Mariatheresa Samson Kadushi is a Tanzanian innovator working to disrupt the public health sector in Africa. She is founder of Mobile afya (M-afya), a “Mobile encyclopedia for public health in Africa” that provide basic health information on-demand as well as personal wellbeing education to parents and youth, with a focus on young women. In this interview with Alaba Ayinuola of Business Africa Online, she shares insights on the gap the her Mobile App is filling, the challenges faced by the startup, her plans for its future, and the development of the e-Health ecosystem in Africa. Excerpt.
Alaba: Kindly tell us about M-afya and the gap its filling?
Mariatheresa: Mobile afya (M-afya) is the first USSD application in Africa using internet-free mobile technology to provide basic health information in local and native languages starting with Swahili in Tanzania, East Africa. M stands for mobile and Afya means health in Swahili — the most spoken language in Africa.
THE GAP: Digital divide in Africa resulting in health information gap.
For decades there has been a gap between demographics and regions that have access to modern information and communications technology and those that don’t or have only restricted access. It can include services like telephone, television, personal computers and the Internet. Majorly affecting developing countries, this digital divide prevents distribution of essential information and knowledge to those who need it the most.
Health information gap in Tanzania — Radio is the main source of information and news in Tanzanian homes, but only 5% of all broadcasted content is health-related and yet listeners do not have influence or choice of which topics to be covered.
Internet fails to be an efficient source of information because only 30% of Tanzanians can actively access the web; and in addition, most of the content online is in English, a language spoken by only a minority group of Tanzanians.
This gap results in unnecessary suffering and deaths from easily preventable diseases and health conditions; also it continues family cycles of poverty due to lack of access to information on family planning, resulting in large numbers of unplanned children and high levels of child/teen pregnancy as well as many other negative side effects.
Mobile afya (M-afya) is tackling this problem by making health and wellbeing information accessible.
Alaba: What is the inspiration behind this brand?
Mariatheresa: My work and study with children in poverty / homeless children which led me to discover the gap of information in “Sexual and reproductive health” leading to families having more children than they can take care of, the findings encouraged me to do further research where a bigger gap was then discovered. What keeps us going is the fact that we have the ability to influence informed decisions on health and wellbeing of Africans resulting to life saving impacts.
Alaba: What was your startup capital and how were you able to raise it?
Mariatheresa: Our startup is still in seed funding level. We have been able to raise the funds first and foremost from ourselves (the founding team), after we got support from family and friends. We have done our best to bootstrap for as long as possible and now we are working to secure our first investment round with interested partners from Germany and the United States.
Alaba: What are the challenges, competitions and how are you overcoming them?
Mariatheresa: We have limited competition as we are looking to be first in market with offline USSD application – existing solutions operate online. We believe we will face competition in the near future thus our efforts in preparing competitive strategies to ensure larger market share. Utilizing user data is key in giving us first hand advantage in this strategizing effort.
As a startup the biggest challenges has been working with limited resources but also the long journey of product validation and creating a user centered product which was our main priority.
As a founder I faced challenges in creating structures to support our growing operations but with the advice of experienced mentors I managed to work my way around it. The second challenge was onboarding the right people in the team which involved putting in work to identify what exactly is needed and who is the best fit. l needed people who believed in my vision more than they care for the paycheck as I didn’t have much money to give them anyway, through it all I relied a lot on my gut, how I feel deep in my stomach when I sat next to either a new team member, potential partner, mentor or investor.
Alaba: What’s the future for your brand and what steps are you taking
towards achieving them?
Mariatheresa: Expansion — scale to other countries in sub-Saharan Africa where we have more than 100 million potential users starting with Kenya, Uganda and Congo. In 3 years we are looking at expansion and presence in 5 African countries and in 5 different national languages.
Scaling to web platform and Android and iOS apps, to allow smartphone users to still access our services.
Creating substantial “DATA” to support policy makers, decision makers, influence the education system and build smart digital health products for Africa’s fastest growing tech marketplace
First step we are taking is to finalize our round of funding which will allow us to grow our team and develop more content to scale to other parts of Africa.
Alaba: What’s your view on the development of the e-health ecosystem in Africa?
Mariatheresa: We have seen major developments in healthcare and emergency support. For example my country Tanzania has a “digital health investment road map 2017–2023″ with one of the biggest components being to computerize
primary health care including digitisation of patient records. This allows easier data storage, accessibility of records by other medical departments, referral process leading to better patient care.
Also the nation’s medicine and medical equipment stock “Medical Store Department (MSD)” launched electronic logistics management information system (eLMIS) where drugs and other medical supplies all over the country can be ordered online by hospitals and health centers.
Along these national level initiatives there are hundreds of solutions feeding in to the e-health ecosystem for example MomConnect from South Africa and Wazazi Nipendeni from Tanzania both providing maternal health information to subscribers using free text messages. SMS for life working to eliminate stock out of essential medications in Kenya, Ghana, DRC, Cameroon etc. Zipline using drone technology to deliver blood supply in Rwanda. mPedigree a company working to fight counterfeit medications by checking their authenticity in Ghana and Nigeria and many, many more solutions and services with digital components.
Still within the African e-health ecosystem there is a large gap in public health especially with access to information focusing on preventive measures. Few stakeholders are working in the area and that’s where we come in with our startup.
Alaba: How do you feel as an African entrepreneur?
Mariatheresa: Working on Mobile afya (M-afya) for nearly three years has been the most difficult experience of my professional life, yet I feel that I’m making a difference, that the work we do is important and necessary. As I’m working on a cause I’m entirely passionate about, I mostly feel fulfilled but now and then I also feel exhausted as it takes a strong will, focus, organisation skills and consistency to keep up with my work’s demanding schedule.
Alaba: What is your advice to aspiring entrepreneurs and investors?
Mariatheresa: To entrepreneur– Persistence is key — the percentage of startups and businesses that fail is very high, this is because not all ideas are good, and not all ideas have a market / not all ideas come when the time is right for them. In general the entrepreneurial journey is challenging, it will require and take everything you have. There will be times when giving up might feel like the most convenient option; if you are not sure, if you are not ready to give it all – then don’t waste your time.
To investors: Foster diversity, equality and fund grassroot solutions that seek to generate new areas of impact. Apply the “think global, act local mentality”for ideas, services and products formed naturally based on problems or needs of certain regions and countries. Also promote diversity around technologies — it doesn’t always have to be high tech and mainstream — give a chance to low and mid tech companies with viable business modes.
Alaba: How do you relax and what books do you read?
Mariatheresa– Relax : Meditate, travel and taking time off to nature, mountains are my favorite to go place.
Books: Currently reading Becoming by Michele Obama and Wild by Cheryl Strayed
Alaba: Teach us one word in your local language. What is your favourite local dish and holiday spot within Africa?
Mariatheresa– One word: “Asante” — thank you
Local dish: “Rice and Fish — Wali na samaki”
Holiday spot: Zanzibar
B I O G R A P H Y
Mariatheresa Samson Kadushi is a Tanzanian innovator working to disrupt the public health sector in Africa, she has founded Mobile afya (M-afya), a mobile application developed by medical professionals, doctors, engineers and technology enthusiasts to provide health information in native and local languages in Africa.
She is passionate about disruptive solutions, human centered approaches and public health with a goal of impacting well being of Africans using technology as a transformative medium.
Mariatheresa is a recipient of IVLP — A state fellowship for emerging African leaders under US Department of State. Her alma mater is Kampala International University — ICT (Information, Communications & technology)college. She is also a YALI (Young African Leaders Initiative) alumni.
She is currently utilizing her experiences and skill sets at Moin world Hamburg while exploring partnerships, investment opportunities and potential synergies for her startup.
Visit: Mobile afya (M-afya)
Vetwork Inc, MENA’s leading startup for animal care is bringing petcare to your home
Vetwork Inc Founders, Abdelreheem Hussein and Fady Azzouny (Source: Vetwork)
Pets today are considered family members, best friends, confidants, and so much more. Taking care of them requires more than just love and dedication, but also the right knowledge to recognize when something is not right. Vetwork Inc, MENA’s leading startup for animal care industry one country at a time and its mission is to make pets healthier, pet owners happier. In this interview with Alaba Ayinuola of Business Africa Online, Fady Azzouny Founder and CEO of Vetwork Inc talked about his entrepreneurship journey, his vision for petcare with Vetwork and the future plan. Excerpts.
Alaba: Why did you start and what’s the passion behind it?
Fady: Petcare should be easy, as it stands its full of inefficiencies for both pet parents and vets. Instead of a crowded clinic with a waiting time of 30-45 minutes, vets come to you at home at the time you choose. Rather than try to muster up a massive amount of money to fund a clinic, vets can practice their services without any initial cost and make extra money to live a better life.
The vision of regulating the petcare industry involves a lot of innovation, our dream is to use the available technologies to make everyone’s lives easier and right now we’re on the right track.
Alaba: What is your background?
Fady: I graduated as a veterinarian, but I consider myself an entrepreneur. I saw some problems in the veterinary market while I was still studying and started a bunch of projects, with a few of them turning into medium sized companies. My initial problem was the absence of technology in my solutions, with Vetwork I think we can really achieve my vision of making petcare easier.
Alaba: What are the problems you are solving and what is your value proposition?
Fady: Its simple, we are solving the problem of finding a good vet by selecting our vets from a pool of more than 1000 annual applications. And the problem of waiting in the clinic through Home visits available 24/7. Also, we are addressing Vets problems of low wages and salaries by offering them easy access to extra income.
Vetwork is reliable, affordable and available petcare.
Alaba: Tell us more about the process, users, business model!
Fady: As we stand the process is the same across Egypt, Saudi Arabia and the United Arab Emirate (UAE). We onboarded more than 300 vets across these three countries. These vets help us cater to our customer’s needs. A pet parent can log into our website or app and request a service at the time of their choosing. A vet will be assigned and introduced to the client.
The vet will then arrive, conduct the visit and deliver a detailed orientation on the tips and tricks of petcare. Our medical records also allow us to follow-up with our pet parents to make sure that everything is going according to plan and their pet is getting better.
Alaba: What are your main challenge?
Fady: Since we promise to deliver all your pets needs to you, finding the right groomers, trainers, vets and boarding facilities is always a challenge due to our strict onboarding guidelines.
Alaba: What is your achievements and coming plan?
Fady: After launching in three countries our plan is to start expanding further into the MENA region and build our presence in the countries that need us the most. Our tech infrastructure allows us to launch in any country in a matter of days and we plan to take advantage of this to test markets and become your pets partner anywhere in the Middle East.
Alaba: Do you think the ecosystem support you?
Fady: Ideas and mentorship, we’re always happy to learn and listen to other people’s ideas on how we can make petcare an easier process. We try our best to promote pet adoption since a lot of shelters are full of pets that need a home. Access to people with a wider audience can surely help us deliver our message to the people that need us the most.
Zoe Adjonyoh, the Ghanaian Irish Chef, Writer and Activist revolutionizing African Cuisine
Zoe Adjonyoh, Founder at Zoe’s Ghana Kitchen (Source: Zoe Adjonyoh)
Zoe Adjonyoh is on a mission to bring African food to the masses. Born to a Ghanaian father and Irish mother, the writer and chef from South-East London deepened her understanding of West African cuisine after a trip to visit her extended family in Ghana. Described by the Observer as “the standard bearer for West African food” and named by Nigel Slater as ‘one to watch’ bringing immigrant food to Britain. She was named one of “London’s hottest chefs” by Time Out and most recently has been included as one of ‘The 44 Best Female Chefs in the World’ by Hachette Cuisine France. She became a judge at “The Great Taste Awards” in 2016, which is known as the “Oscars” of the food industry, and in 2018, she won the Iconoclast award at The James Beard Foundation.
Zoe’s Ghana Kitchen
Zoe began by selling Ghanaian food outside her front door during the 2010 Hackney Wicked Arts Festival to ‘make a bit of pocket money’ after returning from traveling across The United States. After the popularity of the stall she set up selling peanut stew outside her front door, Zoe went on the host many supper clubs in her home consistently selling out.
Zoe has been making waves in the international food scene ever since. Zoe has taken her fresh interpretation of classic Ghanaian flavours to pop-up venues across London, Berlin, Accra, Russia and New York, and is a leader in the new African cuisine revolution. Along with her world-renowned supper clubs, Zoe launched her first fixed restaurant space in 2015, at shipping container community project Pop Brixton.
In 2017, Zoe’s Ghana Kitchen became a roving private dining, street food, wedding and events company, which Zoe ran alongside her chef residencies. The brand is a prominent force in the festival community around the UK, including Camp Bestival as part of The Feast Collective, and came runner-up as ‘Best Street Food Trader’ at the UK Festival Awards 2017.
Revolutionizing West African Food
Zoe’s Ghana Kitchen was the first modern West African Restaurant in the United Kingdom. Zoe’s Ghana Kitchen was the epitome of social, relaxed and affordable dining – where guests gather to enjoy Ghanaian favourites, notable for their heartiness and spice, alongside Zoe’s contemporary West African creations.
In 2014, Zoe began writing her debut cookbook titled ‘Zoe’s Ghana Kitchen’ and was released in 2017 by
Octopus Books. The first modern West African Cookbook to be published in the United Kingdom. Due to its demand the publishers decided to re-release of the cookbook in November 2020 and is the process of working on her second book.
Visit Zoe’s Ghana Kitchen
Coco Olakunle, the Nigerian Dutch photographer passionate about humanity, inclusion and diversity
Coco Olakunle is a Nigerian Dutch photographer with a background in Human Geography based in Amsterdam, the Netherlands. Her cultures and lived experience are constant sources of inspiration. This produces a photography style that can be seen as a crossover between documentary and fashion, where she always try to highlight the importance of the subject’s identity and background. During her work time, she likes to create a space where the subject feels comfortable and at ease being themselves and letting their personality show. Coco finds that when the subjects in her work feels comfortable, it is felt in the overall process and in the end product.
Her work revolves around people and the personalities they embody: Coco uses her camera as a way to engage with humanity and peacefully open the doors of full spectrum inclusivity and representation. She’s constantly creating spaces for her subjects to express themselves and discover who they are. The subject is always the starting point but what you see in the image is actually a snapshot of her vision: how I want to see us.
“For most of us, 2020 was a tough year. At the beginning of the year, all my jobs were cancelled. Being in lockdown and not being able to work forced me to rethink my skill set. I wasn’t able to practice photography though photoshoots, but I was able to share my experience as a freelance photographer with others. During that time, I got the opportunity to be in front of the classroom multiple times at various art academies, including one I had been previously rejected from as an applicant. To me, this proves that there are different tracks and ways to achieve your goals. Talking to the next generation of visual artists about my work and the philosophy behind it was a new experience for me. It was refreshing to bring other perspectives to the table, especially not coming from an art academy myself. I feel a great responsibility bringing new perspectives into these institutions and guiding students in finding their visual identity and translating it into their creative work.” Coco said.
One of my absolute highlights from 2020 was shooting the cover of ELLE magazine’s September issue. This was super exciting because I got to focus more on the fashion side of photography, and it was such an honor to have my work on the cover of such a big magazine. I look forward to doing more work in the field of fashion, where I can bring my photography style and cultural background to the table. I am constantly inspired by so many great African photographers, some of which are Nigerian, which makes me even more proud. Seeing all the creative work that comes from the continent inspires me from a distance, and even more when I am there.
Coco aim to get back to Lagos, as soon as possible. She said, “Creating in the motherland is very personal for me because it’s a way for me to connect with and learn more about my culture and my people on a deeper level. Being on Nigerian soil gives me a different type of creativity and inspiration from within and I love working with my people when I am there. My camera is like a passport that gives her access to new people and stories which I love bringing back with me and sharing.”
One of her personal projects is a documentary fashion series about her family in Lagos, which she sees as a personal exploration of her Nigerian culture and an exciting challenge. The idea for this project stems from when she was young. “I dream about Nigeria a lot and created my own image of how it would look in my head, and how my family would be. This visualization is my starting point for this series, blending my own vision with what I see when I am there. This project is a way for me to connect with my heritage and discover more about Nigerian culture, and, through that, myself.” Coco said.
In terms of personal development, she hopes to explore different sides of photography she is less familiar with. Coco is excited to master the physics of lighting, because she believes light is how you paint a picture. She loves learning new things in general, making the entire process to be a fun one.
“The past year brought me a lot of new opportunities and new perspectives which I am grateful for, and hope to take with me further into the next years. For the new year, my focus will be on sharing and creating supportive environments where other photographers can connect with and uplift each other.” She said.
A few weeks ago, Coco organized a ‘Creative Catch Up’ for a small group of creatives to reflect on the past year and share ideas for the next year. With good food, music and a table filled with (photography) books this get together turned into a supportive environment where they shared project ideas, thoughts and insecurities. Something she thinks they as freelancers should do more often.
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