namely: reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health. 

To celebrate the opening, Novotel Nairobi Westlands is offering rates from Kes 20,000, including breakfast. True to the Novotel Family Promise, up to two children under 16 can stay for free in their parents’ room.

Members of the brand’s ALL loyalty programme, can unlock 4X Reward Points when booking on all.com until 24/11/2024, for stays up until 12/01/2025. Guests can join the loyalty programme for free and earn points towards a number of benefits, including free hotel stays.  

Novotel Nairobi Westlands is Safe Hotels Certified, ensuring our guests peace of mind with globally recognized safety standards. This certification highlights our commitment to a secure, comfortable, and welcoming stay.

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Press Release

FOO Partners with eNovate To Further Digital Transformation In Egypt

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FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt’s premier provider of cutting-edge digital payment solutions, to build upon eNovate’s existing portfolio of products and services.

eNovate is an independent subsidiary of eFinance Investment Group (EFIG), Egypt’s leading investment management firm. Originally established in 2009 as EFIG’s card services division, it has since evolved to deliver comprehensive, integrated digital payment solutions for a range of clients, including fintechs and financial institutions; ministries and governmental entities; transportation authorities; and NGOs.

With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza, VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt’s digital payment ecosystem.

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eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO’s expertise, extensive range of services, and innovative approach to product development. FOO’s modular platform, built on a customizable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum – from digital onboarding to digital banking – with unparalleled levels of flexibility, scalability and security.

Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help fintechs rapidly launch and scale their operations, FOO’s advanced ‘out-of-the-box’ FaaS solution streamlines the development process. This approach drastically reduces the time and resources needed to bring fintech products to market, enabling companies to move from concept to deployment within months, rather than years. By providing a comprehensive, scalable platform, this collaboration empowers fintechs across Egypt to focus on innovation and growth, accelerating their path to success in the country’s dynamic financial sector.

Both companies share a strong commitment to driving digital transformation, both within Egypt and the broader payment ecosystem. This collaboration will build on eNovate’s success to date, to further the delivery of fully compliant, end-to-end solutions that meet the diverse needs of its clients and their customers.

This ongoing partnership between FOO and eNovate includes several key projects, the first of which is an end-to-end digital solution for universities across Egypt. Integrated with each university’s learning management system, it will enable students to complete a range of actions – from payments to identity verification – via one easy-to-use app.

Further significant projects are to be announced in due course.

Ghady Rayess, Co-founder and Managing Director at FOO, commented: “At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt’s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position as a leading innovation hub, but also further digital transformation across Egypt.”

Nashwa Kamel, CEO at eNovate, commented: “We are delighted to be working with FOO. Their commitment to cutting-edge technology and innovation aligns with our vision for providing digital payment solutions in Egypt and across the region. This partnership represents a milestone in our mission to revolutionize the financial landscape, providing our clients and their customers with unparalleled opportunities and enhanced experiences. By combining eNovate’s expertise with FOO’s pioneering solutions, we are positioned to set new benchmarks in the industry, driving forward digital transformation and reinforcing our role as a leader in the global payment ecosystem.”

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Press Release

SME Unwind 2024: Seyi Olaniyan Brings Lagos’s First Black Friday Trade Fair to Life

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SME Unwind, led by founder Seyi Olaniyan, is excited to bring Lagos’s first Black Friday Trade Fair to Muri Okunola Park, Victoria Island, on November 24, 2024. This exciting event will connect small and medium-sized businesses with buyers, creating a marketplace where businesses can clear inventory and shoppers can enjoy unbeatable Black Friday deals.

Some prestigious brands showcasing their offerings include Burger King, Uncover Skincare, Oriki Spa, and Zoho, along with other local and international brands. Shoppers can explore an array of products, from food and drinks to fashion, beauty, tech and lifestyle items—all at significant discounts.

The Black Friday Trade Fair will feature:

  • Big Discounts – Shoppers can access exclusive Black Friday deals across various products and services.
  • Fun Games and Activities – Engaging games, activities, and prize giveaways will keep attendees entertained throughout the day.
  • Live Performances – A series of live shows will bring a lively atmosphere to the park.
  • Networking Opportunities – Business owners and brand representatives can connect, network, and expand their reach in a dynamic environment.

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“We’re thrilled to launch Lagos’s first Black Friday Trade Fair, giving local businesses a platform to reach a large audience while providing shoppers with exciting discounts in a lively, enjoyable environment,” says Seyi Olaniyan, Founder of YellowLyfe. “This event is about creating value for everyone involved, from exclusive deals and live entertainment to meaningful new connections.”

The Black Friday Trade Fair is a unique opportunity for small and medium-sized enterprises to showcase their products, gain exposure, and build valuable connections. With a variety of brands participating, visitors will discover an extensive range of high-quality items at great prices.

Join us on November 24th at Muri Okunola Park from 2 p.m. for an unforgettable Black Friday experience! Admission is free for all shoppers. This event is brought to you by YellowLyfe and powered by Zoho Africa, with additional sponsorship from Lasavannah, Kora, Bumpa, Chowdeck, Wallure, SoMe Solutions, TraceTv, SellwithAb, and many more.

SMEUnwind was created for business owners to relax and connect, but Mega Black Friday (by YellowLyfe Hq) is designed to be different, bringing Black Friday shopping live in person with a sprinkle of experiences to connect both consumers and business owners.

For more information, press inquiries, or to register your business for the Black Friday Trade Fair www.unwindfest.com/sme

Please contact:

Call: +234 904 902 7698

Email: sme.unwind@thelyfe.co or brands@yellowlyfe.com @smeunwind across all platforms

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