Afripreneur
Meet Mariatheresa S. Kadushi, Founder of M-afya, A Mobile App Providing Health Information In Native Languages In Africa
Mariatheresa Samson Kadushi is a Tanzanian innovator working to disrupt the public health sector in Africa. She is founder of Mobile afya (M-afya), a “Mobile encyclopedia for public health in Africa” that provide basic health information on-demand as well as personal wellbeing education to parents and youth, with a focus on young women. In this interview with Alaba Ayinuola of Business Africa Online, she shares insights on the gap the her Mobile App is filling, the challenges faced by the startup, her plans for its future, and the development of the e-Health ecosystem in Africa. Excerpt.
Alaba: Kindly tell us about M-afya and the gap its filling?
Mariatheresa: Mobile afya (M-afya) is the first USSD application in Africa using internet-free mobile technology to provide basic health information in local and native languages starting with Swahili in Tanzania, East Africa. M stands for mobile and Afya means health in Swahili — the most spoken language in Africa.
THE GAP: Digital divide in Africa resulting in health information gap.
For decades there has been a gap between demographics and regions that have access to modern information and communications technology and those that don’t or have only restricted access. It can include services like telephone, television, personal computers and the Internet. Majorly affecting developing countries, this digital divide prevents distribution of essential information and knowledge to those who need it the most.
Health information gap in Tanzania — Radio is the main source of information and news in Tanzanian homes, but only 5% of all broadcasted content is health-related and yet listeners do not have influence or choice of which topics to be covered.
Internet fails to be an efficient source of information because only 30% of Tanzanians can actively access the web; and in addition, most of the content online is in English, a language spoken by only a minority group of Tanzanians.
This gap results in unnecessary suffering and deaths from easily preventable diseases and health conditions; also it continues family cycles of poverty due to lack of access to information on family planning, resulting in large numbers of unplanned children and high levels of child/teen pregnancy as well as many other negative side effects.
Mobile afya (M-afya) is tackling this problem by making health and wellbeing information accessible.
Alaba: What is the inspiration behind this brand?
Mariatheresa: My work and study with children in poverty / homeless children which led me to discover the gap of information in “Sexual and reproductive health” leading to families having more children than they can take care of, the findings encouraged me to do further research where a bigger gap was then discovered. What keeps us going is the fact that we have the ability to influence informed decisions on health and wellbeing of Africans resulting to life saving impacts.
Alaba: What was your startup capital and how were you able to raise it?
Mariatheresa: Our startup is still in seed funding level. We have been able to raise the funds first and foremost from ourselves (the founding team), after we got support from family and friends. We have done our best to bootstrap for as long as possible and now we are working to secure our first investment round with interested partners from Germany and the United States.
Alaba: What are the challenges, competitions and how are you overcoming them?
Mariatheresa: We have limited competition as we are looking to be first in market with offline USSD application – existing solutions operate online. We believe we will face competition in the near future thus our efforts in preparing competitive strategies to ensure larger market share. Utilizing user data is key in giving us first hand advantage in this strategizing effort.
As a startup the biggest challenges has been working with limited resources but also the long journey of product validation and creating a user centered product which was our main priority.
As a founder I faced challenges in creating structures to support our growing operations but with the advice of experienced mentors I managed to work my way around it. The second challenge was onboarding the right people in the team which involved putting in work to identify what exactly is needed and who is the best fit. l needed people who believed in my vision more than they care for the paycheck as I didn’t have much money to give them anyway, through it all I relied a lot on my gut, how I feel deep in my stomach when I sat next to either a new team member, potential partner, mentor or investor.
Alaba: What’s the future for your brand and what steps are you taking
towards achieving them?
Mariatheresa: Expansion — scale to other countries in sub-Saharan Africa where we have more than 100 million potential users starting with Kenya, Uganda and Congo. In 3 years we are looking at expansion and presence in 5 African countries and in 5 different national languages.
Scaling to web platform and Android and iOS apps, to allow smartphone users to still access our services.
Creating substantial “DATA” to support policy makers, decision makers, influence the education system and build smart digital health products for Africa’s fastest growing tech marketplace
First step we are taking is to finalize our round of funding which will allow us to grow our team and develop more content to scale to other parts of Africa.
Alaba: What’s your view on the development of the e-health ecosystem in Africa?
Mariatheresa: We have seen major developments in healthcare and emergency support. For example my country Tanzania has a “digital health investment road map 2017–2023″ with one of the biggest components being to computerize
primary health care including digitisation of patient records. This allows easier data storage, accessibility of records by other medical departments, referral process leading to better patient care.
Also the nation’s medicine and medical equipment stock “Medical Store Department (MSD)” launched electronic logistics management information system (eLMIS) where drugs and other medical supplies all over the country can be ordered online by hospitals and health centers.
Along these national level initiatives there are hundreds of solutions feeding in to the e-health ecosystem for example MomConnect from South Africa and Wazazi Nipendeni from Tanzania both providing maternal health information to subscribers using free text messages. SMS for life working to eliminate stock out of essential medications in Kenya, Ghana, DRC, Cameroon etc. Zipline using drone technology to deliver blood supply in Rwanda. mPedigree a company working to fight counterfeit medications by checking their authenticity in Ghana and Nigeria and many, many more solutions and services with digital components.
Still within the African e-health ecosystem there is a large gap in public health especially with access to information focusing on preventive measures. Few stakeholders are working in the area and that’s where we come in with our startup.
Alaba: How do you feel as an African entrepreneur?
Mariatheresa: Working on Mobile afya (M-afya) for nearly three years has been the most difficult experience of my professional life, yet I feel that I’m making a difference, that the work we do is important and necessary. As I’m working on a cause I’m entirely passionate about, I mostly feel fulfilled but now and then I also feel exhausted as it takes a strong will, focus, organisation skills and consistency to keep up with my work’s demanding schedule.
Alaba: What is your advice to aspiring entrepreneurs and investors?
Mariatheresa: To entrepreneur– Persistence is key — the percentage of startups and businesses that fail is very high, this is because not all ideas are good, and not all ideas have a market / not all ideas come when the time is right for them. In general the entrepreneurial journey is challenging, it will require and take everything you have. There will be times when giving up might feel like the most convenient option; if you are not sure, if you are not ready to give it all – then don’t waste your time.
To investors: Foster diversity, equality and fund grassroot solutions that seek to generate new areas of impact. Apply the “think global, act local mentality”for ideas, services and products formed naturally based on problems or needs of certain regions and countries. Also promote diversity around technologies — it doesn’t always have to be high tech and mainstream — give a chance to low and mid tech companies with viable business modes.
Alaba: How do you relax and what books do you read?
Mariatheresa– Relax : Meditate, travel and taking time off to nature, mountains are my favorite to go place.
Books: Currently reading Becoming by Michele Obama and Wild by Cheryl Strayed
Alaba: Teach us one word in your local language. What is your favourite local dish and holiday spot within Africa?
Mariatheresa– One word: “Asante” — thank you
Local dish: “Rice and Fish — Wali na samaki”
Holiday spot: Zanzibar
B I O G R A P H Y
Mariatheresa Samson Kadushi is a Tanzanian innovator working to disrupt the public health sector in Africa, she has founded Mobile afya (M-afya), a mobile application developed by medical professionals, doctors, engineers and technology enthusiasts to provide health information in native and local languages in Africa.
She is passionate about disruptive solutions, human centered approaches and public health with a goal of impacting well being of Africans using technology as a transformative medium.
Mariatheresa is a recipient of IVLP — A state fellowship for emerging African leaders under US Department of State. Her alma mater is Kampala International University — ICT (Information, Communications & technology)college. She is also a YALI (Young African Leaders Initiative) alumni.
She is currently utilizing her experiences and skill sets at Moin world Hamburg while exploring partnerships, investment opportunities and potential synergies for her startup.
Visit: Mobile afya (M-afya)
Maelle CABARRUS is a hair coach and hair youtuber since 2010. She is the founder of À La Folie, a research company on textured hair, beauty and self-esteem coaching for black and mixed-race women. Maelle started researching frizzy hair extensively pretty quickly, from the moment she became a youtuber. Her goal is to always better understand textured hair and to provide women with this texture with the tools, keys and methodologies to enhance their hair, themselves and restore the bit of self-esteem.
Her motivation didn’t just come from a desire to share and make the best videos possible. It was also, and in large part, a determination on my part to have the longest, most beautiful hair possible. Kind of like a revenge on life, or a slightly childish attempt, to repair all the anger and resentment she had built up towards my hair.
“I want black women to love their hair and think they look beautiful with it. I want wigs and weaves to be for us first and foremost a means of fantasy, not a default option every other month to “take a break”. I want our hair to be “natural” for us. That wearing them is obvious and natural, that it flows naturally, without any fuss”. says Maelle CABARRUS Founder À La Folie
À La Folie have supported more than 3,500 women in our online programs and served a clientele of more than 8,000 people through our various ebooks and coaching services.
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Having been fortunate enough to grow up with a father who was a visual artist, she has always had a rather special relationship with art. In December 2019, tired of the cold of Paris, she decided to make her first lamp sketches, to give more warmth to the decoration of her office. A dozen sketches were made from it, carefully preserved.
3 years later, back in Senegal, she launched Kalifa Design, an eco-responsible interior design brand offering products designed mainly with recycled materials. All items are handmade and made in Senegal. The name “Kalifa”, which means heritage, symbolises his entire project. The logo features an outstretched hand towards a symbol used by the Adinkra, a West African people.
Oumy Saran Keita uses recycled materials to make papier-mâché which is the basis of all lighting fixtures and works with local artisans to create wooden plates, mirrors, storage boxes and textiles. Kalifa has allowed her to return to the things that are essential to her balance: painting, sculpture and drawing.
Lamine Ndiaye, a young entrepreneur of Senegalese origin who is passionate about fashion. A costume designer in audiovisual production, Lamine is the founder of the Yelloow brand, which specializes in the design and sale of 100% African bags. A great defender of local consumption and his goal is to promote all that Senegal has to offer in the field of art and creation. Since Lamine was a child, he has been passionate about fashion. It is therefore quite natural that he chose to undertake this field, while seeking to stand out from the others. For him, entrepreneurship is a factor of development.
Yellow is a brand that offers accessories such as backpacks, travel bags, shoes, computer bags, fanny packs, handbags etc. To successfully promote local consumption, Yellow brings out the originality and quality of its products by using very stylish, colorful and rare African raw materials such as wax, woodin, or upholstery fabrics patched with leather or suede, which makes the products chic and stylish with sustainable use.
Yellow aims to be a brand committed to showcasing African potential in all its artistic variations. The know-how of an Africa that restores itself in its dignity and honour through the creativity of the African.
