Damilola Felicia Badmus is a multi-talented individual with several areas of expertise, including personal brand photography, consulting, writing, and speaking. She is also recognized as a LinkedIn Influencer.

Her main area of interest is helping people build their personal brand on LinkedIn through the effective use of images and content strategy. Damilola understands the power of visual storytelling and how it can be leveraged to create a strong and impactful presence on LinkedIn. And she strives to share this knowledge with others through her work as a photographer and consultant.

In addition, Damilola is a Nigerian based in the United Kingdom and she aim to help people effectively use LinkedIn to build their brand and reach their goals, which is evident through her book “How LinkedIn Works.”

Alaba: You recently launched your first book, “How LinkedIn Works”. What inspired this?

Damilola: The inspiration behind my book came from my desire to provide comprehensive and in-depth information to people who are seeking to understand and effectively utilize LinkedIn.

I recognized that teaching people in a one-on-one setting through masterclasses may not fully address all of their questions and concerns, so writing a book was a way for me to reach a wider audience and provide them with a comprehensive resource that they can refer to. This desire to help others understand and succeed on LinkedIn is what motivated me to write the book.

Alaba: For brands new to LinkedIn, what is the platform all about and why is it so important?

Damilola: LinkedIn is a social network platform that caters to professionals and enables them to connect, network, and showcase their work experience, education, skills, and accomplishments.

For brands, it provides a platform to reach a highly targeted audience of professionals and decision-makers and establish relationships with them by sharing relevant content and showcasing their products and services.

Additionally, it’s a crucial tool for individuals to build a strong personal brand and establish themselves as a thought leader in their industry, leading to increased visibility, credibility, and career opportunities.

Alaba: What was your process for writing this book, “How LinkedIn Works”?

Damilola: The idea to write ‘How LinkedIn Works’ came to me through the Holy Spirit, and I was encouraged by some of my friends to write it. I then took a structured approach to write the book, starting by outlining the chapters and adding subtitles to them. This allowed me to have a clear vision for what I wanted to achieve with the book and helped me to bring that vision to life in an organized and manageable way.

Alaba: What’s the most interesting reaction/feedback you’ve had about your new book?

Damilola: The most interesting feedback I’ve received about my book is that it is highly informative and easy to understand. People have appreciated the fact that they were able to learn new things about LinkedIn and that the book provides clear and self-explanatory information.

I’d also say the feedback suggests that my book is serving its purpose as a comprehensive resource for people looking to effectively use LinkedIn. It is always rewarding to hear that your hard work and efforts have had a positive impact on others.

Alaba: Which part/chapter of How LinkedIn Works was the easiest or trickiest to write?

Damilola: Chapter 3 “Create content like a pro” was the easiest and trickiest to write. This is because creating content is one of my areas of expertise therefore it was easy. However, the ability to share my knowledge and experience on this topic needed to be put in an effective and clear manner.

In this chapter, I shared my insights on how to use content pillars to create compelling content on LinkedIn and generate ideas for posts that will engage your target audience. By breaking down this often-challenging aspect of using LinkedIn into manageable steps, I made it easier for readers to understand and implement the advice I was providing.

Damilola Felicia Badmus

Alaba: What do you hope to achieve with this book?

Damilola: My goal for this book is to help individuals and brands effectively use LinkedIn to build their personal brand, establish their presence and authority in their industry, and reach their professional goals. By providing comprehensive and actionable advice on how to navigate LinkedIn, I hope to empower others to succeed on the platform.

Alaba: Do you have a favourite social media platform? What and why?

Damilola: My favourite social media platform is LinkedIn, and the reason for this is its opportunities for self-expression through writing and its positive and inspiring community. One of the key ways I have leveraged this community is by organizing three successful networking events in Nigeria.

Through these events, I have had the chance to meet with over 100 individuals and connect with like-minded individuals who share my interests and values. I find LinkedIn to be a powerful tool in supporting my professional goals and helping me build my personal brand and establish myself as a thought leader in my field.

Alaba: As a LinkedIn Influencer yourself, how has the platform added value to your growth?

Damilola: As a LinkedIn Influencer, the platform has played a significant role in my growth by providing me with a platform to share my expertise and knowledge with a wide audience. By leveraging the power of LinkedIn, I have been able to build my personal brand, establish myself as a thought leader in my field, connect with individuals who share my interests and values and help brands bring their products/services to the face of my audience.

Through writing and sharing content on LinkedIn, I have been able to demonstrate my expertise and knowledge, and engage with a growing community of followers and supporters. This has helped me to establish credibility and authority in my field and has opened up new opportunities for me to connect and collaborate with others.

Additionally, LinkedIn has provided me with valuable insights and data on my audience and the impact of my content, which has helped me to refine my approach and improve my results over time. The platform’s emphasis on professional networking and connection has also been invaluable, allowing me to build meaningful relationships with individuals and organizations in my field.

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Alaba: Lastly, your advice to new entrants to the platform or those still navigating their way?

Damilola: For new entrants to LinkedIn or those still navigating their way, my advice is to focus on building a strong personal brand. Start by crafting a compelling and accurate profile that showcases your skills, experience, and values, and be sure to include a professional headshot and background image.

Next, start connecting with individuals and organizations in your field and find people with hashtags. Consistently share valuable and relevant content, whether it be your own original content or content from others that you have curated and added your own thoughts too. This will help you establish yourself as a thought leader and build your authority in your field.

Another key aspect to success on LinkedIn is to network, network, network! Reach out to people you admire and want to learn from, and actively engage with others by commenting and liking their posts. Collaborating with others on LinkedIn can lead to new opportunities, mutually beneficial relationships, and even new business ventures.

Finally, be patient and persistent. Building a strong personal brand and establishing yourself as An influencer on LinkedIn takes time and effort, but the rewards are well worth it. Stay focused on your goals, be consistent in your efforts, and never stop learning and growing. The possibilities on LinkedIn are endless, and with the right approach, you can achieve great success on the platform.

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